Millionaire Mentorship Club Stacia Pierce Ultimate Lifestyle Enterprises, LLC 4630 S. Kirkman Rd #343 Orlando, FL United States (888)

Transcription

1 NOTES: 20

2 The Marketing Mindset To Live By 1. Hang out with over the. Marketing takes a. 2. Read materials for the next 30 days. a. Go on a positive. b. Immerse yourself in materials, c. You will experience an incredible. 3. Listen to all building material for the next 30 days. a. Your audio cds. b. Your audio cds. c. Your Your Brand audio cds. 4. Find a Purpose Partner a. To talk about each other s. b. Meet for lunch, dinner, coffee or tea c. Do a phone meeting & sharing d. Get used to talking to a about. 5. Hear Your Coach s Voice a. to your notes often b. on your next day s outcome 19

3 11. Get the Confidence to Charge MORE o Get the more and you will get better quality clients to market to. o Be sure to bring that meets your. 12. What is most profitable? o Consider what is the to and deliver? Let s not focus on anything in the next 30 days that is o. o o your energy o STOP IT. Create a list of every possible stream of income you have right now Let s pick 2-4 of them to promote and market. See the marketing sheet in your handouts. 13. Do a Referral Sale If you to me, then you get a gift and the new client gets a first-timers discount too. 18

4 o People will recommend you and and again once they have a! o Do you? Blog for them? Send them? Give them a? 9. COLLECT ADS THIS WEEK: o Brochures, magazines o Notice o Notice similar to your business o Create a page 10. Give people what they want o Give people instead of what you want them to have! o Example: I wanted to re-do a few of my books in book jacket form, but my customers kept asking me for format, so I decided to redesign the cover, upgraded the content and released them as an e-book! 17

5 6. When we market People find us! o A part of marketing is being seen by your clients. o So get out there and get o Make sure you are o Make sure your are seen o Make sure your is seen 7. Marketing is taking NEW kinds of actions! o A new up each day! With new habits. o Give some samples of your or away for free over the next few weeks to initiate the relationship. o Create a of your product to give to 8. What is your Relationship Building Process o What is your process with the people you market to? 16

6 5. Gather your Marketing tools: A Camera: Get a good camera. Invest the one on your smart phone. Note you want HD quality Yet, make sure you have a phone with a camera so that you can always get pics or pictures of your testimonial clients SEEING. Flip Video: is good. I keep mine always with me to get and footage that can be used for. Get a Marketing Journal: To just write in for the next 30 days. Put every idea that pops into your mind. Some will be serious. And some may end up being silly, but capture them all! Create a Marketing Calendar: To write in when you will launch your or campaigns also write in your goals: How many l you want to send per week How much per week from marketing How much you want to put in, etc. 15

7 must be and specific results they ve experienced or gotten since working with you. EXAMPLE: My hair was falling out, and then I went to Eshe, Chique designs and in one month. I had a head full of healthy hair. I now have the I need to succeed on my job. I speak regularly at out company meetings and everyone says my true personality and style both shine now! Remember the Principle: If you never want to give, you ll never get good ones. Most people are you a testimony and love being profiled. It gives them awareness, attention and advertisement too if they are in business. Go immediately this week: Work on getting testimonies. You will start hearing the phones ring consistently and more frequently than before! 14

8 4. Gather Your Testimonials Testimonials are the best of all the No-Cost Top Marketing Secrets These are your when marketing if you don t yet have consider getting for exchanging your products or service for free in order to get a testimonial out of it. You must have in order to. 13 Millionaire Mentorship Club Stacia Pierce Ultimate Lifestyle Enterprises, LLC 4630 S. Kirkman Rd #343 Orlando, FL United States (888)

9 do they know anyone who fits the profile. You will be literally shocked and awed by the responses you will receive with this one. If you like to see examples of marketing letters, etc. I recommend you Get my there s lots of examples in there that could save lots of time as well. 12

10 4. Send Letter of Introduction to Everyone You Know Letting your family and friends know that you ve got something to them going on. Let them know exactly what it is you are doing and ask them to when they see or ever hear a particular situations relating to your Send this letter to. Everyone, friends,, family members, etc. Do this over the as more and more names come to you. You can even add a across the top of your letter, to make it Hi Cathy, just got back from vacation and was thinking about how much fun our family had the last time we were all in Hawaii together. Just wanted to catch you up in what I m doing... Keep the, simple as well as, you do, describe your and ask 11

11 Cards made of Cards that into a miniature I to keep small items in. Your card should include the essentials ALWAYS. This means your name Company name Address (or if you want to include your cell) and website. 10

12 PICTURE CARDS The benefit of having your face on your card helps a contact remember you. People are less likely to a card with a on it. TACTILE CARDS Some cards are not so much by how they look as by how they These are usually than the basic card Sometimes the more may be worth the MULTIPURPOSE CARDS A card can be and more than your name and It can also serve as an or include a map on the back. OUTSIDE-THE-BOX CARD There s no limit to how you can get with your. 9

