Understanding Future Trends! And Catalyzing New Mobility opportunities! In China!
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1 Understanding Future Trends! And Catalyzing New Mobility opportunities! In China! Susan Zielinski, SMART, University of Michigan.
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4 New Mobility Solutions for Beijing and Detroit Regions
5 SMART! PARTNERS & SPONSORS:! Ford Motor (redefining) Mott Foundation FIA Foundation Barr Foundation Rockefeller Foundation US Environmental Protection Agency US DOT National Science Foundation Cisco Systems IBM Federal Highway Administration Center for South Asian Studies U.S. Department of Education Transportation Research Board CEO s for Cities City Connect Chennai Confederation of Indian Industry Etc
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7 SMART LEADERSHIP:
8 CONNECTIVITY /OPTIMIZATION Mission For this Project Has Been:! spatial * catalyze research advancing implementation of multi -modal IT enabled New Mobility systems (within which automotive) (more later) accelerate implementation of New Mobility that would generate more research in turn advance more research And so on and so on
9 CONNECTIVITY Core Team! /OPTIMIZATION Komal Anand UM SMART spatial * Chenxi Bai SMART Cities China Maiyue Cheng Cisco Systems David Chock UM SMART Richard Gonzalez - UM/SMART Qiang Hong Center for Automotive Research Ann Arbor David Hung SJTU Joint Institute Mian Li SJTU Joint Institute Ming Xu - UM SNRE Sue Zielinski UM SMART
10 Beijing & Detroit! Are Very Different!
11 But there are Common Contexts, Themes, Gaps and Opportunities in New Mobility in General.! Smart s Focus areas:! GLOBAL TRENDS! CONNECTING THE DOTS! MOVING THE ECONOMY! MOVING MINDS
12 CONNECTIVITY /OPTIMIZATION PROJECT COMPONENTS In Beijing! spatial * Preliminary Research (Context, Attitudes, Behaviour,& Decision Models; Industry & Economic Development; Implementation) Testing SMART System Implementation Approach Eco-System Development (public, private, entrepreneur, civil sectors) Recommendations for future action & research Only the beginning
13 CONNECTIVITY /OPTIMIZATION spatial * CONTEXT: Trends & Drivers
14 CONTEXTS & DRIVERS!
15 TRANSPORTATION = CARS? -- ASPIRATIONS
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17 as Thomas Friedman might say TRANSPORTATION IS FLAT! OPEN SOURCE, MULTI-MODAL, MULTI-SERVICE, IT ENHANCED USER FOCUSED, SOCIALLY EQUITABLE, AESTHETIC LIVABLE WHOLE SYSTEMS TRANSPORTATION TRANSLATION: More Choices; More Connected Choices (New Mobility) EMERGING GLOBAL NEW MOBILITY INDUSTRY TO SUPPLY IT The current value of New Mobility markets can be measured in the billions of dollars. Building a New Mobility Industry Cluster in the the Toronto Region (MTE & ICF)
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19 CONNECTIVITY /OPTIMIZATION How Some of These Trends Are Playing In Beijing! spatial * air quality continues to deteriorate and environmental challenges persist and grow (daily EPA readings Qiang Hong) continued motorization but some government action to curb and action especially on the local level emerging ambitious environmental goals (public and private sector) More research needed on youth, seniors, social equity
20 CONNECTIVITY /OPTIMIZATION spatial * CONNECTING THE DOTS
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22 VEOLIA Video Jules & Julie!
23 CONNECTIVITY /OPTIMIZATION CONNECTIVITY / OPTIMIZATION! (the 3 internets & beyond: mobility, energy, information) spatial *! spatial / physical service (use vs. own) technological (wayfind; fare pay; traffic manage; security) economic (open source; new business models, jobs) institutional & policy (public private innovation) cultural / psychological (moving minds)
24 SMART IMPLEMENTATION METHODOLOGY! 1. CONVENING The Crucial & Often Under-Rated First Step (not just the usual suspects public private innovation 2. MAPPING An Engaging and Tangible Catalyst for Action 3. PILOTING & ROLL-OUT Start with Hologram for Wider Spread Roll-Out 4. MOVING MINDS Speak a new language (Rumi, Philip K. Dick) 5. NETWORK (SMART network twinning for shared genius)
25 Dec. 2012:! SMART Implementation! Methodology! - 60 Municipal / Regional Leaders
26 In Beijing! Beijing has good existing and as well as aggressive transit / New Mobility plans & implementation, mainly government driven, though some gaps i.e. last mile, connectivity, taxi system, public information
27 CONNECTIVITY /OPTIMIZATION spatial * Moving Money
28 Transforming the Economy! Multi-billiion $ global market / industry cluster: IT, real estate, automotive, logistics, tourism, energy, utilities, service industry, finance, insurance, planning & architecture, etc. New jobs creation Regional competitiveness Cost Effectiveness (optimization) Policy Platforms: mobility, information, energy, QoL Michigan Icon: Innovation, Educational Pillars Global Research! Studying the trends that are transforming transportation, the resulting global demand for New Mobility enterprise, and proactive steps for regions (including Detroit) to capitalize on global market opportunities Tech! Transfer! BIG BUSINESS transforming supply to meet emerging global market needs & opportunities. SMART MobiPrize presented at Rio + 20 in June ENTREPRNEURSHIP & ENTERPRISE Meeting customized local needs. Replicating and scaling globally. Catalyzing investment, building capacity. Industry Mobilization Ford Motor Ashok Leyland Cisco Systems Michelin IBM Intel Infosys Mapunity Microsoft Qualcom Siemens Velankani Veolia etc Qualcom
29 : From PRIZE to PLATFORM!
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31 In China! some increased interest / uptake in New Mobility entrepreneurship, industry involvement in New Mobility directions substantial electric vehicle development & policy increasing automated technology exploration
32 CONNECTIVITY /OPTIMIZATION Industry Related:! Big Questions spatial *! 1. How does the Transportation Industry become a more diverse, distributed New Mobility Industry that employs emerging technologies and approaches, meets emerging needs and captures emerging markets? 2. What are the new business models needed to provide systems rather than individual and unrelated products and services for moving people and moving goods (and moving less)? 3. What are the conditions and actions necessary to propel the New Mobility industry forward as a cluster?
33 Moving Minds! Focus groups indicated slightly increased interest in public feedback / involvement Consumer Advanced vocabularty re: New Mobility Youth aspirations mixed
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