INNEHÅLLSRIK SOCIAL ENTREPRENEURS. Sakshi Shukla, an artisan from the social enterprise Rangsutra, working on the IKEA INNEHÅLLSRIK collection

Size: px

Start display at page:

Download "INNEHÅLLSRIK SOCIAL ENTREPRENEURS. Sakshi Shukla, an artisan from the social enterprise Rangsutra, working on the IKEA INNEHÅLLSRIK collection"

Jonathan Carpenter
6 years ago
Views:

1 INNEHÅLLSRIK SOCIAL ENTREPRENEURS Sakshi Shukla, an artisan from the social enterprise Rangsutra, working on the IKEA INNEHÅLLSRIK collection

SOCIAL ENTREPRENEURS EMPOWERING WOMEN THROUGH CRAFT By working with Social Entrepreneurs, IKEA creates jobs for talented women in parts of the world where it s needed the most.

2 SOCIAL ENTREPRENEURS EMPOWERING WOMEN THROUGH CRAFT By working with Social Entrepreneurs, IKEA creates jobs for talented women in parts of the world where it s needed the most. The initiative empowers women to make a better everyday life for themselves and their communities. It creates not only jobs, but also self-confidence, pride, economic empowerment, positivity and change. The IKEA Social Entrepreneurs initiative was founded in The INNEHÅLLSRIK collection is the 7th limited collection co-created with skilled female artisans in India. We re so proud of our partnership with these talented artisans. INNEHALLSRIK is a limited edition collection launching in April 2018, and will be available at IKEA Wembley, Southampton, Tottenham, Leeds and Lakeside. PH149093

3 Renu Devi, an artisan from the social enterprise Rangsutra, working on the IKEA INNEHÅLLSRIK collection INTERNATIONAL WOMEN S DAY International Women s Day is held annually on March 8 to celebrate women s achievements throughout history and across nations. It is also known as the United Nations (UN) Day for Women s Rights and International Peace. International Women s Day is the perfect moment to highlight what IKEA is doing to close the gender gap in different ways. The Social Entepreneurs Initiative and our work with female artisans in India is a perfect example of this. PH149092

4 Sunita Prajapati, an artisan from the social enterprise Rangsutra, working on the IKEA INNEHÅLLSRIK collection PH PH PH149091

LEARN HANDCRAFT FROM FEMALE INDIAN ARTISANS Together with female Indian artisans IKEA has developed a series of unique tutorials where everyone can learn handcrafts themselves.

5 LEARN HANDCRAFT FROM FEMALE INDIAN ARTISANS Together with female Indian artisans IKEA has developed a series of unique tutorials where everyone can learn handcrafts themselves. Today, many use their hands for little more than operating smart phones. IKEA want to revive the dying art of handcraft. The aim of these tutorials is to spread the benefit of disappearing crafts while portraying the women who keep them alive. of basket weaving while making a basket for her dog; Rekha who introduces us to patchwork while making a blanket for her 1-year-old son; and lastly, we meet Sakshi who teaches us embroidery by making a tote bag for her school books. The tutorials will be released on International Women s day on March 8th In three different tutorials, we meet artisans from two social enterprises in India, Rangsutra and Industree, who work with IKEA via the Social Entrepreneurs initiative. We meet Mani, who teaches us the basics SCREENGRAB WITH MANI FROM BASKET WEAVING TUTORIAL VIDEO

6 INNEHÅLLSRIK CELEBRATING THE HANDMADE The INNEHÅLLSRIK collection is made from natural materials and showcases traditional handcraft, including banana fibre baskets, handwoven and hand embroidered blankets, towels and cushion covers. The collection has been designed by product developer Stina Engler and designer Sarah Fager and developed together with skilled artisans from Rangsutra and Industree. For product developer Stina Engler, traveling to India to work with the artisans was a chance to do things differently. We d already decided that we wanted INNE- HÅLLSRIK to have a beachy theme with a blue colour and natural materials, but it wasn t until we travelled to New Delhi, that the collection really came alive. Boarding off the plane and into a big textile market, she and Sarah Fager were struck by the beauty of traditional Indian textiles. We saw these amazing blue patterned textiles which just spoke to us straight away, Stina says. And then meeting the artisans, we were able to bounce ideas off each other, decide on embroidery and what type of weaving to use. The result is a collection that celebrates the handmade. PH149225

7 INNEHÅLLSRIK cushion covers 10/each INNEHÅLLSRIK cushion covers L50 W50cm 10/each Blue Blue/white L65 W65cm 15/each Blue PH PH149121

IKEA SOCIAL ENTREPRENEURS CO-CREATION In 2013, IKEA began forming long-term partnerships with social enterprises through the IKEA Social Entrepreneurs initiative.

