A Large-Scale, Longitudinal Study of User Profiles in World of Warcraft
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1 A Large-Scale, Longitudinal Study of User Profiles in World of Warcraft Jonathan Bell, Swapneel Sheth, Gail Kaiser Columbia University, New York, NY USA enable (vt):to make possible, practical, or easy PROGRAMMING SYSTEMS LAB COLUMBIA UNIVERSITY 1
2 Motivation 2
3 Motivation We re a group of Software Engineers. 2
4 Motivation We re a group of Software Engineers. Recently studying Gamification of Software Development 2
5 Motivation We re a group of Software Engineers. Recently studying Gamification of Software Development What principles can we carry over from game design to apply it to non-game contexts? 2
6 Motivation We re a group of Software Engineers. Recently studying Gamification of Software Development What principles can we carry over from game design to apply it to non-game contexts? Why not look to real games? 2
7 Game Studies 3
8 Game Studies Qualitative Research: 100 s-1000 s of samples [Debeuvais; Yee] Personalities, demographics, etc 3
9 Game Studies Qualitative Research: 100 s-1000 s of samples [Debeuvais; Yee] Personalities, demographics, etc Quantitative Research: 10,000 s-100,000 s of samples [Duchenaut; Lewis] In-game demographics, etc 3
10 4
11 WoW: Quantitative Data 5
12 WoW: Quantitative In-game Demographics Data Guild, Class, Race, Level 5
13 WoW: Quantitative In-game Demographics Quests Data Guild, Class, Race, Level 5
14 WoW: Quantitative In-game Demographics Quests Achievements Data Guild, Class, Race, Level 5
15 WoW: Quantitative In-game Demographics Quests Achievements Professions Data Guild, Class, Race, Level 5
16 WoW: Quantitative In-game Demographics Quests Achievements Professions Raids Data Guild, Class, Race, Level 5
17 WoW: Quantitative In-game Demographics Quests Achievements Professions Raids Companions Data Guild, Class, Race, Level 5
18 WoW: Quantitative In-game Demographics Quests Achievements Professions Raids Companions Mounts Data Guild, Class, Race, Level 5
19 WoW: Quantitative In-game Demographics Quests Achievements Professions Raids Companions Mounts Titles Data Guild, Class, Race, Level 5
20 WoW: Quantitative In-game Demographics Quests Achievements Professions Raids Companions Mounts Titles Data Guild, Class, Race, Level Reputation 5
21 6
22 6
23 6
24 6
25 6
26 6
27 Methodology 7
28 Accessing the Data Blizzard s API allows you to retrieve this per-character No option to list all characters How do we discover the characters? 8
29 Character Discovery 9
30 Character Discovery Blizzard does list characters by guild 9
31 Character Discovery Blizzard does list characters by guild Several popular websites have listings of guilds and characters [e.g. WarcraftRealms] 9
32 Character Discovery Blizzard does list characters by guild Several popular websites have listings of guilds and characters [e.g. WarcraftRealms] Solution: Find all guilds belonging to these characters. And find all members of all identified guilds 9
33 Fetching the Data Blizzard API is rate-limited per-ip Solution: use a cluster of 60+ IPs to crawl the API 10
34 Fetching the Data Blizzard API is rate-limited per-ip Solution: use a cluster of 60+ IPs to crawl the API Retrieve "todo-list" Crawler Nodes (60+) MySQL Store results Starts Nodes Runs Analysis Management Console (Normal PC) 10
35 Crawler)Performance) " " " Characters) " " " " 0" 9/29/2011" 9/30/2011" 10/1/2011" 10/2/2011" 10/3/2011" 10/4/2011" 10/5/2011" 10/6/2011" Date) 10/7/2011" 10/8/2011" 10/9/2011" 10/10/2011" 10/11/2011" 10/12/2011" 10/13/2011" 10/14/2011" 11
36 Raw Data Found approximately 12 million characters with basic information Complete data for half of these Basic information 12
37 Other MMORPG Study Sizes 100,000,000" Sample'Size'of'MMORPG'Studies' 10,000,000" Sample'Size'(Log'Scale)' 1,000,000" 100,000" 10,000" 1,000" 100" 10" 1" WoW:" Debeauvais" 2011" EverQuest:" Williams" [2008]" Everquest," Ul<ma," Camelot,"SW" Galaxies:"Yee" [2006]" WoW:" Harrison" [2011]" WoW:"Lewis" [2010]" WoW:"Bell" [2013]"(1)" WoW:"Bell" [2013]"(2)" 13
