Beyond Barbie and Mortal Kombat: New Perspectives marks a decade on from the publication of one of the first books to explore the 90s girls' game

Size: px
Start display at page:

Download "Beyond Barbie and Mortal Kombat: New Perspectives marks a decade on from the publication of one of the first books to explore the 90s girls' game"

Transcription

1 Game & Gender

2 Beyond Barbie and Mortal Kombat: New Perspectives marks a decade on from the publication of one of the first books to explore the 90s girls' game movement. During the 1990s digital games emerged as a precociously successful media form grabbing increasing amounts of the entertainment dollar. In the adrenaline rush of real-time 3D gaming, many Western developers focused on titles that showed off their technology and prioritized the hardcore gamer. It was in this setting that the early visionaries of digital technology noticed that vast tracts of the population were being missed. Most notably, Brenda Laurel (2006) saw the possibility of rectifying the gender imbalance on display in consumer products for children. This resulted in the rise of Purple Moon and a wider interest in making computer games that would appeal directly to girls. It was in this setting that the first "From Barbie to Mortal Kombat: Gender and Computer Games" (1998) was published, marking an important intervention in this nascent field.

3 By the mid-1990s, the platform game market (production of games to be played on proprietary platforms such as Nintendo or Playstation) had entered into an age of heightened competition and an oversaturated market: 90 percent of American boys were already playing computer games. The Girls Game movement promised new kinds of content, new models of play and interactivity, new visual aesthetics, and new approaches to the soundtrack. The Girls Game movement set a goal of making games radically different from those on the market, so that they could attract new kinds of consumers.

4 In 2008, a Pew Internet & American Life Project study found that among teens, 65% of men and 35% of women describe themselves as daily gamers. This trend was found to be stronger the younger the age group.the study found that while adult men are significantly more likely to play console games than adult women, on other platforms they are equally likely to play. But even in this area, the numbers are moving towards equality: in 2013, Nintendo reported that half of its users were women, and in 2015 another Pew study found that more American women (42%) than men (37%) owned video game consoles. In 2013, Variety reported that female participation increased with age (61% of women and 57% of males aged 45 to 64 played games). A mid-2015 survey reported by UKIE indicates that 42% of UK gamers are female.

5 Girl Games

6

7

8

9 How to make girls like games better?

10 Yummy on the eyes Simple pleasures Keep evolving Beautiful

11 GENDER & GAMES DMS JIALE XI / YIHENG SONG / WENCHAO LOU

12 PINBALL Pinball was the game I played in my childhood on computer, as the author wrote. Pinball attracted woman because it has different appearance and easy to play.

13 WHY WEREN T THERE ANY COMPUTER GAMES FOR GIRLS? Design game manufacturers do not want to design girls games because everyone knows that girls do not like computer games also never play everyone knows that girls aren t good at shooting games(1985) so the designers make easier for them, to move slow, dismal sales.

14 SUCCESSFUL GAME FOR LITTLE GIRL Why hasn t anyone made a successful game for little girl? Too many boys playing games, so neglected to think girls will not play this game What would it take to design a computer game that a large number of girls liked? PAC-MAN was a hit for woman. (25% female players)

15 LOVE AND PRODUCER(2017) Card collection and love mobile game In the game, players need to collect bond cards with the heroes. While developing their own film and television companies, and while promoting the main line of the story, and started the emotional story with the heroes. After the game was launched on the App Store in December 2017, the game has risen to No. 4 in the free games rankings of ios and has also caused extensive discussions on social media.

16 ARENA OF VALOR (TENCENT GAMES) It is a multiplayer online battle arena published by Tencent Games. In July 2017, it was reported that the game had over 80 million daily active players and 200 million monthly active players. It is the world's most profitable (top grossing) game and most popular free-download app. In September 2017, Nintendo has announced a partnership with Tencent to bring the game on Nintendo Switch, due to the game's tremendous popularity. (wiki) over 100 million female players, 54.1% of the total number of players

17 JUST FOR FUN Male vs Female Gamers

18 GENDER&GAMES DMS448 CHAPTER 3- Wenchao Lou/Yiheng Song/Jiale Xi Games and technological desire: another decade

19 Before reading the text

20 GENDER In the game, boys are often taught to engage in scientific research, and girls are taught to play dolls. Marorin De Rossi said in early (The key to more women in technology)

21 Second life (2003) Successful life simulations, interpersonal world, enormous resources for creative expression (what is second life?) Although Second Life is sometimes considered a game, it does not have points, winners, losers, ratings, a final strategy, or some of the features that other games have. (a year in the life) Residents purchase real estate and then build any world they can imagine on it. they are still largely about epic struggle and use the same gender stereotypes(p31)

22

23

24 The sims 2 (2004) In Sims 2 and later games, with gender differences each life stage has some custom features that exist only in one gender.

25

26 The sims 2 Players can change every facial feature on a character Players can assign characteristics that create a specific personality with a specific set of predilections. Ambitions, and memories. Players can make choices about where their characters go, whom they meet, and what they do.

27 Technology increasing More women interested in IT Few studies about the IT

28 (p42)what it might take to appeal to femme as well as butch sensibilities in games about IT professionals: 1. information technologists must be shown to process a balance of people skills and technological skills to solve a broad range of human problems 2. femme narrative themes stay small but go deep involving intimate, personal themes, not vast epic struggles. 3. narratives that focus on IT characters who were approachable, with whom the players could identify, were appealing to both genders. 4. unobtrusive and flexible game tools that are useful but neither intimidating nor lethal were popular in both femme and butch narratives. 5. femme game play involves complex interpersonal problem solving rather than cumulative conquest. 6. in femme games, success means a positive resolution justice restored, not victory or conquest.

