Research Collaboration against the Backdrop. of the Global Economic Challenges

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1 Research Collaboration against the Backdrop Dipl.-Wirtsch.-Ing. (TU) Henrik A. Schunk 41. International June Symposium 7 th, 2010 on Robotics Henrik June Schunk 7 th, 2010Folie 1

2 Agenda 1. One Team One Family: The Family-owned Enterprise SCHUNK 2. Global Economic Challenges the New Reality 3. Industrial R&D Strategies in the New Reality 4. Industrial R&D Topics for Research Collaborations Henrik Schunk Folie 2

3 Agenda 1. One Team One Family: The Family-owned Enterprise SCHUNK 2. Global Economic Challenges the New Reality 3. Industrial R&D Strategies in the New Reality 4. Industrial R&D Topics for Research Collaborations Henrik Schunk Folie 3

4 One Team One Family History From One-Man-Operation to Global Player The only way forward for any company is through innovation. SCHUNK Philosophy since it s Foundation in Product Division Clamping Jaws 1978 Product Division Hydraulic Expension Toolholder 1982 Product Division Automation 1997 Product Division Stationary Workholding Henrik Schunk Folie Systems Engineering

5 One Team One Family Management of the Company Henrik Schunk Folie 5

6 One Team One Family Synergy SCHUNK Henrik Schunk Folie 6

7 One Team One Family Solutions by SCHUNK Henrik Schunk Folie 7

One Team One Family Status Quo Data 23 foreign Subsidiaries 40 Nr.1-Products about 100 Research Collaborations 16.

8 One Team One Family Status Quo Data 23 foreign Subsidiaries 40 Nr.1-Products about 100 Research Collaborations Customers in 43 Branches Company Development Employees: from 280 to 1800 MA Sales Volume: from 15 Mio. Euro to 210 Mio. Euro Market Positioning Clamping Technologies & Automation: Competence Leader Gripping Systems: Market Leader Expert for Customer-specific Solutions Henrik Schunk Folie 8

9 One Team One Family Mechatronic Unit Assembly System Target Group Academia Rotary Modules Linear Modules Gripping Modules Configurator/Simulator/Control Sensors Henrik Schunk Folie 9

The most power-dense and top-selling light

10 One Team One Family Mechatronic Systems SCHUNK is the most sucessfull supplier of complex gripping devices The first modular robotic system worldwide was made by SCHUNK The most power-dense and top-selling light weight robotic arm was made by SCHUNK Henrik Schunk Folie 10

One Team One Family From Market Niche to Market

Branch Segmentation Variant Diversity Friom

Gripping Technology 1983 1985 1989 2000 2003

Robotics 2007 PGG Standardization PGN Classic

SCHUNK Premium Serrated Guides PEH Megatrend

11 One Team One Family From Market Niche to Market Leader Number of Competitors Product Standards Branch Segmentation Variant Diversity Friom Market Niche to Marktführer Consolidation of Nr.1-Position Enhancement of Nr.1-Position Market Pioneer SCHUNK Industrial Gripping Technology Market Pioneer SCHUNK Modules for Service Robotics 2007 PGG Standardization PGN Classic KONEX First Plastics Gripper on the Market PGN+ SCHUNK Premium Serrated Guides PEH Megatrend Mechatronics SDH Flexibility Combinations Megatrend Solutions Henrik Schunk Folie 11

12 One Team One Family SCHUNK Experiences within Research Collaborations SCALAB What is good? Outstanding Quality of Results Highly motivated Scientists Tireless support from academia to meet industrial demands Excellent support from project execution organizations What could be improved? Project Preconditions to be adapted to the new Reality! AMAROB Henrik Schunk Folie 12

13 Agenda 1. One Team One Family: The Family-owned Enterprise SCHUNK 2. Global Economic Challenges the New Reality 3. Industrial R&D Strategies in the New Reality 4. Industrial R&D Topics for Research Collaborations Henrik Schunk Folie 13

14 Global Economic Challenges Actual Economic Situation Global Economic Condition Incoming Orders Global Economic Condition Incoming Orders Source: ifo-institute, VDMA Henrik Schunk Folie 14

15 Global Economic Challenges Where are we going? Ask the Experts! 1492 Christoph Kolumbus India! 1897 Lord Kelvin Radio has no future! 1901 Gottlieb Daimler Worldwide demand on automobiles will not exceed 1 Million 1932 Albert Einstein Nuclear Energy will not be developed Thomas J. Watson I think there is a world market (IBM) for maybe five computers Ken Olsen There is no reason for any individual (DEC) to have a computer in his home Bill Gates Internet is just a hype. (Microsoft) Henrik Schunk Folie 15

16 Agenda 1. One Team One Family: The Family-owned Enterprise SCHUNK 2. Global Economic Challenges the New Reality 3. Industrial R&D Strategies in the New Reality 4. Industrial R&D Topics for Research Collaborations Henrik Schunk Folie 16

