THE ROLE OF PUBLIC POLICIES IN DEVELOPING ENTREPRENEURIAL AND INNOVATION POTENTIAL OF THE CULTURAL AND CREATIVE SECTORS

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1 THE ROLE OF PUBLIC POLICIES IN DEVELOPING ENTREPRENEURIAL AND INNOVATION POTENTIAL OF THE CULTURAL AND CREATIVE SECTORS Report of the OMC (Open Method of Coordination) working group of Member States experts (2018) co chaired by Sylvia Amann and Kirsi Kaunisharju

2 THE OPEN METHOD OF COORDINATION (OMC) WORKING GROUP OF MEMBER STATES Background: EU Work Plan for Culture ( ) Priority C Creative Economy and Innovation Objectives: Exchanging good practice on the way how to design policies Participants: Experts from Ministries of Culture (and Economy) of EU Member States

3 INNOVATIVE OMC GROUP WORKING METHODS Group works "accross the silos" (1 culture ministry/1 econ. ministry representative per country) innovative methods (world café format group discussions, cocreation) innovative venues (in creative hubs or similar buildings in different countries which offered to organise, linked to ECOCs, study visits, ) Silo challenges (where to present the final report, )

4 TARGET GROUPS Target groups of this report are: Policy makers at European, national, regional and local level Cultural and creative sectors, Entrepreneurs and start ups active in different fields, creative hubs Academics, and Other people interested in innovation and entrepreneurship aspects of cultural and creative sectors.

5 IMPACT OF THE OMC REPORT DISSEMINATION ACTIVITIES EVENTS AT EU/ INTERNATIONAL LEVEL: July 2017: Innovation in Cultural Heritage conference of the Estonian presidency at the Estonian National Museum in Tartu I17-19 November 2017: IV International Forum within the Northern Dimension partnership on culture (NDPC) Cultureas a Factor of Growth, St. Petersburg 27 November 2017: ECBN European Creative Business Network, and ECIA meeting in Brussels 12 December 2017: CAC (Cultural Affairs Committee of the Council), in Brussels ASEM workshop during BG presidency including CCIs and Informal EYCS Council (Culture and Education), Sofia 16 March 2018: Expert Group of Territorial Cohesion and Urban Matters (EGTCUM) 21 March 2018: Regional round table on CCIs and innovation, organised by Sweden in European Parliament (Jacob Kroon/ Klas Rabe), with MEP Christian Ehler, (ITRE), in Brussels 9 April 2018 EU-Republic of Korea Cultural Committee Meeting, Brussels 19 April 2018, URBACT, Final event "2 nd change Waking up the sleeping giants", Napoli 23. April Committee of Regions, Brussels April 2018, Udine/Italy - Enterprise Europe Network (EEN)'s Sector group on CCIs and further international dissemination events planned for autumn 2018 EVENTS AT NATIONAL / REGIONAL LEVEL: so far in Portugal, Sweden, Greece, Germany and in CROATIA AVAILABLE AT: detail/ /publication/5d33c8a7 2e56 11e8 b5fe 01aa75ed71a1/language en/format PDF/source

6 CULTURE AND CREATIVE SECTORS (CCS) IN THE EUROPEAN UNION Quantity: 11.2 % of EU enterprises, % share of EU GDP, % of EU workforce, > 70 Smart Specialisation Strategies in Culture and Creative Industries More than figures the innovative power of the CCS: generates well being and cohesion; shapes the public space used by millions of Europeans; modernises industries and business sectors with new creative input / methods; provides meaning and a feeling of belonging; upgrades urban and rural areas; designs our products and services; produces and digitisescontent; enriches our visual experiences; provides content for debates.