29 Conclusion The possibilities of powerful new game worlds are striking and contain the potential to create a world in which gender does not limit, but rather offers options. What better learning environment, butch or femme, could there be?

Digital Games. Lecture 17 COMPSCI 111/111G SS 2018

Digital Games. Lecture 17 COMPSCI 111/111G SS 2018 Digital Games Lecture 17 COMPSCI 111/111G SS 2018 What are Digital Games? Commonly referred to as video games People who play video games are called gamers Rapidly growing industry Generated close to USD

More information

VIDEOGAMES IN EUROPE:

VIDEOGAMES IN EUROPE: VIDEOGAMES IN EUROPE: CONSUMER STUDY November 2012 [ 2 ] INTRODUCTION CONTENTS INTRODUCTION Research overview 3 Gaming formats and devices covered 3 SUMMARY Infographic results summary 4 Key headlines

More information

TOKYO GAME SHOW 2018 Visitors Survey Report

TOKYO GAME SHOW 2018 Visitors Survey Report 2018 Visitors Survey Report November 2018 COMPUTER ENTERTAINMENT SUPPLIER'S ASSOCIATION Contents Part 1 Guide to Survey 1. Outline of 2018 Visitors Survey 1 2. Respondents' Characteristics 2 1. Gender

More information

2016 GLOBAL GAMES MARKET REPORT

2016 GLOBAL GAMES MARKET REPORT FREE 2016 GLOBAL GAMES MARKET REPORT AN OVERVIEW OF TRENDS & INSIGHTS JUNE 2016 TABLE OF CONTENTS 1. Introduction 3 2. Key Global Trends 5 3. The Global Games Market Per 9 Region, Segment & Screen 4. Regional

More information

2Q FY2018/3 Financial Results Briefing by SQUARE ENIX HOLDINGS held on Nov. 8, 2017

2Q FY2018/3 Financial Results Briefing by SQUARE ENIX HOLDINGS held on Nov. 8, 2017 We would now like to begin the Financial Results Briefing Session of SQUARE ENIX HOLDINGS (the Company ) for the first half of the fiscal year ending March 31, 2018 ( 1H FY2018/3 ). Today s presenters

More information

Reports. Omnibus Reports. Just a game? Understanding the existing and future esports market in Australia

Reports. Omnibus Reports. Just a game? Understanding the existing and future esports market in Australia Omnibus Reports Just a game? Understanding the existing and future esports market in Australia Introduction This report investigates esports, analysing a market with estimated global revenue of US$745

More information

Running head: IMPACT OF VIOLENT VIDEO GAMES 1

Running head: IMPACT OF VIOLENT VIDEO GAMES 1 Running head: IMPACT OF VIOLENT VIDEO GAMES 1 The Impact of Violent Video Games on Youth Violence Jennifer Jenkins Benfield University Author Note This paper was created for English 101, taught by Dr.

More information

Capcom Co., Ltd. (Tokyo Exchanges, First Section, 9697) Results of Operations and Strategies First half of fiscal year ending March 31, 2014

Capcom Co., Ltd. (Tokyo Exchanges, First Section, 9697) Results of Operations and Strategies First half of fiscal year ending March 31, 2014 Capcom Co., Ltd. (Tokyo Exchanges, First Section, 9697) Results of Operations and Strategies First half of fiscal year ending March 31, 2014 0 Forward-looking Statements Strategies, plans, outlooks and

More information

Thought Piece 2017 THE NEW FACES OF GAMING

Thought Piece 2017 THE NEW FACES OF GAMING Thought Piece 2017 THE NEW FACES OF GAMING IF I ASK YOU TO PICTURE A GAMER, WHAT DO YOU SEE? Most people will imagine a man, in his 20s, using a games console or computer. It s fair to say that the image

More information

Gaming. not just for kids! Gaming & your Library. 42% of all adults own a console. Almost 2/3 of adults own a console

Gaming. not just for kids! Gaming & your Library. 42% of all adults own a console. Almost 2/3 of adults own a console Gaming & your Library Scott Kehoe, Advisor - Technology Specialist Massachusetts Library System (MLS), Waltham, Mass. 866-627-7228 x308 / scott@masslibsystem.org / www.masslibsystem.org IM me on AIM -

More information

financial risk? Whose theory is this? (not in text) David Hesmondhalgh 5 Who is producing low budget games & why is it easier to release them

financial risk? Whose theory is this? (not in text) David Hesmondhalgh 5 Who is producing low budget games & why is it easier to release them Big text book P108-110 half way down 1 In what form are most video games now distributed? 2 What effect does this have on the power of distributors? 3 Give an example of a service that has transformed

More information

Recycling Industry Information

Recycling Industry Information P L A C A R D A - 1 Recycling Industry Information Types of Trash Recycled in the United States According to the U.S. Environmental Protection Agency, trash is made up of the things we commonly use and

More information

Strategic analysis by fredi fernandez This report is a basic study on Activision Blizzard s strategy, with focus on Blizzard Entertainment.

