What Super Dry is, it's a clothing brand, but in Australia, Super Dry is a beer, and it's a very low-calorie beer.

Transcription

1 Welcome to the Ask Juliet and Clinton Show, where you can get the answers to your most pressing marketing questions. Take your therapy or natural health business to the next level with these expert tips. Now here are your hosts, Juliet Austin and Clinton Power. Welcome to the Ask Juliet and Clinton Show. This is episode number 45. Clinton, look at you in your bright blue shirt. It says "Super." What does it say, "Superman," or what does it say? It's "Super Dry." Super Dry's," what's below that, "Standard?" Oh, I don't know. It's like a kind of nonsense Is it beer? It said nonsense writing. Really? What Super Dry is, it's a clothing brand, but in Australia, Super Dry is a beer, and it's a very low-calorie beer. Is that why you're wearing that shirt? Is it because it's a beer shirt? No. No? No, I just like, I like the color. That's a good color. Well, very interesting How are things with you? Things are going well. We just had a holiday here, and I'm heading off. I'm going to take a few days off. I'm going to go up to Whistler for a few days. They have this thing, it's called the Scan Dive. It's a Scandinavian outdoor bath spa in the mountains and the woods, and it's got all these different bath pools and everything. I actually haven't been there, but I've been meaning to go there for years, so I just decided, hey, I'm going. Now I'm going. It's time to go. It's fall. Now is a good time to go up there and do that, do a bit of hiking Do you actually stay there? 1

2 No, I'm not going to be staying there. I don't even I don't think you can. It's just a spa. It's not a place you can stay. No, we're staying in a condo and we'll go there and hang out in the spa, do some hiking, and hang out. I went to Whistler in summer, and it was such a stunning place, but I couldn't believe how many Australians were in Whistler. Have you noticed that? Well, Australians like to ski, so a lot of the young people that work, what do you call it, the working holiday people, we have that exchange thing. Americans might not know. I don't know if they have it as much. It's mostly Canada and a lot of the European countries and Australia have this exchange for people under 30. They can go and work for sometimes they can get it for a year, sometimes for two years. I know people have had it for longer than that. So yes, there is a that's a big joke, in there are so many Australians up in, young people up in Whistler working there and hanging out. Everywhere I turned, there was an Australian accent, in the shopping center, in the cafe, the bar. It's like I'm home. Well, Australians like to ski and they like to go like when you came here also, I was thinking you went on that cruise to Alaska, right? Mm-hmm (affirmative). And most of us in BC, I mean some people, but a lot of us would never think of going to a cruise to Alaska. I mean yes, there's the bigger mountains. You saw the icebergs. I'd like to see those. But we have so many mountains and things here that we don't think of that. Whereas when you're from Australia, you kind of want to go to that extreme, right? It's like, "I want to go skiing. I want to live in Whistler." Exactly. "I want to go see the icebergs." Okay, so you're going to do a fact, so why don't you go ahead with that? I've got an interesting fact about Australia because I was recently thinking Australians have been maybe it's because we're quite an isolated continent that we've actually been quite innovative with being leaders in inventions, particularly relating to maritime and aeronautical matters. Did you know that Australians invented powered flight, the black box recorder, the inflatable escape slide from the plane Wow. the surf ski, and the wave-piercing catamaran winged keel? 2

3 What's that? That's like when a catamaran is like one of those boats that has two Yeah, I know what a cata-, yeah. Yeah. But what's the wave-piercing winged keel? I'm not sure, but I'm suspecting maybe it's a keel that makes the catamaran go in faster. I see. I see. Like probably one of the American cup width, America's Cup width many years ago. I see, okay, okay. So lots of inventions. But I had a quick check to see a list of all our inventions, and these are some of the ones I pulled out that I thought were the most interesting. In 1856, Australians invented the refrigerator. Wow. I think that's pretty amazing. In 1940, we invented zinc cream. Do you know what that is? Yes. Yeah, that's what you put on when you go to the beach. In 19- Yeah, well, it's important for Australians because of the skin cancer rate. Yeah, it's very important. And in 1965, we invented the wine cask. I'm not sure I'm proud of that one. In 1991, we invented the buffalo fly trap, and that's really interesting. When the cows go through a tunnel, that what happens is, is there's a special kind of brush that forces all the flies up into the air, and they head towards the light and they get trapped in a solar-heated plastic dome where they quickly die and fall to the ground and the ants eat them. So this is why the farmers created this invention, to reduce flies. In 1980, we invented the dual-flush toilet, and my proudest invention, I didn't do it personally myself, but in 1992, Australians invented Wi-Fi. Wow. Wow. 3

