MIPCOM 2017 Market Snapshot: North America. Top SVOD titles and genre trends: Demand share and YoY growth

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1 MIPCOM 2017 Market Snapshot: North America Top SVOD titles and genre trends: Demand share and YoY growth

2 Top 10 North American SVOD titles Discover the most in-demand Digital Originals in North America for the year to date.

3 Top 10 SVOD titles in North America 1 st January st August Reasons Why Orange Is The New Black Castlevania The Handmaid's Tale Stranger Things Marvel's Iron Fist House Of Cards The Grand Tour Netflix titles Hulu titles Amazon Video titles The Man In The High Castle Sense Demand Expressions per 100 capita Demand Expressions : Total audience demand being expressed for a title, within a market.

4 SVOD Genre Trends How is demand for each SVOD genre changing over time?

5 SVOD genre trends in st January st August 2017 Top 5 North American Genres Top 5 North American Subgenres Sum of Demand Expressions per 100 capita /8/2017 2/8/2017 3/8/2017 4/8/2017 5/8/2017 6/8/2017 7/8/2017 8/8/2017 Sum of Demand Expressions per 100 capita /8/2017 2/8/2017 3/8/2017 4/8/2017 5/8/2017 6/8/2017 7/8/2017 8/8/2017 Comedy Drama Sci-fi Drama Superhero Series Drama Comedy Action and Adventure Children Animation Sitcom Historical Drama Demand Expressions : Total audience demand being expressed for a title, within a market.

6 Spotlight: United States How is demand for each genre changing over time?

7 Size and growth of main genres in the US US Share of Total Demand in 2017 US Projected Year-on-year Growth vs 2016 Action and Adventure 9.29% Action and Adventure 79.51% Animation 6.27% Animation % Children 4.93% Children 55.56% Comedy 25.35% Comedy 88.82% Documentary Drama 2.51% 44.67% Documentary 80.89% Horror 1.96% Drama 59.89% Reality 2.35% Horror % Other 1.90% Reality 34.54% Variety 0.75% Variety % Demand Expressions : Total audience demand being expressed for a title, within a market.

8 Size and growth of main genres in the US % % Horror Animation Year-on-year Growth vs 2016 (Projected) % % % % % % 50.00% Variety Sports Documentary Children Reality Action and Adventure Comedy Drama 0.00% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0% Share of Total Demand in 2017 (Projected) Demand Expressions : Total audience demand being expressed for a title, within a market.

9 Global Demand Measurement What is demand for content? Demand for content is essentially the dictionary definition: it is the desire, engagement and viewership by consumers for a particular commodity. Demand for television content is what drives transactions and consumption on all platforms, such as linear TV, PayTV and SVOD services. Consumers express their demand for television shows through a multitude of demand expression platforms, including social media, video streaming, photo sharing, blogging and micro-blogging, fan and critic rating platforms, peer-to-peer protocols and file sharing sites. We capture these expressions of demand from all of these sources, weight them according to how much demand they represent (a crucial step, unique to Parrot Analytics, which allows us to filter out the noise ) and combine them into a single country-specific measure of demand. The Demand Expressions quantify the weighted audience demand for a title, in a market (regardless of which platform the title airs on) NOW, WE CAN BEGIN TO UNDERSTAND TV CONTENT LIKE NEVER BEFORE

10 Global Demand Measurement Cross-Platform, Country-Specific, Real-Time Parrot Analytics is a technology and data science company that measures global demand for television content. Its Demand Measurement System is leveraged by leading global media organizations to understand global demand for content across their (and their competitors ) portfolios, enabling them to increase the yield on their investments, acquisitions, marketing and distribution strategies to ultimately stand out in a crowded market through an unprecedented understanding of global content popularity. insights@parrotanalytics.com parrotanalytics.com

11 Countries included in study Canada United States