Automotive. Martin Öman

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2 Automotive Martin Öman 2

3 Trends reshaping Automotive Connectivity Autonomous Electrification 3

4 The new market landscape Past: OEM competition Future: Complex market landscape Cities & others Established suppliers?? Established OEMs Established OEMs?? Mobility providers????????? Emerging OEMs Technology giants 4

5 The Automotive R&D market is increasing Sources: Estimates based on Roland Berger, Oliver Wyman, ADL, Riio 5

6 The Automotive R&D market by discipline Global ESO Volume,[ bn] 29,5 4,0 Outsourced R&D 11,7 3,2 2,6 3,0 16,0 5,0 3,7 3,7 +43% +46% +15% 20,5 7,2 5,4 4,3 1,3 1,6 1,7 2,0 0,9 1,1 1,1 1,0 0,6 0,7 0,7 1, ,0 7,0 4,5 Disruption Scenario 2020 Battery & auxiliaries Electrical, electronic Propulsion system Body & Exterior Interior Complete Vehicle Chassis Sources: Estimates based on Roland Berger, Oliver Wyman, ADL, Riio

7 ÅF - Automotive engineers in the international automotive industry (>300 has +12 years automotive experience) +40 different automotive clients, mainly in Sweden, Brazil, UK, and China Extensive experience in executing on-site and outsourced assignments Runs 15 automotive clients satellites Offers all engineering services within the automotive industry 7

8 Competencies in Automotive R&D 8

9 Competencies in Automotive M&R

10 Our Automotive Road Map Staying #1 at Swedish OEMs with increased share of projects Focus on growth within E/E and Embedded systems, and develop software solutions to leverage on Follow the home market clients internationally Strong focus on winning and conducting projects for new clients in China Continue to develop the India local and offshore business

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12 Energy Linda Pålsson, BA President 12

13 Changing energy landscape Small scale production Global policies Mega cities and urbanisation Aged T&D grids Environmental challenges Energy challenges & possibilities Energy storage Electrification of transportation Technology advances 13

14 Our offer Work together: owners engineering, collaboration projects (EPCM) ÅF adds: expertise and professional resources NUCLEAR RENEWABLES HEAT & POWER We take responsibility: turn key projects, packages TRANSMISSION & DISTRIBUTION HYDRO ENERGY MARKETS 14

15 Ready to affect and adapt to <<<<<<<<<<< trends and changes Goals: Leading position in all core markets Rapid growth with stable profitability Full service scope Develop new solutions, business models and global offerings from our core markets - experience, references and expertise Growth: Decommissioning & Waste Management < T&D systems, refurbishment and smart grid investments 4th generation district heating system Energy storage Offshore wind power Asset Management services 15

16 Highlights 2017 Radioactive waste investigation Pre study for large scale energy storage Frame agreement project management 400 kv tunnel cable Q1 Q2 Q3 Q4 Site management grid & construction Key-role in Vattenfall nuclear decommissioning program Complex highvoltage cable moving project during operation Högbytorp thermal power plants civil and construction management

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18 Design deep dive Ann Granberg Business Area President, Experience Design Allan Ruberg Business Area President, Architecture & Design

19 Growing our design offering Global offering, 600 specialists ÅF Lighting ÅF Sound & Vibration ÅF Landscape ÅF Industrial design

20 One of the things our grandchildren will find quaintest about us is that we somehow distinguish the virtual from the real William Gibson, 2007

21 Today you do not only design the hardware, you design the experience of products and services.

22 In mature economies, 70-80% of the economy is comprised of services

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24 FOCUS AREAS Integrated digitalization Education Smart Cities/Human Spaces 24

25 The merge of digital and physical and organic 25

26 Today ÅF knows HOW to do almost anything. Tomorrow ÅF will support society and industries in WHAT to do for a sustainable future

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28 The teapot mystery Why?

