ARMSTRONG BRINGS FLOORS HOME Product Highlights from the International Builders Show Tradeshow Floor

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1 ARMSTRONG BRINGS FLOORS HOME Product Highlights from the International Builders Show Tradeshow Floor Lancaster, Pa., January 20 Armstrong Floor Products, a leader in the design and manufacture of residential flooring, will be featuring flooring products from a new update to an American classic, Prime Harvest Oak to new, durable Performance Plus Low Gloss hardwood, and from Luxe Plank with FasTak installation to 12mm Rustics Premium laminate at the International Builders Show in Las Vegas, Nevada, Booth # C6937. IBS Product Previews Laminate: Armstrong will show 11 new additions to the Premier Classics collection, which includes oak, hickory and walnut looks in very popular colors. Also on view are dazzling new additions to the Architectural Remnants and Rustics Premium collections, including wire brushed oak looks, Surf Side Azure Mist, Seaside Pine Salt Air and Urban Walnut Scraped Chocolate just to name a few coming in Spring Vinyl Sheet: Welcome the newest additions to the StrataMax family StrataMax Value Plus with urethane and StrataMax Value vinyl no- wax. These are smart, money- saving choices that deliver durability, efficiency and maximum value at a competitive price point that fits the market need. Both are lighter and easier to handle than all the other StrataMax products, but still offer the Armstrong rip, tear, gouge rating. Both are offered in popular designs and colors. SM Value Plus is available now. SM Value is available in March. Alterna : Armstrong is taking Alterna Engineered Stone to a completely new level, with 14 new introductions, including an incredible new Alterna Reserve Rossini Marble, so realistic, it looks like it's been mined from the earth. Plus, the latest Alterna additions feature a contemporary new edge showcasing modern linen- inspired looks, metallic inspired stones and even some wood- impressed concrete looks that'll have everyone talking coming in Spring Luxury Vinyl Tile: Naturally inspired. Practically designed. Luxe Plank with FasTak Installation will be unveiling seven new designs - brand- new exotic styles, rustic- inspired wood visuals and sleek concrete stone looks - all in the quickest and easiest installation available coming in Spring Hardwood: Armstrong is simplifying hardwood selection by offering options that can be tailored to the customer s taste and lifestyle: Pick the Color, Pick a Width, Pick a Species, Pick the Gloss Level [High or Low], Pick Solid or Engineered Hardwood. In the handscrape offering, Armstrong is expanding its popular American Scrape collection to now include maple. Ten new colors will be available in both solid and engineered constructions. In its smooth traditional offering, Armstrong is expanding its Prime Harvest collection to now include maple and hickory, in addition to oak. With multiple color, width, specie and construction options, Prime Harvest makes it easier than ever to find the perfect floor. Finally, in the performance hardwood offering, the popular Performance Plus hardwood collection will now include low gloss options with 15 skus and new color options bringing a more natural wood look to the collection. Available now.

2 - 2- Featured products include: Hardwood Prime Harvest Oak Prime Harvest Oak- Mystic Taupe Prime Harvest Oak, Blackened Brown Armstrong brings a fresh perspective to classic oak flooring. Prime Harvest Oak, a new hardwood floor offering from Armstrong, takes the enduring look and proven durability of timeless oak and propels it to a new level. It offers an update to a beloved American classic. The new Prime Harvest Oak collection is timeless and versatile, and are now available in high and low gloss in solid hardwood and medium gloss in engineered hardwood. These floors combine the warmth of classic oak with the elegance of 5- inch planks to create a rich, inviting look with broad appeal. Armstrong s Prime Harvest Oak is a modern- day classic. Starting with the highest grades of hand- selected Appalachian oak, Armstrong crafts the flooring to exacting standards. While lower- priced options use lower- grade hardwoods, Armstrong uses only select and premium hardwoods for the Prime Harvest collection. Twelve stunning shades, ranging from the white- washed effect of Mystic Taupe to the ruby- tones of Berry Stained to the richness of Blackened Brown, provide appealing choices to suit any personal style. Plus, these floors are designed to complement or contrast with a home s interiors, including cabinetry, furniture and other elements of décor. All Prime Harvest Oak floors are backed by a Lifetime Limited Residential Warranty and a 10- year Limited Commercial Warranty. New for 2015: Prime Harvest Maple and Prime Harvest Hickory! With New Species and New Sizes, Prime Harvest offers a Comprehensive Traditional Assortment.

3 - 3- Armstrong Performance Plus Low Gloss Hardwood Armstrong Performance Plus Hardwood- Walnut Flint Hill Performance Plus is a tough acrylic infused hardwood making it 2.5 times harder than regular wood to resist dents and wear. It features a scratch and stain- resistant Nano Aluminum Oxide finish and a Lifetime Residential warranty. The Lock&Fold construction makes installation quick and easy. Available Hardwood Species in low gloss include birch, cherry, hickory, maple, oak and walnut. Beyond the superior hardness of Performance Plus, you ll love the rich colors that bring out the graining detail of many well- known domestic species. Features a Lifetime Residential warranty and the Dura- Luster Plus low gloss urethane finish helps to repel spots, spills and stains.

