JOINING THE CAUSE. MALARIA IS HUGE, BUT YET FORGOTTEN AS OTHER CASES TOOK PEOPLE S MIND CHALLENGE AND INSIGHT

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Ellen Hoover
6 years ago
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1 CHALLENGE AND INSIGHT WE NEED TO SHARE OUR CONCERN WITH THE WORLD IN ORDER TO INSPIRE 2030 GROUP WITH MORE PUBLIC AWARE, IT WOULD BE EASIER FOR THEM TO FEEL LIKE JOINING THE CAUSE. MALARIA IS HUGE, BUT YET FORGOTTEN AS OTHER CASES TOOK PEOPLE S MIND

2 WE MUST BREAK THE INTERNET AND SHOUT THIS ISSUE TO THE WORLD THROUGHT INFLUENCERS

3 THE BIG IDEA CHRIS NURKO ONE DIRECTION MELINDA DOOLITTLE SAM CLAFLIN DANTE BILL GATES GEORGE W BUSH SETH MEYERS ANDY MURRAY MICHEL CAIN YVONNE CHAKA CHAKA HILARY SWANK WILL SMITH HILARY CLINTON MARGARET CHAN DAVID CAMERON TONY BLAIR ASHTON KUTCHER ORLANDO BLOOM BAMA HILLARY OBAMA DR LIVINGSTON RICHAR CURTIS BARACK OBAMA SHAKESPEARE AMRISH PURI PHILIP THOMAS LORD NELSON JEFF SACHS GEORGE WASHINGTON THE QUEEN BRANDE BLETHYN P DIDDY PRINCE ANDREW GEORGE WASHINGTON ARLENE PHILIPS GORDON BROWN REBEL WILSON DAVID BECKHAM RAY CHAMBERS GORDON BROWN REBEL WILSON DIDIER DROGBA BAN KI MOON SIMON FULLER ALOE BLACC COLUMBUS PETER CHERNIN GEORGE CLOONEY STEVEN WEBSTER HANS ROSLING CHRIS NURKO ONE DIRECTION MELINDA DOOLITTLE SAM CLAFLIN DANTE BILL GATES GEORGE W BUSH SETH MEYERS MOTHER TERESA IJE NWOKORLE ANDY MURRAY MICHEL CAIN YVONNE CHAKA CHAKA HILARY SWANK WILL SMITH HILARY CLINTON MARGARET CHAN DAVID CAMERON TONY BLAIR ASHTON KUTCHER ORLANDO BLOOM BAMA ASHTON KUTCHER HILLARYOBAMA ASHTON KUTCHER DR LIVINGSTON RICHAR CURTIS BARACK OBAMA SHAKESPEARE AMRISH PURI PHILIP THOMAS LORD NELSON JEFF SACHS GEORGE WASHINGTON THE QUEEN BRANDE BLETHYN P DIDDY PRINCE ANDREW GEORGE WASHINGTON BYRON ARLENE PHILIPS GHANDI GORDON BROWN REBEL WILSON DAVID BECKHAM RAY CHAMBERS GORDON BROWN REBEL WILSON DIDIER DROGBA BAN KI MOON SIMON FULLER ALOE BLACC COLUMBUS PETER CHERNIN GEORGE CLOONEY STEVEN WEBSTER HANS ROSLING CHRIS NURKO ONE DIRECTION MELINDA DOOLITTLE SAM CLAFLIN DANTE BILL GATES GEORGE W BUSH SETH MEYERS ANDY MURRAY MICHEL CAIN YVONNE CHAKA CHAKA HILARY SWANK WILL SMITH HILARY CLINTON MARGARET CHAN DAVID CAMERON TONY BLAIR ASHTON KUTCHER ORLANDO BLOOM BAMA ASHTON KUTCHER HILLARYOBAMA ASHTON KUTCHER DR LIVINGSTON RICHAR CURTIS BARACK OBAMA AMRISH PURI PHILIP THOMAS LORD NELSON JEFF SACHS GEORGE WASHINGTON THE QUEEN ASHTON KUTCHER CHRIS NURKO ONE DIRECTION MELINDA DOOLITTLE SAM CLAFLIN DANTE BILL GATES GEORGE W BUSH SETH MEYERS ANDY MURRAY MICHEL CAIN YVONNE CHAKA HILARY SWANK WILL SMITH HILARY CLINTON BILL GATES ONE DIRECTION MELINDA THE QUEEN ORLANDO BLOOM

