Utilizing LinkedIn While Maintaining a Secure, Social Media Free Identity

Transcription

1 Utilizing LinkedIn While Maintaining a Secure, Social Media Free Identity Catherine McGinnis, UOPX Strategic Networking and Social Media Know and use your privacy options. Be intentional with your connections Quality vs. Quantity. Only link with people you know and to whom you feel drawn to professionally. If you don t feel comfortable, you can always stick with networking the old fashioned way. 1

2 Social Media Explained I need to eat. I ate. I am good at eating. LinkedIn 9 out of 10 recruiters use LinkedIn to find and contact candidates 93% of recruiters use LinkedIn to vet candidates before the interview 300 million individual users worldwide Jobvite (2014) Social Recruiting Survey. Retrieved from 4 2

3 The Basics Don't put your address, home address, or phone number in your Profile or Summary. Three Areas to Monitor Account Basics, 3 rd party and subscriptions Privacy Profile, blocking, data and security Communications Basics, groups, messages 3

4 Profile and Viewing Options Your profile can: be private or public include just your first name and the initial of your last name (only in private mode) include a picture, avatar or icon Show the areas you want to share Choose Your Privacy Settings Turn On/Off your activity broadcasts. Select who can see your activity feed. Adjust what others will see when you view your LinkedIn profile. Edit your public profile. 4

5 Account Settings Account Settings What 3 rd party apps are you connected to? Request archive data. Don t forget to sign out. Connections You 2nd 3rd 1st Group Members 10 5

6 Why Network? Let s examine the nuances of networking online through LinkedIn. Connecting Keeping in touch Getting to know others Helping each other Being proactive It is not WHAT you know, it is not WHO you know, but who knows YOU! 11 Ways to Build Your Network on LinkedIn Search for and connect with people you already know (e.g. friends, acquaintances, classmates, and coworkers). Join Groups relevant to your professional interests. Get involved in group discussions by posting insightful comments, offering helpful advice to others, or initiating a discussion Grow your network by connecting with people you ve recently interacted with (online or in person) 12 6

7 Template to Connect Someone in the same LinkedIn group Dear Ron, I m also in the Creative Directors Association and I ve really enjoyed reading your posts. The piece you shared a week ago about facilitation by design was pretty thoughtprovoking. I d love to keep in touch and learn more about your work. Crystal Smith A Recruiter Dear Samantha Kennedy, I see that you recruit for IT positions at ABC Company. I m an IT project manager with extensive experience in SaaS platforms. I d love to chat about any of your openings for which I d be a fit. I can also connect you with other professionals in my field. Kendra Holloway 13 Sending an InMail Your Message to the Person Introducing You: Hi Gary, I m interested in setting up an information interview with Michael Picone, one of your connections on LinkedIn. I would like to ask him about both his experience at (Target Company) and in the industry in general. I would very much appreciate it if you could make an introduction or perhaps forward my message to Mr. Picone. Any help you could provide would be greatly appreciated. Sincerely, Gitta Kwainted For Professionals Getting Info Interviews: Dear Mr. Picone, I came across your profile through the (name the common LinkedIn group or network) on LinkedIn. I have been working at (name last position) and I am in the process of making a career transition. I would be really interested in speaking with you about your experiences as an (name role) for (target company). I promise not to take more than 15 minutes of your time. I am not expecting to discuss a particular employment position but I would appreciate being able to talk with you purely on an informational basis. Would you be willing to set up a short 20 minute informational interview with me in the coming week or two? Perhaps we could meet for coffee or if more convenient, talk over the phone. I understand you are a busy person and respect your time. The opportunity to speak with you would be greatly appreciated. Best Regards, Gitta Kwainted 14 7

8 Be Active Share information articles that would be valuable to your network Comment on posts or respond to questions from group members Support others in your network Connect with others 15 THANK YOU 8