4 So there you go. Wow. So we have to thank you for the dual-flush toilet, which you're now seeing here in Vancouver. We have them. But you guys have had them for a long time. Yeah, incredible. Out of necessity, Mac, because you got a real serious water problem. Yes, exactly. We should probably jump into our questions, Juliet. What's the first one? Okay. Let's go Leona Dawson. We answered a question from her before. Q1: She's asking should we put fees on her website? Her business name is Neurohypnotherapy. She offers clients psychotherapy, art therapy, and hypnotherapy to creatively transform issues, concerns, and problems into sustainable and adaptable solutions. We did answer this question on episode 26, so if you we're going to say a little bit about it now, but if you want to hear more, go to episode 26 and you'll hear more. As a lot of things we say, it really depends, and I'll just quickly give my take on it. I say to people, okay, so if you're just starting, you might not want to put your fees on your website. It could be deterrent, depending on how much you're charging too. If you're really a high-end therapist and you're charging higher than normal fees, you may not want to do that. On the other hand, if you only want people that are willing to pay your fees, you would save a lot of time in and phone calls and probably saving time so that people who don't want to pay your fees are not going to waste your time. However, there are cases where even if you put high fee if you don't put your fees on your site and then they contact you and you build a really good connection with them, they may want to pay you even if it was higher than what they thought they were going to pay because they really like you. So there's pros and cons, and there's not a right answer to this question. Clinton, do you want to say something about it? Yes, not a lot to add. I agree with you. I think if you're building your practice, you may want to connect with the person on the phone and see if you can convert them that way, and if you're offering a sliding scale, of course, you need to do that verbally. You're not going to put that on your website. I generally don't recommend people even say they have a sliding scale on their website because it's like saying, "Well, you can pay this price or lower," so which one are 4

5 people going to choose? But just depending on people's unique situations, you can decide on that. Where I am at the moment is that my fees obviously are on my website because I use an online appointment scheduler, and it's unlikely people are going to book online unless they know the fees, so that's a good fielding process. If someone does book a free 15-minute consult with me, I do let them know upfront my fees, and I also let them know that I don't offer Medicare or Health Fund rebates right upfront, and that actually saves a lot of time as well because I don't want to have a 15-minute chat with someone then someone just say, "Oh, I can't afford that," or, "Do you offer rebates?" So I get that upfront then at least it qualifies the person to have the 15-minute chat. So depending on where you're at in your business, you might want to consider that. Mm-hmm (affirmative), definitely. And go to episode 26 if you want to hear more of what we've had to say about that. Our next question is from Taylor. Taylor says, Q2: "I recently watched your video on the free membership program, the one on live streaming using Periscope and Blab. It piqued my curiosity, so I decided to set up a Periscope account. I am having trouble imagining how I can talk in front of a camera when I don't have any notes to follow. It seems looking away at notes would be something my audience would appreciate. I don't know if I can just talk without notes. Can you please share your thoughts on this? By the way, I'm loving the membership program. The transcripts are great." Thank you, Taylor. If anyone would like to join our free members program, just go to askjulietandclinton.com/membership. And you can also watch the very marketing trends video he is talking about and join our private Facebook group. Look, I think with Periscope, Juliet, you might be a better person to talk specifically about Periscope. I can talk about live streaming like Blab. For me, some of this live streaming technology really requires very, very little preparation. If I'm doing a webinar, often, I'll spend many, many hours putting together the structure of my presentation, collating the slides. It's a lot of work. What I love about the live streaming technology is you can just come up with a topic. What I do is just really create sometimes just four to six bullet points of topics, things related to the topic that can just prompt me to cover in the talk. So Taylor, I just want to encourage you to just experiment with it. Remember, these platforms, they're very much informal. They are casual. You don't actually want to be presenting something with a lot of information and a lot of detail because the idea is you want to have a conversation. Of course, with Periscope, the conversation is one way in terms of you speaking, but you can respond to the comments that are coming through on the live feed, so in that way, it can be two-way. But that's my personal opinion on it. 5

6 I think these platforms really need minimum preparation and it's more about you revealing yourself and your personality and your thoughts. Periscope can be five minutes if you want it to be. It doesn't have to be a 20-minute talk. Juliet? Yeah, I was thinking about the Periscope more myself because I actually did a second Periscope the other day. I did one. I actually deleted it because I was just practicing and testing it, and I went on there and had something I was talking about. It was an odd time of day. One person came on and they didn't say anything though, and so I just said my thing. It was on there for about five or seven minutes and that was that. I think that the key is, what I would suggest is, because I'm still fairly new at Periscope, that's only the second one I've done, is to go to other people's Periscopes and start building relationships with people because you're going there and getting known because then they'll follow you and go to your Periscopes. You really want to have people following you because if you're just talking to a camera and you don't have anybody commenting back, it's harder because you're going to it's just harder to keep talking. If you have people commenting, they're going to be asking questions and you can comment on what they're saying, so there's more of that back and forth. I find Blab a little bit easier because of that because there is that it's more obvious back and forth. I think that's a key, is if you're going to use Periscope, start watching some other ones and participate with them so that you start building that network and they'll come and watch you as well. But yeah, I think maybe a way to do this is to just practice by yourself talking not on Periscope but just practice talking by yourself maybe in front of your Web cam, maybe not. Just pick a topic and start talking and see what happens, see how much you have to say, and you might want to rehearse that a time or two and then just see. Don't be afraid to make mistakes. If it's your first Periscope, just say, "This is my first Periscope. I'm a bit nervous or I'm not sure how this is going to go." I mean just be transparent. Be authentic. Be honest. People are going to be really compassionate and understanding for the most part. That's what I would say about it. Good advice. Okay, so our next question is from Shelly. Do you want to read that question, Juliet? Q3: "How do you prevent your website from getting hacked? Mine was just hacked, and it was a nightmare trying to get it back together. I don't understand why someone would hack my site. Can you give any insight on this and how I might prevent it from happening in the future? I don't want to go through this again." No kidding, you don't want to go through that again. Well, Clinton and I both use well, number one, your Web hosting company should always have a 6

