Essence International Ltd &CBCC profile

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1 Essence International Ltd &CBCC profile

2 The Convergence Of Financial Inclusion And Social & Behaviour Change Communication Essence International Ltd &CBCC profile

3 Essence International Ltd We are management, research and communication consulting company, based in Nairobi, Kenya. We primarily focus on enhancing performance of organizations by providing professional consulting services and competency building. Our services are geared toward strengthening organizations capacity to develop and execute strategies.

4 Centre for Behaviour Change and Communication Centre for Behaviour Change and Communication (CBCC) is a Kenyan organization dedicated to providing locally driven health Communication solutions using evidence based programming, continued innovative approaches and strengthened partnerships. Our Programming is positioned to address sustainable change at multiple levels and using multiple interventions for individuals, communities and wider society. CBCC is a subsidiary of Essence International Ltd.

5 What we have been doing Essence International CBCC We have provided consulting services in financial inclusion for Banks, SACCOS, MFBs and MFIs Areas of Focus Financial inclusion in banking, SACCO and credit only institutions Financial inclusion for Improved lively hoods Innovation and financial inclusion in pastoral communities Financial inclusion solutions for WASH and Renewable energy We work with international and local organizations, national and county governments to provide effective health communication solutions. Areas of focus Communication and Social marketing Strategic planning and policy analysis Capacity strengthening and Health communication technical assistance Health communication research

6 What we ve been doing. Essence International CBCC We have offered services in the following areas: Business Process reengineering Design and structuring Training Marketing Organisation development Product development Business Strategy We have offered services in the following areas: Communication strategy development and implementation Behaviour change and Communication materials/products development and production Training and capacity building Social marketing Media planning and buying Monitoring and evaluation of programs

7 Nature of our work in financial inclusion... SACCOs - We have worked with SACCOs in strategy development, change management, product development and organisational development. We understand the SACCO model. MFIs - We have worked with MFIs in business strategy development, marketing strategy and product development

8 Nature of our work in financial inclusion... MFBs we have supported in strategic planning, product development and training SMEs - we worked with one leading supermarket chain in Machakos, Makueni and Kitui and helping in transforming it from a whole sale and distribution store to a supermarket chain over the last 6 years through strategy development and institutional structuring, rebranding and marketing

9 Nature of our work in financial inclusion We have a good understanding of the microfinance operations and systems Currently we are expanding our horizons to include Water and Sanitation as well as renewable energy. The WASH work is on going. Our interest is increasing demand for improved sanitation, our journey in this area is well underway.

10 In our expanded scope We have already been engaged to work on improved sanitation solutions both from a social and behaviour change communication as well as the financial inclusion side, which includes support of sales of improved sanitation (this project is on going) Coverage: Kilifi, Homa Bay, Kericho and Elegyo Marakwet

11 What we have learnt. We have realised that there is a lot of synergy between financial inclusion and social and behaviour change communication Therefore. Our renewed interest is to work on projects that enable us to participate deeply in availing two key products to the market: Improved sanitation Renewable energy

12 How we intend to do this. Combine our expertise in: financial inclusion, marketing and social and behaviour change communication To create both a push effect for solar energy and a pull effect from the communities We intend to: Intervene as a consultant in financial inclusion Intervene as a consultant in behaviour Change communication Engage directly as a player in providing solar solutions through our preferred marketing channels

13 Two examples Our experience with demand creation at community level Project: Iron and folic acid supplementation Objective: to increase the uptake of Iron and Folic Acids among pregnant women Coverage: National - all the 47 counties Interventions: Formative assessment Communication strategy development BCC/IEC print materials for health workers, mothers, influencers, and Community Health Workers Radio and TVC development Mass media campaign Capacity building of health workers Results: increase of uptake from 32% to above 90%

14 Two examples Our experience with demand creation at community level Project: Home Fortification Project - Micro nutrient powders Objective: to support the achievement of the National Home Fortification by creating awareness about MNPs and supporting BCC and social marketing. Coverage: Nairobi County - urban poor Interventions: community engagement through interactive processes, community radio, training of community health workers, experiential marketing activities Results: increased uptake significantly

15 Essence International Ltd New Waumini House, Second Floor Chiromo Road, Westlands P.O. Box Nairobi, Kenya Tel:

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