Trends in the European Location Market

Transcription

1 Trends in the European Location Market Andrew Coote Chief Executive ConsultingWhere Ltd. 1

2 Prediction is very difficult, especially about the future. Neils Bohr ( )

3 Emerging Technologies Hype Cycle Source: Gartner August 2013

4 Geospatial Hype Cycle Expectations Big Data Gamification Crowd Sourcing Indoor Positioning Augmented Reality Commerce 3.0 Sensor Networks (Internet of Things) Smart Cities 3D Printing Wearable UI Smart Metering Geo Social Networking GNSS (GPS 2.0) UAVs Open Data Enterprise GIS LIDAR Location Intelligence Consumer Telematics FOSS Consumer Location Apps BIM Linked Data Time Technology Trigger Peak of Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity With acknowledgements to Gartner Research

5 Tech Wars Oracle Oracle Facebook Social Network Microsoft (Bing) IBM Google GIS Esri Nokia /Here Apple

6 Key Trends

7 Economic Outlook Europe is climbing painfully out of crisis and will continue to do so for the rest of the decade Germany continues to finance the rescue for the European project is there a limit to their patience? Much of the recovery financed by quantitative easing printing money is not long-term solution Major contributor to GDP growth is house price boom fuelled substantially by movement of money from savings

8 Geospatial Implications Public sector investment in geospatial continues to be under huge pressure across Europe INSPIRE is fortunately past the trough of disillusionment into real delivery - so is to some extent, escaping the worst of the cuts Growth sectors Consumer geospatial (driven by retail) Renewable energy Insurance / Financial Services Transport

9 Spatial Information is Pervasive Position is now always available through Smartphones, RFID tags and other sensors. The value to each application will be variable, but it will always be accessible.

10 Big Data Source:

11 Big Data: Personal Location Data Source: McKinsey Big data: The next frontier for innovation, competition, and productivity

12 Open Data Widespread National directives from Norway to Spain Often driven by Finance Ministry Innovation driver to economic growth Reducing public sector inefficiency Challenge to data producers Funding vulnerability Focus now moving proving benefits realisation

13 Wearable User Interfaces Google Glass Oculus Rift

14 Simulated Reality Layar augmented reality Simulated Reality Forbidden City - Baidu

15 Balkanisation of the Internet Source: Wikimedia

16 Indoor Positioning 70% of our time spent indoors Competing Technologies Wifi Triangulation Dead reckoning (using smartphone accelerometers) NFC networks Key applications Retail Security Source:

17 Commerce Bits and Atoms Courtesy of Jack Abrahams, ebay at Where 2.0

18 Gamification Waze - $1.3Bn acquisition by Google Booyah play the game in your home town

19 Geospatial Storytelling in Political Debate Riots in Britain Voting in US Presidential Election Sources: Guardian data blog, Simon Rogers, Esri Storymaps

20 Some Conclusions Many parallels between Europe and Australasia Effects of GFC will continue to affect Europe for many years to come Australasia leads the world in exploitation of spatial in many application areas Lack of access to funding forces both European and Australasian innovators to move abroad in search of venture capital usually to Silicon Valley

21 Thank you for Listening 21