Pam. Falke-Krueger. Instructor (831) View New Course. Teacher Contact. First Name: Last Name: Position/Title:

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1 View New Course Teacher Contact First Name: Last Name: Position/Title: Phone Number: Pam Falke-Krueger Instructor (831) Was this course Previously Approved by UC?No Course Title: Graphic Design 1 Transcript Title / Abbreviation: Transcript Title /Abbreviation:Course Code Graph. Des Seeking "Honors" Distinction: No Subject Area: Visual & Performing Arts Category: Grade Level for which this course has been designed: Unit Value: 1.0 (one year, 2 semesters, or 3 trimesters equiv.) Is this course classified as a Career Technical Education: Yes Name of Industry Sector: Arts, Media, and Entertainment Name of Career Pathway: Media and Design Arts (1 of 18)9/17/ :36:07 AM

2 Brief Course Description Students will be introduced to the fundamental art and design theory and skills essential to design and visual communication. Lecture and projects will emphasize elements of art and principals of design. Students will be informed and influenced by studying graphic design history and contemporary design. Students will study the historical context of graphic design while developing skills in artistic perception, critiquing, and application of design strategies through experiences that emphasize solving visual art problems. Students will develop an awareness of historical trends in design as well as themes and subject matter from diverse times, places and cultures. Color theory and perception, composition, typography, product marketing and multi-media design will be explored with emphasis on appropriate, effective communication and aesthetic valuing. Students will develop an independent portfolio of work and create an exhibit of their work demonstrating mastery of VPA standards as a capstone project. Pre-Requisites E-Literacy or Computer Course Required Recommended Beginning Art Course Required Recommended Co-Requisites Required Recommended Context for Course This course provides students with knowledge and foundation skills in graphic?? design and art using digital and traditional mediums. Course content includes visual literacy,??media literacy and the creation of art and design in traditional and digital mediums. This course has an articulation agreement with the local community college. History of Course Development This course was developed as part of a media arts pathway in response to keen interest?? students exhibited for digital arts and the desire to learn more about this field of study. It is the foundation course where students learn the elements of art, principles of design and fundamental processes for creating art using a variety of traditional and digital tools. After completion of this course students?? have the foundation knowledge and skills to succedd in other pathway courses including??graphic Design 2, Photography, and Video Productions. This course was modeled after a Graphic Design 1 course from a comprehensive high school in the county. (2 of 18)9/17/ :36:07 AM

3 Textbooks Supplemental Instructional Materials Graphic Design 1 does not have a primary text but uses excerpts from the following resources: Digital Foundations, Intro to Media Design - Authors: xtine burrough & Michael MandiberWikiLink * Excerpts: Symmetry and Gestalt Color Theory and Basic Shapes Line Art and Flat Graphics Tonal Range Multiples: Creating Unity Multiples: Creating Tension Elements of Motion Graphic Design: A New History by Stephen F. Eskilson (Book) *Excerpts: The origins of Typography and Graphic Design Art nouveau War time propaganda Modern Art, modern graphic design The Bauhaus and the new typography Psychedelic posters Comtemporary graphics design * Internet sites showing examples of contemporary design (3 of 18)9/17/ :36:07 AM

4 showcase new talent, student examples html * Visual Literacy - Authors: Judith Wilde, Richard Wilde Black square problem Black and white problem Circle, square, triangle problem Less is more problem * Communication Arts Magazine Design and Illustration Annual- analyze and summarize professional work * Gardner's Art Through the Ages- Authors: de la Croix, Tansey * Excerpts: The birth of art, stone age, cave art The art of Greece Realism and Impressionism Course Purpose (4 of 18)9/17/ :36:07 AM

