PROGRAMME September, Brussels. #2015CECECEMASummit. Day 1-23 September

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1 23-24 September, Brussels #2015CECECEMASummit PROGRAMME Day 1-23 September h, registration opens at 13.00h Moderator: Jacki Davis, Meade-Davis Communication Please note that the programme will be subject to modiﬁcations in the forthcoming weeks. Concert Noble Rue d'arlon 82, 1000 Brussels h Welcome address Eric Lepine, President of CECE: Toward a competitive industry: Health-check of the CECE-CEMA 10-points manifesto Session 1 - Smart machines: the future is here Industry leaders from the sector debate with politicians and EU decision makers the societal beneﬁts of eﬃcient and technologically advanced construction and farm equipment industry. Electriﬁcation, automation, big data, remote-driving and working all the latest technologies are now being implemented in our daily working life. What are the beneﬁts for the companies and for the society as a whole? Panelists Alan Berger, Vice President, Product Platforms, Volvo Construction Equipment: The beneﬁts of integrated technologies and electriﬁcation: sustainability in use of resources, improve work conditions and occupational safety Eric Mamer, Deputy Head of Cabinet, European Commissioner responsible for Digital Economy & Society: Industry 4.0: scaling up opportunities in a connected single market (requested) Evelyne Gebhardt, Member of the European Parliament Antonio Marzia, Vice President Precision Solutions and Telematics, CNH Industrial h Break: skills and engineers of the future (exhibition) CECE and CEMA invited young and brilliant awards-winners from various competitions occurred in the farm and construction equipment's fairs, workshops and university framework. They will exhibit their revolutionary ﬁndings during the Summit and explore cooperation with industry top-leaders for new and forward thinking technologies development.

2 h Session 2 - A Smarter EU: unleashing the potential of machinery industry To unleash the potential of construction and farm equipment, our industries need a smart regulatory framework in the years ahead. Smart legislation should provide opportunities, not boundaries to the industry. What can the new Commission and the EU's REFIT programme do to advance on this path? Stimulating investment in infrastructure and farming is crucial: How can the Juncker Plan and EU agricultural policies stimulate investments in smart infrastructure and smart farming? How can ambitious free trade agreements boost growth in Europe? Panelists Martin Richenhagen, President, CEO and Chairman of AGCO: Smart legislation for innovation: what kind of EU policy for the agricultural machinery industry? Miguel Gil-Tertre, Cabinet of Vice President Jyrki Katainen, European Commission: Jobs, Growth, Investment and Competitiveness: An investment Plan for Europe Peter Jahr, Member of the European Parliament: How EU policy can support innovation in Europe's agriculture sector and boost investment in smart farming systems Dr. Wolfgang Burget, Managing Director, Liebherr EMtec GmbH: What does the industry need from the EU s legislative and political framework to move ahead? Dominique Riquet, Member of the European Parliament: How a European long term investments plan can unleash industry potential Closing remarks Richard Markwell, President of CEMA 19.30h Cocktail reception 20.15h Gala dinner

3 #2015 CECE CEMA Summit September, Brussels Day 2-24 September Room: Belgium I-II CECE Economic Forum The Economic Forum will provide an update on the general scenario of our sector. Renowned speakers will shed light on the state of the macro economy as well as construction industry perspectives. We will hear ﬁrst insights of a market study project CECE is undertaking together with McKinsey. The second part of the Forum will be an interactive panel discussion: Europe and North America are currently the growth engines for the worldwide construction equipment industry. It is not natural that mature markets rank highest in equipment sales growth. Will the renaissance of established markets continue, further fuelled by the TTIP agreement? Or will the focus shift back to emerging markets when the recovery in North America and Europe has come to an end? Part 1 Panelists: The European and Global economic scenario Philippe Waechter, Chief Economist Natixis AM Outlook on the international construction industry Antonio Mura, Director at CRESME Ricerche S.p.A. European Construction Equipment Insights from the recent study Erik Sjödin, McKinsey & Company Part 2 Europe and North America "Two unusual suspects at the top of the growth ranking?" Panelists: Eric Etchart, Senior Vice President of Business Development, The Manitowoc Company Inc. Peter Chase, Vice President, Europe at U.S. Chamber of Commerce David Phillips, Managing Director Oﬀ Highway Research Michele Vitulano, Marketing Director, INDECO SpA Moderator: Ann Duignan, Managing Director of J.P. Morgan Equity Research

