Morning session Time Topic Exhibition 08:00-08:45 Registration

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1 The East Asia education agent conference March 2013 Guangzhou Hilton Guangzhou Tianhe Tentative Program Day 1--Monday 25 March 2013 Welcome dinner and agent awards awarding ceremony 3 rd floor, Time Topic 17:00-18:00 Arrival and registration N.A 18:00-18:30 Networking N.A 18:30-20:00 Dinner and East Asia agent awards awarding ceremony N.A Day 2--Tuesday 26 March 2013 Morning session 3 rd floor, Time Topic 08:00-08:45 Registration 08:45-08:55 Welcome speech Mr Angus Bjarnason - British Council Area Director South China Mr Shao Wei- Secretary-General, China Education Association for International Exchange 08:55-09:10 09:10-09:30 The Examination Markets in East Asia Ms Angela Hennelly- Examinations Manager for East Asia, British Council Keynote speech 1 Education internationalisation across East Asia Department of International Cooperation and Exchanges, Ministry of Education of the People s Republic of China open 09:30-09:50 Keynote speech 2 1

2 UK Education in East Asia: trends, challenges and cooperation Ms Jazreel Goh - Director Education Marketing China, the British Council This keynote speech addresses major trends and challenges that UK education is facing in East Asia including socio-economic update. It also presents views on how the UK is responding to these trends and challenges. Keynote speech 3 The road to excellence: building successful agencies in a competitive and globalised world 09:50-10:10 Mr Vincenzo Raimo - Director International Office, the University of Nottingham International education agencies require a radically different approaches if they are to shape their future. What are the expectations and what do we want international education agencies of the future to look like, and what steps should be taken to get there? What would future agent-institution collaborations look like? 10:10-10:20 Joint Q&A session 10:20-10:40 Tea break and free time to visit exhibition stands Panel discussion 1 New partnerships that build capacity: agents and UK institutions 10:40-11:20 Mr Bryan Yeo - General Manager of UK Education Institute South Korea Ms Joanna D'Ettorre Leung - International Education Consultants Association Hong Kong Ms Penprapa Vudhivate - the President of TIECA Thailand Mr Chris Francis - Strategic Development Director of EIC China Chair: Mr Vincenzo Raimo - Director International Office, the University of Nottingham This session will facilitate discussion about the relationship between agents and UK institutions. Traditional practises are being challenged by technology and behaviours of new generation of techno-savvy students. The services that agents provide, strategies they set and partnerships they build need to change. Presenters from UK institutions and their rep offices and agents will discuss what the challenges are and how they are adopting new approaches to the business. 2

3 Panel discussion 2 Graduates for East Asia Mr Andrew P Disbury -- Director of the International Office, Leeds Metropolitan University Mr Calvin Lam Senior Consultant, Michael Page International 11:20-12:00 Chair: Ms Jazreel Goh - Director Education Marketing China, the British Council Future global prosperity depends on a highly educated and skilled workforce with international perspectives. In light of this, what role will agencies and institutions play in delivering skilled workforce? This session explores the role of agents and education providers in developing talents needed in East Asia. Presenters from multinational business enterprises and human resources experts discuss talent needs for the future. 12:00-12:05 Summary for morning session & briefing for afternoon session Lunch break 12:05-13:55 Lunch break and networking Afternoon session 4 Parallel sessions Parallel session 1 2 nd floor, CAFE AT 2 restaurant 3 rd floor, / M1 conference room 14:00-14:50 A new digital recipe for recruitment success Mr Sam Flemming - Founder and President of CIC, the key provider of social business intelligence Mr Simon Young - Principal, Global Relations syengage and Social media consultant Chair: Ms May Huang - Education e-marketing manager, the British Council China This session looks at the latest developments, good practice and innovation in digital marketing. Presenters will showcase digital marketing in the international education industry, address the major trends and challenges that both agents and institutions are facing and present views on how we should respond to these challenges and trends. 3

4 Parallel session 2 M1 conference room Agent business : diversification and cross country cooperation among agents from East Asia region Ms Ha Nguyen - Director Study Link Vietnam Mr Udaya Halim - Managing director, King s-ibec (Indonesia- Britain Education Center) Mr Stephen Ho - Founder and Chairman of MacGregor Education Group Hong Kong Chair: Mr John Quirk - Director of International Affairs, University of Central Lancashire As the world becomes ever more connected, we have greater awareness of the connection between cultures, generations and socio-economic groups in East Asia. In this session the possibility of agents from different countries across the region co-operating to promote the internationalisation of UK education will be discussed. Presenters will look to discuss: What is the role of agents in connecting the peoples of East Asia and the UK? How will agents and institutions work beyond traditional boundaries? How will the internationalisation of institutions shape and create a connected East Asia region? What are the opportunities for agents? Parallel session 3 The new Chinese students Mr Andrew P Disbury -- Director of the International Office, Leeds Metropolitan University Mr Jeremy Chan - project leader, SK Holdings Chair: Ms Jazreel Goh - Director Education Marketing China, the British Council 14:50-15:40 This session looks at the new generation in China and opportunities in the international education market. The aim is to provide an overall macro view of China, starting with an update on the social, economic and political situation there. This would then be followed by expert speakers providing their views on China s young generation as represented through their lifestyle and social media behaviours. This will allow the audience to have an up-close view of China today and develop an understanding of communicating with China s young audience. Parallel session 4 M1 conference room Professional development Ms Jayanthi Thevarajah - Senior Manager, Counsellor Training & Client Development, IDP Education Malaysia 4

5 Mr Cameron Allen - founder of Hands On Education Consultants Thailand Mr Ma Zhihai - Vice President of Shinyway Education, China Chair: Ms Francine Dawson - Deputy director higher education, the British Council Malaysia Training and development is very critical to the prosperity and growth of any business and today's knowledge worker. This session aims to discuss and address the challenges faced by education agents on the emerging need of training and development, its implications upon individuals, employers and company performance. 15:40-16:00 Tea break and Free time to visit exhibition stands Keynote speech 4 UK student visa policy update 16:00-16:30 Mr Mike Machin-Operations manager (China, Mongolia and DPRK), UK Border Agency Closing plenary 16:30-17:30 Keynote speech 5: 100 things Mr Sebastian Terry Everyone has at least one thing they have to do before they die. Some even have a list. Sebastian realised that like most people, he has not achieved anything on his long-forgotten list, so he decided to put pen to paper create a list of 100 Things. His list sees Sebastian travel to the ends of the earth on a quest that proves anything is possible, including true fulfilment. What started as a journey about one man, developed into a journey about many. Enjoy Sebastian s talk and look forward to where it will take you in your own journey... * Please note that programmes are subject to change. * Pre-booking of parallel sessions is recommended. 5