ESSENTIAL FREELANCE SURVIVAL TIPS THE ESSENTIAL TIPS YOU NEED TO GET THROUGH LIFE AS A FREELANCE DESIGNER

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1 28 ESSENTIAL FREELANCE SURVIVAL TIPS THE ESSENTIAL TIPS YOU NEED TO GET THROUGH LIFE AS A FREELANCE DESIGNER

2 1HIRE A GOOD ACCOUNTANT! Lesley Moss Creative Designer - Northsouth Design The best thing I ever did was hire an accountant after years of struggling with invoicing, accounts and tax assessments. Take that stress away and let the experts deal with it and then you can concentrate on building your business. I have also signed up to a cloud accounting system which means all my quotes and invoices are in the same place while automated invoice reminders help save time chasing payments. 2 BUILD A FOUNDATION Ian Paget Logo Geek If you want to work as a freelancer and are already in a stable job I wouldn t recommend taking the leap without having some kind of foundation already in place. By that, I mean a website already ranking on Google and clients already begging to work with you. That s something you can do in your free time. Most people say they don t have time to do this, but what if I said you only needed 30 minutes a day? Every little thing you do towards your business will never go away once you ve done it, so build your business in incremental steps. After a few weeks you could have a website built, template s written and processes designed Small steps will really make a big impact. From day one you need a website so potential clients can find out more about you and your services. Start lean and don t worry too much about things being perfect. It s better to have something that serves its purpose from the outset that you can improve upon rather than having nothing for weeks because you worry about perfection. Get it out there quickly so you can start promoting yourself, start attracting clients and simply improve as you go.

3 3USE SOCIAL MEDIA Ash Flint Freelance Graphic Designer - Nottingham Use social media as much as you can. Get on Instagram, Dribbble and Behance. Keep sharing what you're working on and show your passion for design; it gives you the opportunity to find clients beyond just local companies. 4 BECOME A MARKETER! Philippa Smart Owner & Founder of BeSmart Design Do the marketing for your own business every day for minutes. 5STAY UP-TO-DATE WITH SOFTWARE Sometimes you are only as good as the software you work with, so make sure you stay up to date with all the latest software and equipment

4 6NETWORKING Lesley Moss Creative Designer - Northsouth Design The best thing a designer can do is network - in person! Join local networking groups where you know businesses will be looking for help with design. Many small groups will have start up businesses who don t have any brand identity or a website. It s a great opportunity to get business and you will grow in confidence as well. Offer to be a speaker and do a presentation on why a business should hire a graphic designer or why they should have a professionally built website. Build up these natural relationships with businesses in your area and people will trust your expertise and come to you. They in turn will recommend you to others. If there are no networking groups in your area - start one up yourself! I corun a networking group for women in business and have built up a great reputation within the group. 7DON T HIDE YOUR IDENTITY Clients like to know who they may be working with, so don t be afraid to get your picture and personal information on your website. 8 KNOW YOUR CLIENTS ADDRESS Polly Playford Freelance Graphic Designer - London Always find or ask for the clients registered address for your invoices. You can t take anyone to court to chase unpaid invoices unless you have their address. Companies House is a good place to look.

5 9 CREATE A NETWORK & MEET PEOPLE Matt Hollands Graphic Designer & Typographer Make friends with other creatives such as designers, illustrators, PRs and photographers etc. This may offer future opportunities to work together or refer work. Also, find out about networking events in your area because these can be a great way to get your name and face out there. 10 HIRE A COACH Philippa Smart Owner & Founder of BeSmart Design Consider engaging a mentor or coach. A coach can hold you accountable. 11 BE PREPARED TO WORK HARD Some people believe that when you go solo the money will come rolling in straight away trust me this is not the case! You need to be mentally prepared to work the long hours that are required to push your way through the competition. Just remember on the late nights and early mornings though in the end it will all be worth it!

6 12 GIVE PRICING OPTIONS Jacob Cass Just Creative When putting together a proposal, offer multiple tiered options; Bronze, Silver, Gold or whatever you want to call them. Humans are hard wired to compare options and if there are three laid out, they will choose the best one suited to their needs rather than a straight yes or no answer. 13 TRY STAY AWAY FROM LOANS A large percentage of companies fail in the first 12 months because of too many outgoings, therefore try keep your costs down as low as possible. Don t be afraid to get a small part time job to keep you afloat rather than a bank loan. 14 MONITOR YOUR NUMBERS Philippa Smart Owner & Founder of BeSmart Design Know your numbers. Know what your overheads are, monitor them regularly to keep them under control. Know your breakeven and monitor sales daily.