Strategic analysis by fredi fernandez This report is a basic study on Activision Blizzard s strategy, with focus on Blizzard Entertainment. Strategic analysis by fredi fernandez This report is a basic study on Activision Blizzard s strategy, with focus on Blizzard Entertainment. By fredi fernandez fredi@alphaorigins.com 1 Blizzard s mission

More information

SPECIAL REPORT. The Smart Home Gender Gap. What it is and how to bridge it

SPECIAL REPORT. The Smart Home Gender Gap. What it is and how to bridge it SPECIAL REPORT The Smart Home Gender Gap What it is and how to bridge it 2 The smart home technology market is a sleeping giant and no one s sure exactly when it will awaken. Early adopters, attracted

More information

Beyond FarmVille: The Evolution and

Beyond FarmVille: The Evolution and Beyond FarmVille: The Evolution and By Annicka Campbell, Associate, Marketing Strategy & Analysis, and Seijen Takamura, Senior Associate, Marketing Strategy & Analysis Why do games matter? Video games

More information

Washington s Lottery: Daily Race Game Evaluation Study TOPLINE RESULTS. November 2009

Washington s Lottery: Daily Race Game Evaluation Study TOPLINE RESULTS. November 2009 Washington s Lottery: Daily Race Game Evaluation Study TOPLINE RESULTS November 2009 Study Objectives & Methodology Background & Objectives Washington s Lottery is in the process of evaluating two daily

More information

Unblocked games xbox one

Unblocked games xbox one P ford residence southampton, ny Unblocked games xbox one Of course, the writer did not mean comparing MU Legend the movie X-Men: Days of Future Past (which has nothing to each other). However, emotions

More information

Electronic Gaming in the Digital Home: Game Advertising

Electronic Gaming in the Digital Home: Game Advertising Synopsis Forecast of Spending (2006-2012) Electronic in the Digital Home: paints a complete picture of the fledging game advertising industry. The report includes analysis and forecast for different game

More information

Gaming for sustainable futures

Gaming for sustainable futures Gaming for sustainable futures Dr. Ximena López Dr. Carlo Fabricatore Walking the thin line Between sacred and profane 1 Dr. Carlo Fabricatore & Dr. Ximena López - All rights reserved carlo.fabricatore@initiumstudios.com

More information

Provided by. RESEARCH ON INTERNATIONAL MARKETS We deliver the facts you make the decisions

Provided by. RESEARCH ON INTERNATIONAL MARKETS We deliver the facts you make the decisions Provided by RESEARCH ON INTERNATIONAL MARKETS March 2014 PREFACE Market reports by ystats.com inform top managers about recent market trends and assist with strategic company decisions. A list of advantages

More information

Seeing things clearly: the reality of VR for women. Exploring virtual reality opportunities for media and technology companies

Seeing things clearly: the reality of VR for women. Exploring virtual reality opportunities for media and technology companies Seeing things clearly: the reality of VR for women Exploring virtual reality opportunities for media and technology companies Our survey of adult men and women in the UK suggests that women are less likely

More information

Rovio Entertainment Corporation Annual General Meeting April 9, 2019 CEO REVIEW Kati Levoranta

Rovio Entertainment Corporation Annual General Meeting April 9, 2019 CEO REVIEW Kati Levoranta Rovio Entertainment Corporation Annual General Meeting April 9, 2019 CEO REVIEW Kati Levoranta TRANSLATED FROM THE FINNISH ORIGINAL Translated from the Finnish original. Finnish version prevails. Contents

More information

Capcom Co., Ltd. (Tokyo Exchanges, First Section, 9697) Results of Operations and Strategies First half of fiscal year ending March 31, 2015

Capcom Co., Ltd. (Tokyo Exchanges, First Section, 9697) Results of Operations and Strategies First half of fiscal year ending March 31, 2015 Capcom Co., Ltd. (Tokyo Exchanges, First Section, 9697) Results of Operations and Strategies First half of fiscal year ending March 31, 2015 0 Forward-looking Statements Strategies, plans, outlooks and

More information

Just a game? Understanding the existing and future esports market in the UK. August/September 2017 Report

Just a game? Understanding the existing and future esports market in the UK. August/September 2017 Report Just a game? Understanding the existing and future esports market in the UK August/September 2017 Report Background, objectives and sampling Why we did the study and who we spoke to 2 Background and objectives

More information

Name. Component 1. Section B: Media Industries & audiences. video games SET TEXT: assassin s creed 3 Liberation

Name. Component 1. Section B: Media Industries & audiences. video games SET TEXT: assassin s creed 3 Liberation Name Component 1 Section B: Media Industries & audiences video games SET TEXT: assassin s creed 3 Liberation 1 Assassin s Creed 3 Liberation is only relevant to Component 2: Section B: Media Industries

More information

Genre Pokémon is an RPG (Role-Playing Game) with elements of strategy added to it. The game play is simply a small character in the middle of the scre

Genre Pokémon is an RPG (Role-Playing Game) with elements of strategy added to it. The game play is simply a small character in the middle of the scre Genre Pokémon is an RPG (Role-Playing Game) with elements of strategy added to it. The game play is simply a small character in the middle of the screen which the camera follows around. There are no other

More information

EXPLORE OPPORTUNITIES IN JAPAN S GAME MARKET

EXPLORE OPPORTUNITIES IN JAPAN S GAME MARKET EXPLORE OPPORTUNITIES IN JAPAN S GAME MARKET INTRODUCTION TO THE JAPANESE GAME INDUSTRY BUSINESS SWEDEN, JANUARY 2019 INTRODUCTION TO THE JAPANESE GAME INDUSTRY BUSINESS SWEDEN 1 Billion USD THE JAPANESE

More information

REMEDY ENTERTAINMENT OYJ. Review of H

REMEDY ENTERTAINMENT OYJ. Review of H REMEDY ENTERTAINMENT OYJ Review of H1-2018 14.8.2018 AGENDA 1. CEO Tero Virtala s Review 2. Financial Results H1-2018 3. Questions & Answers H1-2018 REVIEW Tero Virtala C H I E F E X E C U T I V E O F

More information

The Infinite Dial 2008

The Infinite Dial 2008 The Infinite Dial 2008 Radio's Digital Platforms AM/FM, Online, Satellite, HD Radio and Podcasting Sponsored by Overview In January 2008, Arbitron and Edison Media Research conducted a national survey

More information

Gaming. Everyone s a. Gamer!

