Product Release Sales Plan

Transcription

1 Product Release Sales Plan 2014 Series 1 Trading Cards August 26, 2013

2 Agenda About the Brand Consumer Product Support Plan Launch Details 2

3 Garbage Pail Kids (GPK) Brand Overview Garbage Pail Kids A uniquely hilarious group of kids who are as endearing as they are gross. With original hand-painted art, an endless universe of new characters, and a heavy dose of wit, Garbage Pail Kids have been delivering laughs since 1985! Why We Love GPK Kids love the fascinating gross-out humor that s unlike anything else they ve seen. Adults love the nostalgia of an icon from their youth, and keep coming back for more of the layered humor that ranges from puns to visual gags to parodies. 3

4 Agenda About the Brand Consumer Product Support Plan Launch Details 4

5 GPK fan excitement is the highest its been since the Original Series launched in the 1980 s! I just bought some today and felt like I was 10yrs old again. Awesome! This is awesome! I had a good laugh. LOL! Love them more every year! THIS IS AWESOME!! The new GPK s are amazing! Can t wait to get them all! Just bought a box and got a sketch card! Woot! OMG! GPK s! Word. I cant wait to buy some! I ve been waiting for the next series to come out! Very nice artwork. Awesome! 5

6 Agenda About the Brand Consumer Product Support Plan Launch Details 6

7 GPK 2014 Series 1 celebrates the Olym-Picks! The official XXII Winter Olympics will be held in February 2014 and GPK is getting into the spirit with their very own Olym-Picks event! Popular GPK return in all their glory to showcase their hidden talents in sports, both on traditional stickers and motion cards! The set also includes collectible Gold, Silver, and Bronze foil medal cards featuring original GPK events such as Synchronized Farting. Did you know Oliver Twisted was the first to pull off a Quadruple Lutz? Can Patty Putty can claim Gold in the Bob Sled? 7

8 GPK 2014 Series 1 will drive sales through exciting new content and fan engagement Goals Drive incremental store sales with a highly differentiated property Maximize sales by appealing to Adult Collectors and Kid Fans Strategies Excite Set Collectors and Kid Fans with new art, fun inserts, and valuable bonus content Increase product value with exciting new content such as collectible foil medal cards Build fan engagement and product awareness with social media, PR, and new marketing promotions 8

9 2014 Series 1 shows GPK as never seen before! GPK 2014 Series Cards to Collect! (110) Brand new characters 55 A/B names (22) GPK Olym-Picks athletes 11 A/B names (10) Olym-Picks Motion Cards (30) Etched foil Olym-Picks medals Bronze, Silver, and Gold Parallels Provide Chase for Collectors Black Parallel (1:2) Gold Parallel (85 per subject) Bonus Cards and Short Prints (8) Bonus Cards HOBBY EXCLUSIVE Olym-Picks C-names (1:100) Exciting Rare Hits Add Value Sketch Cards Artist Autographs Printing Plates 9

10 Introducing the GPK Hobby Collector Pack, bursting with exclusive content! GPK 2014 Series 1 Hobby Collector Pack 3 Guarantees Per Pack 1 Black Parallel OR Medal Insert 1 Metallic Red Parallel 1 Full Bleed Canvas Parallel 4 Guarantees Per Box 1 Hobby Bonus sticker (8 subjects) 1 Blank Back Parallel 1 Cloth Sticker OR Sepia Parallel 1 Texture Relic OR Die Cut Sketch OR Autograph OR Printing Plate 1 Guarantee Per Case 1 Rare Art Variant (5 subjects) 10

11 Fans will be excited for new inserts featuring GPK Olym-Picks medals and animated motion cards Olym-Picks Medals (1:2): 10 original GPK event medals in Bronze (1:4), Silver (1:8), and Gold (1:24) Motion Cards (1:12): 10 fan-favorite lenticular cards animate GPK Olym-Picks characters Olym-Picks Medals Motion Cards 11

12 Compelling hits create excitement for collectors Sketch Cards: One of a kind artist illustrations from the most popular GPK artists Artist Autographs: GPK character cards signed by the artists who created them Printing Plates: 600+ printing plates from the base set and bonus cards Sketch Cards Artist Autographs Printing Plates 12

13 Collector Pack exclusive parallels Cloth Stickers (1:48): Rare stickers made with a cloth material that functions like a patch Full Bleed Canvas (1:1): Full-bleed portrait cards featuring a canvas-like texture Metallic Red (1:1): Exclusive metallic red-border parallel cards for set collectors ALL NEW! Cloth Sticker (1:48) Full Bleed Canvas (1:1) Metallic Red (1:1) 13

14 Even more Collector Pack exclusive parallels Blank Backs (1:24): Unique blank back sticker cards add chase for collectors Sepia (1:48): Sepia-tone replicates vintage photographs for a unique look at GPK characters ALL NEW! Front Blank Back (1:24) Back Sepia (1:48) 14

15 Collector Pack exclusive content provides added value for collectors Die Cut Sketch Cards: One of a kind die-cut shaped sketch cards by GPK artists Texture Relics: Manufactured relics featuring classic GPK Hair you can touch! Die Cut Sketch Cards Texture Relics 15

16 Even more Collector Pack exclusive content! Bonus Stickers: Hobby-exclusive Bonus cards parodying classic pop culture Art Variants: Rare base variants with alternate art Bonus Stickers Art Variants 16

17 Agenda About the Brand Consumer Product Support Plan Launch Details 17

18 Leverage digital media to generate awareness and drive sales PR and Fan Outreach Media and blogger outreach with over a thousand outlets including Maxim and MTV Geek Timing: Feb 2014 Social Media Engage 218K+ Facebook fans with regular posting schedule Build set excitement with previews, polls, and downloadable content Timing: Feb/March 2014 Check it out!! ww facebo 18

19 Agenda About the Brand Consumer Product Support Plan Launch Details 19

20 Product Content: HOBBY CHANNEL First Ship: 1/24/14 In Store: 1/29/14 Product Mix SKU SRP Standard Hobby Pack (10 Cards) $2.50 Standard Hobby Box (24 Packs) $60.00 Hobby Collector Pack (6 Cards) $5.00 Hobby Collector Box (24 Packs) $ Hobby Box Parallels Parallel Insert Rate Black 1:2 Gold 85 per subject Hobby Box Inserts Insert Insert Rate Bronze Medal 1:4 Silver Medal 1:8 Gold Medal 1:24 Hobby Box Hits Insert Insert Rate Artist Autos 3,300 total Printing Plates 644 total Hobby Bonus (8 subjects) 1:24 Hobby Only! Hobby Collector Pack Exclusive Content Inserts & Parallels Hit Insert Rate Metallic Red 1:1 Full Bleed Canvas 1:1 Blank Back 1:24 Cloth Sticker 1:48 Sepia 1:48 Texture Relics (10 subjects) 1:48 Die Cut Sketch Cards 500 total Art Variants (5 subjects) 1 per Case 20

21 Product Images: HOBBY CHANNEL Garbage Pail Kids 2014 Series 1 Product Line 1 In Stores: January 29, 2014 Special Collectors Edition! Single Pack (10 Cards Per Pack) $2.50 SRP Hobby Box (24 Packs) $60 SRP Collector Pack (6 Cards Per Pack) $5.00 SRP Collector Box (24 Packs) $120 SRP (1) See Price & Packs for Item Numbers and UPC Codes 21