AN EXPERIENCE CONSULTANCY

Transcription

1 AN EXPERIENCE CONSULTANCY

2 THERE HAS BEEN A FUNDAMENTAL SHIFT IN HOW WE THINK ABOUT SPACE THEN NOW The built environment delivered commodities goods, services, lodging, and office space. The built environment is a forum for experiences and meaningful human interactions. SPACE PLACE

3 VALUE TODAY is created by curating unique experiences that differentiate an asset from its competitive set. What s Resonating: + + Local context + + Hospitality vibe + + Seamless connectivity + + Culture of belonging + + Constant evolution

4 OUR PROMISE WE CREATE BRANDS PEOPLE LOVE AND PLACES PEOPLE LOVE TO BE Create new brands + places Transform existing brands + places Activate new and existing brands + places

5 CAPABILITIES + TALENT Collective intelligence is our claim to fame. Our extensive team of research analysts, real estate strategists, architects, planners, designers, brand strategists, chefs, content creators, and PR experts work together to solve complex problems for clients and create transformative moments for end users.

6 The Parks at Historic Walter Reed CLIENT Hines, Urban Atlantic, Triden Development Group, DC Government LOCATION Washington, DC EXPERTISE Branding Engagement Architecture + Interior Design Brokerage + Real Estate Strategy Confidential, In Progress

7 Silver Spring Bethesda M A R Y L A N D W IS C ON S I N A V E Chev y Chase CONNECTICUT AVE Rock Creek Park 16TH STREET GEORGIA AVE 16th Street Heights Takoma Park WA S H I N G T O N, D C Columbia Heights V I R G I N I A

8 HOLISTIC COMMUNITY Spanning 66 acres and including historic landmarks as well as new buildings, The Parks offers a variety of experiences and several zones with their own personality and character.

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11 MARKET OVERVIEW RESIDENTIAL RETAIL OFFICE HOSPITALITY JOB+HOUSEHOLD GROWTH DC boasts a thriving housing With the growth in urban retail With strong post-recession DC s tourism industry is booming With an additional 637,000 market supported by a diverse, and the city s high occupancy and employment and corporate with high RevPAR and Average jobs and 35,000 households stable economy with many jobs, desirability, DC retail rents are urbanization, DC s office market Daily Rates. A hotel at The Parks anticipated in the DC MSA over low unemployment, and a smart, on the rise. Buoyed by regional is poised for long-term stability. site could potentially serve the next 10 years, the District is affluent population. Rentals and employment gains and high, Healthcare and research sectors medical professionals, researchers, set for success. These statistics condos are in great demand, growing incomes, the local retail predicted to comprise the majority conference groups, students and indicate a strong demand for especially with Millennials, while sector is well-positioned of The Parks office tenants are educational groups, and visitors of residential options at The Parks. the townhome market presents for success. expected to continue their the 2,000+ on-campus households. less competition. strong performance. The Parks at Historic Walter Reed Confidential, In Progress

12 PROJECT OVERVIEW 2,000 VPD 1,000 VPD FERN ST NW G E O R G I A AV E N W T3 RESIDENTIAL ELDER ST NW C H I L D R E N S N AT I O N A L I N C U B AT O R R E TA I L /A R T S SITE: 12 ACRES MEDICAL RESEARCH: 450,000 SF EMPLOYEES: 600 TO 1,000 AV G E M P L OY E E I N C O M E : $ 1 0 0, SCHOOL 12TH ST NW ( R E S E A R54 CH & CLINICAL) 14TH ST NW 2,700 VPD A A L A 21 Parking Ramp 21,700 VP D W N E VP V 0 70 K S 3, MEDICAL CENTER A HOTEL 16TH ST NW OFFICE D R E TA I L under residential 3 retail 576sf Parking Ramp Parking Ramp DA H L I A ST N W 2,200 VPD DA H L I A ST N W DA H L I A ST N W PHASE I-III D E PA R T M E N T O F S TAT E FOREIGN MISSION CENTER ACRES 600,000 SF OFFICE & R E S D E N T I A L40 T-60A T-60B A I 22 R NW 32 GEORGI D 26 M A AV E N W N 16TH ST NW T2 20 M A IN R D ROCK CREEK PA R K 2,000 VPD BUTTERNUT ST NW N W OF FICER S WA L K ACCESSIBILITY Metro Bus Line Metro Bus Stops 30,600 VPD ASPEN ST NW Project Main Access PHASE I 6

