Appendix of Consolidated Financial Statements 6 Months Ended September 30, FY Ending March YoY Change. Full Year. Full Year Forecasts
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1 Consolidated Income Statements Appendix of Consolidated Financial Statements 6 Months Ended September 30, 2015 Nov 2, 2015 SEGA SAMMY HOLDINGS INC % % Pachislot and Pachinko Machines % % Entertainment Contents % Resort % % % % Pachislot and Pachinko Machines % % Entertainment Contents % Resort Other / Elimination Margin 1.7% 4.7% 7.0% 3.7% +2.0pt 6.0% +1.3pt Ordinary Income Extraordinary Gain Extraordinary Loss Income before income taxes Profit attributable to owners of parent Dividends per share (JPY) Earnings per share (JPY) Net Assets per share (JPY) New segments % % ,163% Net Income Margin % 0.6% - 4.5% , , , (Reference)Former segments Net Pachislot and Pachinko Machines Amusement Machine Amusement Center Operations Consumer Business Other Pachislot and Pachinko Machines Amusement Machine Amusement Center Operations Consumer Business Other Eliminations Margin 2.2% 5.0% Ordinary Income Extraordinary Gain Extraordinary Loss Income before income taxes and minority interests Net Income Net Income Margin - - Dividends per share (JPY) Earnings per share (JPY) Net Assets per share (JPY) 1, , * of new segment is changed to gross basis. *Basis for recording net sales was changed from shipment to delivery starting in FY ending March *In line with the change of accounting policy, contents of retroactive processing have been reflected on new segments since FY ended March Costs and Expenses -1- R&D Expense / Content Production Expense % % Pachislot and Pachinko Machines % % Entertainment Contents % % Resort % Other / Elimination Cap-ex % % Pachislot and Pachinko Machines % % Entertainment Contents % % Resort % % Other / Elimination Depreciation % % Pachislot and Pachinko Machines % % Entertainment Contents % Resort % Other / Elimination Advertising % % Pachislot and Pachinko Machines % % Entertainment Contents % % Resort % % Other / Elimination
2 Pachislot and Pachinko Machines on May 11) % % Pachislot % % Pachinko % % Other / Elimination % % Margin 11.5% 16.9% 23.3% 15.0% +3.5pt 13.8% -3.1pt Unit (Pachislot) Unit (Pachinko) 93, , ,000 70,260-24% 265, % 82, , ,000 79,604-4% 220,000-9% Delivery Data : Pachislot and Pachinko Pachislot Sammy 2 titles 3 titles 3 titles 2 titles 7 titles 83,516 units 155,695 units 140,000 units 70,260 units 240,000 units Main pachislot titles and number of units sold. Title Pachislot Brand Unit Pachislot Hokuto No Ken Tomo Sammy 69 TAIYO ELEC 2 titles 2 titles 2 titles - 2 titles 9,529 units 9,569 units 25,000 units - 25,000 units Ginza/Rodeo - 1 title ,566 units titles 6 titles 5 titles 2 titles 9 titles 93,045 units 207,830 units 165,000 units 70,260 units 265,000 units * New series of title is counted as one title (Machines launched in the previous fiscal year/change of specification, etc. aren t included). Pachinko Sammy TAIYO ELEC 3 titles 5 titles 3 titles 3 titles 5 titles 62,893 units 206,775 units 75,000 units 66,130 units 165,000 units 2 titles 5 titles 4 titles 3 titles 6 titles 20,062 units 34,650 units 35,000 units 13,474 units 55,000 units 5 titles 10 titles 7 titles 6 titles 11 titles 82,955 units 241,425 units 110,000 units 79,604 units 220,000 units Main pachinko titles and number of units sold. Title Pachinko Brand Unit Pachinko CR Shin-Juoh 2 Sammy 33 Pachinko CR TOMORROW'S JOE Sammy 16 Board + Frame 20,786 units 64,476 units 41,500 units 14,617 units 127,500 units Board 62,169 units 176,949 units 68,500 units 64,987 units 92,500 units * New series of title is counted as one title (Machines launched in the previous fiscal year/change of specification, etc. aren t included). -2-
3 Entertainment Contents Business % Digital Games % % Packaged Games % % Amusement Machine % % Amusement Center Operations % % Animation / Toy % % Other / Elimination % Digital Games % % Packaged Games Amusement Machine Amusement Center Operations % % Animation / Toy Other / Elimination Margin 0.7% % +1.0pt 4.9% - in Units Same Store Comparisons Domestic Facilities 4,100 12,280 2,120 3,280-20% 7,140-42% 98.7% 100.1% 99.3% 102.2% %
4 Entertainment Contents Business Major Index / Digital Games (Digital Overall) FY Ended March 2015 FY Ending March Q 2Q 3Q 4Q 1Q 2Q Average MAU (Thousands, 3 months average)*1 6,690 5,750 5,510 5,430 5,490 7,340 Domestic ARPMAU (JPY) *2 1,225 1,928 1,757 1,761 1,625 1,491 Share of sales for top 3 titles *3 47.6% 52.8% 47.6% 45.4% 42.2% 40.2% Accumulated Downloads Domestic *4 48,560 55,430 61,740 68,020 75,240 79,650 Overseas *4 81, , , , , , , , , , , ,530 Ratio of advertising expense to net sales *5 12.6% 8.8% 7.1% 8.8% 16.0% 16.8% Noah Pass *8 KPI number of users *6 51,930 58,960 82,600 94, , ,370 Average MAU (Thousands, 3 months average)*7 4,810 7,300 9,180 10,540 11,020 11,400 (Composition ratio of overseas sales) 9.4% 8.0% 6.3% 10.4% 11.8% 8.5% Only free to play titles are covered for the calculation of average MAU, ARP MAU, Number of downloads. (Pay-to-play models are not included.) *1. Average of MAU (Monthly Active Users) within each quarter *2. Calculated from dividing quarter digital sales by average MAU (Monthly Active Users) *3. percentage for top 3 titles in the domestic sales of each quarter *4. As of the last day of each quarter *5. Advertising expense percentage for total digital sales of each quarter *6. As of the last day of each quarter *7. The counting method has been changed since FY Q. *8. Noah pass is a marketing support tool for smart device. Delivery Data / Plan: Packaged Games *Number of titles reflects products launched in this fiscal year Breakdown by Region # of titles Domestic # of titles(sku) Unit 710 2, ,660 # of titles Overseas # of titles(sku) Unit 3,380 10,160 1,640 2,850 4,480 # of titles # of titles(sku) Unit 4,100 12,280 2,120 3,280 7,140-4-
5 Resort Business Margin % % Phoenix Seagaia Resort Tokyo Joypolis Orbi Yokohama Number of visitors % % Average sale per customer (JPY) 12,982 14,481 14,626 14, % 16, % Number of visitors % % Average sale per customer (JPY) 3,342 3,426 3,394 3,466 +4% 3,413 - Number of visitors % 384-4% Average sale per customer (JPY) 2,264 2,283 2,253 2,421 +7% 2,236-2% Paradise Casino Incheon * Casino sales(billion KRW) % - - Number of visitors % - - * Paradise Casino Incheon is operated by PARADISE SEGASAMMY Co., Ltd., an equity method affiliate of our company. * Figures for Paradise Casino Incheon are recorded with three months delay * The contents of this material are the judgment and projections of the Company s management based on currently available information. The contents involve risk and uncertainty and the actual results may differ materially from these contents / comments. -5-
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