5 The purpose of this course is for students to attain the following goals and outcomes in visual arts. Apply design knowledge and theory to purposeful visual communication. Acquire artistic knowledge, perception, and technical skills to express and communicate ideas visually and graphically. Develop a system of assessment of student work through critique that will give students an understanding of market, message and meaning within design. Gain design and communication skills using digital and traditional media as tools to create art and demonstrate understanding of the Elements of Art and Principles of Design Learn how to communicate through imagery for a directed purpose. Understand major art historical influences, history and purpose of graphic design and how to incorporate historical context into contemporary design. Extend knowledge gained from digital media into other art forms and traditional art making media. Exhibit and present own work to a variety of audiences. Course Outline With an understanding of elements of art and principles of design, students will create basic design and visual communications solutions using traditional and digital mediums and tools. Artistic Perception: Processing, analyzing, and responding to sensory information through the language and skills unique to a given art. Key Assignments: History, purpose and mediums of graphic design. Students study the development of graphic design in the United States and other countries, including the work of professional designers. Students understand that social, political, and cultural values are often communicated in graphic design and propaganda is/was an effective execution of graphic design. Students use vocabulary of art and understanding of elements of art and principles of design to analyze their own work as well as that of their peers and professional graphic designers. Key assignment(s): Write a summary of the history of graphic design using art vocabulary and specific examples. Create a complex visual timeline to illustrate history of graphic design using important visual symbols and characters. Text, reference and supplemental materials Graphic Design: A New History by Stephen F. Eskilson Communication Arts Design and Illustrations Annual- analyze and summarize professional work (5 of 18)9/17/ :36:07 AM

6 html Standards 1.3 Research and analyze the work of an artist and write about the artist's distinctive style and its contribution to the meaning of the work. 1.6 Compare and contrast similar styles of works of art done in electronic media with those done with materials traditionally used in the visual arts. 2.3 Develop and refine skill in the manipulation of digital imagery. 2.4 Review and refine observational drawing skills. Role and Development of the Visual Arts 3.1 Identify similarities and differences in the purposes of art created in selected cultures. 4.1 Articulate how personal beliefs, cultural traditions, and current social, economic, and political contexts influence the interpretation of the meaning or message in a work of art. Creative Expression: Creating, performing, and participating in a given art. Key assignment:??explore??the Elements of Art Create 6 pencil sketches for each art element, line, shape, form, color, texture, value, space. Demonstrate understanding of principles of design: balance, harmony, rhythm, movement, emphasis, contrast, variety, unity, proportion Communicate the following concepts with each element: order, chaos, friend, enemy, alone, together. Render your sketches in digital media. Key assignment: Explore the Principles of Design Create 6 pencil??sketches for each principle of design: balance, harmony, rhythm, movement, emphasis, contrast, variety, unity, proportion Render your sketches in digital media Key assignment:??use Composition to communicate message: Consider the use of domination and subordination and contrast of elements in space to communicate importance, relevance, relationships and meaning. (6 of 18)9/17/ :36:07 AM

7 Create compositions using only black squares. Place them in compositional space in seven different configurations or designs that communicate the following concepts: Challenge, conflict, empathy, hero, villain, team, solution Create pencil sketches for each concept. Choose one sketch to render to final solution??for each??concept. Key assignment(s): Create a children's storybook summary and design and produce a cover for the book. Brainstorm a children's story and write a summary. Brainstorm characters and a setting for the story. Sketch compositions for the book cover using photo resources. Draw elements and compose book cover art using a combination of traditional and digital tools and mediums. Present work and summarize for class critique. Develop portfolio Key assignment: Develop traditional and electronic and web portfolios Present to instructor, class and public audiences Develop public exhibition of department work Key assignment: Develop and execute a public exhibit of entire Media Arts Department work Include exhibit design and construction, publicity and event management. Text, reference and supplemental materials Digital Foundations, Intro to Media Design Visual Literacy Children's books as examples Standards Skills, Processes, Materials, and Tools (7 of 18)9/17/ :36:07 AM

8 2.1 Solve a visual arts problem that involves the effective use of the elements of art and the principles of design. 2.2 Prepare a portfolio of original two-and three-dimensional works of art that reflects refined craftsmanship and technical skills. 2.3 Develop and refine skill in the manipulation of digital imagery (either still or video). 2.4 Review and refine observational drawing skills. 2.5 Create an expressive composition, focusing on dominance and subordination. 5.2 Create a work of art that communicates a cross-cultural or universal theme taken from literature or history. Historical and Cultural Context: Understanding historical contributions and cultural dimensions of a given art. Social Commentary/Cause/ Condition Propaganda and Promotion Key assignment: Choose a social cause. Illustrate with photography or illustration Resource: Research the cause or condition Write a summary of the cause/condition and determine your position on the cause/condition Create a final work that communicates the importance of the cause and your position or solution. Medium may be digital or silk screen Present work and summarize for class critique Text, reference and supplemental materials Gardner's Art Through the Ages- excerpts Rise of Pop Art Culture and Advertising Explore the history and rapid rise of advertising in the American culture. (8 of 18)9/17/ :36:07 AM