80% Megatrends 20% Angepasste Ansoff'sche Produkt-Markt-Matrix Superior Topics Industrial R&D Strategies in the New Reality Risk Management Branches

SDH Market Penetration Market Shaping Image/ Profit from Experience Care-O-Bot Technology Leader PGN-plus Leichtbau Servogreifer SRU Masterdrive

17 80% Megatrends 20% Angepasste Ansoff'sche Produkt-Markt-Matrix Superior Topics Industrial R&D Strategies in the New Reality Risk Management Branches Service Solutions Components Known Market New Market Market Penetration Market Extension KWO Market Penetration Diversification Business Area Extension SDH Market Penetration Market Shaping Image/ Profit from Experience Care-O-Bot Technology Leader PGN-plus Leichtbau Servogreifer SRU Masterdrive Produkt Optimization Further Developments New Products Risik Projects 30% 40% 20% 10% Known Technologies New Technologies Business Areas Henrik Schunk Folie 17

18 Industrial R&D Strategies in the New Reality Risk Management until 2008 Initial Situation Continuous Boom continuously and predictable Ressources flexible Deployment Consequence Risk Projects Financial Scope! Innovations fundamental Diversification high Chances Following Innovations Waste from Risk Projects Calculable Risks Henrik Schunk Folie 18

Diversification (risky project) The SCHUNK Dextrous Hand

Drives 7 Tactile Sensors on each Limb 5 Joints 2 Fingers

Distal Joint Proximal Joint Body integrated Operating

19 Industrial R&D Strategies in the New Reality Risk Management until 2008 Example of R&D Collaboration for Diversification (risky project) The SCHUNK Dextrous Hand (SDH) 7 DOF Modular Fingers 2 active DOF integrated Drives 7 Tactile Sensors on each Limb 5 Joints 2 Fingers contrarywise 1 active DOF 1a b Modular Joints Distal Joint Proximal Joint Body integrated Operating System Interface EN ISO Industrial Standard Henrik Schunk Folie 19

20 Industrial R&D Strategies in the New Reality Risk Management until 2008 Example of Following Innovation (from Waste of SDH): The On-Table SCARA (MGA) Axis 1 linear Axis 2 rotatory Axis 3 rotatory Camera Axis 4 rotatory with central feedthrough Henrik Schunk Folie 20

21 Known Markets New Markets Industrial R&D Strategies in the New Reality Risk Management until 2008 Risk of Diversification Risk of New Technologies new Markets known Markets new Produkts Optimization Further Developm. Known Technologies New Products Risk Projects New Technologies wide R&D range Calculable Risks Henrik Schunk Folie 22

22 Industrial R&D Strategies in the New Reality Risk Management since 2009 Initial Situation Continuous Boom not predictable Ressources Restricted Scheduling Consequence Risk Projects Reduction Innovation Smaller Steps (but faster!) Diversification reduced Chances Following Innovations Decreasing Reducing Risks Henrik Schunk Folie 23

new Markets known Markets new Products Known Markets New Markets Optimization Further Developm.

23 Industrial R&D Strategies in the New Reality Risk Management since 2009 New Markets! But within known Technologies! Diversification! Indirectly (reduced risk) => We need to speed up!!! Directly (high risk) => financial Support needed! new Markets known Markets new Products Known Markets New Markets Optimization Further Developm. Known Technologies New Products Risk Projects New Technologies Hygienic Cash Cows Factor keep attractive -> Costumer Retention New Technologies! But within known Markets Henrik Schunk Folie 24 Reducing Risks

24 Industry Product Preliminary Model Technology Industrial R&D Strategies in the New Reality Demands on Research Collaborations Academia Time Excellent Basis for European (Service) Robotics Market!!! BUT Henrik Schunk Folie 25

Industrial R&D Strategies in the New Reality Demands on Research Collaborations Promotion: Technology Transfer / Cooperation & Dialogue Exchange of knowledge between research and industry (ISR!

(preliminary data) 108 Proposals 15 planned experiments 4,5 Mio funding Motivation: Robotics community to put R&D results into practice Research to result in concrete products that are successfully

25 Industrial R&D Strategies in the New Reality Demands on Research Collaborations Promotion: Technology Transfer / Cooperation & Dialogue Exchange of knowledge between research and industry (ISR!!!) Simplification: Reduce Complexity of Research Projects Concentrate on small consortia Concentrate on simple and market focused project goals Minimize Complexity of application for funds Call 1 (preliminary data) 108 Proposals 15 planned experiments 4,5 Mio funding Motivation: Robotics community to put R&D results into practice Research to result in concrete products that are successfully introduced to the market Support: start-ups and SMEs to bring new products into the market Access to venture capital, risk management Engagement: Cooperation on a worldwide basis Standardisation, ethical, legal and societal issues on a worldwide level Henrik Schunk Folie 26