8 IKEA SOCIAL ENTREPRENEURS CO-CREATION In 2013, IKEA began forming long-term partnerships with social enterprises through the IKEA Social Entrepreneurs initiative. The purpose of the initiative is to be an accelerator and enabler for women s empowerment and for marginalised people to move from dependency to independence by connecting social entrepreneurs and businesses to the IKEA value chain. Since 2013, the number of IKEA social enterprise partners has grown from 4 to 17. Today, IKEA contributes to the livelihoods of more than 10,500 people through our partnerships with social enterprises. about design, production, environmental management, export and much more. Most importantly, the social enterprises gain access to a global marketplace the IKEA stores and online platforms providing a strong foundation for self-sufficiency and independence. IKEA celebrates access to skilled artisans working with traditional handcrafts like pottery, embroidery, hand-woven textiles, and handmade paper. This lets us offer something really unique; handcrafted products from social enterprises whose main business goal is to change people s lives for the better. To support the development of our social enterprise partners and to help them grow, we work closely together to share knowledge PH149097

9 Manju Prajapati, an artisan from the social enterprise Rangsutra, working on the IKEA INNEHÅLLSRIK collection INNEHÅLLSRIK throw 25/each INNEHÅLLSRIK throw 25/each PH PH149082

I like to think of a craftsperson as someone who makes things with her hands, her head and her

d Program Manager, Rangsutra INNEHÅLLSRIK boxes with lids 7/each INNEHÅLLSRIK cushion covers

47 PH149119 Rekha, an artisan from the social enterprise, Rangsutra, working on the IKEA

10 I like to think of a craftsperson as someone who makes things with her hands, her head and her heart, and I think you see that in what they create. - Dr. Dipti, Ph.d Program Manager, Rangsutra INNEHÅLLSRIK boxes with lids 7/each INNEHÅLLSRIK cushion covers L50 W50cm 10/each Blue Blue/white L65 W65cm 15/each Blue PH Rekha, an artisan from the social enterprise, Rangsutra, working on the IKEA INNEHÅLLSRIK collection PH INNEHÅLLSRIK boxes with lid W13 D10, H9cm 7/each W25 D14, H15cm 9.95/each PH149115

11 OUR PARTNERS IN INDIA Village life in India can hold precious few opportunities for a consistent income, especially for women. That s why we ve partnered with two likeminded Indian social enterprises, Rangsutra and Industree, with the goal to empower women through craft. Working as an artisan at Rangsutra or Industree opens up a world of new possibilities for these women. It provides them with possibilities like having a bank account, being able to invest in their children s especially in their girls education, building a new home and building their self-confidence and skills as artisans and businesswomen. A social audit was recently done by external partners to objectively see the impact of the initiative on the artisans living situations. The audit showed that since the initiative started in 2013, there has been strong positive improvements in the artisans life. Through the initiative the female artisans have gained a consistent income, and the social audit shows that they have chosen to invest it in: Education for their children (7 out of 10 women invest in better schooling) Better food Lifestyle improvements (here mobility is important, many choose to save for a bicycle/moped) Savings: More women have savings, and also gained knowledge on how to open a bank account. PH149103

Rangsutra Rangsutra has been in business for 10 years working to secure sustainable livelihoods for rural women and to nurture local handcraft traditions.

12 Rangsutra Rangsutra has been in business for 10 years working to secure sustainable livelihoods for rural women and to nurture local handcraft traditions. Artisans at Rangsutra specialise in traditional Indian embroidery, textile and grass weaving and come from rural areas in north western and central India. Based in a part of the country where it s tough to find consistent work, Rangsutra employs over 3000 skilled artisans, and 500 of these are engaged in the production of the IKEA collections. 70% of the artisans working at Rangsutra are shareholders in the company. Industree Producer Transform Located in the south of India, Industree Producer Transform nurtures traditional craftsmanship through the making of handwoven products out of natural materials like banana fibres. This, in turn, supports the livelihoods of around 600 artisans. 510 of these artisans are engaged in the production of the IKEA collections. 80% of the artisans at Industree are women. All artisans are voting members of self-help groups and decide together how much money they will collectively save each month and what the money will be used for. In addition to creating collections together with IKEA, Industree also sells its own unique products wholesale and in stores across India. PH149096

power into their own hands. - Dr. Dipti, Ph.

13 INNEHÅLLSRIK bath towel Our whole mission here is to enable women to empower their lives and the future of their daughters, by taking the power into their own hands. - Dr. Dipti, Ph.d Program Manager, Rangsutra 12.50/each INNEHÅLLSRIK bath towel 12.50/each Dark blue PH PH149090

OVERVIEW: PRODUCTS PE657661 PE657671 PE657655 PE657656 PE674486

95 INNEHÅLLSRIK basket 6 INNEHÅLLSRIK basket 6 100% cotton.

91 100% cotton. Designer: Sarah Fager. Ø18, H20cm. Blue 404.039.

