SPT Networks GAMES FY2014 BUDGET
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1 SPT Networks GAMES FY2014 BUDGET
2 Games FY13 Highlights Per MRP, SPT Networks Games maintained WOF/JEP as premiere digital properties and expanded the business by developing homegrown IP Distribution & Business Development Set up entity Sony Pictures Television Networks Games and implemented new licensing structure Expanded distribution Created and greenlit 3 new WOF/JEP brand extensions Created and greenlit first original IP game, Blackjack Licensed WOF Slots to GSN Closed talent deal & Operations Marketing & PR ed new WOF game Maintained WOF/JEP Legacy products Conceptualized and started development on 4 new games (WOF/JEP extensions, Blackjack) Migrated server storage to the cloud Hired 2 producers ed first on-air promo campaign ed comprehensive campaign for WOF launch including press Analyzed and optimized pricing for JEP
3 Games FY13 Q3 Forecast SPT EBIT is forecasted to be 2.7m, up from 2.2m in budget (000's) Q3 Fcst REVENUE Wheel of Fortune Jeopardy! Licensing FY13 BUDGET Variance 2,604 1,006 2,189 3, 1,000 (896) 6 2,189,800 4, 1,300 (1,429) (22) (206) (3,87) (993) (23) (436) 1 (0) (206) (641) (3) (143) (120) (210) Sales and Marketing (600) (30) (20) General and Admin. (700) (66) (3) (1,443) (1,22) (218) 440 TOTALREVENUE COST OF REVENUES ion & Content Testing License Fees Music Royalty TOTALCOGS OPERATING EXPENSES Technology Hosting/ Bandwidth Data Management Sub-Total Technology TOTALOP. EXPENSES EBIT Headcount Cashflow (3,216) (400) 1,301 WOF timing issue New license deal with GSN Reinvesting into new products (Jep 30/Sports Jep) Cloud storage savings Reinvesting into new products Beat budget by 440K
4 FY14 Distribution, Marketing & Expand and diversify through platform expansion, strategic partnerships and Platforms OEMs International Distribution Publishers Vendors WOF/JEP Blackjack Licensing Preloads PR QA Back-end Maintenance / Media Customer s /Systems /Brand Placements /Original Licensees Service Extensions IP the launch of new IP Expand Distribution Deepen Partnerships Diversify Increase Marketing Streamline Operations Platforms Distribution WOF/JEP Brand Extensions Preloads / Placements QA / Customer Service OEMs Publishers / Licensees Blackjack / Original IP s Back-end Systems Internationa l Vendors Licensing PR / Media Maintenanc e
5 FY14 Roadmap Diversify portfolio by leveraging tent pole franchises and developing new IP % of Revenue Date Platforms WOF/JEP Legacy 4% Live ios, Android, Windows, Roku Live WOF Slots 16% Live ios, Android Live WOF 1% Live ios, Android WOF Cubed 14% May 2013 ios Blackjack the Knight 10% Jun 2013 ios, Android Sports Jeopardy! 18% Aug 2013 ios, Android WOF Kids 7% Sep 2013 ios Jeopardy! 30 7% Nov 2013 ios, Android TBD Title 9% Nov 2013 ios Title * Android includes Google Play, Amazon and Nook storefronts Q1 Q2 Q3 Q4 Platform Expansio n
6 FY14 Headcount Design new games Create and maintain game design docs Manage vendors, deadlines and approvals Oversee QA Plan updates Support marketing team Assoc. Producer Producer Hire 2 additional product heads to allow for continued product expansion; one producer/assoc. producer team per 2-3 projects Lead QA Maintain and customize bugtracking Create test plans Assist Producer and Manager Prepare and present status reports
7 SPT EBIT increases 0K y-o-y to 3.2m Games FY14 Budget (000's) FY13 Q3 Fcst FY14 MRP FY14 BUDGET Variance vs. MRP vs. Last Year REVENUE Wheel of Fortune Jeopardy! Original IP- Black Jack Original IP- TBD Licensing 2,604 1,006 3,100 2,600 1,100 3,36 2, , (133) 297 1, , (663) 2,189 TOTALREVENUE,800 7,300 9,26 1,97 3,46 COST OF REVENUES ion & Content Testing License Fees Music Royalty TOTALCOST OF REVENUES (1,429) (22) (206) (3,87) (2,263) (21) (2,400) (4,684) (3,620) (21) (2,) (6,141) (1,37) (100) (1,47) OPERATING EXPENSES Hosting/ Bandwidth Data Management Sub-Total Technology (3) (143) (279) (369) (279) (369) - Sales and Marketing (600) (799) (1,049) General and Admin. (700) (947) TOTALOP. EXPENSES (1,443) (2,11) OP. INCOMEBEFORECONT. EBIT Headcount Cashflow (2,191) 0 (300) 206 (2,28) (0) (0) (226) (226) (20) (449) (947) (0) (247) (2,36) (20) (922) (200) (200) 2 0 (1,100) Increase in y-o-y revenue due to WOF/JEP brand extensions, Original IP and licensing Increase in y-o-y expenses due to reinvesting into new products, updates, maintenance and marketing 0% y-o-y increase in EBIT
8 Appendix - Blackjack the Knight Play Black Jack with Fantasy Role Playing twist in this game based on original IP developed in-house : June 2013, ios, Android Price Point: 0.99 with In-App Purchases Target Audience: Card/Strategy gamers Key Features: Progression-based story mode for single players defend against an evil Joker who has captured all the Kings and Queens Travel through the world and fight enemies with easy to pick up and play Black Jack rules Customizable Player Avatars gives each individual a unique playing style Play against your friends through FB Connect with an asynchronous turn-based mode In-Game Monetization: In-game currency allows the player to purchase Gold in bulk to spend on virtual Items Virtual items include additional weapons, strength, power ups etc.
9 Appendix - Wheel of Fortune Cubed Combine the rules of Wheel of Fortune with the cleverness of a Crossword : May 2013 Platforms: ios Price Point: 0.99 with In-App purchase Target Audience: Casual/social gamers Key Features: Combines Wheel of Fortune with Crossword Puzzles Fun and addictive like Sudoku Play against your friends online, asynchronous, or live Have multiple games going on with different friends Play different modes solitaire, speed round, multiplayer In-Game Monetization: Additional Puzzles and Power Ups
10 Appendix FY13 Q3 Forecast (000's) Q3 Fcst REVENUE Wheel of Fortune Jeopardy! Licensing Q2 Fcst Variance FY13 BUDGET Variance 2,604 1,006 2,189 3,10 1, () (1) 1,81 3, 1,000 (896) 6 2,189,800 4, 1,300 4, 1,300 (1,429) (22) (206) (3,87) (1,071) (22) (38) 0 (64) (993) (23) (436) 1 (0) (206) (641) (3) (143) (61) (11) 8 8 (120) (210) Sales and Marketing (600) (30) (20) (30) (20) General and Admin. (700) (646) (4) (66) (3) (1,443) (1,147) (296) 441 (1,22) (218) 440 TOTALREVENUE COST OF REVENUES ion & Content Testing License Fees Music Royalty TOTALCOGS OPERATING EXPENSES Technology Hosting/ Bandwidth Data Management Sub-Total Technology TOTALOP. EXPENSES EBIT Headcount Cashflow (3,293) (400) (3,216) 1, (400) 1,301
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