Gaming. Everyone s a. Gamer! Gaming Everyone s a Gamer! The gaming industry in India is growing at a CAGR of over 70 per cent and is expected to touch the half-a-billion-dollar mark in just two years, says Dipta Joshi. 50 Gaming is

More information

Gaming Development Fundamentals

Gaming Development Fundamentals Gaming Development Fundamentals EXAM INFORMATION Items 27 Points 43 Prerequisites RECOMMENDED COMPUTER PROGRAMMING I DIGITAL MEDIA I Grade Level 9-12 Course Length DESCRIPTION This course is designed to

More information

Global MMORPG Gaming Market: Size, Trends & Forecasts ( ) November 2017

Global MMORPG Gaming Market: Size, Trends & Forecasts ( ) November 2017 Global MMORPG Gaming Market: Size, Trends & Forecasts (2017-2021) November 2017 Global MMORPG Gaming Market: Coverage Executive Summary and Scope Introduction/Market Overview Global Market Analysis Dynamics

More information

Gaming Business in the Middle East: Opportunities and Challenges. All Rights Reserved - Game Power 7 1

Gaming Business in the Middle East: Opportunities and Challenges. All Rights Reserved - Game Power 7 1 Gaming Business in the Middle East: Opportunities and Challenges All Rights Reserved - Game Power 7 1 All Rights Reserved - Game Power 7 2 All Rights Reserved - Game Power 7 3 Region Overview All Rights

More information

JUNE 2014 MAIN EXAMINATION MODULE: MARKETING MANAGEMENT PROGRAMME: POST GRADUATE DIPLOMA IN MANAGEMENT

JUNE 2014 MAIN EXAMINATION MODULE: MARKETING MANAGEMENT PROGRAMME: POST GRADUATE DIPLOMA IN MANAGEMENT JUNE 2014 MAIN EXAMINATION MODULE: MARKETING MANAGEMENT PROGRAMME: POST GRADUATE DIPLOMA IN MANAGEMENT DATE: 13 June 2014 TIME: 13h30 16h30 DURATION: 3 hours MARKS: 100 EXAMINER: A Sangham MODERATOR: D

More information

The World of Work. This is an survey, NOT a test. Place a check mark in the column that indicates your honest response for each of the items.

The World of Work. This is an survey, NOT a test. Place a check mark in the column that indicates your honest response for each of the items. What do I know about... The World of Work Name Date This is an survey, NOT a test. Place a check mark in the column that indicates your honest response for each of the items. DIS DIS 1. Following the High

More information

2017 GENDER PAY GAP REPORT. Cummins in the UK CUMMINS.COM

2017 GENDER PAY GAP REPORT. Cummins in the UK CUMMINS.COM 2017 GENDER PAY GAP REPORT in the UK 2017 GENDER PAY GAP REPORT in the UK Diversity and inclusion are an integral part of our core values at. It is essential to us to ensure everyone at is treated equally,

More information

Special Event: Music, Fun, and Your Library!

Special Event: Music, Fun, and Your Library! Special Event: Music, Fun, and Games @ Your Library! Intended audience: Teens in grades 9-12 attending JFK High School Detailed description of the program: Jamie Klintworth 11/07/2009 Teen Program This

More information

Casual & Puzzle Games Data Benchmarks North America, Q1 2017

Casual & Puzzle Games Data Benchmarks North America, Q1 2017 Casual & Puzzle Games Data Benchmarks North America, Q1 2017 Key Findings - Executive Summary The Casual & Puzzle category is the most popular gaming category as far as number of apps in concerned - nearly

More information

Radio 2. Live Listening Performance. BBC Station Performance Report. Kim McNally-Luke Senior Research Manager. BBC Radio 2-3 Month Weight

Radio 2. Live Listening Performance. BBC Station Performance Report. Kim McNally-Luke Senior Research Manager. BBC Radio 2-3 Month Weight Radio 2 Live Listening Performance Quarter 3 2016 BBC Station Performance Report BBC Radio 2-3 Month Weight Kim McNally-Luke Senior Research Manager 26 th Quarter October 3 2016 2016 Summary 2 Weekly reach

More information

The recent arrest of reporters in northern Shan State highlights how little has changed for journalists in Myanmar

The recent arrest of reporters in northern Shan State highlights how little has changed for journalists in Myanmar Affairs News Aung La Nsang's victory The revived Strand Q&A: UNODC regional head Game on for developers press shackled The recent arrest of reporters in northern Shan State highlights how little has changed

More information

CompuScholar, Inc. Alignment to Utah Game Development Fundamentals Standards

CompuScholar, Inc. Alignment to Utah Game Development Fundamentals Standards CompuScholar, Inc. Alignment to Utah Game Development Fundamentals Standards Utah Course Details: Course Title: Primary Career Cluster: Course Code(s): Standards Link: Game Development Fundamentals CTE