50 INNEHÅLLSRIK cushion cover 15 100% cotton.

26 INNEHÅLLSRIK toiletry bag 9.95 100% cotton.

76 100% cotton. Designer: Sarah Fager. W140 L70cm. Dark blue 304.

INNEHÅLLSRIK cushion cover 10 INNEHÅLLSRIK cushion cover 10

tea towel 5 INNEHÅLLSRIK tea towel 5 INNEHÅLLSRIK box with lid 7

65 100% cotton. Designer: Sarah Fager. L50 W50cm. Blue/white 104.

Light blue/white 704.038.66 100% cotton. Designer: Sarah Fager.

W50 L70cm. Dark blue 504.038.34 100% cotton. Designer: Sarah Fager.

Designer: Sarah Fager. W13 D10, H9cm. Blue/ white 104.038.

50 INNEHÅLLSRIK basket with handles 35 INNEHÅLLSRIK basket with

95 Clear lacquered banana ibres. Designer: Sarah Fager.

14 OVERVIEW: PRODUCTS PE PE PE PE PE PE PE INNEHÅLLSRIK bed pocket 9.95 INNEHÅLLSRIK basket 6 INNEHÅLLSRIK basket 6 100% cotton. Designer: Sarah Fager. Ø18, H20cm. Blue/white % cotton. Designer: Sarah Fager. Ø18, H20cm. Blue INNEHÅLLSRIK bath towel INNEHÅLLSRIK bath towel INNEHÅLLSRIK cushion cover % cotton. Designer: Sarah Fager. W34 H80cm. Blue/white INNEHÅLLSRIK toiletry bag % cotton. Designer: Sarah Fager. L23 W17, H11cm. Blue/white % cotton. Designer: Sarah Fager. W140 L70cm. Dark blue % cotton. Designer: Sarah Fager. W140 L70cm. Light blue PE PE PE PE PE PE PE INNEHÅLLSRIK cushion cover 10 INNEHÅLLSRIK cushion cover 10 INNEHÅLLSRIK cushion cover 15 INNEHÅLLSRIK throw 25 INNEHÅLLSRIK tea towel 5 INNEHÅLLSRIK tea towel 5 INNEHÅLLSRIK box with lid 7 100% cotton. Designer: Sarah Fager. L50 W50cm. Blue % cotton. Designer: Sarah Fager. L50 W50cm. Blue/white % cotton. Designer: Sarah Fager. L65 W40cm. Light blue/white % cotton. Designer: Sarah Fager. W112 L200cm. Blue % cotton. Designer: Sarah Fager. W50 L70cm. Dark blue % cotton. Designer: Sarah Fager. W50 L70cm. Light blue Cardboard and 100% cotton. Designer: Sarah Fager. W13 D10, H9cm. Blue/ white PE PE PE PE INNEHÅLLSRIK basket INNEHÅLLSRIK basket with handles 35 INNEHÅLLSRIK basket with handles 25 INNEHÅLLSRIK box with lid 9.95 Clear lacquered banana ibres. Designer: Sarah Fager. L40 W40, H45cm Clear lacquered banana ibres. Designer: Sarah Fager. L52 W36, H30cm Cardboard and 100% cotton. Designer: Sarah Fager. W25 D14, H15cm. Blue/white Clear lacquered banana fibres. Designer: Sarah Fager. L33 W24, H28cm % cotton. Designer: Sarah Fager. L65 W65cm. Blue

15 OVERVIEW: ARTISANS & CRAFT STILLS PH PH PH PH PH PH PH Renu Devi Artisan, Rangsutra Neelam Gupta Artisan, Rangsutra Manju Prajapati Artisan, Rangsutra Sunita Prajapati Artisan, Rangsutra Sakshi Shukla Artisan, Rangsutra Anju Maurya Artisan, Rangsutra Kiran Pal Artisan, Rangsutra PH PH PH PH PH PH PH PH PH PH PH149225

INNEHÅLLSRIK SOCIAL ENTREPRENEURS PR KIT. Sakshi Shukla, an artisan from the social enterprise Rangsutra, working on the IKEA INNEHÅLLSRIK collection

INNEHÅLLSRIK SOCIAL ENTREPRENEURS PR KIT Sakshi Shukla, an artisan from the social enterprise Rangsutra, working on the IKEA INNEHÅLLSRIK collection PR KIT SOCIAL ENTREPRENEURS EMPOWERING WOMEN THROUGH