1 Introduction... 1 W. EVERSHEIM, E. BAESSLER, T. BREUER. 2 Integrated Innovation Management... 5

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1 Table of Contents 1 Introduction... 1 W. EVERSHEIM, E. BAESSLER, T. BREUER 2 Integrated Innovation Management... 5 W. EVERSHEIM, E. BAESSLER, T. BREUER 2.1 The Aachen Innovation Management Model AIM Innovation planning The innovation organization Innovation Leadership The operational level Innovation Portfolio Aachen Strategy Model for Product Innovation The InnovationRoadMap Methodology W. EVERSHEIM, F. BRANDENBURG, T. BREUER, M. HILGERS, C. ROSIER 3.1 Requirements for the methodology The W-model: Structure of the IRM-Methodology The planning phases of the IRM Methodology Goal setting The deduction of goals and strategies relevant to innovation Analysis and development of enterprise potentials Identification of strategic formation fields Future analysis Finding future requirements Chance analysis Task definition... 58

2 X Table of Contents 3.5 Idea generation Analysis of the innovation task Collection and generation of primary product ideas Structuring and condensing of ideas Formulation of secondary product ideas Idea evaluation Set-up of a rating and evaluation system Evaluation of product ideas Idea detailing Concept Evalution Evaluation of the requirements fulfillment Evaluation of the technical feasibility Economic considerations Implementation Planning Grouping and structuring of the future projections and innovation tasks Correlating market-deduced and technology-based innovation tasks Deduction of company-specific implementation activities Conclusions for the IRM Methodology Methods Description W. EVERSHEIM, T. BREUER, M. GRAWATSCH, M. HILGERS, M. KNOCHE, C. ROSIER, S. SCHÖNING, D. E. SPIELBERG 4.1 Scenario Management Quality Function Deployment (QFD) Intuitive- and Analogy-based Solution Finding Brainstorming and brainwriting including the method Synectics TRIZ Methodology Innovation checklist Problem formulation/effect structure analysis Ideality Anticipative error detection Analysis of technical conflicts: contradiction matrix Analysis of physical contradictions: separation principles Effects database Substance-Field (S-Field) analysis Standard solutions Laws of Technical Systems Evolution Laws of Technical Systems Evolution

3 Table of Contents XI 4.6 Bionics Direct use of biological systems Biological structures Laws of evolution and other biological principles Inspiration from nature Portfolio Analysis Market portfolio Portfolio of the Boston Consulting Group Technology portfolio Technology portfolio according to PFEIFFER Potential portfolio according to PELZER (Fraunhofer IPT) Portfolio use on the example of Hilti AG Critical appreciation of technology portfolios Conjoint Analysis Steps for the realization of the conjoint analysis Choice of product characteristics and the corresponding specifications Choice of preference model and design Presentation of stimuli and interview Selection of the estimation procedure for the determination of part worth utilities Analysis and interpretation of the results Technology Roadmapping Technology calendar according to SCHMITZ (Fraunhofer IPT) Usages of the technology calendar ProjectRoadMap combination of InnovationRoadMap and technology calendar Case studies SCHOTT Glas How a manufacturer of materials became a provider of systems U. H. BÖHLKE, M. GRAWATSCH 5.2 Hilti AG Strategic Exploitation of New Business Fields W. J. HUPPMANN, T. BREUER 5.3 SUSPA Holding GmbH Developing existing markets, discovering new opportunities D. E. SPIELBERG 5.4 Survey MicroMed Discovering applications in growth markets. 246 C. ROSIER 5.5 Neumag GmbH & Co. KG Systematic innovation management as the basis for effectiveness in product development C. VOIGTLÄNDER, T. BAUERNHANSL, J. SCHRÖDER

4 XII Table of Contents 5.6 Dräger Medical AG & Co. KGaA Reorganization of the business process Innovation R.-H. LOHSE, M. HILGERS Bibliography Appendix Appendix A Method Data Sheets (Gerhards 2002) A. GERHARDS Appendix B Selected tools of the TRIZ-Methodology The 39 technical parameters of the TRIZ-Methodology The Contradiction Matrix (Temiko et al. 1998) The 40 Inventive Principles (according to the TRIZ methodology) Appendix C Product-idea data-sheet Appendix D EDEN as software platform to support the Aachen Innovation Model Introduction to EDEN The EDEN Graphical User Interface How EDEN is supporting the Aachen Innovation Model Accessing EDEN Index Editor and Authors

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