More information

SE320: Introduction to Computer Games

SE320: Introduction to Computer Games SE320: Introduction to Computer Games Week 2 Gazihan Alankus 10/4/2011 1 Outline Introduction Project Today s class: video game concepts 10/4/2011 2 1 Outline Introduction Project Today s class: video

More information

Case M ACTIVISION BLIZZARD / KING. REGULATION (EC) No 139/2004 MERGER PROCEDURE. Article 6(1)(b) NON-OPPOSITION Date: 12/02/2016

Case M ACTIVISION BLIZZARD / KING. REGULATION (EC) No 139/2004 MERGER PROCEDURE. Article 6(1)(b) NON-OPPOSITION Date: 12/02/2016 EUROPEAN COMMISSION DG Competition Case M.7866 - ACTIVISION BLIZZARD / KING Only the English text is available and authentic. REGULATION (EC) No 139/2004 MERGER PROCEDURE Article 6(1)(b) NON-OPPOSITION

More information

Gaming Business in the Middle East: Opportunities and Challenges

Gaming Business in the Middle East: Opportunities and Challenges Gaming Business in the Middle East: Opportunities and Challenges All Rights Reserved - Game Power 7 1 All Rights Reserved - Game Power 7 2 All Rights Reserved - Game Power 7 3 Region Overview All Rights

More information

Gender Pay Gap report. March 2018

Gender Pay Gap report. March 2018 Gender Pay Gap report March 2018 Our Gender Pay Gap ambition At Osborne Clarke, we re proud to be different. We celebrate diversity and actively promote an inclusive culture. We recognise that we re all

More information

MMORPGs And Women: An Investigative Study of the Appeal of Massively Multiplayer Online Roleplaying Games. and Female Gamers.

MMORPGs And Women: An Investigative Study of the Appeal of Massively Multiplayer Online Roleplaying Games. and Female Gamers. MMORPGs And Women 1 MMORPGs And Women: An Investigative Study of the Appeal of Massively Multiplayer Online Roleplaying Games and Female Gamers. Julia Jones May 3 rd, 2013 MMORPGs And Women 2 Abstract:

More information

While there are lots of different kinds of pitches, there are two that are especially useful for young designers:

While there are lots of different kinds of pitches, there are two that are especially useful for young designers: Pitching Your Game Ideas Think you ve got a great idea for the next console blockbuster? Or the next mobile hit that will take the app store by storm? Maybe you ve got an innovative idea for a game that

More information

Homunculus Love: Playing with People s Monsters

Homunculus Love: Playing with People s Monsters Narrative Game Competition Abstract http://inshortfilms.com/digm/homunculuslove/index.html Steven Denisevicz sed83@drexel.edu Kristin DeChiaro kmd427@drexel.edu Giselle Martinez gem66@drexel.edu ABSTRACT

More information

Online Game Technology for Space Education and System Analysis

Online Game Technology for Space Education and System Analysis Online Game Technology for Space Education and System Analysis PREPARED BY DATE REVISION MindArk PE AB 2010-03-15 3 1 21 Executive summary Playing video games is a common activity for the youth of today

More information

Market Snapshot: Consumer Strategies and Use Cases for Virtual and Augmented Reality

Market Snapshot: Consumer Strategies and Use Cases for Virtual and Augmented Reality Market Snapshot: Consumer Strategies and Use Cases for Virtual and Augmented A Parks Associates Snapshot Virtual Snapshot Companies in connected CE and the entertainment IoT space are watching the emergence

More information

Monetizing traffic through esports betting

Monetizing traffic through esports betting Monetizing traffic through esports betting Monetizing traffic through esports betting Esports Betting industry Experts say esports betting expected to surpass $6 billion in 2018 alone. Gambling operators

More information

Achievement. Mastery. Action. Creativity. Social. Immersion. Competition. Fantasy. Design. Completion. Challenge. Destruction. Excitement.

Achievement. Mastery. Action. Creativity. Social. Immersion. Competition. Fantasy. Design. Completion. Challenge. Destruction. Excitement. Action Boom! Social Let s Play Together Mastery Let Me Think Achievement I Want More Immersion Once Upon a Time Creativity What If? Destruction Guns. Explosives. Chaos. Mayhem. Competition Duels. Matches.

More information

11 Video. Games. More than just a game. Summary

11 Video. Games. More than just a game. Summary 11 Video Games More than just a game Summary The video games market in the Netherlands rose by 23.2 percent in 2007, an improvement from the 21.6 percent rise in 2006. Except for 2005 when growth moderated

More information

Capcom Co., Ltd. (Tokyo Stock Exchange, First Section, 9697) Overview of Strategies and Plans Fiscal Year ending March 31, 2019

Capcom Co., Ltd. (Tokyo Stock Exchange, First Section, 9697) Overview of Strategies and Plans Fiscal Year ending March 31, 2019 Capcom Co., Ltd. (Tokyo Stock Exchange, First Section, 9697) Overview of Strategies and Plans Fiscal Year ending March 31, 2019 0 0 Forward-looking Statements Strategies, plans, outlooks and other statements

More information

The game market is expanding worldwide and Capcom continues to grow due to mobile and download sales

The game market is expanding worldwide and Capcom continues to grow due to mobile and download sales Explanation Summary for the Briefing Regarding Financial Results of the Year ending March 31, 2015 by Haruhiro Tsujimoto, President and COO (May 8, 2015) I am Haruhiro Tsujimoto, president and chief operating

More information

Lets play Video Games. Video games have always caused a controversy. Are they too violent? Are they

