South East Asia Project

Transcription

1 PHASE ONE South East Asia Project IDENTIFYING OBSTACLES TO MARKET GROWTH + HOW TO OVERCOME THEM FIRST REPORT OF ITS KIND IN S.E. ASIA INSIGHT + RECOMMENDATIONS, NOT JUST STATISTICS - SPONSOR ICOMIA SOUTH EAST ASIA PHASE ONE - COLLECTIVE EFFORT WITH KEY INDUSTRY PLAYERS UNPRECEDENTED ACCESS TO GOVERNMENT + PUBLIC AGENCIES REPRESENTING THE GLOBAL MARINE INDUSTRY SINCE

2 THE ICOMIA IS THE INTERNATIONAL TRADE ASSOCIATION REPRESENTING THE GLOBAL MARINE INDUSTRY SINCE 1966 ICOMIA brings together national boating federations in one global organisation and represents them at an international level, presenting a strong and united voice when dealing with issues challenging the industry. No less than 35 national federations across the world are full members of ICOMIA today. Our members include the vast majority of the industrialised countries from North America across to Japan and China and from Finland to New Zealand. ICOMIA s working committees predominantly consist of our member associations and provide forums where the national associations can share their experiences and most importantly plan collectively to address issues facing the industry worldwide. With the support of our members throughout the world and in conjunction with the appropriate associations, ICOMIA lobbies international authorities and major organisations, publishes documents and guidelines and produces tools to facilitate the growth of the industry. ICOMIA s objectives are to provide a forum for the exchange of views between the different national marine industry associations; to produce internationally agreed standards to ensure high quality and safety of industry s products; to remove all barriers to trade, wherever they may exist; to promote boating and to give guidelines where appropriate. With the help of its members throughout the world and in conjunction with the appropriate boating associations, ICOMIA acts internationally on behalf of all those concerned for the boating industry s continued success and the public s ability to enjoy boating at all levels in a clean environment. COMMITTEES Our working committees predominately consist of our member associations and address issues challenging the marine industry worldwide. LIBRARY The ICOMIA Online Library contains useful information about the industry. Members can access and/or provide relevant data here. MEMBERS With the help of our members throughout the world, ICOMIA acts internationally on behalf of all those concerned with the marine industry.

3 The ICOMIA South East Asia Project During a meeting at the Singapore Yacht Show in April 2015, which was hosted by Singapore Boating Industry Association and chaired by ICOMIA, 28 industry leaders from all sectors of the industry in the region decided that ICOMIA should move ahead to help the industry in Asia more proactively. It was decided research will be undertaken on the market with the aim of identifying and understanding the obstacles to growth. After the initial research work is completed, enough data should be available for a follow up project for individual countries to put Economic and Social Impact studies together to engage their Governments. After a call for tender, ICOMIA nominated Mike Derrett Marine to undertake this research and create deliverables. COUNTRIES OF RESEARCH Subject to creation of an efficient funding mechanism, the research will be divided into four phases: Phase 1 Brunei, Hong Kong, Indonesia, Macau, Malaysia, Singapore and Thailand Phase 2 Sri Lanka and Taiwan Phase 3 Cambodia, Myanmar, Philippines and Vietnam Phase 4 China, India and South Korea

4 WHY ASIA? Asia is the main growth area in the world for the leisure marine industry. For the last thirty years most Asian economies have been growing and in the last ten years the GDP in most countries has increased at an average rate of 5% - 10% per annum, far higher than those of Europe and the USA. As a result, rapidly rising living standards are creating a new middle class in Asia that has a growing disposable income to spend on leisure activities including leisure boating. In addition to the rising middle classes, Asia Pacific has the highest population of High Net Worth Individuals (HNWI) in the world and by the end of 2015 is forecast to have the largest pool of HNWI wealth. This has seen the growth of the middle and larger (superyacht) size yacht sector together with the associated marina, equipment and service sectors. SOUTH EAST ASIA South East Asia has a number of countries that offer vast coastlines, a multitude of islands, and a growing middle and upper class population. The economies are boosted by direct internal and foreign investments, with tourism taking a major share. However there is little or no marine industry infrastructure in many of these countries, and in some cases feature hostile administrative environments. Current problems range from over prescriptive regulation of leisure boating in some countries, high taxes and duties and a general under awareness of what recreational boating can do to enhance a country s economy and to improve life for its population at all levels of society. With tourism putting boating activities on government economic plans in these countries, and traditional activities such as fishing together with the growth of diving becoming popular with both Asian s and visitors, many are sure these countries have potential to become future growth markets for our industry.

