Advances in Intelligent Systems and Computing

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1 Advances in Intelligent Systems and Computing Volume 796 Series editor Janusz Kacprzyk, Polish Academy of Sciences, Warsaw, Poland

2 The series Advances in Intelligent Systems and Computing contains publications on theory, applications, and design methods of Intelligent Systems and Intelligent Computing. Virtually all disciplines such as engineering, natural sciences, computer and information science, ICT, economics, business, e-commerce, environment, healthcare, life science are covered. The list of topics spans all the areas of modern intelligent systems and computing such as: computational intelligence, soft computing including neural networks, fuzzy systems, evolutionary computing and the fusion of these paradigms, social intelligence, ambient intelligence, computational neuroscience, artificial life, virtual worlds and society, cognitive science and systems, Perception and Vision, DNA and immune based systems, self-organizing and adaptive systems, e-learning and teaching, human-centered and human-centric computing, recommender systems, intelligent control, robotics and mechatronics including human-machine teaming, knowledge-based paradigms, learning paradigms, machine ethics, intelligent data analysis, knowledge management, intelligent agents, intelligent decision making and support, intelligent network security, trust management, interactive entertainment, Web intelligence and multimedia. The publications within Advances in Intelligent Systems and Computing are primarily proceedings of important conferences, symposia and congresses. They cover significant recent developments in the field, both of a foundational and applicable character. An important characteristic feature of the series is the short publication time and world-wide distribution. This permits a rapid and broad dissemination of research results. Advisory Board Chairman Nikhil R. Pal, Indian Statistical Institute, Kolkata, India nikhil@isical.ac.in Members Rafael Bello Perez, Universidad Central Marta Abreu de Las Villas, Santa Clara, Cuba rbellop@uclv.edu.cu Emilio S. Corchado, University of Salamanca, Salamanca, Spain escorchado@usal.es Hani Hagras, University of Essex, Colchester, UK hani@essex.ac.uk László T. Kóczy, Széchenyi István University, Győr, Hungary koczy@sze.hu Vladik Kreinovich, University of Texas at El Paso, El Paso, USA vladik@utep.edu Chin-Teng Lin, National Chiao Tung University, Hsinchu, Taiwan ctlin@mail.nctu.edu.tw Jie Lu, University of Technology, Sydney, Australia Jie.Lu@uts.edu.au Patricia Melin, Tijuana Institute of Technology, Tijuana, Mexico epmelin@hafsamx.org Nadia Nedjah, State University of Rio de Janeiro, Rio de Janeiro, Brazil nadia@eng.uerj.br Ngoc Thanh Nguyen, Wroclaw University of Technology, Wroclaw, Poland Ngoc-Thanh.Nguyen@pwr.edu.pl Jun Wang, The Chinese University of Hong Kong, Shatin, Hong Kong jwang@mae.cuhk.edu.hk More information about this series at

3 Amic G. Ho Editor Advances in Human Factors in Communication of Design Proceedings of the AHFE 2018 International Conference on Human Factors in Communication of Design, July 21 25, 2018, Loews Sapphire Falls Resort at Universal Studios, Orlando, Florida, USA 123

4 Editor Amic G. Ho School of Arts and Social Science, Creative Arts Open University of Hong Kong Homantin, Kowloon Hong Kong ISSN ISSN (electronic) Advances in Intelligent Systems and Computing ISBN ISBN (ebook) Library of Congress Control Number: Springer International Publishing AG, part of Springer Nature 2019 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors, and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Springer imprint is published by the registered company Springer International Publishing AG part of Springer Nature The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland

5 Advances in Human Factors and Ergonomics 2018 AHFE 2018 Series Editors Tareq Z. Ahram, Florida, USA Waldemar Karwowski, Florida, USA 9th International Conference on Applied Human Factors and Ergonomics and the Affiliated Conferences Proceedings of the AHFE 2018 International Conference on Human Factors in Communication of Design, held on July 21 25, 2018, in Loews Sapphire Falls Resort at Universal Studios, Orlando, Florida, USA Advances in Affective and Pleasurable Design Shuichi Fukuda Advances in Neuroergonomics Hasan Ayaz and Lukasz Mazur and Cognitive Engineering Advances in Design for Inclusion Giuseppe Di Bucchianico Advances in Ergonomics in Design Francisco Rebelo and Marcelo M. Soares Advances in Human Error, Reliability, Resilience, Ronald L. Boring and Performance Advances in Human Factors and Ergonomics in Nancy J. Lightner Healthcare and Medical Devices Advances in Human Factors in Simulation Daniel N. Cassenti and Modeling Advances in Human Factors and Systems Isabel L. Nunes Interaction Advances in Human Factors in Cybersecurity Tareq Z. Ahram and Denise Nicholson Advances in Human Factors, Business Management and Society Advances in Human Factors in Robots and Unmanned Systems Advances in Human Factors in Training, Education, and Learning Sciences Advances in Human Aspects of Transportation Jussi Ilari Kantola, Salman Nazir and Tibor Barath Jessie Chen Salman Nazir, Anna-Maria Teperi and Aleksandra Polak-Sopińska Neville Stanton (continued) v