Lets play Video Games. Video games have always caused a controversy. Are they too violent? Are they Landeros 1 Victoria Landeros 9 November 2013 Lets play Video Games Video games have always caused a controversy. Are they too violent? Are they exposing children to too much violence? What is the right

More information

Thematic Forum III: Promoting Learning towards Employment & Entrepreneurship

Thematic Forum III: Promoting Learning towards Employment & Entrepreneurship Thematic Forum III: Promoting Learning towards Employment & Entrepreneurship UNESCO Institute for Lifelong Learning (UIL) Forum September 19, 2017 Introduction Sophia Bekele International policy advisor

More information

GENDER PAY GAP REPORT Gender Pay Report

GENDER PAY GAP REPORT Gender Pay Report 1 Gender Pay Report 2016-2017 2 INTRODUCTION John Hardie Chief Executive We re proud to be a diverse and inclusive place to work. We strive to be a place where all of our people can flourish, irrespective

More information

gender male human Supporting women equal Gender girl equality work people men Balance fair female

gender male human Supporting women equal Gender girl equality work people men Balance fair female male Supporting equal girl women gender Gender people men Balance fair human equality work female Equality between women and men is a fundamental EU value, an EU objective and a driver of economic growth.

More information

Capcom Co., Ltd. (Tokyo Stock Exchange, First Section, 9697) Overview of Strategies and Plans Fiscal Year ending March 31, 2017

Capcom Co., Ltd. (Tokyo Stock Exchange, First Section, 9697) Overview of Strategies and Plans Fiscal Year ending March 31, 2017 Capcom Co., Ltd. (Tokyo Stock Exchange, First Section, 9697) Overview of Strategies and Plans Fiscal Year ending March 31, 2017 0 0 Forward-looking Statements Strategies, plans, outlooks and other statements

More information

Radio s Future in Focus: What Millennials REALLY Think

Radio s Future in Focus: What Millennials REALLY Think Radio s Future in Focus: What Millennials REALLY Think Radio s Future in Focus: What Millennials REALLY Think Millennials Describe Radio Millennials Describe Radio Meet the Millennials Meet the Millennials

More information

Smartphone & Tablet Gaming 2013 GAMES MARKET SECTOR REPORT

Smartphone & Tablet Gaming 2013 GAMES MARKET SECTOR REPORT Smartphone & Tablet Gaming 2013 GAMES MARKET SECTOR REPORT Will mobile gaming continue to lead global growth? Five key reasons why mobile gaming is fueling global growth of the games industry 1. Two screens

More information

The Communications Market: Digital Radio Report. Ofcom s eighth annual digital progress report

The Communications Market: Digital Radio Report. Ofcom s eighth annual digital progress report The Communications Market: Digital Radio Report Ofcom s eighth annual digital progress report Research document: Publication Date: 30 November 2017 About this document This report is Ofcom s eighth annual

More information

THE ANATOMY OF GAMER MOTIVATIONS WHAT WE LEARNED FROM 250,000 GAMERS

THE ANATOMY OF GAMER MOTIVATIONS WHAT WE LEARNED FROM 250,000 GAMERS THE ANATOMY OF GAMER MOTIVATIONS WHAT WE LEARNED FROM 250,000 GAMERS PREVIOUSLY ON QUANTIC FOUNDRY SAMPLE NOTES 283,384 gamers (unique IP addresses) Gender: 80% Male / 19% Female / 1% Non-Binary Age:

More information

Provided by. RESEARCH ON INTERNATIONAL MARKETS We deliver the facts you make the decisions

Provided by. RESEARCH ON INTERNATIONAL MARKETS We deliver the facts you make the decisions Provided by April 2015 PREFACE Market reports by ystats.com inform top managers about recent market trends and assist with strategic company decisions. A list of advantages ystats.com provides secondary

More information

INTRODUCTION MARKET OVERVIEW

INTRODUCTION MARKET OVERVIEW CHINESE ONLINE GAMING 216 Essex Street, Salem, MA 01970 (978) 745-9233 (800) 888-MGMT www.ecabot.com info@ecabot.com Nearly 100 million people in China are playing online games. These users spent about

More information

State of Podcasting: 2018 A white paper from Authentic, A Podtrac Company

State of Podcasting: 2018 A white paper from Authentic, A Podtrac Company Is Podcasting Ready for Your Brand? State of Podcasting: 2018 A white paper from Authentic, A Podtrac Company Last update: May 2018 https://docs.google.com/document/d/15shv7ast-e78wgaelpl8hympfg2hto03vsy5_4bztfg/edit#heading=h.2lv52knphi88

More information

"Mobile technology" turns women in developing countries into entrepreneurs IFC Vice President

Mobile technology turns women in developing countries into entrepreneurs IFC Vice President "Mobile technology" turns women in developing countries into entrepreneurs IFC Vice President Nena Stoiljkovic, Vice President of the International Finance Corporation (IFC) The International Finance Corporation

More information

Digital Schoolhouse announces XMA-Viglen as partners as its National Esports Tournament returns for a second year

Digital Schoolhouse announces XMA-Viglen as partners as its National Esports Tournament returns for a second year Digital Schoolhouse announces XMA-Viglen as partners as its National Esports Tournament returns for a second year February 2018, London: IT solutions company, XMA, joins PlayStation to support Digital

More information

[ENVIRONMENTAL SCAN NEED FOR SPEED]