7 NATURE OF THE CCS Micro companies, SME s, self employed (big enterprises are a minority), but together equivalent contribution as German car industry Professionals make combinations of several jobs, careers are projectbased Key feature of CCS companies is intangible capital Economic growth is not always a goal on its own for CCS professionals CCS is a heterogeneous sector

8 VISIONS We want to launch a debate with our vision statement New Perspectives for Innovative Policies for Cultural and Creative Sectors with new visions for an inclusive and innovative society economic policy recognizing the value of the small dialogue, co creation and experimentation

9 POST 2020 EU CREATIVE EUROPE should continue to finance cultural and creative projects while further boosting social innovation and international knowledge transfer should include a new strand for using the innovative power of the cultural and creative industries, including innovation in managing support programmes should include an additional strand for debate, philosophical discussion and also practical experimentation about universal human values and cultural exchange

10 EU SUPPORT PROGRAMMES (STRUCTURAL, INVESTMENT, INNOVATION, RESEARCH ETC.) should further take into account the social and inclusive innovation potential of the cultural and creative sectors and provide related research frameworks should systematically take into account the micro structure of cultural and creative sector companies as well as the intangible value they create for the European economy should be co created jointly with stakeholders and provide appropriate settings for experimentation and failure

11 NATIONAL, REGIONAL AND LOCAL GOVERNANCE LEVELS should enable discussion, as well as build support programmes and appropriate frameworks to measure the social benefit and well being generated by the cultural and creative sectors should create integrated ecosystems for the cultural and creative sectors to enable access to support structures and support programmes using a one stop shop approach and encourage crosssectorial approaches should jointly design support programmes with stakeholders and users in order to address concrete needs.

12 IMPACT OF THE OMC REPORT ACHIEVEMENTS The new EU Research programme Horizon Europe political/files/budget may2018 horizon europe regulation annexes_en.pdf European innovation ecosystems: Connecting with regional and national innovation actors and supporting the implementation of joint cross-border innovation programmes by Member States and associated countries, from the enhancement of soft skills for innovation to research and innovation actions, to boost the effectiveness of the European innovation system. This will complement the ERDF support for innovation eco-systems and interregional partnerships around smart specialisation topics. The new InvestEU programme: political/files/budget may2018 investeu regulation_en.pdf The InvestEU Programme should also contribute to the support of European culture and creativity. The InvestEU Fund should operate under four policy windows, mirroring the key Union policy priorities, namely sustainable infrastructure; research, innovation and digitisation: SMEs; and social investment and skills. It will also support cultural activities with a social goal. The new Digital Europe Programme political/files/budget june2018 digital europe annex_en.pdf Concerning education and culture, it will provide creators and creative industry in Europe with access to latest digital technologies from AI to advanced computing. Exploit the European cultural heritage as a vector to promote cultural diversity, social cohesion and European citizenship. It will also establish a network of Digital Innovation Hubs. The new Creative Europe Programme lex.europa.eu/legal content/en/txt/html/?uri=celex:52018pc0366&from=en

13 THE OMC REPORT 5 THEMATIC CHAPTERS: Policy framework Support structures Cross sectorial cooperation User driven innovation and co creation Place bound innovation

14 THE OMC REPORT POLICY FRAMEWORK CHALLENGES: Lack of adequate involvement of all cultural and creative sectors in innovation policies and processes Fragmentation of cultural policies and multilevel governance gaps Less consideration for creative entrepreneurship

15 THE OMC REPORT POLICY FRAMEWORK RESPONSES: Policy makers in Europe started to respond i. a. by: integrated strategies for the CCS with the contribution of different ministries concerned Inspiring practices: The Creative Expertise Programme from Finland The Federal Government s Centre of Excellence for the Cultural and Creative Industries in Germany

16 THE OMC REPORT SUPPORT STRUCTURES are often clusters, incubators, networks, digital platforms, professional organisations, co working/ maker spaces/creative hubs, CHALLENGES: Insufficient use of the internationalisation potential of support structures Weak promotion of crossovers between cultural and creative sectors and other industrial and societal areas in support structures Complex framework to establish long term sustainability of support structures

17 THE OMC REPORT SUPPORT STRUCTURES RESPONSES: Policy responses to improve the functioning and the impact of CCS support structures include i. a.: a stronger focus on social innovation Inspiring practice: The Social Innovation Factory in Belgium a networking organisation in Brussels to solve societal issue in a creative way by supporting social innovation projects english#sthash.kwq8peay.dpbs

18 THE OMC REPORT CROSS SECTORAL COOPERATION CHALLENGES: Lack of frameworks for cross sectorial collaboration in the public sector Measuring the qualitative benefit and success of projects with a specific focus on economic impact Lack of understanding and awareness of the innovative potential of the cultural and creative sectors on other sectors