13 Your Business Card is a Sales Piece Your business card is, l to your,. As a matter of fact it is probably the most powerful part. It can make or break a client s first impression of your company. You should choose a that s for your particular business arena It can even reflect your. For example, if you re a dentist you shouldn t hand out colorful cards with cartoon figures on them. You want the the card to project the you wish to. Here are five different card styles for you to consider: THE BASIC CARD The design is, and the information is and concise. Usually printed in On plain This is a good style to choose when. 8

14 3. Let your Business Cards Be a Marketing Piece At a glance your business cards should Tell me what, for me. Tell me how I need to get,. Tell me why,. Tell me, on what I need from you A sample of my business cards: Front Back 7 Millionaire Mentorship Club Stacia Pierce Ultimate Lifestyle Enterprises, LLC 4630 S. Kirkman Rd #343 Orlando, FL United States (888)

15 2. Do a direct mail piece: Let your customer know you re, Post cards are, It s an easy piece to mail to everybody you know. This showcases your, or, In your piece: present an,, give a, to, now, Give, on how you want them respond Make sure there s a, for your,, with everyone, especially. Don t be afraid to follow up once people have responded to you. 6

16 Start a YOUTUBE channel: Start a FLICKR profile: Start a LINKEDIN profile: Start a LINKEDIN Start a business blog: Use WordPress.com Start commenting on blogs related to your business RULE to remember:,. People want to,, they want to know you are a real person. Dedicate at least,, marketing Remember you can automate your posts in Hootsuite. ( Sign up immediately, it s very important to your increate ratio. Online Marketing Success story: JUSTIN BIEBER: Born: 1 March 1994 Birthplace: Stratford, Ontario, Canada Best Known As: Canadian You Tube star who sang "One Time" and "First Dance" Canadian teenager Justin Bieber became a pop chart sensation in late 2009, after building a solid fan base on You Tube with videos of himself singing covers of popular R&B songs. Bieber's career began with performances at a talent show in his hometown of Stratford, Ontario. He posted videos his mom had taken in 2007, and over the next two years added to his archive while earning the love of Internet fans. A record producer from Atlanta, Georgia noticed his videos, and in October of 2008 Bieber signed with Island Records and began working on his first album. My World was released in November of 2009, and Bieber already had four singles on the charts, thanks to advance releases. Mentored by pop star Usher, Bieber's songs include "One Less Lonely Girl," "First Dance" (with 5 Usher), "One Time," and "Baby" (featuring rapper Ludacris). Millionaire Mentorship Club Stacia Pierce Ultimate Lifestyle Enterprises, LLC 4630 S. Kirkman Rd #343 Orlando, FL United States (888)

17 Example Facebook Post: #1 Joan Van Hurley clients who owns: ALLE Creations (handmade, couture doggy sweaters) could post: Today I took a picture for my spring inspiration board so I can design a Chanel logo doggie sweater. SAMPLE Facebook Post #2: Or I used my Millionaire Dreambook to design my new craft room and look here it is! [post a photo] Example 2: Julie Hillery, who owns Hill Security could post: Sample Post: Do you know how to secure your home while you re away for Spring Break? [add a link to your Spring Break home security system] 10 Ways to start immediately marketing through social media: Start a TWITTER profile: Start a Facebook profile: Start a Facebook Page: Start a Facebook Group: Stacia Pierce Success Network 984/?notif_t=group_activity 4

18 1. Use your Facebook and Twitter accounts to build relationships. Build relationships so that people can, and trust you so that they, How to do it: Post information at least once a day that is personable yet relevant to your business. Share, and I, that people can, use. I have to know why I should buy from you. Your customers are always asking the,? question. SAMPLE FACEBOOK POST 3

19 WHAT YOU WILL LEARN TODAY: Why marketing is the #1 business tool you need. We all know without any clients or customers we have, or money! And we have to attract people to do business with us my marketing to them. No business can or will ever grow without marketing strategy. We ll create a, so you will pinpoint some areas you want to begin marketing. We ll construct your compelling marketing message=>that pulls people to you to buy your product or services. You will get out there immediately in a BIG WAY>>>>, >>>so you can generate: DAILY WEEKLY AND MONTHLY revenues. Create your, so you can track your cash. You ll have over 20 marketing secrets revealed to you today that you can use right away! Okay let s begin this very exciting journey I know you have your in hand and are ready and eager to get started. 2 Millionaire Mentorship Club Stacia Pierce Ultimate Lifestyle Enterprises, LLC 4630 S. Kirkman Rd #343 Orlando, FL United States (888)

20 Hello MMC Members; Millionaire Mentorship Club Session One Marketing Secrets for Sustainable Success This is Dr. Stacia and I want to remind you to around the Also this month we re going to focus on marketing your business. A key point to write down right now: Always be responsible for your own marketing. Have a hand in it at all times. I m going to get you right out there and doing something immediately to get in action to get to make money! You don t have to have everything together to get going the business cards all together or the website perfect to get going. I will show you how and encourage you How to just GET OUT THERE and start figuring out everything. ACTION IS TRACTION YOU LL LEARN MORE AS YOU GO!!!!!! 1