[ENVIRONMENTAL SCAN NEED FOR SPEED] 2014 BUS1345-1 Anela Tomac [ENVIRONMENTAL SCAN NEED FOR SPEED] Levi Johns 6778849, Fahmiad Miah 6786867, Nathan Bowern 6814867, Mark Gawlikowski - 6833164 INTRODUCTION Need For Speed is the most successful

More information

CompuScholar, Inc. Alignment to Utah Game Development Fundamentals 2 Standards

CompuScholar, Inc. Alignment to Utah Game Development Fundamentals 2 Standards CompuScholar, Inc. Alignment to Utah Game Development Fundamentals 2 Standards Utah Course Details: Course Title: Primary Career Cluster: Course Code(s): Standards Link: Game Development Fundamentals 2

More information

The mobile gaming market. Rise of the smart phone. Dual market The year of gaming. Revenues. smartphone sales. top apps

The mobile gaming market. Rise of the smart phone. Dual market The year of gaming. Revenues. smartphone sales. top apps Tech Guide 1 Contents 02 03 04 05 06 08 09 10 12 The mobile gaming market Rise of the smart phone Dual market 2015 The year of gaming Revenues Re-entrants and new entrants smartphone sales the top 20 publishers

More information

Women into Engineering: An interview with Simone Weber

Women into Engineering: An interview with Simone Weber MECHANICAL ENGINEERING EDITORIAL Women into Engineering: An interview with Simone Weber Simone Weber 1,2 * *Corresponding author: Simone Weber, Technology Integration Manager Airbus Helicopters UK E-mail:

More information

Gendered Gaming: Online Fandom Roleplay and Female Gamers

Gendered Gaming: Online Fandom Roleplay and Female Gamers : Online Fandom Roleplay and Female Gamers Jennifer Justice, Northern Illinois University There is no question that women game; studies have shown that 52% of the gaming population is female (Jayanth,

More information

The Rise of Robo: Americans Perspectives and Predictions on the use of Digital Advice

The Rise of Robo: Americans Perspectives and Predictions on the use of Digital Advice The Rise of Robo: Americans Perspectives and Predictions on the use of Digital Advice November 2018 INTRODUCTION The number of people using robo advice in the U.S. is expected to grow significantly over

More information

Parents Guide to Fortnite

Parents Guide to Fortnite Parents Guide to Fortnite The craze for Fortnite, especially its multiplayer standalone mode Fortnite Battle Royale, has exploded recently especially amongst children. So, what do you need to know about

More information

Postmortem: Crafting Your Success in World Building Games. Sebastien BORGET COO / Co-Founder at

Postmortem: Crafting Your Success in World Building Games. Sebastien BORGET COO / Co-Founder at Postmortem: Crafting Your Success in World Building Games Sebastien BORGET COO / Co-Founder at Who are we? Mobile Game Studio Founded in April 2011 4 co-founders All french 25 Employees San Francisco /

More information

More than just fun and games online gaming as a high-revenue popular sport

More than just fun and games online gaming as a high-revenue popular sport More than just fun and games online gaming as a high-revenue popular sport Intro 1 #Sales: the economics of gaming 2 #Surprise: women game too! 3 #See: the top 5 trends in gaming 4 #Summer: gaming never

More information

6 Music Live listening Performance Report

6 Music Live listening Performance Report 6 Music Live listening Performance Report 2016 Connor Jones Research Assistant RAJAR 2016 BBC 6 Music - 3 Month Weight Summary 2 Record reach for 6 Music at 2.24m. This was up by +34k/+2% on last quarter

More information

Class discussion. Play is the fundamental experience of games. This is what makes Combat and Journey engaging. Trying things out, seeing what happens, pretending to be something we re not, learning to

More information

esociety essay, proposing an R18+ rating for videogames in Australia (2007)

esociety essay, proposing an R18+ rating for videogames in Australia (2007) esociety essay, proposing an R18+ rating for videogames in Australia (2007) Ben Moore Videogames are big business, so big in fact that Phil Burnham; from the market research group GfK, has said that the

More information

Game Design Document. Plataforms: Platformer / Puzzle

Game Design Document. Plataforms: Platformer / Puzzle Plataforms: Genre: Platformer / Puzzle Target Audience: Young / Adult 1 CONTENTS 2 VISUAL APPEAL... 3 2.1 Character Appeal... 3 2.2 Lighting and effects animation... 3 3 INOVATION... 4 3.1 Technical...

More information

TABLE OF CONTENTS TABLE OF CONTENTS

TABLE OF CONTENTS TABLE OF CONTENTS Page 1 Page 1 of 13 TABLE OF CONTENTS TABLE OF CONTENTS 1. Introduction 5 1.1. esports Market Overview 5 1.2. Current esports events 7 1.3. DPLAY Tournaments Market Potential 8 2. esports Tournaments 9

More information

Rewriting an All-Too-Familiar Story? The 2009 Hollywood Writers Report

Rewriting an All-Too-Familiar Story? The 2009 Hollywood Writers Report Rewriting an All-Too-Familiar Story? The 2009 Hollywood Writers Report The 2009 Hollywood Writers Report updates an all-too-familiar story about the challenges faced by diverse writers on the employment

More information

Executive Summary. Correspondence between age and grade. Grade Outside Quebec. Grade In Quebec Secondary

Executive Summary. Correspondence between age and grade. Grade Outside Quebec. Grade In Quebec Secondary Executive Summary Media Awareness Network (MNet) conducted the initial Young Canadians in a Wired World Phase I study in 2001 to provide educators, parents and policy makers with a factual framework for

More information

Gambling KTE Policy Forum Pantages Hotel Toronto, Ontario March 10 th -11 th 2016

Gambling KTE Policy Forum Pantages Hotel Toronto, Ontario March 10 th -11 th 2016 Pantages Hotel Toronto, Ontario March 10 th -11 th 2016 Social casino gaming and problem gambling: Is protection/regulation required? Jeffrey Derevensky McGill University International Centre for Youth

More information

Good afternoon everyone. Thank you to the Games for Change Festival organizers for the opportunity to speak today.