6 vi Advances in Human Factors and Ergonomics 2018 (continued) Advances in Artificial Intelligence, Software and Systems Engineering Advances in Human Factors, Sustainable Urban Planning and Infrastructure Advances in Physical Ergonomics & Human Factors Advances in Interdisciplinary Practice in Industrial Design Advances in Safety Management and Human Factors Advances in Social and Occupational Ergonomics Advances in Manufacturing, Production Management and Process Control Advances in Usability, User Experience and Assistive Technology Advances in Human Factors in Wearable Technologies and Game Design Advances in Human Factors in Communication of Design Tareq Z. Ahram Jerzy Charytonowicz and Christianne Falcão Ravindra S. Goonetilleke and Waldemar Karwowski WonJoon Chung and Cliff Sungsoo Shin Pedro Miguel Ferreira Martins Arezes Richard H. M. Goossens Waldemar Karwowski, Stefan Trzcielinski, Beata Mrugalska, Massimo Di Nicolantonio and Emilio Rossi Tareq Z. Ahram and Christianne Falcão Tareq Z. Ahram Amic G. Ho

7 Preface Communication of design is concerned with understanding users, creating communication, and engaging experiences. Users expect communication to be an exciting and interactive experience. Therefore, to provide such enjoyable and stimulating experiences, researchers in the discipline of communication design have identified that human factors try to enrich communication and optimize design experience. Topics covered in this book report on humanistic approaches, including the roles of human needs, emotions, thoughts, and actions, and have revealed more innovative approaches based on visuals. Furthermore, these types of connections influenced users experiences in design consumption. Such experiences generally exerted a considerable effect on users satisfaction toward the designs. Considering human factors in the communication of design enables designers to be actively connected with human needs. The exploration of human factors and design in the past decades is an appropriate and valuable opportunity to enrich and strengthen the field of communication design. The book is organized into two sections that focus on the following subject matters: Communication of Design Methodologies and Communication of Design Applications. This book will be of special value to a large variety of professionals, researchers, and students in the broad field of communication of design and human computer interaction, who are interested in feedback of devices interfaces, user-centered design, and design for special populations, particularly the elderly. Each section contains research papers that have been reviewed by members of the International Editorial Board. Our sincere thanks and appreciation to the board members as listed below: vii

8 viii Preface Seung Hyun Cha, Hong Kong E. Hung, Hong Kong Kyle Kim, Korea Sui Kwong (Sunny) Lam, Hong Kong Kyu Ha Shim, USA Jun Bum Shin, USA Michael Siu, Hong Kong Xiang Yang Xin, China Jesvin Yeo, Singapore We hope this book is informative, but even more that it is thought-provoking. We hope it inspires, leading the reader to contemplate other questions, applications, and potential solutions in creating good designs for all. July 2018 Amic G. Ho

9 Contents Communication of Design Research and Applications Using the Ideas Café to Explore Trust in Autonomous Vehicles... 3 Arun Ulahannan, Rebecca Cain, Gunwant Dhadyalla, Paul Jennings, Stewart Birrell, Mike Waters, and Alex Mouzakitis Color in Glossolalia: Red in Western Culture (Part I) Leonor Ferrão Different User Groups Perception, Experience and Need of Spoken Information in Public Transportation Spaces Anna-Lisa Osvalder and Moa Nybacka New Principles of Visual Attention and Association Influenced Mobile Devices P. W. Chau and Amic G. Ho A Study on the Improvement of Operation Log for Kindergarten School Bus Safety Using Human-Centered Design Methodology Sunyoung Park, Long Xu, Sunguen Lee, and Sangwon Lee Usability, Interactivity and Cognition of a Multicampi University Website Lívia Inglesis Barcellos, Galdenoro Botura Jr., Ekaterina Emmanuil Inglesis Barcellos, and Eric Inglesis Barcellos Research of Behavior Style Based on Cognitive Conflict During Interaction Design Zhengyu Tan, Lei Liu, and Yangchen Jiang An Exploration of Domain-Dependent Design Theories for the Designing of Advertising Functions and Contents on New Media Edward C. K. Hung ix

10 x Contents A Study of Rules, Structures, Features, and Biases in the New Media for Digital Advertising for the Development of New Media Ontology Edward C. K. Hung, Ada Yan Tung Chan, and Rachel Chin Yee Chan Philosophy of Design Based on Spiritual Hierarchy Theory Wenjia Ding, Jianxin Cheng, Tengye Li, Tao Xiong, and Zhang Zhang Evaluation of Graphic Brands Developed with a Targeted Method by Specialists Through Informational Ergonomics João Carlos Riccó Plácido da Silva, Luis Carlos Paschoarelli, Valéria Ramos Friso, and José Carlos Plácido da Silva Analysis of Comprehensibility and Influencing Factors of Healthcare Symbols Chuan-yu Zou, Xuefei Long, and Yongquan Chen A Study of Semiotics: An Investigation of the Use of Signs and Symbols to Provide Positive Shopping Experience in a Cashier-Less Store Edward C. K. Hung and Steven K. H. Wong Design of Mobile Application Interface Based on Brand Image Qianqian Shangguan and Huaxiang Yuan Factors Affecting Legibility and Readability of Philippine Metropolitan Bus Signage Janine Mae Gonzales, Christina Marie Moneda, Martin Angelo Semilla, and Keneth Sedilla Author Index

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