Welcome to Wild Amelia

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1 Welcome to Wild Amelia The Next Ten Years Annual Meeting August 22, 2017

2 Visioning Framework Part II Go Crazy! Abstract Concrete Part I Immersion Time Part III Come Back To Earth

3 Session I: Immersion (January 3, 2017)! Suspend Judgment What do we think we know about WA and what if we re wrong?! Questioning What else do we need to know?! Detailed Observation What have we seen which might help us approach the future?

4 Breakthrough Assumptions! Membership is not equal to involvement.! Wild Amelia is too TAME.! People do not know who we are.! Wild Amelia is important.! Wild Amelia has been successful.! What if we re wrong?

5 Breakthrough Questions! Why do people initially participate/become members?! Who exactly is our market?! Is there a right size for Wild Amelia? Can it become TOO big?! Why are we reluctant to try new things?! How do we know if we are successful?! If Wild Amelia did not exist, would anyone miss us?

6 Breakthrough Observations! People respond to unique events.! There is no process for board or volunteer development.! Area demographics are changing.! A lot of ideas come up during board meetings, but there is seldom follow-through.! Wild Nites are free and well attended.! Interest in photo classes is declining.

7 Issues Critical to Wild Amelia s Future! Participation versus Commitment! Value of Membership! Communications! Governance/Leadership! Programming

8 Session II: Go Crazy (March 7, 2017)! Divergent Thinking: Multiple Responses to a Single Question! Three Techniques! Analogies: Lessons Learned from Seemingly Unrelated Situations! Fractionation: Breaking Down Familiar Patterns! Thinking Outside a Continuum: Going Beyond Compromises between Two Extremes

9 Breakthrough Analogies! Green Peace! Clearly defined principles.! Membership implies activism.! Takes risk and sometimes loses.! Fitness Centers! Free trials before commitment.! Appeal to the customer s self-image.! Personal trainers: dedicated individual to guide you.! Recognition: certificates for achieving goals.! Costco! Inventory changes constantly. People want to see what s new.

10 Breakthrough Fractionation! Governance! Responsibility often falls to an individual board member.! No clear chain of command.! Lack of accountability.! Nature Festival! Kids Niche is major attraction. Room to grow it.! Limited entertainment.! Do not take advantage of Nature Festival when we have the single largest turnout of any program.

11 Breakthrough Thinking Outside Continuum! Sponsored nature webcams on Amelia Island.! Nature film festival.! Permanent exhibit in the form of a nature museum or aquarium.! Book club! Wild Amelia Wall of Fame: Recognizing contributions by island residents.

12 Final Exercise: Not a! Gathering of like minded people.! Place to make and socialize with new friends.! Way to give back to the community.! Vehicle for sharing personal knowledge.! Sense of place.! Way to protect and preserve what we have.

13 Session III: Coming Back to Earth (July 18, 2017)! Rate/Rank Laundry List of Ideas from Session II! Begin transforming most popular into actionable items! Make recommendations to the Board for further action

14 Membership & Communications! Increase opportunities for member ownership.! Engage potential members where they already are.! Consider community-specific activities.! Make new residents aware through real estate offices.! Letters of introduction to Nassau County Schools.! Rotate venues for Wild Amelia events.! Make communications a two way street with surveys and opportunities for feedback.

15 Programming & Resources! Major Breakthrough: Wild Amelia needs to nurture relationships not just conduct activities. Explore the MEETUP.COM model.! Adult naturalist program.! Photo scavenger hunt.! In Situ Wild Nite at venues other than the Peck Center including outdoor locations.

16 Governance! To overcome the program dependence on single individuals, establish standing committees.! Chaired by a current board member.! Committee membership open to non-board members.! Specify executive committee responsibilities! Recruitment and recommendation of new board members! Officer development and succession planning! Appoint a by-laws revision committee to bring governance in line with visioning recommendations.

17 Questions and Feedback

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