38 Other MMORPG Study Sizes 100,000,000" Sample'Size'of'MMORPG'Studies' Sample'Size'(Log'Scale)' 10,000,000" 1,000,000" 100,000" 10,000" 1,000" 100" 10" Closest: 136,047 1" WoW:" Debeauvais" 2011" EverQuest:" Williams" [2008]" Everquest," Ul<ma," Camelot,"SW" Galaxies:"Yee" [2006]" WoW:" Harrison" [2011]" WoW:"Lewis" [2010]" WoW:"Bell" [2013]"(1)" WoW:"Bell" [2013]"(2)" 13
39 Other MMORPG Study Sizes 100,000,000" Sample'Size'of'MMORPG'Studies' Sample'Size'(Log'Scale)' 10,000,000" 1,000,000" 100,000" 10,000" 1,000" 100" 10" Closest: 136,047 Us: 6 (12) Million 1" WoW:" Debeauvais" 2011" EverQuest:" Williams" [2008]" Everquest," Ul<ma," Camelot,"SW" Galaxies:"Yee" [2006]" WoW:" Harrison" [2011]" WoW:"Lewis" [2010]" WoW:"Bell" [2013]"(1)" WoW:"Bell" [2013]"(2)" 13
40 Research Questions 14
41 Research Questions 1. Can we cluster characters into profiles based on the type of goals that they complete in game? 14
42 Research Questions 1. Can we cluster characters into profiles based on the type of goals that they complete in game? 2. Do characters' play profile evolve as they level? 14
43 Research Questions 1. Can we cluster characters into profiles based on the type of goals that they complete in game? 2. Do characters' play profile evolve as they level? 3. Do characters with different play profiles play through the game content at different rates? 14
44 RQ1: Creating Player Profiles 15
45 RQ1: Creating Player Profiles Within WoW, players complete Achievements 15
46 RQ1: Creating Player Profiles Within WoW, players complete Achievements Our dataset contains each achievement each player earns, with a timestamp 15
47 RQ1: Creating Player Profiles Within WoW, players complete Achievements Our dataset contains each achievement each player earns, with a timestamp Profile players based on the types of achievements they complete 15
48 Categorizing Achievements Draw on motivation categorizations described by Yee Achievement Social Immersion Advancement Socializing Discovery Mechanics Relationship Role-Playing Competition Teamwork Customization Escapism Categorization of play motivations, Yee 16
49 Categorizing Achievements 17
50 Categorizing Achievements 1000 Conquest Points 17
51 Categorizing Achievements 1000 Conquest Points Earn 1000 conquest points -> Achievement 17
52 Categorizing Achievements 1000 Conquest Points Earn 1000 conquest points -> Achievement Archavon the Stone Watcher 17
53 Categorizing Achievements 1000 Conquest Points Earn 1000 conquest points -> Achievement Archavon the Stone Watcher Defeat Archavon the Stone Watcher in 10 player mode -> Social 17
54 Categorizing Achievements 1000 Conquest Points Earn 1000 conquest points -> Achievement Archavon the Stone Watcher Defeat Archavon the Stone Watcher in 10 player mode -> Social It s Happy Hour Somewhere 17
55 Categorizing Achievements 1000 Conquest Points Earn 1000 conquest points -> Achievement Archavon the Stone Watcher Defeat Archavon the Stone Watcher in 10 player mode -> Social It s Happy Hour Somewhere Drink 25 different types of beverages -> Immersion 17
56 Categorizing Achievements 1000 Conquest Points Earn 1000 conquest points -> Achievement Archavon the Stone Watcher Defeat Archavon the Stone Watcher in 10 player mode -> Social It s Happy Hour Somewhere Drink 25 different types of beverages -> Immersion Arrested Development 17
57 Categorizing Achievements 1000 Conquest Points Earn 1000 conquest points -> Achievement Archavon the Stone Watcher Defeat Archavon the Stone Watcher in 10 player mode -> Social It s Happy Hour Somewhere Drink 25 different types of beverages -> Immersion Arrested Development Allow all three of Corla s zealots to evolve, then defeat Corla after slaying the evolved zealots in Blackrock Caverns on Heroic Difficulty -> All three 17
58 Four Distinct Player Profiles Generalists Achievement Loners Socialists Size (Millions of players) Social % ± 6 7% ± 8 1% ± 3 28% ± 6 Immersion 38% ± 6 20% ± 7 38% ± 29 31% ± 5 Achievement 66% ± 4 87% ± 6 35% ± 24 61% ± 4 18
