INTRODUCING GENERATION Z

Transcription

1 INTRODUCING GENERATION Z

2 Opinion Parties Passion & Pain App Maverick Mom Workshops Immersion Sessions INSIGHTS INNOVATION

3 TREVOR AGE 19 SPENCER AGE 17 PARKER AGE 14 HUNTER AGE 7

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5 WHO THEY ARE AMERICANS AGES 20 & YOUNGER 74 MILLION OR ¼ OF POPULATION INFLUENCE OVER $600 BILLION WILL CONTROL $200B BY 2018

6 THE BREAK DOWN THE FIRSTS THE FOLLOWERS THE FOUNDERS 7-11 years old years old years old

7 THE FIRSTS 7-11 years old MOM, WHERE S MY ipad? FIRST INTERACTION WITH BULLYING BARACK OBAMA IS THE ONLY PRESIDENT I VE EVER KNOWN.

8 THE FOLLOWERS years old MY SELF-WORTH EQUALS MY NUMBER OF INSTAGRAM FOLLOWERS. TELEVISION IS SO WHY DOES IT MATTER WHAT I WANT TO BE WHEN I GROWN UP?

9 THE FOUNDERS years old I NEVER FEEL SAFE. I M WORRIED ABOUT STUDENT DEBT I WANT TO START MY OWN BUSINESS.

10 WHO THEY AREN T We think: They are incredibly diverse. Actually Diverse is their normal. We think: They re self(ie) centered. We think: They re not interested in working. We think: They re the healthiest generation thus far. Actually They re more cause driven than any other generation. Actually They re incredibly productive. They just define work differently. Actually They have the highest rate of diagnosed mental illnesses of any prior generation.

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12 ASSUME ABSOLUTELY NOTHING With this generation, all bets are off.

13 1. DON T ASSUME I M JUST A MILLENNIAL ON STEROIDS

14 MILLENNIALS vs. GENERATION Z

15 Hero image 2. DON T ASSUME THAT JUST BECAUSE I LIVE ONLINE, I ONLY SHOP ONLINE.

16 Shopping tops the list as one of their favorite pastimes. Gen Z listed shopping above sports, gaming, concerts, music, and reading. Teens shared that shopping (in bricks & mortar) is a social outing with family or friends.

17 3. DON T ASSUME THAT I READ EVERYTHING IN MY FEED.

18 IF YOU RE GOING TO CRASH MY NEWSFEED, AT LEAST MAKE IT INTERESTING.

19 4. DON T ASSUME THAT I TRUST YOUR BRAND JUST BECAUSE YOU TELL ME TO

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21 Lays Do us a flavor. Queepsake Nordstrom Local Adidas

22 ASSUMPTION IMPLICATION Don t assume that they are millennials on steroids. Don t assume that because they live online, they only shop online. Engage NOW in serving this discerning generation. Don t assume they read everything in their feed. Don t assume they trust your brand just because you tell them to.

23 ASSUMPTION IMPLICATION Don t assume that they are millennials on steroids. Don t assume that because they live online, they only shop online. Engage NOW in serving this discerning generation. Think OMNICHANNEL in everything you do. Don t assume they read everything in their feed. Don t assume they trust your brand just because you tell them to.

24 ASSUMPTION IMPLICATION Don t assume that they are millennials on steroids. Don t assume that because they live online, they only shop online. Engage NOW in serving this discerning generation. Think OMNICHANNEL in everything you do. Don t assume they read everything in their feed. QUICKLY and VISUALLY capture their attention. Don t assume they trust your brand just because you tell them to.

25 ASSUMPTION IMPLICATION Don t assume that they are millennials on steroids. Don t assume that because they live online, they only shop online. Engage NOW in serving this demanding generation. Think OMNICHANNEL in everything you do. Don t assume they read everything in their feed. QUICKLY and VISUALLY capture their attention? Don t assume they trust your brand just because you tell them to. Own who your really are in the most AUTHENTIC way?

26 TEST YOUR KNOWLEDGE GEN Z ALL FIRSTS FOLLOWERS FOUNDERS

27 TEST YOUR KNOWLEDGE TOTAL GENERATION Z

28 TEST YOUR KNOWLEDGE TOTAL GENERATION Z Short attention span. Gen Z has 6 second attention span.

29 TEST YOUR KNOWLEDGE TOTAL GENERATION Z Short attention span. Gen Z has 6 second attention span. You Tube. TV is completely redefined. Independent content providers have a respected seat at the table.

30 TEST YOUR KNOWLEDGE TOTAL GENERATION Z Short attention span. Gen Z has 6 second attention span. You Tube. TV is completely redefined. Independent content providers have a respected seat at the table. Bitmoji. Gen Z s are full time brand managers of the most important brand to them ME!

31 TEST YOUR KNOWLEDGE TOTAL GENERATION Z Short attention span. Gen Z has 6 second attention span. You Tube. TV is completely redefined. Independent content providers have a respected seat at the table. Bitmoji. Gen Z s are full time brand managers of the most important brand to them ME! Mental instability. 20% of teens suffer from diagnosed mental illness. 80% never receive treatment.