7 backup. I actually pay an extra fee to have I think what I'm paying for the extra fee is most, if they have a backup, and most hosting companies should have a backup, I think it's all in I don't know what the language to use, Clinton, but I think it's like all in one big file or something. You can't just replace individual pages or files. I think that's what normally hosting companies do. So I'm paying an extra, I don't know what it is, to it's a yearly fee. It's not that much. Maybe it's a monthly fee, I can't remember, so that I can actually go and restore individual files if I want to from there. But you don't ever want to rely just on a hosting company. Anything can happen. They could have a natural disaster. I mean even though they tend to have servers all over the place, you don't want to rely on somebody else for your website. It's your website. So what Clinton and I both have in addition to that, we use something called BackupBuddy, which is the company is ithemes, and we can put that in the show notes, and that actually makes it really you always have a backup so it's really easy to get your site back up and running. I also use a security plugin. It's a WordPress BackupBuddy is a WordPress plugin. I also use is that part of ithemes too, the security I can't remember the name of it, but I use a security thing. It actually blocks people after. Because basically what they're doing is they're sending these computers out to just keep going and keep going until they guess your password. So number one, have a really, really difficult password, like I would say 10 characters, combination of lower case and upper case and symbols. It has something like those too, Clinton, where it actually blocks the person after there is too many attempts or blocks the bots after too many attempts, and then I actually get a notification by saying that this person has been blocked and you can set it to block them permanently or whatever. Do you have something like that, Clinton? Yes, I do have that plugin. I've also used sucuri.net. That's S-U-C-U-R-I dot net. That's a very powerful paid service that will offer you your website malware protection and removal. Yeah, I think the other thing you need to do on a regular basis is update. Just make sure your plugins and your themes are updated because a lot of this malware is getting through old holes in your themes and plugins because they haven't been updated. If you're not going to do that on a regular basis, we do recommend that you have someone do that for you as soon as every time a new release of WordPress is released, you get that updated straight away because that will offer you the highest level of security as well. Yeah, it's expensive as well. When you need to remove the malware, sometimes it can cost up to $100 to get someone in there, remove the files. Your host can shut down your website, that's happened to me before, because the malware 7

8 was not cleaned properly the first time. It's a real hassle. It's really expensive. I think prevention is always better than a cure. And I think that's a really good point too. You might get your site back up and running, but is the malware removed from it? You're not going to know that unless you have a specialist. I just want to say one last thing about this. This is essential that you do these things. I cannot tell you, number one, how many people have had their site hacked for just not doing these things, number one, or having way too simple of passwords. You really need to have a complicated password. We recommend, we both use LastPass.com. You need to use something like that because these days, we have too many passwords to remember, and that's why people are tending to want to make easy passwords so they remember them. With LastPass, you don't need to remember the passwords. You're not going to remember these complicated passwords anyway, so really do that. This is really crucial if you're not doing it and update your sites regular, get someone to do that, like Clinton says. I'm a huge fan of LastPass. It's fantastic and it's like It is. If you are having contractors or website developers work on your site, you can share your passwords with them and they don't see your passwords. It's a very powerful free plugin for your browser. Yeah, you can choose whether they see the password or not, yeah, exactly. Fantastic. Okay, we're at the end of another episode. Juliet, I've had a great time. Hope you had a good time as well today. Yes. Don't forget you can become a member of our free members program with lots of goodies for our members. Just head on over to askjulietandclinton.com/membership. You can join our free members' Facebook group with lots of exciting stuff going on there. You can access our marketing trends video, as you heard in this episode. We release those on a fairly regular basis. And you can get a transcript of every episode so you can quickly read through the transcript, take notes, highlight the important stuff. I love the transcripts. I always find it helps my learning. Come on over to the free members program, askjulietandclinton.com/membership. We would love to see you there and welcome you into the Facebook group. Until next time, Juliet. Bye for now. 8

9 Bye, Clinton. Thanks for listening to the Ask Juliet and Clinton Show. To get access to transcripts of every show plus other members-only benefits, sign up for our free membership program at askjulietandclinton.com/membership. That's askjulietandclinton.com/membership. If you have a marketing question that you d like featured on one of our shows, click here. 9