1. Reflect Estimated Time Investment
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- Archibald Bailey
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1 1. Reflect 2 Hours Reflect on the following questions: Use your answers to these questions as a guide to help you filter through the material and make more effective decisions on where to go with your business. What is your strength zone/what are you good at? What is your area of interest in this business and WHY? What types of needs/problems do you enjoy solving? Is this something you see yourself doing full time? If so, by when? What may hold you back from realizing your goals? 2. Set Your Goals Write out what you would like to achieve in your business over the next 6 months and 12 months: What would you like a typical day to look like for you in your business? How many coaching clients would you like? 2 Hours How many coaching/training contracts would you like? How many lunch and learns would you like to complete? How many mastermind groups would you like to have run? How many speaking engagements would you like to have done? How many seminars/workshops would you like to do? Other goals?
2 Write out what your personal income goals are for each area of your business you may earn money from (these are your profit centers) over the next 6 months and 12 months. Use the Business Income Goals worksheet located on the Business Plan page found under the Business Building tab. 3. Create Your Plan To Go Forward Calendar your business building time: 1 hour It s critical that you plan your day. Get out your calendar and set aside a minimum of 30 minutes to 1 hour per day. This is your JMT Business Power Hour where your focus is entirely on making contacts/networking, sending offers/ s to get lunch and learns, mastermind groups, and other business building activities. Results vary depending on the amount of time you put into building your business. Set up your website/business cards 30 minutes Review the sample website and business card Varies 4 hours Varies 3 hours If you don't already have a professional headshot, go for a photo-shoot or take a professional headshot photo right away. Refer back to the sample site for an example Follow the detailed step by step instructions on the website Submit information to the JMT admin team. Allow 6 weeks to hear a response Print your business cards Begin to tell friends and existing colleagues about your new site & services Understand a Business Model that works: On the Online University, go Courses>Marketing>A Business Model That Works Watch and take notes on Paul Martinelli's video series called "A Business Model That Works" to learn how to use mastermind groups as a way to build your business.
3 Indentify your target market: 3 hours 2 hours 1 hour 2 hours 1 hours 30 minutes Who do you want to work with? Who are you compelled to share your message with and help? Before you set out to build your business, it s important to know who you want to work with or in other words, who is your target market? Go to COURSES>SALES> SALES TRAINING and watch Ed DeCosta s Sales Training Videos from Module 1 Part 1 to get a better understanding of who you want to work with and how to best connect with them and their needs and wants. Take the time to go through the worksheets for each video. This is a very important step! After having a better understanding of your target market, research and build a list of companies, organizations, and/or people you would like to connect with and potentially work with. Use the Potential Client List form located on the Business Plan page. With your goals in mind, identify what you would like to offer to your target market. I.e. Invite them to participate in a mastermind group, offer to do a free lunch and learn, offer a free 30 minute coaching session, invite them to your workshop/seminar, request a meeting/appointment, etc. Plan to network with your target market: It s necessary to start building quality relationships with your target market. Go to COURSES>MARKETING> NETWORKING TRAINING and listen to the two training calls on networking for your business. These training calls will help you create meaningful conversations with your target market. Research local networking opportunities Use the Networking List Building Form located on the Business Plan page. Some ideas are: BNI, Rotary, Chamber of Commerce, Toastmasters, Professional Groups and Meetup Groups If you don't already have some, purchase professional looking note cards. You will want these on hand so you can send handwritten note cards to the contacts you meet face to face. Sending a personal note is a powerful way to establish rapport and begin building your network.
4 4. Execute Your Plan 20 minutes 20 minutes Once you have identified your target market and you have done the research on them, it s time to execute! The execution phase is critical! This is where you build your network and begin to market your services to them. Build your network: Once you have selected a networking group or two to visit/join, be sure to add that meeting to your calendar. Send a handwritten note card to the new contacts you have made. Leverage what you have learned from the Sales training and Networking training modules when building relationships with others and ideally your target market. Market to your network: Mastermind groups and Lunch and Learns are a great way to market yourself and your business. If you haven t already done so, go to the Study section of the site and follow the step by step instruction for preparing for and booking your first Mastermind group and Lunch and Learn. 5. Create Daily Success Habits It's important you leverage your time effectively and work to create connections as often as possible. Build up to doing these activities every day. To start, pick one or two to focus on and make a habit in your business. Mastermind Groups: Every day invite 2 or more people to participate in your next mastermind group. Use the templates and scripts on the web site. Here are a few ideas of who to ask: 1. People you already know from your existing network 2. People in your networking groups 3. People who are already in your mastermind groups 4. People you meet out and about 5. Cold calling people/organizations outside your existing network
5 Lunch and Learns: Every day offer to do a free Lunch and Learn to 2 or more people/organizations. Use the templates and scripts on the web site. Here are a few ideas of who to offer it to: 1. People you already know from your existing network 2. People in your networking groups 3. People who are already in your mastermind groups 4. Cold calling people/organizations outside your existing network Complementary Coaching Sessions Every day offer to do a free 30 minute coaching consultation. Use the resources under the Coaching Training. Here are a few ideas of who to offer it to: 1. People who are already in your mastermind groups 2. People who are in attendance at your Lunch and Learns 3. People you meet at your networking groups who share their challenges, needs, and wants with you. Follow up Be sure to follow up with every new contact and every lunch and learn prospect. This is a critical step in the relationship building process. Here are some ideas on how to follow up: 1. Use the resources located here for Lunch and Learn follow up: BUSINESS BUILDING>LUNCH-N-LEARN MARKETING TRAINING 2. Write a personal handwritten note to every new prospect you made Cold Calling Not everyone likes cold calling, but those who do it consistently create some great successes. Don't be shy, give it a try. Here are some ways you can reach out and make some new connections with people outside of your current network: 1. Every day call 2 or more contacts on your target market list 2. Every day 2 organizations/companies on your "Potential Client" list and ask if you can give a free lunch and learn presentation. 3. Every day call 2 or more contacts on your "Potential Client" list.
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