9 Explain pop culture, pop art and the work of Andy Warhol and draw comparisons to current advertising. Key assignment(s) Write a short biography about Andy Warhol and explore the significance of his work. Produce a self portrait in the style of Andy Warhol utilizing photography, digital media and silkscreen printing. Present work and summarize for class critique Standards 3.1 Identify similarities and differences in the purposes of art created in selected cultures. 3.2 Identify and describe the role and influence of new technologies on contemporary works of art. 3.3 Identify and describe trends in the visual arts and discuss how the issues of time, place, and cultural influence are reflected in selected works of art. 3.4 Discuss the purposes of art in selected contemporary cultures. 2.5 Create an expressive composition, focusing on dominance and subordination. 2.6 Create a two or three-dimensional work of art that addresses a social issue. Aesthetic Valuing: Responding to, analyzing, and making critical assessments about works of a given art form. Color: Understand color theory and associated meaning of color in various cultures and countries. Key assignment: Create a logo for yourself and adapt it to 3 different and distinct cultures. Research meaning of color in different cultures Research type fonts and their impression and impact Write a descriptive creative brief of the message your logo communicates. Sketches, comprehensives, final digital rendering Present work and summarize for class critique Text, reference and supplemental materials (9 of 18)9/17/ :36:07 AM

10 Digital Foundations, Intro to Media Design Visual Literacy Communication Arts Magazine Standards 4.1 Articulate how personal beliefs, cultural traditions, and current social, economic, and political contexts influence the interpretation of the meaning or message in a work of art. 4.2 Compare the ways in which the meaning of a specific work of art has been affected over time because of changes in interpretation and context. 4.3 Formulate and support a position regarding the aesthetic value of a specific work of art and change or defend that position after considering the views of others. 4.4 Articulate the process and rationale for refining and reworking one of their own works of art. 4.5 Employ the conventions of art criticism in writing and speaking about works of art. Connections, Relationships, and Applications: Connecting and applying what is learned in a given art form to learning in other art forms, subject areas, and careers. Career Opportunities in the broad field of visual communication and arts Key assignment: Explore career opportunities in visual communication and arts with career explorations web sites. Write a final article explaining career options that interest you Illustrate the career with a complex collage of images and elements. Create a final 2 page magazine article combining your writing and illustration. Present work and summarize for class critique Internship Key assignment:??create marketing material for a client Design and produce marketing material for a client such as the Theater Department, Music Department, Art Department, Dance Team, Leadership Team. (10 of 18)9/17/ :36:07 AM

11 Analyze media choices and execution of material appropriate for client, audience and messages. Text, reference and supplemental materials online.onetcenter.org Standards 5.1 Design an advertising campaign for a theatre or dance production held at a school, creating images that represent characters and major events in the production. 5.2 Create a work of art that communicates a cross-cultural or universal theme taken from literature or history. 5.3 Compare and contrast the ways in which different media (television, newspapers, magazines) cover the same art exhibition. 5.4 Demonstrate an understanding of the various skills of an artist, art critic, art historian, art collector, art gallery owner, and philosopher of art (aesthetician). Key Assignments SEMESTER 1 Unit 1- Learn the Elements of Art: Key Assignments Create 6 pencil sketches for each art element; line, shape, form, color, texture, space, value. Communicate the following concepts with each element: order, chaos, friend, enemy, alone, together. Render sketches in digital media. Unit 2??? Learn the Principals of Design Key Assignments: Create 6 pencil sketches for each principle of design: Rhythm and Movement, Balance, Proportion, Variety, Emphasis, Harmony and Unity. Render sketches in digital media. Unit 3 - Use Composition to communicate message: Consider the use of domination and subordination and contrast of elements in space to communicate importance, relevance, relationships and meaning. Key (11 of 18)9/17/ :36:07 AM