59 RQ2: Achievements per level 180" Number'of'Achievements2 160" 140" 120" 100" 80" 60" 40" 20" 0" Achievement" Immersion" Social" 0(9" 10(19" 20(29" 30(39" 40(49" 50(59" Level2 60(69" 70(79" 80(84" 85" 19
60 RQ2: Achievements per level Mostly get achievements after finishing most game content Number'of'Achievements2 180" 160" 140" 120" 100" 80" 60" 40" 20" 0" 0(9" 10(19" 20(29" 30(39" 40(49" 50(59" Level2 60(69" 70(79" 80(84" 85" Achievement" Immersion" Social" 19
61 RQ2: Achievements per level Number'of'Achievements2 Very few do social achievements early on 180" 160" 140" 120" 100" 80" 60" 40" 20" 0" 0(9" 10(19" 20(29" 30(39" 40(49" 50(59" Level2 60(69" 70(79" 80(84" 85" Achievement" Immersion" Social" 19
62 RQ2: Achievements per level 180" Number'of'Achievements2 160" 140" 120" 100" 80" 60" 40" 20" 0" Achievement" Immersion" Social" Had to be social to progress? 0(9" 10(19" 20(29" 30(39" 40(49" 50(59" Level2 60(69" 70(79" 80(84" 85" 19
63 RQ3: Leveling by Primary Motivation Primary motivation - whatever the player did most Look purely at time to reach level 85 (maximum level) 20
64 RQ3: Leveling by Primary Motivation Total Hours to Level! 10000! 9000! 8000! 7000! 6000! 5000! 4000! 3000! 2000! 1000! 0! Achievement! Immersion! Social! Overall! Character Classification! 21
65 RQ3: Leveling by Primary Motivation Total Hours to Level! 10000! 9000! 8000! 7000! 6000! 5000! 4000! 3000! 2000! 1000! 0! Players that stop to smell the roses Achievement! Immersion! Social! Overall! Character Classification! 21
66 Bonus RQ: Has Blizzard made the game easier? 22
67 Studying Game Difficulty Modeled based on how long it takes to level Measured in real-world time Compare time-to-level from before Nov 2011 to post Nov
68 Leveling by Start Date 3500! Hours between levels! 3000! 2500! 2000! 1500! 1000! 500! Pre-Cataclysm! Post-Cataclysm! 0! 20! 30! 40! 50! 60! 70! 80! 90*! Level! 24
69 Leveling by Start Date 3500! Abandoned characters Hours between levels! 3000! 2500! 2000! 1500! 1000! 500! Pre-Cataclysm! Post-Cataclysm! 0! 20! 30! 40! 50! 60! 70! 80! 90*! Level! 24
70 Leveling by Start Date 3500! Abandoned characters Hours between levels! 3000! 2500! 2000! 1500! 1000! 500! Pre-Cataclysm! Post-Cataclysm! 0! 20! 30! 40! 50! 60! 70! 80! 90*! Level! 24
71 Leveling by Start Date 3500! Abandoned characters Hours between levels! 3000! 2500! 2000! 1500! 1000! 500! Pre-Cataclysm! Post-Cataclysm! 0! 20! 30! 40! 50! 60! 70! 80! 90*! Level! 24
72 And there s so much more. 25
73 What s the most popular character name? Name Count (Normalized) Shadow 922 Nightmare 839 Nemesis 831 Loki 772 Hades 722 Pandora 707 Lilith 672 Lucian 660 Wolverine 657 Holycow 656 Luna 644 Kratos
74 WoW: Social Data Guild Achievements (surprise!) Co-completions of group achievements Huge network of players Over 100 million edges 27
75 Contributions 28
76 Contributions Gathered the first massive dataset from the MMORPG, World of Warcraft 28
77 Contributions Gathered the first massive dataset from the MMORPG, World of Warcraft Defined player profiles in WoW 28
78 Contributions Gathered the first massive dataset from the MMORPG, World of Warcraft Defined player profiles in WoW Showed that these profiles are not static, and players evolve over time 28
79 Contributions Gathered the first massive dataset from the MMORPG, World of Warcraft Defined player profiles in WoW Showed that these profiles are not static, and players evolve over time Showed that these players advance through content at different paces 28
80 Contributions Gathered the first massive dataset from the MMORPG, World of Warcraft Defined player profiles in WoW Showed that these profiles are not static, and players evolve over time Showed that these players advance through content at different paces API Scraper: 28
81 A Large-Scale, Longitudinal Study of User Profiles in World of Warcraft Jonathan Bell, Swapneel Sheth, Gail Kaiser Columbia University, New York, NY USA enable (vt):to make possible, practical, or easy PROGRAMMING SYSTEMS LAB COLUMBIA UNIVERSITY 29
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