University Technology Transfer, Innovation Ecosystem and EIE Project
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1 University Technology Transfer, Innovation Ecosystem and EIE Project Yumiko Hamano IP Consultant - IP Commercialization Partner, ET Cube International
2 About Me 27+ years at World Intellectual Property Organization (WIPO) 15 years dealing with Patent Cooperation Treaty (PCT) Supervised PCT Japanese operations of processing PCT international patent applications Trilateral (EPO, JPO and USPTO) Technical Cooperation Coordinator from WIPO PCT IPER technical translation (10+ years) 15+ years dealing with Innovation, Technology Transfer and IP Commercialization Assisted 300+ universities worldwide in IP and Technology Mgt. Assisted in development of 30+ Institutional IP policies/ 50+ establishment of TTOs 200+ IP Mgt. training workshops/seminars/conferences Dealt with governments of 185 countries IP Consultant/PM WIPO/Partner ET Cube International - IP commercialization/entrepreneurship consulting and training services LLM in Intellectual Property Law MBA specialized in Management in International Organizations
3 S&P 500 Companies Over 80% of market value of S&P500 companies today is based on their intangible assets Intangible assets (knowledge based assets) e.g. Patents Trademarks Design Brand Value > Tangible assets (physical assets) e.g. Real estate Equipment Cash
4 Roles of University In the past Education Generate new knowledge through research Transfer the knowledge generated to the public for the benefit of society Today, additional roles of university include. Research funds management Drafting research contracts and agreements Evaluation of technology Protection of research results Due diligence Technology marketing Licensing negotiation Increased collaboration with industry Entrepreneurship development Incubation of spin-offs/start-ups IP training for researchers Administration of institutional IP policy Monitoring deals etc. IP & Tech. Management Source: Yumiko Hamano, Roles of University
5 Globalization - Business Paradigm Shift Internet/ Social media/ Smartphone Easy access to information/ Easier communication Limited geographic barriers Global market (e.g. online commerce) Competitive market Need to improve efficiency Need to improve quality Constant generation of new technologies Fast technology cycle Technology interdependency Need to collaborate Highly knowledge/technology driven economy NEED TO INNOVATE!!!!
6 What is IP Assets? 1. Industrial property 2. Copyrights Patents (Inventions) Utility Models Trade Secret Trademarks (TM) Industrial Designs Geographic Indications (GI) New Plant Varieties Traditional Knowledge (TK) IP rights Protected by National and International Laws
7 IP = Assets IP can be: traded sold licensed Inherited IP provides: Competitive advantage Can block competitors/prevent competitors from entering the market
8 Benefits of IP Micro level Build strong portfolios of IP as a source of competitive advantage Strong and effective tool for branding and marketing Enhance corporate value Provide incentives and recognition of creativity Enables to distinguish your products from others (products/services of high value) Avoid and defend against litigation Macro level Increase national competitiveness and GDP Enhance exports of high value Stimulate R&D and Promote S&T Reduce brain drain by providing incentives Help address national/global issues Develop national brand, cultural identity and reputation Attract FDI and local investment Job creation
9 From Laboratory to Market Licensing R&D Patent application Commercialization Start-up/ Spin-off Technology Transfer CREATION PROTECTION UTILIZATION Source: Yumiko Hamano, From Laboratory to Market
10 Innovation and Economic Growth Cycle No Publication University and R&D Research IP (Invention) as a result of Research Invention Disclosure Tech. Evaluation & Decision of protection Yes Patent Filing Patent Grant Economic Growth Start-up/ Spin-off Tech. Marketing Further Investment in R&D Profit Generation Commercialization Licensing-out Source: Yumiko Hamano, Innovation and Economic Growth Cycle
11 Launch into the Market TTO & Technology Management Process 1. R&D Mgt. 2. Invention Disclosure 3. Tech. Evaluation/Market Assessment TTO 4. Decision of Patent Filing (Supported by Univ. IP Policy) 5. Patent Filing 6. Technology Marketing Approaching Companies/invest ors/collaborators 7. Feasibility 8. study/ Licensing/ Business Sales Development 9. Product Dev./Manufactur ing Liaison with Industry 8. Creating Startup/ Spinoff TTO (Supported by Univ. IP Policy)
12 IP & Technology Commercialization Sales of IP (Acquisition) Donation Licensing Start-up and Spin-off
13 Necessary Ingredients Solid IP Laws: Political Will Strong R&D: Innovation Support System Funds Business Environment/ Market Conditions HR Competencies: Network/ Collaboration/ PPP
14 Political Will Effective Innovation Policy and Strategies IP Legal System Innovation System Solid IP Laws: Protection/ Enforcement Protection/ Enforcement Strong R&D Marketable technologies and IP Funds R&D (Gov. and Private budget) Innovation Funds Innovation Support System Gov. Support Education/ training Incentive Coordination HR Competencies Qualified Scientists/ Creators Innovation Mgt. (IP, Business) Business Environment/ Market Conditions Tax incentives ICT Development Network/Collaboration Participation of Private Sector PPP 2016 Yumiko Hamano
15 IP rights IP - Added Value Invention Patent TM Invention Patent TM Industrial Design Invention Patent TM Industrial Design Copyright Invention Patent TM Industrial Design Copyright Other IP Idea Invention Patent 2016 Yumiko Hamano Value of product Competitive advantage
16 WIPO Enabling IP Environment Project Enhancing Institutional Capacity: IP & Tech Mgt. infrastructure, system and process Developing HR (technology managers) competencies in the fields of IP & Tech Mgt. Building solid linkages among stakeholders Building strong university Industry collaboration Creating a sustainable innovation value chain Better coordination of innovation support system Toward successful commercialization through effective use of IP systems Creation of Innovation Ecosystem in the Country 2016 Yumiko Hamano
17 PPP in Innovation Ecosystem Government University As primarily source of Knowledge/ IP creation Industry As business executor Problem Solving Engine for Society Commercialization Economic, Social, Technological Advancement
18 Conclusion TT as University mission IP is a powerful tool for technology commercialization University plays an important roles in innovation ecosystem PPP, especially university-industry collaboration is essential for effective commercialization EIE Project aims to enhance innovation capacity in universities
19 Thank you for your attention
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