HOW WILL IT WORK? On Twitter, Ashton Kutcher changes his name to @dontforgetmalaria1.

hashtag, the user needs to change their name as well, and tag 2 other users with the same structure KATY PERRY

@katyperry @justinbieber ;) #dontforgetmalaria Justin Bieber @dontforgetmalaria3 Sep 01 @Usher @mmvaselfies ;)

4 HOW WILL IT WORK? On Twitter, Ashton Kutcher changes his name Then, he tags two other people with a wink ;) and the hashtag #dontforgetmalaria 1 2 When mentioned with the ;) and the hashtag, the user needs to change their name as well, and tag 2 other users with the same structure KATY ;) #dontforgetmalaria ashton ;) #dontforgetmalaria Justin ;) #dontforgetmalaria * The viral can be reproduce and change users name on other platforms such as Facebook, Instagram, Whats App, Linkedin and even corporate mail signatures

5 GLOBAL & LOCAL AWARENESS COMPANIES POLITICS CELEBRITIES REACH & PR

WE ARE LOOKING FOR A TEAM, A TEAM OF HEROES: THE MALARIA HEROES @CocaCola We are looking for heroes ;) to

By backing the fight your legacy will be that you have played a key role in the biggest humanitarian victory

2 Together, they can co create effective solutions including: - Donations - Intermediate donations from final

6 WE ARE LOOKING FOR A TEAM, A TEAM OF HEROES: THE MALARIA We are looking for heroes ;) to #defectmalaria #dontforgetmalaria 1 On Twitter, Malaria No More UK will invite their future partners directly By backing the fight your legacy will be that you have played a key role in the biggest humanitarian victory of the 21 st centure. Wanna join us? 2 Together, they can co create effective solutions including: - Donations - Intermediate donations from final consumers - Expertise in a specific area NOW THE WORLD IS AWARE OF MALARIA CHALLENGE AND IT WOULD BE EASIER FOR MAJOR BUSINESS AND HIGH NET WORTH INDIVIDUALS TO FEEL LIKE JOINING THE CAUSE.

7 DON T EVER FORGET MALARIA ;) We still have a long way to go, but we must keep reminding people that Malaria is not over. We will continue to spread the hashtag as hard as we can using different kinds of opportunities: Posts with context Forget that your friend spoiled GoT #dontforgetmalaria Single? Forget Valentine s Day. #dontforgetmalaria Friday? Forget the diet #dontforgetmalaria Activations with context Available posters with the hashtag on Lost and Found departments. Post-it partnership: #dontforgetmalaria special edition Parking lot panel: Don t forget where you parked the car, and #dontforgetmalaria Influencers Release artists to continue to use the hashtag with Tonight is the night to forget about deadlines #dontforgetmalaria #22 Create a specific campaign for the #worldmalariaday

8 MEASUREMENT 1 SOCIAL MENTIONS 2 IMPACTS 3 PARTNERSHIPS 4 DONATIONS And we will able to say that a wink ;) helped eradicate Malaria

9 SIMPLE, FREE, GLOBAL, LOCAL AND TIMELESS

10 #DONTFORGETSUMMARY GOAL CHALLENGE INSIGHT (Main)Eradicate Malaria (Campaign) Create 2030 group to leader, inspire and raise awareness People lost interest on Malaria. Other causes took place on people s mind Break the Internet: Shout this issue to the world through influencers BIG IDEA Social chain using influencers #dontforgetmalaria EXECUTION Twitter based chain: 1. High Net worth 2. Major Business/Politics 3. Campaign continuity EXPECTED RESULTS Awareness, impact, social mentions, partnership and donations increase

It s about ordinary people coming together to do extraordinary things. - GivingTuesday.org

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