32 7-11 years old TEST YOUR KNOWLEDGE THE FIRSTS

33 TEST YOUR KNOWLEDGE THE FIRSTS 8-11 years old ipad. 45% of kids under 11 have access to a smartphone. More than 1/3 of pre-school children have their OWN ipad.

34 TEST YOUR KNOWLEDGE THE FIRSTS 8-11 years old ipad. 45% of kids under 11 have access to a smartphone. More than 1/3 of pre-school children have their OWN ipad. Minecraft. Launched in 2011, Minecraft is the 2 nd best-selling video game of all time (behind Tetris) with over 121 million subscribers.

35 TEST YOUR KNOWLEDGE THE FIRSTS 8-11 years old ipad. 45% of kids under 11 have access to a smartphone. More than 1/3 of pre-school children have their OWN ipad. Minecraft. Launched in 2011, Minecraft is the 2 nd best-selling video game of all time (behind Tetris) with over 121 million subscribers. Cozmo. The Robot launched by Anki in 2016 costs $179. Controlled by an app on tablet or smartphone, Cozmo uses AI capabilities to recognize family members.

36 TEST YOUR KNOWLEDGE THE FIRSTS 8-11 years old ipad. 45% of kids under 11 have access to a smartphone. More than 1/3 of pre-school children have their OWN ipad. Minecraft. Launched in 2011, Minecraft is the 2 nd best-selling video game of all time (behind Tetris) with over 121 million subscribers. Cozmo. The Robot launched by Anki in 2016 costs $179. Controlled by an app on tablet or smartphone, Cozmo uses AI capabilities to recognize family members. FGTeeV. 4 year old YouTube station featuring a family of 6. Over 4M subscribers. Over minutes streaming episodes of the family playing on-line or physical games, doing activities.

37 TEST YOUR KNOWLEDGE THE FOLLOWERS years old

38 TEST YOUR KNOWLEDGE THE FOLLOWERS years old Instagram. Launched 6 years ago as a site to load and share photos, this platform has 700 million users and is a favorite among teens.

39 TEST YOUR KNOWLEDGE THE FOLLOWERS years old Instagram. Launched 6 years ago as a site to load and share photos, this platform has 700 million users and is a favorite among teens. Khan Academy. Not-for-profit, free on-line video learning site launched 10 years ago offers 20,000 modules and has delivered over 1 billon tutorials to teens worldwide.

40 TEST YOUR KNOWLEDGE THE FOLLOWERS years old Instagram. Launched 6 years ago as a site to load and share photos, this platform has 700 million users and is a favorite among teens. Khan Academy. Not-for-profit, free on-line video learning site launched 10 years ago offers 20,000 modules and has delivered over 1 billon tutorials to teens worldwide. Steam. Largest on-line gaming plaborm with 75% market share and 125 million registered users.

41 TEST YOUR KNOWLEDGE THE FOLLOWERS years old Instagram. Launched 6 years ago as a site to load and share photos, this platform has 700 million users and is a favorite among teens. Khan Academy. Not-for-profit, free on-line video learning site launched 10 years ago offers 20,000 modules and has delivered over 1 billon tutorials to teens worldwide. Steam. Largest on-line gaming plaborm with 75% market share and 125 million registered users. ifunny. Mobile app with over 4 million users which features usersubmitted pictures of all kinds, including memes, GIFs focused on making you smile.

42 TEST YOUR KNOWLEDGE THE FOUNDERS years old

43 TEST YOUR KNOWLEDGE THE FOUNDERS years old Snapchat. Centered on private, person to person sharing, Snapchat has 166 million daily active users.

44 TEST YOUR KNOWLEDGE THE FOUNDERS years old Snapchat. Centered on private, person to person sharing, Snapchat has 166 million daily active users. Rick & Morty. A cross between The Simpsons and Back 2 The Future, this show from Cartoon Network is loved by Gen Z and critics alike. In 3rd season.

45 TEST YOUR KNOWLEDGE THE FOUNDERS years old Snapchat. Centered on private, person to person sharing, Snapchat has 166 million daily active users. Rick & Morty. A cross between The Simpsons and Back 2 The Future, this show from Cartoon Network is loved by Gen Z and critics alike. In 3rd season. Dynamic Banter minute podcasts featuring comedians Mike Falzone & Steve Zaragoza.

46 TEST YOUR KNOWLEDGE THE FOUNDERS years old Snapchat. Centered on private, person to person sharing, Snapchat has 166 million daily active users. Rick & Morty. A cross between The Simpsons and Back 2 The Future, this show from Cartoon Network is loved by Gen Z and critics alike. In 3rd season. Dynamic Banter minute podcasts featuring comedians Mike Falzone & Steve Zaragoza. Liquid. EU based team that won $10.2M in August live streaming International Dota2 on-line gaming tournament. Watched by 10 million viewers, 1 million US viewers.

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48 A LITTLE BIT ABOUT US NEW PRODUCTS NEW SHOPPER MARKETING PROGRAMS NEW CONTENT NEW WAYS TO RETAIN WORKING MOMS NEW BRAND POSITIONING NEW COMMUNICATIONS PLATFORMS