INTRODUCTION... 9 CHAPTER 1 CRITIQUING DESIGN Practice Questions... 12
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1 Table of Contents INTRODUCTION... 9 CHAPTER 1 CRITIQUING DESIGN Practice Questions Answers How do you like LinkedIn s endorse feature? Tell me about a product you like and use frequently. Why do you like it? 17 Tell me about a product that was designed poorly CHAPTER 2 DESIGNING A DESKTOP APPLICATION What is the CIRCLES Method? Beginner s Tip on using the CIRCLES Method Practice Question Answer How would you improve Microsoft PowerPoint? CHAPTER 3 DESIGNING A WEBPAGE OR WEBSITE Tip: Interview Visually Practice Questions Answers How will you improve LinkedIn s home page? How would you improve LinkedIn s signup process? How would you improve image search?
2 How would you improve restaurant search? How would you improve Google Maps? You are the product manager for Google+. What killer feature would you build? CHAPTER 4 DESIGNING A MOBILE APP Tip: Memorize design best practices Practice Questions Answers Google shut down a location sharing service called Google Latitude on August How would you redesign and re-launch a location-sharing app? Design a new ipad app for Google Spreadsheet How would you improve the LinkedIn mobile app? CHAPTER 5 DESIGNING A CONSUMER PRODUCT Tip: Don t blindly follow frameworks Practice Question Answer Re-design a garage door opener CHAPTER 6 DESIGNING A SERVICE OR OTHER PRODUCT 82 Tip: Ask the Five Whys to understand unarticulated problems Practice Questions Answers
3 Assume you are the new product manager in our Amazon Prime business and are in charge of feature development. What data would you look at to develop to new features? What new features would they be? The billboard industry is under monetized. How can Google create a new product or offering to address this? CHAPTER 7 GETTING TECHNICAL How to approach a technical interview question Practice Questions Answers Brainstorm as many algorithms as possible for recommending Twitter followers Explain recursion Explain object-oriented programming to your grandmother How would you reduce Gmail s storage size? How would you design a blogging application? You re part of the Google Search web spam team. How would you detect duplicate websites? Write an algorithm that detects meeting conflicts CHAPTER 8 GETTING ANALYTICAL: ESTIMATION Top down estimation method Bottom up estimation method Practice Questions Answers Estimate McDonald s revenue How many queries per second does Gmail get? How many iphones are sold in the US each year?
4 Estimate how much it costs to run Flickr for a 20 GB user CHAPTER 9 GETTING ANALYTICAL: PRICING How to approach a pricing problem Practice Questions Answers How would you price the Kindle Fire HD? Assume you are the new product manager in our Amazon Prime business and are deciding pricing. The vice president would like to lower the price from $79.99 per year to $69.99 per year. Making your own assumptions, develop the financial projections for this decision CHAPTER 10 GETTING ANALYTICAL: METRICS How to approach metrics questions What are the AARM Metrics? Tip: Making decisions from A/B test results Practice Question Answers What metrics will you look at to evaluate success of a product? CHAPTER 11 STRATEGIZING: TRADEOFFS Practice Questions Answers Amazon launched display advertisements on its web page, and it was a highly controversial decision within the company. Pick either the pro or 6
5 con side of the argument and explain your position for or against including ads on the site Now tell me why display advertising is a bad decision CHAPTER 12 STRATEGIZING: NEW MARKET ENTRY How to approach strategy questions on new market entry New market entry checklist Practice Questions Answers Start a new category, division, or international market for Amazon. Which one did you choose and why? You have a choice between selling a new oven or an oven mitt. Which one do you choose and why? An aspiring Amazon product manager proposes to Jeff Bezos that Amazon should sell groceries from neighborhood markets. What are the pros and cons of this idea? CHAPTER 13 STRATEGIZING: CEO-LEVEL ISSUES How to approach CEO-level strategy questions Practice Questions Answers You re Larry Page. The head of corporate development tells you that Quora is in play, and both Microsoft and Facebook are bidding for it. Should Google participate in the discussions? Why? You are the CEO of the Yellow Cab taxi service. How do you respond to Uber? If you were Google s CEO, would you be concerned about Microsoft?
6 Google launched a new program: Google Trusted Stores. Why is Google Trusted Stores strategically important for the company? Should Amazon launch a smartphone? Choose a company that you believe provides a world-class customer experience. What do they do well? CHAPTER 14 CREATING VISION How to approach vision questions Practice Question Answer Choose one of these verticals. Where do you think it ll be in ten years? CHAPTER 15 PASSING THE STRESS TEST How to approach the stress test Practice Question Answer Look at this diagram. Where would you place yourself, and why?
INTRODUCTION CHAPTER 1 CRITIQUING DESIGN Practice Questions CHAPTER 2 DESIGNING A DESKTOP APPLICATION... 21
Table of Contents INTRODUCTION... 10 CHAPTER 1 CRITIQUING DESIGN... 12 Practice Questions... 13 Answers... 13 How do you like LinkedIn s endorse feature?... 13 Tell me about a product you like and use
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