4 CEMA Economic Forum Commodity markets, Precision Farming & the CAP: impact & challenges for the Ag machinery industry in Europe Room: Germany Looking at the latest trends in agricultural commodity markets, the Forum will discuss their impact on farmers investment climate and the agricultural machinery markets across Europe. Next, the focus will shift to the state-of-the-art in Precision Agriculture and explore the fundamental changes driven by the expanding use of data and digital technologies in farming, examining in particular the growing agronomic and environmental benefits that farmers are achieving with the help of smart equipment on the ground. The Forum will conclude with a high-level debate on the future of the EU s Common Agricultural Policy (CAP): with the new greening measures in place and the milk quotas abolished, what major effects of the current CAP are emerging? In how far is the CAP delivering on the objectives of improving food security while advancing productivity, technical innovation and sustainability in farming? And what changes might be needed for the next CAP after 2020? Part 1 AgriCommodity markets & outlook for 2016 Stefan Vogel, Head of Agri Commodity Markets, Rabobank Commodity Markets & Pricing Didier Nedelec, Director General, ODA Group Precision Agriculture & smart machines - what's next? Prof. Peter Pickel, John Deere Part 2 Precision Agriculture technology assessment & EU policy options Lieve van Woensel, Head of Research Service, European Parliament The CAP post-2020: how can it support Precision Agriculture & Total Factor Productivity (TFP)? Gilles Dryancour, Honorary Chairman & Chair of Public Policy Group (PPG), CEMA Towards a fairer, greener and more productive CAP? Tassos Haniotis, Director Economic Analysis, DG AGRI, European Commission Strengthening resource-efficiency and environmental protection in farming what role for innovative technologies? Faustine Defossez, Senior Policy Officer, Agriculture and Bioenergy, European Environmental Bureau (EEB) Q&A

CECE-CEMA Technical Forum: advancing the intelligence of smart machines Room: Belgium III Optimizing electro-mechanical systems has always been a key driver of innovation in agricultural and

However, above and beyond this, adding intelligence is what can now make a real difference in machine innovation: a smart machine can become far more adaptive and precise, and can constantly be

Moreover, once machines and machine systems start talking to each other, the intelligent machine can become an active contributor to optimizing entire process chains, rather than just improving one

5 CECE-CEMA Technical Forum: advancing the intelligence of smart machines Room: Belgium III Optimizing electro-mechanical systems has always been a key driver of innovation in agricultural and construction machines. However, above and beyond this, adding intelligence is what can now make a real difference in machine innovation: a smart machine can become far more adaptive and precise, and can constantly be optimized for many different working conditions. Moreover, once machines and machine systems start talking to each other, the intelligent machine can become an active contributor to optimizing entire process chains, rather than just improving one single application. Featuring a number of leading speakers from the industry, the Technical Forum will explore and discuss two fundamental questions with regards to the growing integration of intelligence into machines: How to innovate intelligently? How to deal with future challenges and opportunities in machine communications? Speakers will look at the state-of-the-art in innovation and discuss how intelligence can be integrated into the innovation process itself. With regards to machine communications, speakers will discuss the impact and potential security implications of growing wireless communications and digital data flows h Networking lunch

Opening Speech by Commissioner Phil Hogan at EU Conference

Opening Speech by Commissioner Phil Hogan at EU Conference - A Strategic Approach to EU Agricultural Research and Innovation 27 th January 2016, Brussels - Check Against Delivery Vice-minister Hoogeveen,