12 Assignments: Create??compositions using only black squares.??place??squares in compositional space in seven different configurations or designs that communicate the following concepts: Challenge, conflict, empathy, hero, villain, team, solution. Create pencil sketches for each concept. Choose one sketch to render to final solution for each concept. Unit 4- Color??? Understand color theory and associated meaning of color in various cultures and countries. Key Assignments: Create a logo for??yourself and adapt it to 3 different and distinct cultures. Research meaning of color in different cultures. Research type fonts and their impression and impact. Write a descriptive creative brief of the message your logo communicates. Sketches, comprehensives, final digital rendering. Present work and summarize for class critique. SEMESTER 2 Unit 5- Social Commentary/Cause/ Condition: Understand Propaganda and Promotion as persuasive communication Key Assignments: Choose a social cause. Resource: issues_and_causes Illustrate with any medium, digital or traditional Research the cause or condition. Write a summary of the cause/condition and determine position on the cause/condition. Create a final work that communicates the importance of the cause and position or solution. Present work and summarize for class critique. Unit 6- Rise of Pop Art Culture and Advertising: Explore the history and rapid rise of advertising in the American culture. Explain pop culture, pop art and the work of Andy Warhol and draw comparisons to current advertising. Key Assignments: Research Andy Warhol and write a brief summary of his life, work and the impact of his work on art, advertising and culture. Create a self portrait in the style of Andy Warhol using digital media and traditional silkscreen printing. Present work and summarize for class critique. (12 of 18)9/17/ :36:07 AM

13 Unit 7-??Create a children's storybook summary and design and produce a cover for the book. Brainstorm a children's story and write a summary. Brainstorm characters and a setting for the story. Sketch compositions for the book cover using photo resources. Draw elements and compose book cover art using a combination of traditional and digital tools and mediums. Present work and summarize for class critique. Unit 8- Develop a Professional Portfolio Key Assignments: Develop traditional, electronic and web portfolios. Present to instructor, class and public audiences. Unit 9- Develop public exhibition of department work Key Assignments: Develop and execute a public exhibit of personal work for exhibit in Media Arts Department Show/Exhibit. Unit 10- Career Opportunities in the Broad Field of Visual Communication and Arts Key Assignments: Explore career opportunities in visual communication and arts with career explorations web sites. Write a short final article explaining career option of interest. Illustrate the career with a complex collage of images and elements. Create??a two page magazine article??combining the article and illustration with appropriate and effective typography. Present work and summarize for class critique. Unit 11- Create Marketing Material for a Client Key Assignment: Design and produce marketing material for a client such as the Theater Department, Music Department, Art Department, Dance Team, Leadership Team. (13 of 18)9/17/ :36:07 AM

14 Instructional Methods and/or Strategies The entire course outline is supported by these instructional methods and strategies. Lecture Demonstration and examples Project based learning Text and directed reading Field study of design exhibits Field study with professional designers Guest speakers Instruction in traditional and digital mediums Peer critiques and instructor formative assessments as assignments progress Assessment Methods and/or Tools Formative assessments of research, concept, creative brief, sketches are intended to guide and facilitate students' ability to think critically and in-depth about art and the creative process. Summative assessments of understanding of concepts, completion of all elements and quality of final production and presentation are intended to clarify and quantify students' increasing knowledge and skills in theory and practical application of design and art. Class discussion and formal critique of student work is an integral course assessment designed to develop and enhance students' aesthetic valuing and ability to compare and contrast their work with that of others. Students write summaries of their work analyzing their concepts, process, standards mastered and personal evaluation of their own and others??? work which is intended to increase and improve their communication and literacy skills in reading, writing, speaking, listening, presenting and visual representation of concepts and ideas. Evaluation of written summaries guides and informs integration of academic and visual arts standards and skills. Artistic Perception Students process, analyze and respond to the viewing of art and design during class lectures rich with visual examples of concepts. They learn the language and lexicon of art through lecture and by producing a personal, on-going art and design vocabulary resource. This class satisfies the Artistic Perception requirement by viewing, researching, analyzing, discussing and writing about contemporary and historical art and design and their relationship to cultures and communication. This standard is met in the following assignments: Learn the Elements of Art - Key Assignments Create 6 pencil sketches for each art element; line, shape, form, color, texture, space, value. Communicate the following concepts with each element: order, chaos, friend, enemy, alone, together. (14 of 18)9/17/ :36:07 AM