19 THE OMC REPORT CROSS SECTORAL COOPERATION RESPONSES: Successful policies i. a. have invested in: awareness raising Inspiring practice: CLICKNL, the Dutch creative industries knowledge and innovation network including its comprehensive reports and a main message: The creative industry strengthens the innovation capacity of the Netherlands. and innovation agenda

20 THE OMC REPORT THE USERS CHALLENGES: Lack of understanding the demand side in some cultural and creative sectors and skill deficiencies of customers Lack of intermediaries and platforms to facilitate user driven approaches and engage clients CCS companies servicing larger clients find it difficult to meet the required expectations due to their small size

21 OMC REPORT THE USERS RESPONSES: encouraging innovation through public and private collaboration between several organisations, CCS and citizens, platforms for co creation that engage citizens in problem solving and reform. Inspiring practices: Conexiones improbables and Barcelona Laboratori in Spain The social innovation platform synathina in Greece

22 THE OMC REPORT THE TERRITORY CHALLENGES: EU and national level governance needs to recognise CCS innovation as a driver for holistic local and regional development Little involvement of cultural entrepreneurs and creative competences in the development of community and society There are few policies for creative hubs and innovative use of abandoned spaces

23 THE OMC REPORT THE TERRITORY RECOMMENDATIONS: Fully involve stakeholders and creators in the cultural and creative sectors for innovative place bound development Develop creative, innovative tools to integrate the local populations Facilitate access to empty non used spaces and support bottom up approaches for creative innovation initiatives Enable and strengthen creative spaces and similar innovation boosting structures Develop CCS support structures as hubs for international innovation knowledge transfer and mobility Public bodies should take on a pioneering role in cross sectoral innovation and the integration of cultural and creative sectors Public bodies should exchange more knowledge on the added value of cultural and creative sectors know how and deepen insight into good practices

24 THE OMC REPORT THE TERRITORY RESPONSES: CCS have the potential to make place bound societies attractive and inclusive. They contribute positively to cohesion and community building most needed for local and regional development. Good practice policies for the European territories i.a. invest in : Design related activities to contribute to regional transformation or Implement multiannual integrated CCS programmes Inspiring practices: The Design Silesia programme in Poland The Region Skåne s Action Plan for Cultural and Creative Industries in Sweden

25 9 MAIN RECOMMENDATIONS THAT REQUIRE ACTION RECOGNITION OF CCS INNOVATION POTENTIAL: Recognise the innovative potential of the cultural and creative sectors not only for the economy but also for the society and well being BROAD CONCEPT OF INNOVATION: Ensure a broader definition of innovation beyond technology in all policies support actions CULTURAL AND CREATIVE SECTORS CHARACTERISTICS: Take into account the particular characteristics of the cultural and creative sectors, especially the variety of value chains, micro size and self employment aspects

26 9 MAIN RECOMMENDATIONS THAT REQUIRE ACTION PLACING CULTURAL AND CREATIVE SECTORS IN INNOVATION SUPPORT STRUCTURES: Target and include the cultural and creative sectors in innovation and entrepreneurship support structures INVOLVEMENT OF CCS HUBS AND NETWORKS: Better integrate creative hubs and networks into social and economic innovation challenges at all governance levels CROSS SECTORAL INCENTIVES: Develop support measures for all industries to engage in cross sectoral work and promote good practices

27 9 MAIN RECOMMENDATIONS THAT REQUIRE ACTION USER DRIVEN APPROACHES: Raise awareness of the added value of user driven and co creation approaches and enrich user competences on all levels CCS AS DRIVERS FOR PLACE BOUND INNOVATION: Develop transversal and holistic policies for CCS innovation and entrepreneurship that recognise CCS innovation as driver for local and regional development PUBLIC SECTOR RELIABILITY FOR THE CULTURAL AND CREATIVE SECTORS: Engage public bodies as reliable and long term partners for CCS innovation

28 THANK YOU! FURTHER QUESTIONS AND CONTACT: The Co chairs of the group: Kirsi Kaunisharju, Ministry of Education and Culture, Finland Sylvia Amann, consulting expert, inforelais, Austria or the European Commission, DG EAC Barbara Stacher OMC report available at Sylvia Amann