DESCRIPTION OF THE RESEARCH RESULTS

Transcription

1 REF.: ECO_UAH_02 INDUSTRIAL SECTOR RESEARCHER DEPARTMENT CONTACT DETAILS WEB SITE Retailers and manufacturers Félix Cuesta Fernández Business Studies felix.cuesta@telefonica.net DESCRIPTION OF THE RESEARCH RESULTS TITLE Optimization of the distance selling operations and electronic commerce ABSTRACT A Spanish researcher from the Business Department of Alcalá University has made an innovation in distance selling and e-commerce by integrating all activities in a process that facilitates the optimization of the operation, allowing the measurement of the results of all the activities and its possible outsourcing with guaranteed of success. They look for companies interested in implementing these selling systems, giving them the necessary advice. DESCRIPTION AND SPECIAL FEATURES Overall process of distance selling and e-commerce. It is an integrated process of activities for the establishment of electronic commerce and the implementation of distance selling channels that consistently includes all the activities to be performed, since the creation of information flows with the client, until the internal flows that allow

2 the establishment of virtual structures and therefore variable cost structures with the consequent benefit to the company. The feedback mechanism among the agents that interact in this global process of custom marketing, allow the continuous improvement of the results. INNOVATIVE ASPECTS The innovative aspects can be summarized in the Integration between front-office and back-office activities with the possibility of total outsourcing. The establishing variable cost structures to facilitate the approach to the market without geographical limitation, thus reaching an overall degree of internationalization at low cost. TECHNOLOGY KEYWORDS Distance selling, Electronic commerce, Direct marketing, Low cost. SCIENTIFIC DOMAINS Information and Communication Technologies Industrial Manufacture, Material and Transport technologies Other Industrial Technologies Energy Physical and Exact Sciences Biological Sciences Agriculture and Marine Resources Agrofood Industry Measurements and standards Environment and risk prevention Socioeconomics CURRENT STAGE OF DEVELOPMENT OF THE RESEARCH RESULT Development phase Developed, available for demonstration Already on the market

3 FUNDING RESEARCH European RTD project National project Regional project Private funding COMMERCIAL ASPECTS COMPETITIVE ADVANTAGES - Possibility of internationalization of the company with minimal cost or even taking advantage of surplus production. - Establishment of a new commercialization channel. - Support for conventional commercialization channels causing traffic on the sale s points. CURRENT STATE OF INDUSTRIAL AND INTELLECTUAL PROPERTY Patent applied Patent granted Software registered Exclusive rights Secret know how Copyright protected COMMENTS Exclusive rights to research results and proposed model. Register of intellectual property. TYPE OF COLLABORATION SOUGHT Technical cooperation Joint venture agreement Commercial agreement with technical assistance License agreement Manufacturing agreement

4 COMMENTS In all cases, technical assistance will be provided, including training for technical knowledge transfer, support for the implementation and monitoring once the distance selling channel and/or e- commerce company is implanted. Mainly, prospective customers of the methodology may be: - Companies with gaps in the commercial function - Manufacturing companies with commercialization problems - Retail Companies - Companies that want to internationalize Example of possible interested company profile: IKEA, PC-City, MH and SMEs in general, especially the ones dedicated to the distribution, food and technical durable. ADDITIONAL INFORMATION (PICTURES) Comprehensive process of distance selling GESTIÓN GLOBAL FEED BACK/ACTUALIZACIÓN CONTINUA BASE DE DATOS OFERTA/ MENSAJE MEDIOS Y CREATIVIDAD IMPACTO EN EL SERVICIO DE ATENCIÓN AL LOGÍSTICA/ CUMPLIMIENTO DE EXPECTATIVAS FINAL Y CONTROL DE CALIDAD CON EL

5 OTRI CONTACT DETAILS UNIVERSIDAD DE ALCALÁ-OFICINA DE TRANSFERENCIA DE RESULTADOS DE INVESTIGACIÓN (OTRI) Edificio Politécnico Campus Externo UAH Alcalá de Henares (Madrid) / otriuah@uah.es