Technology and Market Intelligence
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1 Technology and Market Intelligence Introduction into Training Fraunhofer IAO, IAT University of Stuttgart Slide 1
2 Background TMR is a component of the SIRIM-Fraunhofer programs. TMR strives to support SMEs in improving their competitiveness and innovativeness. IC-Innovation can use the TMR for understanding future research areas and align their strategies towards the Malaysian SMEs business. Lack of data on market and technology trends has been identified as one of the weaknesses affecting SMEs business growth during SIRIM Technology Audit in 2015 and To address this weakness, SIRIM and Fraunhofer IAO are collaborating to establish Technology and Market Radar (TMR) suitable for Malaysian SMEs. The main objective of TMR is to provide business tools to assist SMEs to identify relevant technology and market trends, which is an important prerequisite for making strategic decisions on technology investment. TMR is designed for SMEs, ministries and government agencies to retrieve relevant and strategic information on technology and market trends. Fraunhofer IAO, IAT University of Stuttgart Slide 2
3 Technology and Market Intelligence System Collection of trends Assessment and display of relevant trends in consolidated overview and detailed profiles Identification of opportunities and challenges for SMEs Fraunhofer IAO, IAT University of Stuttgart Slide 3
4 Technology and Market Intelligence System Future collaboration SIRIM SMEs Ministries Provide information on national strategies, funding schemes, etc. Profit from information provided by Technology and Market Intelligence Systems for improved strategic decision making (opportunities and challenges) SIRIM Scout for technology and market trends Consolidate trends, set up trend radar and profiles Identify and discuss trend-related opportunities and challenges with stakeholders (ministries and SMEs) SMEs Provide information on industry needs Profit from information provided by Technology and Market Intelligence System for improved strategic decision making (opportunities and challenges) Fraunhofer IAO, IAT University of Stuttgart Slide 4
5 TMR Project Overview and Time Plan Requirements analysis (SIRIM, SMEs, Government Agencies) Dec 2016 Development of TMR (process, organization, radar topics) Dec 2016 Collection of trend information and set-up of radar Jan 2017-Apr 2017 Pilot validation with 8 SMEs May 2017 Stakeholder Event (SMEs, agencies, additional stakeholders) May 2017 Fraunhofer IAO, IAT University of Stuttgart Slide 5
6 Benefits of TMR for SMEs in Malaysia For developing new opportunities it is necessary to know the degree of maturity of the applied technology and to be aware of potential alternatives! Major benefits of TMR Awareness of upcoming technologies, potential substitutes and alternatives for existing ones as well as related market trends Support in decision making and timing for investment strategies regarding new technologies Support for business expansion (new products, additional local and export markets) Extended information basis (market and technologies) for creating product and technology roadmaps Link between technology and market trends, related information sources, experts and institutions with technical knowledge Comprehensive access to technology and market trend information Platform to enhance knowledge exchange between technology experts from research and industry Fraunhofer IAO, IAT University of Stuttgart Slide 6
7 Benefits from SIRIM TMR for SIRIM Additional asset in the service portfolio of SIRIM with differentiation potential to others Potential future income source for SIRIM TMR as a door-opener showing SIRIM s expertise in research to the industry Knowledge transfer between industry experts, academics and SIRIM by engaging in the trend radar process Potential input source for SIRIM s strategic planning Fraunhofer IAO, IAT University of Stuttgart Slide 7
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