13 CHOSEN PLATFORM BREATH OF FRESH AIR A GENUINE GATHERING PLACE ROOTED + THRIVING The creative platform for The Parks reflects primarily the Breath of Fresh Air approach, with elements of A Genuine Gathering Place and Rooted + Thriving. The Parks at Historic Walter Reed Confidential, In Progress

14 KEY DIFFERENTIATORS GREEN COMMUNITY AUTHENTIC PLACE INNOVATIVE SPIRIT VIBRANT URBAN VILLAGE Dynamic mix of parks and recreational spaces Innovative sustainable design Geared toward walkability + alternative transportation Breathability + outdoor living Direct access to Rock Creek National Park Historic character Innovative renovation + renewal Distinguished residential neighborhood Proudly part of the District Inspired by pioneering Walter Reed history Home to new Commerce + Science Park Seamless integration of new technologies and interactive experiences Smart, interconnected design that enhances health and wellness Diverse community united by shared spaces + smart design Place to learn, gather + grow Destination for arts, culture + recreation Blend of urban + suburban amenities Balance of elements for harmonious everyday living, working + socializing The Parks at Historic Walter Reed Confidential, In Progress

15 MOOD BOARD 01 The Parks at Historic Walter Reed Confidential, In Progress

16 MOOD BOARD The Parks at Historic Walter Reed Confidential, In Progress

17 The Parks Logo Design The Parks at Historic Walter Reed Confidential, In Progress

18 The Parks at Historic Walter Reed Confidential, In Progress

19 CLIENT PN Hoffman Madison Marquette LOCATION Washington, DC EXPERTISE Planning Real Estate Strategy In Progress

20 MARKET DISTRICT SITE PLAN: WEST WASHINGTON, DC

21 SITE PLAN: EAST Washington, DC

22 MASTER PLAN #2 - ± 9,500 SF (INCL. ABOVE) BUTCHER / DELI / RESTAURANT - Beef, poultry, deli meat, charcuterie - Specialty grocery SECONDARY USE - Hamburgers, deli sandwiches - Prepared dishes #3 - ± 2,100 SF FARM GOODS - Produce, flowers, nuts, spices SECONDARY USE - Salads, juices, smoothies - Cooking oils, vinegars #15 - ± 600 SF STREETFOOD - Ramen #16 - ± 750 SF STREETFOOD - BBQ, Sausages D MARKET HALL #1A - ± 825 SF BAKERY - Fresh bread, muffins, cakes and pastries SECONDARY USE - Sandwiches and soup E PAVILIONS #1B - ± 735 SF COFFEE + ROASTERY - Bulk coffee and tea SECONDARY USE - Prepared coffee, tea and pastries A OYSTER BAR B DISTILLERY C MARKET SHED #5 - ± 1,360 SF (INCL. ABOVE) OYSTER BAR - Oysters and mussels - Fish and chips - Lobster rolls The Wharf PN Hoffman and Madison Marquette In Progress #6 - ± 5,040 SF (INCL. ABOVE) DISTILLERY - Tasting room - Retail store - Events - Green roof pastries

23 MARKET HALL [D] GROUND FLOOR TEST FIT - 3 TENANT SCALE: 1/16 = 1-0 MECHANICAL STORAGE RESTAURANT (FIRST FLOOR) OPEN KITCHEN OPEN KITCHEN / PREP ROLL UP GARAGE DOORS OPEN BAR SEATING MARKET / DELI OPEN DOORS MARKET OPEN DOORS TENANT #1 TENANT #2 TENANT #3

24 The Wharf PN Hoffman and Madison Marquette In Progress

25 The Wharf PN Hoffman and Madison Marquette In Progress

26 The Wharf PN Hoffman and Madison Marquette In Progress

27 The Wharf PN Hoffman and Madison Marquette In Progress

28 The Wharf PN Hoffman and Madison Marquette In Progress

29 THANK YOU