當電訊遇上電競 The new tag team: Telecoms and e-sports. 31 Aug 2017
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1 當電訊遇上電競 The new tag team: Telecoms and e-sports 31 Aug 2017
2 Disclaimer These materials have been prepared by and are proprietary to Hutchison Telephone Company Limited (HTCL) solely for use at this presentation. No representations or warranties, express or implied, are made as to, and no reliance should be placed on, the accuracy, completeness or adequacy of the information presented or contained in these materials. HTCL expressly disclaims liability for errors and omissions in these materials. No part of these materials may be reproduced, copied or transmitted in any form or for any purpose without the express written permission of HTCL. The information presented or contained in these materials is subject to change without notice. 2
3 Agenda 1. Telecom Trends 2. Mobile Gamers Concerns 3. 3HK x Razer 4. 3HK x HKXP 5. Bill-to-3 6. esports Engagement
4 Telecom Trends
5 2016 League of Legends World Championship Seen by 43 million people 370 million total hours of live coverage consumed Source:
6 Telecom Trends Why Telecom? 36% Gamer 48% High data usage 16% years old Source: 3HK
7 Telecom Trends Top 3 groups of gamers Male Age Male Age Female Age Source: 3HK
8 Telecom Trends esports is a Trending Topic Gaming discussions in March focused on IVE s esports team (1,888 buzz) and Nintendo Switch (513 buzz) as the device officially launched in early March Netizen discussions of esports largely boosted up the buzz of overall gaming discussions. Buzz of esports contributed to 16% of total gaming discussions in April Total buzz: 64,278
9 Telecom Trends Top Discussed Mobile Gaming Interests Total buzz: 24,258
10 Telecom Trends Trend of Top Discussed Mobile Games
11 Mobile Gamers Concerns
12 Mobile Gamers Concerns The above findings are based on gaming and telecom keywords match Connection & GPS 琴日 Pokémon go login 唔到試過好多方法都唔得, 我無用外掛大家知唔知點降會咁, 有咩方法解決? 嚮信號強烈嘅地方嘗試登入 有無 iphone 巴打係室內玩 go 收唔到 gps? 雖然重置網絡就解決到問題但過一兩日又會變返收唔到又要重置有無巴打知點搞? Speed & Stability 網速很重要 會唔會係網絡連線唔穩定 Devices Failure 我隻 10KM 蛋昨晚成功孵到時突然死機重開 game 後隻蛋無左
13 Mobile Gamers Concerns Top 10 Frequent Game Keywords The above findings are based on gaming and telecom keywords match
14 3HK x Razer
15 3HK x Razer Razer Store In-store gaming experience Weekend game battles 3 x Razer x Game titles x esports VR x Mobile x Online
16 3HK x Razer Latest concept store in Causeway Bay Over 1,000 Razer fans camped outside RazerStore on the launch date
17 3HK x Razer
18 3HK x Razer 3HK x Razer Collaborations Bundle Offer Pro Gamer Battle Street Roadshow Instore Game Battle FB Game
19 3HK x Razer Growing Interests on 3HK and Razer
20 3HK x Razer Buzz Cloud of 3HK and Razer Jun Jul. The above findings are based on gaming and telecom keywords match
21 3HK x HKXP
22 3HK x HKXP esports tournaments include Clash Royale, League of Legends, Street Fighter and Virtual Football Challenge
23 3HK x HKXP VR Game Fans were invited to join the battle with professional gamers
24 3HK x HKXP Manchester United's Class of 92 including Giggs, Scholes, Butt and the Neville brothers attended the opening ceremony Famous local gamers and game celebrities were invited to the ceremony
25 3HK x HKXP 3HK s HKXP event has triggered both topics of gaming and online entertainment. The gaming event attracted over 10k total views on 30 Jun via Facebook live streaming Reach: 0.36M Impression: 0.54M Video View: 54K Engaged user: 8K Remark: The above findings are based on generic keywords search
26 Bill-to-3
27 Bill-to-3 Safe and convenient on purchase without credit card Easy and quick carrier billing setup process Clear mobile bill presentation with each transaction record displayed
28 Bill-to-3 Apple Carrier Billing Google Carrier Billing
29 esports Engagement
30 esports Engagement Online Razer launch (Jun) HKXP (Jun) Rift Rivals (Jul) E-sports Up (Aug) FB online engagement game Live streaming of in-store battle Live streaming of HKXP event and battles live streaming of Rift Rivals by HKES Live streaming contest of famous Japanese progamers SAKO and MOMOCHI battle with fans
31 esports Engagement Offline Razer (Jun) HKXP (Jul) Razer(Aug) IGG (Aug) Roadshow in Causeway near Razer Store Live battle of fans and pro gamers in the HKXP event In-Store battle Roadshow in Wanchai during 動漫節
32 Thank you
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