5 MDM COMPANY PROFILE Mike Derrett Marine has been carrying out market research and advisory projects for the recreational marine industry worldwide since 1989, and within Asia since Specialising in the developing boating markets of the world, and having carried out projects in over 46 countries, Mike Derrett Marine is recognised as one of the leading authorities on the marine industry in Asia and the Gulf States. The business has built up an extensive range of contacts throughout Asia in this period, which has also been assisted by Mike Derrett s role as Middle East and Asia correspondent for International Boat Industry magazine and www. ibinews.com. Mike Derrett Marine has also consulted on marina development projects for clients in Asia and the Gulf States. Trade Association and Government clients have included ICOMIA members NMMA, HISWA, BMF, Finnboat, Amsterdam RAI as well as the UK Department of Trade and Industry. Mike Derrett started his career in the leisure boat industry in 1973 and worked in sales and project management for a leisure boat manufacturer and for a workboat and high speed military boat builder before starting his own consultancy business in The client list over the past 26 years includes boat and equipment manufacturers, such as Bavaria Yachts, Brunswick, Cooney Marine Fabrications, Fairline, Ferretti Group, Gulf Craft, Lewmar, Majesty Yachts, Navico Marine electronics and Riva. mderrett@mikederrett.com

6 South East Asia Project : Phase One Phase One of the Project will focus on the South East Asian countries that already have a marine leisure infrastructure that can be readily tapped into for information: PHASE ONE 1. BRUNEI 2. HONG KONG 3. INDONESIA 4. MACAU 5. MALAYSIA (PENINSULAR AND EAST) 6. SINGAPORE 7. THAILAND Three of these countries (Hong Kong, Thailand and Singapore), while having the most developed leisure boating infrastructure, still have problems in developing marinas and ensuring boater friendly rules and regulations. The remaining countries listed (Brunei, Indonesia, Malaysia and Macau) are at an earlier stage of leisure boating market development. The potential for boating to assist tourism and the local economy is often not fully realised in these countries. Identifying the key characteristics of these markets together with data will assist ICOMIA and the Industry in identifying a strategy to assist growth and harness Government and Authority backing.

7 Phase One Objectives + Deliverables 1. Without being exhaustive, a Phase One Report would detail: a) Industry SWOT analysis for each country b) National statistics on the boat population, marinas and other boating facilities c) Market reports of existing boating infrastructure such as marinas, boat and equipment dealers and distributors, charter companies, marinas d) Research on: Boat and yacht manufacturers: skill level, quality standards, issues with Government regulations and size of the industry sector by country Boat and equipment importers and dealers: capabilities, issues with Government and boating regulations, local preferences for types of boats and yachts, warranty and after sales issues and size of industry sector by country Marinas, boating clubs and mooring facilities: standards, issues with planning and development and size of industry sector by country e) Review of Government attitude to boating activities, and information on legislation, taxation, manufacturing and imports with relation to leisure boating together with any economic development plans for the sector etc. f) Considerations on foreign/direct investment opportunities for tourism and marinas g) The development of both leisure boating related tourism and general tourism h) Recommendations on how to develop a leisure boating friendly environment i) Ideas on how an Asian contact network can be set up to input and refine data on a continual basis to ensure market information is current j) Trade Pacific Partnership and Asian Economic Community Status Reports

8 INSIGHTS AND RECOMMENDATIONS - NOT JUST STATISTICS The ICOMIA SE Asia Project is the first of its kind in the region. A similar report commissioned on an individual basis would cost significantly more and would not include the resources, expertise and support an international trade association like ICOMIA can provide. FOUNDING SPONSORSHIP PACKAGE #1 PHASE ONE FOUNDING FULL REPORT SPONSOR BENEFITS ONLY 1. Opportunity to comment in advance on the Report deliverables to obtain added value for your market sector 3,000 - SPONSOR ICOMIA SOUTH EAST ASIA PHASE ONE - EUROS 2. International promotion and exposure a) ICOMIA will acknowledge the support of the founding sponsors by: i. Recognising the founding Sponsors in the Report and relevant press releases and articles featured in international media ii. Publicising the founding sponsors as part of SE Asia Project promotion across ICOMIA communications channels, which include: Member Bulletins reaching thousands of international professionals, companies and special interest groups Updates via social media channels For more information on sponsorship, or about the Project, please contact: Barbara Fountoukos, ICOMIA Communications Manager barbara@icomia.org