4 RESILIENT SHEET StrataMax Value - 4- StrataMax Value Plus offers two times more stain resistance than fiberglass or felt including protection from asphalt driveway sealer and rubber- backed mats. StrataMax features a unique solid construction called rock- back, made from limestone. The Limestone Toughguard II Base Layer means two times more resistance to rips, tears and gouges than fiberglass or felt. It is a loose lay floor that can be installed easily. It offers 12 great looks in beautiful wood and stone tile visuals. StrataMax Value Plus is backed by a 10 year warranty. StrataMax Value Plus features a Urethane protective coating, a great defense against household stains that maintains a like- new appearance without waxing buffing or polishing. This resists wear and tear from normal household use. Award winning MasterWorks Technology creates vibrant, naturally- textured and visually- realistic floor designs.

5 Armstrong CushionStep Sheet Vinyl - 5- Armstrong continues to take the high road in product design, launching upscale looks and novel designs to its popular CushionStep vinyl sheet flooring collection. This product features new designs including an exclusive vein- cut, linear travertine design and a new thicker (155mil), more plush construction designed for everyday durability and added comfort. CushionStep is one of Armstrong s most popular vinyl sheet collections: easy to clean, durable, moisture resistant; stain resistant; and faster, easier installations. The fashion- forward CushionStep Premium collection includes vein- cut Travertine designs in three groupings: Mineral Travertine, a plank visual in three colors; Capadocia Travertine, a staggered Travertine, also in three colors; and striated sandstone called Tidal Sandstone in four colors. According to company representatives, Armstrong is the only manufacturer to offer a Travertine plank in vinyl sheet, capitalizing on the trend in natural stones that favor a linear or vein- cut design. In addition to stones, CushionStep also features several other patterns that capture the beauty of natural material, including new looks in timeworn, rustic and whitewashed wood planks, including Deep Creek Timbers and Whitewashed Walnut - - looks that are usually reserved for luxury installations. All CushionStep products feature Armstrong s exclusive CushionCore, which makes these floors comfortable and quiet underfoot. Armstrong's award- winning fiberglass- backed CushionStep is manufactured at the company s U.S.- based continuous, U- shaped production line located in the Lancaster, Pa., manufacturing facility.

6 LUXURY VINYL FLOORING Armstrong Luxe Plank with FasTak - 6- Concrete Structures Gotham City Groveland Natural Luxe Plank with FasTak is being offering nationally at retail. It is the quickest and easiest installation available. Simply position the plank or tile and press into place: no glue, no pads, no special tools and no drying time the floor can be walked on immediately. Luxe Plank, luxury vinyl flooring, installs smoothly over most existing subfloors, including those with imperfections (even wood floors). The innovative nylon- infused pressure sensitive adhesive allows Luxe to be easily repositioned during installation and then tightly grips/bonds to the subfloor. Repairs are simple: Individual planks/tiles can be quickly replaced without affecting the rest of the floor or damaging the subfloor. These sturdy fiberglass reinforced planks and tiles are ideal for high- moisture areas (kitchens, baths and basements) and are highly resistant to rips, tears and gouges. Topped with a rugged urethane wear layer, Luxe Plank flooring will resist scratches, scuffs and stains to guarantee floors will look newer longer even in commercial settings. New Designs in Luxe Plank Selection includes on- trend 12 x24 sizes and hand- sculpted wood visuals. Fourteen authentic wood designs are being introduced in Luxe Plank in a range of colors, with distinct graining that is coupled with undulating textures to create a discriminating collection that mimics the beauty of real wood. New stone visuals bring the beauty of nature indoors with a gorgeous color variation, unique clefts and fluid movement characteristic of real stone. Eight new stone tile designs are being introduced including three in 12 x24, three designs in 18 x18 and even two in a long 6 x48 stone plank.

7 - 6- LAMINATE Armstrong Rustics Premium Laminate Flooring Armstrong continues to be on the cutting- edge of residential laminate design. The hottest trends in flooring are within reach: reclaimed hardwoods, weather looks, rare, exotic species even concrete and metals. Realism is the key. You won t find stunning floors like this anywhere but Armstrong. Textural and reclaimed hardwood looks are the inspiration behind the new designs and colors. These new floors speak to beauty, uniqueness and realism with such brilliant detail they are often mistaken for real hardwood. Within the Armstrong Rustics Premium collection, a new design, Forestry Mix, provides a harmonious blend of three hardwood looks hickory, white oak and red oak, and three (3) colors (white washed, gray washed, and brown washed). Each color has 24 unique planks displaying the varied stain characteristics of each species, creating a beautiful solution at an affordable price. To round out the new offerings, Millwork Block offers the distinct look of premium oak strips, assembled into planks, glazed with stain, and enhanced by a subtle undulating surface treatment in 18 unique planks. Thirty- six unique plank visuals in Global Reclaim [part of the Architectural Laminates collection] laminate means it is virtually indistinguishable from actual reclaimed hardwoods. In addition to the beautiful looks, the new intros also offer all the benefits of laminate flooring. With a 50- year residential warranty, the floors also feature the Commercial VisionGuard wearlayer which protects the floor from staining, fading and wear- through. HydraCore Plus, a core that is built into the product, it resists surface spills or moisture wicking from the subfloor. Its locking fit provides superior dimensional stability. ### About Armstrong World Industries Armstrong World Industries, Inc. is a global leader in the design and manufacture of floors and ceilings. In 2013, Armstrong's consolidated net sales totaled approximately $2.7 billion. As of September 30, 2014, Armstrong operated 34 plants in eight countries and had approximately 8,600 employees worldwide. NEWS CONTACT: Michele Zelman, , mjzelman@armstrong.com

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