29 Why ÅF Architecture & Design?

30 The world is changing!

31 Global policies Food Mega cities & Urbanization Environmental challenges E - society Globalized market Growing and ageing population 4th Industrial revolution

32 The future Promise of a Smart Society Strong technological focus!

33 Liveable cities - Quality of life!

34 Creating places where people thrive!

35 The Future of Consulting Engineering & Design Hand in Hand

36 Architecture & Design

37 The why behind the business model The world needs Architecture & Design everywhere

38 ÅF Architecture & Design Our ambition To be among the few preferred Architecture & Design consultants globally To become a truly international Architecture & Design brand To create international brand awareness for ÅF as a whole

39 ÅF Lighting ÅF Sound & Vibration ÅF Landscape Architecture & Design

40 ÅF Architecture & Design Creating an anchor-brand ecosystem Tomorrow we are even better Grow high performance teams driven by enthusiasm and headed by true drivers High Performance Operations Architecture & Design Digitization & Future Technologies Digitize ourselves We will make sure that digitization is an integral part of all our services We use design thinking Make a difference Building a cluster of brands and competence centers ready to work around the globe High-End Brands with Global Impact Business Development Customer Platform Communication Community Make sure we are heard We will build a communication community from where we will disperse an abundance of good stories and beautiful tableaux The future of consulting Ensure that ÅF is on the cutting edge of consulting constantly increasing our diversity Serving a higher degree of customer needs We want to challenge our clients and create a low effort path to a higher degree of customer needs with great satisfaction on the way

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42 Use high-end niches, profiles and references as spearheads! Controlling a niche is a golden position!

43 ÅF Lighting ÅF Lighting is a lighting design practice working around the globe - designing and realizing a diverse array of projects Engineering + Design in the field of lighting +100 dedicated lighting specialists The worlds biggest lighting design practice London Copenhagen Stockholm Oslo Gothenburg Malmö Lugano

44 CNN Fox News Lonely Planet The Telegraph Daily Mail New York Post Time Magazine Aftenposten Dagbladet The Independent Le Figaro Berlingske +700 articles in more than 65 countries! Discovery Channel is already planning to make a documentary about the restaurant! Worlds largest underwater restaurant, Norway

45 Working on prestigious projects around the globe ensure great brand and employer value - as well as being good business! Worlds largest underwater restaurant, Norway

46 Grand Hotel Chateu De Versailles, Paris

47 Nine Elms Bridge, London

48 Volvo Studio, Milan

49 - thank you! Opera quarters, Oslo

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51 What is Smart?

52 Everyone wants to be Smart! No one knows how to do it! But the future is definitely interdisciplinary!

53 THE SMART PARADOX Needs Technological possibilities The gap between the technological possibilities and the lack of understanding of what problems they have to solve is very wide!

54 Introducing new technology A new reality means fundamental changes! Implementing technologies in transition is a new paradigm!

55 Smart market development and status! Advanced solutions Existing solutions Smart solutions From technological to valuedriven solutions! Simple solutions 56

56 What will the future bring Smart Buildings Building Automation Systems

57 Ask a hammer - and the answer is nails!

58 Advanced technology Endless possibilities but have we lost control?

59 What will the future bring? What happens to the user interfaces?

60 The Smart imperative - Creating value Smart City Technologies Optimization Savings Pollution reduction Process optimization Earnings Commercial platforms Recycling Crowd sourcing Business development Sharing Economy Added Value Quality of life Citizens value Tourist service Municipal Intranet Mobility Entertainment Social interaction Urban development Involvement

61 Make a difference! 1+1>2 Why not go to work in a forest New King office!

62 It s smart when: BEST PRACTICE INSTALLATIONS SMART PLATFORM CONNECTING SYSTEMS SMART GOUVERNANCE IN NEW ORGANISATION

63 The Pincher approach Design thinking Strategic approach Task framing Need driven Value Engineering knowledge Experience Practical approach

64 ÅF Smart City Service Danish ITS system

65 Danish State Roads - ITS system ÅF Smart City Service - Danish National Rail Surveillance of electrical and mechanical installations on railway stations

66 Safe biking to school Smart City platform DOS DOK Bus Line B Bus 273 Bus min. 3 min. 12 min. P Cyclists today 5691 Pilot project ensuring safety and inspiring green behavior

67 Already today we deliver Smart City Platform Smart City Strategies Smart Governance and After services Smart City Workshops

68 A value stream ÅF Smart City Service An iterative value chain New brief

69 ÅF`s broad offering is the true asset Digital services Automotive Infrastructure Architecture & Design Energy Industry

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71 Summary Strategic direction ÅF will develop from being a local engineering consultant to being an international engineering and design company. ÅF creates increased value through conceptual solutions that meets needs in societal and technical disruptive trends FROM: Traditional consultant company Sell mainly hours Service offering No own IP Single approach Local Low scale and leverage Single brand To: Engineering and design company Sell projects and solutions Service and products Building up IP Partnering and cooperation International Scaling and leverage Multi-brand

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