Ryan Lee s Passive Income Mentoring Group MODULE #6
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1 Ryan Lee s Passive Income Mentoring Group MODULE #6
2 Recap Got Organized Picked passive model CD/Newsletter or MM Outsource all the tech stuff (site building, graphics, etc.) Came up with killer offer! Creating product Building your list!
3 Today s Module One Big Goal How to Get More Subscribers!
4 Marketing Strategies List building with teleseminars Affiliates/JVs Blogging Article marketing mkt. Viral report Video PPC
5 Free vs. Paid Traffic Free works but takes longer Paid you will get traffic. Special module in 2 weeks!
6 Blogging
7 Why Create a Blog? Easy as pie Search engine friendly Submit to blog engines Get readers involved
8 Create a blog: 1, 2, 3! Blogger.com Wordpress.com (.org)
9 Blog Necessities Get a quality header Newsletter signup RSS Feeds (feedburner) Products Media Contact
10
11 Big Tip! Put video on ALL pages Homepage Thank you pages Contact Page
12
13 Blogging Aim for one new post a day Tip Topical
14 Blog Content Part I Tip or Advice How To
15 Blog Content Part II Product Review or Excerpt Yours Affiliate product
16 Blog Content: Part III Interview You or do the interview
17 Blog Content: Part IV Video Wrapper youtube.com blinkx.com
18 Blog Content: Part V Recycle content Clips from seminars Highlights from your products
19 5 Ingredients to Sell on your Blog Authentic Transparent Integrity Democratic Unique
20 Marketing with Personality
21 The Methodology I d rather have 50% of the people like me and 50% can t stand me, than 100% just think I m OK Scott Tousignant The Fit Bastard
22 Too Much Noise You MUST stand out Make connections
23 Be YOU! Supportive Confrontational Controversial Anti-Guru
24
25
26
27
28 The Formula Start with personal story Go into your lesson Tie into current events or your daily life experiences You can sell on the P.S.
29 ing and Blogging Content The SAME I 5 days a week Good content and stories Tripled my income I lose money when I don t Left with rabid fans.
30 Tips AT LEAST once a week (I recommend daily) Short and sweet Don t always have something to sell Make it personal. Talk about family and life Bring back to blog for comments
31 Blog Comments Allow comments but moderate (lots of spam) Builds relationship Give them a reason to post Hold a contest for best story or case study
32 Commenting on OTHER Blogs
33 Step 1: Google Alerts
34 Sample blog Results
35 Step 2: Post Visit relevant blogs Comment on their post Include link to your site in your signature Rinse and repeat
36 Joint Ventures & Affiliate Marketing
37 Basics Pay as much commission as possible Physical CD: at least 35% MicroMembership: at least 50%
38 Affiliate Software 1shoppingcart.com Clickbank.com Built into both programs
39 Step 1: Find Partners Google.com Advanced search techniques
40 {keyword} parenting
41 {keyword} + {membership}
42 {keyword} + {community}
43 {keyword} + {articles}
44 {keyword} + {blog}
45 More {keyword} Ideas Membership software: (membergate, aweber, vtribes, ning) Community: chat, discussion forum, message board
46 Other places to recruit Clickbank marketplace ebay Get listed at affiliate directories like associateprograms.com
47 Contacting Affiliates & Networking
48 May I Help You? Actual I received from successful marketer What can I do for you?? How can I help promote an event or product for you? Please, let me know how I can support you!
49 Relationship FIRST Promote their site, products and community Law of Reciprocity Only promote products/services you believe in (otherwise it will kill your credibility!)
50 Make it EASY Set them up with links Give sample copy Sample graphics, banners, etc. Give access to content for evaluation Be persistent
51 Recycle Content Method
52 Everything You Need Step by step system Make the process much easier just follow along You WILL get more traffic
53 Step 1: Write an Article
54 Step One: Write an Article words How to type articles Top 10 Ways to
55 Quick Article Tips Be interviewed Conduct interview Teleseminar Take pieces of your product Can outsource:
56 Step 2: Submit to Article Directories
57 Step Two: Submit to Article Directories Not huge traffic, but it can drive visitors Create an offer to drive to your site *Ryan Lee is the author of Millionaire Workout. To download his free report Make More. Work Less go to
58 Article Direcotries Search for article directories Ezinearticles.com Ideamarketers.com Articlecity.com Articlepros.com
59 Step 3: Turn Article into Press Release
60 Step Three: Turn into Press Release Rework into a press release Turn into a news story Free and paid services
61 Free PR Resources 247pressrelease.com 1888pressrelease.com Prbuzz.com i-newswire.com Free-press-release.com PRBuzz.com
62 Step 4: Turn Article into Video
63 Step 4: Turn Article into Video Creation Method 1: Powerpoint 5-7 slides with major bullet points Record it using camtasia
64 Video Creation Tips Screencast: Camtasia (techsmith) Free version: JingProject.com
65 Video Creation Tips Web Cam (logitech) Editing Software: Windows Movie Maker
66 Video Tips Under 2 minutes Solid content Entertaining Include your URL during clip Long outro screenshot
67 Example Screen Shot
68 Step 5: Submit Video to Video Sites
69 Guidelines Some have 10 minute limit Remember your URL Pick a good keyword-rich title Tags and keywords Remember the outro page
70 Video Search Engines Youtube.com Google Video Yahoo Video Viddler.com Revver.com Traffic Geyser (in my resources section FREE trial!)
71 Step 6: Put Video on your Blog
72 Step 6: Video Promotions Put video on your blog Embed it clients about new video and direct them to your blog
73 Embed Video
74 Step 7: Turn it into a Blog Post
75 Blog post In addition to your personality content Can be search engine bait
76 Step 8: Social Media
77 Social Media Spread the word You need a free account Hundreds of bookmarking and social networking sites
78 Popular Social Media Sites Digg.com Stumbleupon.com Del.icio.us Slashdot.org Propeller.com Twitter.com Facebook.com Reddit.com Furl.net
79 Step 9: Make it Viral
80 Multiple Articles Turn it into a viral report Make it free Give it away on blog Offer reprint rights
81
82 Marketing Takeaways Small things each day add up minutes a day will pay HUGE dividends Start at Step 1 and move slowly
83 Upcoming Schedule ALMOST DONE! Next week: Vacation break. Two weeks: Pay per click advertising with a special topsecret guest Two weeks: Q/A
84 Questions and Answers
Table of Contents. Disclaimer 2. Welcome 4. Choosing a Niche/Product 4. Keyword Research 5. Blog/Squeeze Page 6. Blog Creation 7.
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