7 15 BE FINANCIALLY ORGANISED Matt Hollands Graphic Designer & Typographer The hardest part of being a freelancer is keeping a consistent flow of money coming in. For every project, create a contract with a payment structure that details dates or stages of the project that require payment. This is especially useful for projects with a longer timescale. Always start with a project commencement payment, generally 25-50% of the total project cost, depending on length or type of project. Finally, make sure the client either signs the contract or agrees to it in writing before you start any billable work. 16 HAVE FUN This is the most import factor of them all because let s face it, you made the jump to go solo to have a better lifestyle and enjoy life. 17 MOOD BOARDS ARE ESSENTIAL Polly Playford Freelance Graphic Designer - London Visual mood boards are such a valuable tool, especially when weeding out misinterpretations in a badly worded and vague brief.

8 18 MY EXPERIENCE Nathan Ryder Freelance Graphic Designer I was in a senior position in a fairly decent job and getting reasonably well paid for it. It was predictable. It was secure; I got a regular monthly wage. In short, it was safe. On the other hand, it could be extremely stressful at times and hell! I d been there for 16 years! Fast forward to September 2016: I m actually ill I ve reached burnout that s it, I m done, I m leaving. So that s what I did. I got my ducks in a row. I sorted out a list of contacts, read loads of stuff about freelancing, told potential clients when I was going, sorted my portfolio I hadn t updated it in years and it takes ages. In March 2017 I made the jump. I was lucky: I had some work for my old company already lined up. I was keen to keep on good terms with my last boss and vice versa. We d known each other for years and business-wise we could certainly continue to help one another out. At first I struggled with the isolation of working on my own. I struggled with not knowing when the next lot of work was coming in. I struggled with the fact that I was working hard but still not earning what I was in my last job. But gradually, my mind-set has changed the work is coming in, organically. I ve actually been working seven days a week recently and have got work booked in weeks in advance. I m still working hard but it s different now I don t feel stressed, I feel good positive even. I m actually looking forward to getting up in the mornings again! (That hasn t happened for years). My mojo is back, my motivation is back it s exciting. A few months down the line and I m still going. They haven t taken the house off me yet; I ve got food on the table; I m going on holiday (again) at the end of the month; I ve got worked lined up and it s still coming in I m going to smash this! 19 SPECIALISE! Philippa Smart Owner & Founder of BeSmart Design The more niche the better, whether market or product.

9 20 SHOW YOUR EXPERTISE Duncan Gilroy Down the Line Design Become an expert. Develop a crystal clear picture of what services you offer. Be specific. Consider what you want to offer (and most enjoy doing). Research what your ideal clients really, really need and are most likely to purchase from you. That way you can formalise your core set of services then, importantly, become an expert in them. Your goal should be to become the go to person for the specific services you offer. 21 ALWAYS IMPROVE YOUR BRANDING Always improve your branding The first impression of your company needs to make your clients go wow! My general rule is whatever hours you spend a week on client work, then 75% of that time should be spent again working on your own company image, marketing and general skills. 22 ADD VALUE Kyle Courtright Graphic Designer - Courtright Design When pricing your design services, take an honest look at the value you provide. It s your job to show the value you have to give and intentionally shape what potential clients feel you re worth. Quality of work, research, communication, turnaround times and how you present your work are just a few examples of how you can level-up your perceived value today. Want to raise your prices? Raise your value.

10 23 BELIEVE IN YOURSELF Polly Playford Freelance Graphic Designer - London You have to believe in yourself before others will believe in you. Fake the confidence before you become it. There is a great TED talk on the subject called Your Body Language May Shape Who You Are. You have to start somewhere. 24 CREATE CONTRACTS Lesley Moss Creative Designer - Northsouth Design Never ever do any work without a contract or a (non-refundable) deposit. It shows you are professional and mean business. Have all the details of the work signed and agreed before starting any new project. 25 CASH IS KING! Philippa Smart Owner & Founder of BeSmart Design Have someone external to you to chase your debtors to ensure you get paid on time.

11 26 TREAT CLIENTS LIKE KINGS & QUEENS Your reputation for being a genuine, honest, polite person is just as important for having a reputation for producing good work, so treat your clients like your future depends on it because it does. 27 DON T PUT ALL YOUR EGGS IN 1 BASKET Ryan Carter Freelance Designer ryancarter.co.uk Be wary of extending a majority of your hours out to a large client. If you re used to contracting, it may work, but if it s ongoing work you need to ensure you are also building up a pipeline of new business so that you ve got something to fall back on should the client ever decide to take the business away from you. It may not be something as frightening as being replaced by another freelancer or having a disagreement; they may just decide to take on an internal position to fulfil the work you ve been providing. If you put yourself in this position, you may find yourself scrambling for new clients if that fateful day ever came. However, if you ve already got a good base of clients, you can kindly let them know you ve got increased capacity should they wish to give you further business. It may be stressful managing more clients at once, but the contingency is well worth it. 28 CREATE YOUR OWN USP Philippa Smart Owner & Founder of BeSmart Design Without it you are just the same as everyone else. This takes time but is worth it.

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