15 Render sketches in digital media. Learn the Principles of Design - Key Assignments: Create 6 pencil sketches for each principle of design: Rhythm and Movement, Balance, Proportion, Variety, Emphasis, Harmony and Unity. Render sketches in digital media. Use Composition to communicate message: Consider the use of domination and subordination and contrast of elements in space to communicate importance, relevance, relationships and meaning. Key Assignments: Create??compositions using only black squares.??place??squares in compositional space in seven different configurations or designs that communicate the following concepts: Challenge, conflict, empathy, hero, villain, team, solution. Create pencil sketches for each concept Choose one sketch to render to final solution for each concept. Creative Expression Students create and participate in story telling, character development, plot design, rendering images and demonstrating mastery of elements of art and principles of design to communicate universal concepts and themes. Use Composition to communicate message - Consider the use of domination and subordination and contrast of elements in space to communicate importance, relevance, relationships and meaning. Key assignment(s): Create a children's storybook summary and design and produce a cover for the book. Brainstorm a children's story and write a summary. Brainstorm characters and a setting for the story. Sketch compositions for the book cover using photo resources. Draw elements and compose book cover art using a combination of traditional and digital tools and mediums. Present work and summarize for class critique. (15 of 18)9/17/ :36:07 AM

16 Historical and Cultural Context Students explore historical contributions and cultural dimensions of design by relating, comparing and analyzing design from cave paintings to pop art and current design and advertising in a national and global context. Examples of historical and cultural dimensions of design are demonstrated with the following assignments. Color - Understand color theory and associated meaning of color in various cultures and countries. Key Assignment: Create a logo for??yourself and adapt it to 3 different and distinct cultures. Research meaning of color in different cultures. Research type fonts and their impression and impact. Write a descriptive creative brief of the message?the logo communicates. Produce sketches, comprehensives, final digital rendering. Rise of Pop Art Culture and Advertising - Explore the history and rapid rise of advertising in the American culture. Explain pop culture, pop art and the work of Andy Warhol and draw comparisons to current advertising. Key Assignments: Research Andy Warhol and write a brief summary of his life, work and the impact of his work on art, advertising and culture. Create a self portrait in the style of Andy Warhol using digital media and traditional silkscreen printing. Present work and summarize for class critique. Aesthetic Valuing Students research, analyze and respond to art and design in the specific context of each assignment. They think critically in brainstorming and sketching using the traditional creative process. Students compare their own work and the work of peers with historically significant and professionally competent examples illustrating the specific assignment. Every assignment includes a class discussion and critique of student work. In addition, for each assignment, students write a summary of work analyzing concept, process, standards mastered and personal evaluation of own and others??? work. Students are exposed to and make critical assessments of professional exhibits, see presentations by professional guest speakers and attend local university art and design exhibits in this course. Key assignment: (16 of 18)9/17/ :36:07 AM

17 Color: Understand color theory and associated meaning of color in various cultures and countries. Create a logo for yourself and adapt it to 3 different and distinct cultures. Research meaning of color in different cultures Research type fonts and their impression and impact Write a descriptive creative brief of the message your logo communicates. Sketches, comprehensives, final digital rendering Present work and summarize for class critique Connections, Relationships, and Applications Graphic Design 1 students apply design and communication knowledge and skills by producing posters, ads, programs and other forms of visual communication for performing arts in theater and music productions for the high school. An integral part of Graphic Design 1 is internship work producing visual communication and graphic design for school and community groups and events. Students explore careers in visual arts as well as journalism and publishing with these assignments. Career Opportunities in the broad field of Visual Communication and Arts Key Assignments: Explore career opportunities in visual communication and arts with career explorations web sites. Write a short final article explaining career option of interest. Illustrate the career with a complex collage of images and elements. Create a final 2 page magazine article with illustration and appropriate and effective typography. Present work and summarize for class critique. Key assignment: Social Cause poster Students apply what they learn about visual communication and design to other subject areas such as Social Studies by researching, reporting and producing visual communication relevant to current social studies topics. E. g. Social Commentary/Cause/ Condition, Propaganda and Promotion Choose a social cause.?? Research the cause or condition. Write a short summary of the cause/condition and determine position on the cause/ condition. Create a final work that communicates the importance of the cause and position or solution. Send to: hsupdate@ucop.edu (17 of 18)9/17/ :36:07 AM

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