Good afternoon everyone. Thank you to the Games for Change Festival organizers for the opportunity to speak today. Games for Change Festival: Spotlight on the Industry Talking Points for Michael Gallagher, President and CEO, ESA April 22, 2015 New York, NY As prepared: Good afternoon everyone. Thank you to the Games

More information

Vic J. Sociological and Psychological Factors of Play: Reflections of the Character in the Self, June 2005

Vic J. Sociological and Psychological Factors of Play: Reflections of the Character in the Self, June 2005 Vic J. Sociological and Psychological Factors of Play: Reflections of the Character in the Self, June 2005 Undergraduate Term Paper for Games for the Web: Ethnography of Massively Multiplayer Games, Trinity

More information

Evolution of Gaming. AESTHEHumanities! Weekly THINK! Fun facts that will surely console you on a bad day

Evolution of Gaming. AESTHEHumanities! Weekly THINK! Fun facts that will surely console you on a bad day ISSUE 1: Term 1 Week 6, 07 February AESTHEHumanities! Weekly Exclusively brought to you by the AES Humanities Department The wars of the twenty-first century will be fought over water. ~ Ismail Serageldin.~

More information

GAMES AND GAMING MAY 2014

GAMES AND GAMING MAY 2014 GAMES AND GAMING MAY 214 8 of students have a console in their home 2.6 Million students 44 More likely to have a console Xbox36 Nintendo Wii Any Nintendo DS Nintendo DS Sony Playstation 3 Sony Playstation

More information

Video games. Casual gaming, especially appbased gaming has the highest growth rates

Video games. Casual gaming, especially appbased gaming has the highest growth rates Video games Casual gaming, especially appbased gaming has the highest growth rates Traditional gaming still dominates the video games market by market revenue share E-Sports as a business innovation will

More information

Introduction to Mobile Gaming. Jon Schlegel Founder and CEO

Introduction to Mobile Gaming. Jon Schlegel Founder and CEO Introduction to Mobile Gaming Jon Schlegel Founder and CEO Introducing Optime Software Leading developer of classic casual games for smartphones Over 70M unique application downloads to date 13 games currently

More information

Issue Overview: Do video games cause violence?

Issue Overview: Do video games cause violence? Issue Overview: Do video games cause violence? By procon.org, adapted by Newsela staff on 11.28.16 Word Count 850 Gamers play the video game "For Honor," developed by Ubisoft Montreal and published by

More information

G5 Entertainment. Investor Presentation

G5 Entertainment. Investor Presentation G5 Entertainment Investor Presentation G5 Entertainment in Brief Developer and publisher of casual free-to-play (F2P) games for tablets and smartphones Global company operating in the global market of

More information

Game Design Methods. Lasse Seppänen Specialist, Games Applications Forum Nokia

Game Design Methods. Lasse Seppänen Specialist, Games Applications Forum Nokia Game Design Methods Lasse Seppänen Specialist, Games Applications Forum Nokia Contents Game Industry Overview Game Design Methods Designer s Documents Game Designer s Goals MAKE MONEY PROVIDE ENTERTAINMENT

More information

Ubisoft reports third-quarter sales

Ubisoft reports third-quarter sales Ubisoft reports third-quarter 2009-10 sales Third-quarter sales: 495 million Update on the rollout of the strategic plan Initial comments for 2010-11 Paris, February 9, 2010 Today, Ubisoft reported its

More information

From Abacus to the Internet 1 RESEARCH PAPER. FROM ABACUS TO THE INTERNET By Selcuk OZDEMIR CEP /Fall. Instructor Name: Dr.

From Abacus to the Internet 1 RESEARCH PAPER. FROM ABACUS TO THE INTERNET By Selcuk OZDEMIR CEP /Fall. Instructor Name: Dr. From Abacus to the Internet 1 RESEARCH PAPER FROM ABACUS TO THE INTERNET By Selcuk OZDEMIR CEP 610 2002/Fall Instructor Name: Dr. Leping Liu From Abacus to the Internet 2 TABLE OF CONTENT Introduction

More information

ICS 60 Computer Games and Society Midterm Fall, 2014

ICS 60 Computer Games and Society Midterm Fall, 2014 ICS 60 Computer Games and Society Midterm Fall, 2014 Discussion Session (circle one) 9:00 Kate Ringland 10:00 Kate Ringland 11:00 John Brock 12:00 John Brock 1:00 Nikki Crenshaw 2:00 Nikki Crenshaw First

More information

Making Contexts Relevant. Social, Economic, Political, Cultural, Institutional, Technological

Making Contexts Relevant. Social, Economic, Political, Cultural, Institutional, Technological Making Contexts Relevant Social, Economic, Political, Cultural, Institutional, Technological How do we engage students with contexts? Make them relevant - easier said than done! Short, engaging tasks -

More information

G5 Entertainment. Investor Presentation

G5 Entertainment. Investor Presentation G5 Entertainment Investor Presentation G5 Entertainment in Brief Developer and publisher of casual free-to-play (F2P) games for tablets and smartphones Global company operating in the global market of

More information