9 INVALUABLE TOOL FOR BUSINESS PLANNING With unprecedented access to government and public agencies this is a collective effort with key industry players that will strengthen your market insight in the region - and benefit your business in the international recreational marine industry. FOUNDING SPONSORSHIP PACKAGE #2 PHASE ONE FOUNDING SINGLE COUNTRY SPONSOR BENEFITS 1. Sponsor research for a specific country of interest 2. Opportunity to comment in advance on deliverables in order to obtain added value for your market sector ONLY 2,000 - SPONSOR ICOMIA SOUTH EAST ASIA PHASE ONE - EUROS 3. International promotion and exposure a) ICOMIA will acknowledge the support of the founding sponsors by: i. Recognising the founding Sponsors in the Report and relevant press releases and articles featured in international media ii. Publicising the founding sponsors as part of SE Asia Project promotion across ICOMIA communications channels, which include: Member Bulletins reaching thousands of international professionals, companies and special interest groups Updates via social media channels

10 NEW + IMPROVED ICOMIA RECREATIONAL A VALUABLE TOOL IN YOUR BUSINESS PLANNING BOATING INDUSTRY STATISTICS SAMPLE PAGE 2015 mid-year global data snapshot Detailed market analysis (by IBI Consulting) Global summaries of key product segments from 24 countries Detailed national reports on the industry s largest market countries Export/import data for international trade in boats from 40 countries Marine engine statistics from ICOMIA s Marine Engine Committee International Boat Show statistics (courtesy of IFBSO) The 2015 Superyacht Annual Report (courtesy of The Superyacht Group) Raw-data Excel spreadsheets, to assist those carrying out more detailed research Free 12-month subscription of the ICOMIA Quarterly Economic Statistics Report

11 ICOMIA TOOLS & RESOURCES ICOMIA s Recreational Boating Industry Statistics A unique insight into the worldwide recreational boating industry, only EUR 700 ICOMIA s Recreational Boating Industry Statistics book is an invaluable tool in business planning; to view sample pages or to order your electronic copy please visit and click on the banner. ICOMIA Environment Guide Only EUR 300 for latest edition, plus one update For the latest environmental legislation from the recreational marine industry. Scantlings Calculator & Keel Checker - FREE Scantlings Calculator: Easy to use Excel based software application for boatbuilders with limited time or expertise to conduct their own scantling calculations on the basis of ISO Users are required to produce proof of purchase of Part 5 of the Standard. Keel Checker: A tool for assessing whether keel designs are within the parameters of ISO Part 9. ICOMIA s Global Conformity Guidelines - FREE For years, US companies interested in exporting boats to Europe and European companies wishing to export to the US had found themselves in a difficult situation due to the different sets of Standards used on the two continents and the requirement to comply with them both. These guidelines provide detailed guidance for boatbuilders needing to comply with the alternative Standards system. ICOMIA Technical Guides ICOMIA produces industry recognised Guidelines and Standards (such as): Electromagnetic Compatibility (EMC) Assessment Recommendations : Step-by-step guidance on compliance with the EMC Directive applicable to a vast range of equipment encompassing electrical and electronic appliances, systems and installations in addition to complete boats. FREE Minimum Acceptable Finish and Appearance for Superyacht Gloss Coatings : Produced for use in conjunction with ISO Supporting yards and paint applicators within the superyacht sector in defining their own quality by establishing a baseline standard. FREE Guide to the Recreational Craft Directive (RCD): Invaluable interactive guide for boatbuilders providing information on how to safely manufacture, import, distribute and sell products on the EU single market, EEA and Switzerland. The Guide is available for only EUR to order your copy visit and click on the button. GET IN TOUCH International Council of Marine Industry Associations Marine House Thorpe Lea Road Egham, Surrey TW20 8BF United Kingdom INTERACT WITH US For instant news from us and the recreational marine industry: T: +44 (0) E: info@icomia.com Follow us on Twitter (@followicomia) Like us on Facebook (facebook.com/icomia)