We are part of the 4th Industrial Revolution (4IR) NOW

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3 We are part of the 4th Industrial Revolution (4IR) NOW

4 Pace of Change The cost of key technologies has fallen rapidly. Time to reach $1B valuation or more. Source: World Economic Forum

5 low Sector DIGITIZATION high Overall Assets Usage Labour Digital spending Digital asset stock Transactions Interactions Business processes Market making Digital spending on workers Digital capital deepening Digitization of work Industry Opportunity ICT Media Professional services 1 SOURCE: McKinsey Global Institute analysis Finance and insurance Wholesale trade Advanced manufacturing Oil and gas Utilities 2 4 Every Chemicals & pharmaceuticals Basic goods manufacturing Mining industry is Real estate Transportation & warehousing Education Retail trade 3 5 ready for a Entertainment and recreation Personal and local services digital future Government Health care Hospitality 6 Construction Agriculture and hunting 1 Knowledge-intensive sectors that are highly digitized across most dimensions 2 Capital-intensive sectors with the potential to further digitize their physical assets 3 Service sectors with long tail of small firms having room to digitize customer transactions 4 B2B sectors with the potential to digitally engage and interact with their customers 5 Labour-intensive sectors with the potential to provide digital tools to their workforce 6 Quasi-public and/or highly localized sectors that lag across most dimensions

6 Cloud Quorum Microservices CyberSecurity Bots Containers NoSQL Machine Learning Serverless Location-based authentication Hybrid cloud Digital twin Artificial Intelligence Bio-wearables Mixed reality Compliance Orchestrators Quantum computing Compute Haptics Ambient UX Mixed Reality DevOps IoT Edge Monitoring Blockchain GPU Big data Threat Intelligence Data privacy

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9 The Cloud Time Confidence Performance

10 #MSCloudRoadshow

11 #MSCloudRoadshow

12 #MSCloudRoadshow

13 AdobeStock Standard License

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17 DATACENTERS (CLOUD) PC / DEVICE DIGITAL TAPE DVD / BLU-RAY CD

18 DATACENTERS (CLOUD) PC / DEVICE DIGITAL TAPE DVD / BLU-RAY CD

19 CLOUD / IoT PC / MOBILE

20 CLOUD MOBILE

21 The Value of Big Data Historical campaign effectiveness Generate year-end financial reports Understand customer patterns to uncover cross-sell opportunities Financial monitoring with real-time recommendations to increase revenue Generate year-end financial reports Collect historical data on equipment performance Shipping features without understanding success Real-time product offers and promotions based on behavior Real-time monitoring to identify proactive maintenance Building successful features correlating user action with product experience

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23 Old models no longer work (did they ever?).

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26 !

27 Providing clarity and consistency for the protection of personal data The General Data Protection Regulation (GDPR) imposes new rules on organizations in the European Union (EU) and those that offer goods and services to people in the EU, or that collect and analyze data tied to EU residents, no matter where they are located. Enhanced personal privacy rights Increased duty for protecting data Mandatory breach reporting Significant penalties for non-compliance Microsoft believes the GDPR is an important step forward for clarifying and enabling individual privacy rights

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29 Shared Secure Ledger Distributed

30 Blockchain is not just about money

31 Eliminates Intermediaries Reduces Fraud Increases Efficiency and Speed Increases Revenue and Savings

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33 Physical / Digital Reality Spectrum PHYSICAL REALITY MIXED REALITY (MR) DIGITAL REALITY MIXED REALITY Perception and Environment Awareness People, Places, and Things AR TODAY HOLOGRAPHIC IMMERSIVE VR TODAY Mixed reality blends the physical and digital worlds to produce new environments where physical and digital objects co-exist and can be interacted with as if all of them were real.

34 MR will revolutionize many business processes With mixed reality Auto manufacturers can visualize their vehicle prototypes before building clay models Product designers will be able to experience 3D models of their products without printing or making physical models Doctors can visualize patient s exams in more detail and in 3D to better plan surgeries and improve outcomes

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