26 Agenda 1. One Team One Family: The Family-owned Enterprise SCHUNK 2. Global Economic Challenges the New Reality 3. Industrial R&D Strategies in the New Reality 4. Industrial R&D Topics for Research Collaborations Henrik Schunk Folie 27

27 R&D Automation R&D Topics for Research Collaborations History of Mechatronic Development Technology Push Computer Power Miniaturisiation Sensors Software Elektronics Market Pull Flexibility, Modularity, Safety Mechanics => Decreasing R&D Activities on Mechanics! Henrik Schunk Folie 28

28 R&D Topics for Research Collaborations Demand on Intelligent Mechanics merge / simplify Mechanics Mechanics Flexibility Modularity Safety Integration Intelligence Extension high Complexity low Complexity Capital Costs Operating Costs Electronics replace Mechanics by Electronics Henrik Schunk Folie 29

29 Henrik Schunk Folie 30

SCHUNK Rotary Unit (SRU) SRU Classic SRU Masterdrive

Cylinders 2 Dampers 1 Valves simple 2 End Positions 1

Valves average 2 End Positions 1 Middle Position

Valves complex 2 End Positions 3 Middle Position

30 R&D Topics for Research Collaborations Demand on Intelligent Mechanics Replace Mechanics by Electronics: SCHUNK Rotary Unit (SRU) SRU Classic SRU Masterdrive Control Mechanics Conditions 2 End Positions 0 and Cylinders 2 Dampers 1 Valves simple 2 End Positions 1 Middle Position 0, 90 und Cylinders 4 Dampers 2 Valves average 2 End Positions 1 Middle Position mechanically loced 0, 90 und Cylinders 4 Dampers 3 Valves complex 2 End Positions 3 Middle Position mechanically loced 0,,,, Cylinders 0 Dampers 2 Valves 1 Drive highly complex Henrik Schunk Folie 31

Costs Safety Interfaces Electrification Reliability (Hardware) Energy Efficiency

31 R&D Topics for Research Collaborations Basic Industrial Demands on Mechatronic R&D Flexibility Function Integration Intelligent Mechanics (reduce to the max) Capital Costs Safety Interfaces Electrification Reliability (Hardware) Energy Efficiency Operating Costs Modularity Intelligent Control Reliability (Software) Henrik Schunk Folie 32

R&D Topics for Research Collaborations Basic Industrial Demands on Mechatronic R&D Technical Industrial Requirements Derived Requirements Research Topics Derived Requirements Economic Industrial

32 R&D Topics for Research Collaborations Basic Industrial Demands on Mechatronic R&D Technical Industrial Requirements Derived Requirements Research Topics Derived Requirements Economic Industrial Requirements Modularity Function Integration Interfaces Intelligent Mechanics (reduce to the max) Capital Costs Safety Intelligent Control Reliability (Hardware) Energy Efficiency Operating Costs Flexibility Electrification Reliability (Software) Henrik Schunk Folie 33

R&D Topics for Research Collaborations and where do we work on?

- Safe flexible Grasping => Sensor Data Processing - Skill Data Bases -

Mechanics & Control in Harmony - High Efficiency Low Cost Gears -

33 R&D Topics for Research Collaborations and where do we work on? Intelligent Control - Safe autonomous Navigation => Sensor Data Processing - Safe flexible Grasping => Sensor Data Processing - Skill Data Bases - Common Software Architectures (Modularity) Intelligent Mechanics - Mechanics & Control in Harmony - High Efficiency Low Cost Gears - Mechanical Interfaces (Coupling Systems) Electrification - Electric Industrial Actuators Henrik Schunk Folie 34

Academia/Industry Communication&Cooperation - First EU-Programs for Short-Term R&D (low bureaucracy) Strengthen Focus on Market focused R&D - Short Term Projects - Manageable Project

34 What can be improved Current Situation Conclusions Reseach Collaborations in the near (!) Future High Quality of Work within Research Projects - Highly motivated and highly qualified research institutions Excellent Basis for Market focused R&D - Support of Academia/Industry Communication&Cooperation - First EU-Programs for Short-Term R&D (low bureaucracy) Strengthen Focus on Market focused R&D - Short Term Projects - Manageable Project Consortia - Market focused Topics Support Start-Ups and SME Cooperate on a Worldwide Basis - for standardization, legal-,ethical- & societal Issues Focus on REAL Mechatronics - Mechatronics = intelligent mechanics x intelligent control - Minimize Complexity for REAL products Henrik Schunk Folie 35

35 Go for Innovation! but not alone

Meets Cobots. The NEW Collaborative SCHUNK Gripper

Meets Cobots. The NEW Collaborative SCHUNK Gripper The NEW Collaborative SCHUNK Gripper Meets Cobots Superior Clamping and Gripping Top Performance in the Team SCHUNK is the world s No. 1 for clamping technology and gripping systems from the smallest parallel