2018 PORTFOLIO CINE DON T TEXT SKUT BURN ALPECIN

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Flora Powell
5 years ago
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1 2018 PORTFOLIO A N D R E E A M I H A L A C H E CINE DON T TEXT SKUT BURN UNI ALPECIN

2 ONTENTS 1TV&FILM CINEPUB About friendship and loyalty 2RADIO Don t text and drive What does bad actually mean? 3PRINT SKUT.RO In control of the unexpected 4OUTDOOR CĂRTUREȘTI The universe of books brought to reality 5ACTIVATION BURN Be extreme or fall flat on your face! 6DIGITAL UNICREDIT Decision making, as a game of domino 7INTEGRATED Alpecin Discovering the designer of your bad genes

3 V&FILM 1CINEPUB About friendship and loyalty Friends share Netflix accounts and subscriptions, whereas CinePUB does not require paying for content. You are a monster for killing off the Netflix subscription and choosing CinePUB instead. The video shows a devastated group of friends, who find out, one by one, that the owner of the Netflix account that they were using, just killed off the subscription. As he feels that the content he is paying for is not working for him anymore, he pulls the plug and seeks his entertainment on CinePUB. Now, he has unlimited authentic and relatable content, one click away. click me

4 ADIO 2Don t text and drive What does bad actually mean? People don t realize the consequences that the habit of texting while driving can have. Showing that there are worse things than dying in a car accident, while texting at the wheel. The excerpt shows a conversation between a woman and a man. As the script unfolds, we find out that he is paralyzed in the hospital and she is his nurse; she keeps an eye on him, after his car crash, which happened due to texting while driving. click me Script Buna, iubitule, ce faci? Ia uite ce zi superba! Soarele e asa puternic! Stai sa deschid draperiile. *excited, but not too dramatic about it *sfx pasi *sfx tocuri *sfx ambient Dar ce avem noi aici? Un baiat frumos! Cum ne simtim azi? Vad ca arati asa bine, ai culoare in obraji! Si tunsoarea asta te prinde! Parca esti un adolescent rebel! Uite ce ti-am adus..preferatul tau! Suc de portocale. M-am gandit la tine, ca poate ti-e sete. Stai sa iau un pai. *sip sfx Usor, nu te grabi. Imi place sa petrecem timp impreuna. Si... am o veste super! Domnul doctor este un excelent neurolog si sunt sigura ca te va ajuta sa vorbesti din nou. Abia astept sa imi povestesti despre tine! *sfx hospital monitor Sunt lucruri mai rele decat sa mori intr-un accident de masina. Don t text and drive!

SKUT surveillance cameras show you what happens while you are

5 PRINT 3 SKUT.RO In control of the unexpected Burglars discover a whole new universe in each home that they visit, filled with possibilities. SKUT surveillance cameras show you what happens while you are away. WE ARE HERE, SO YOUR BATH DOES NOT BECOME A KARAOKE BAR WE ARE HERE, SO YOUR POOL DOES NOT BECOME AN AMUSEMENT PARK WE ARE HERE, SO YOUR HOUSE DOES NOT BECOME A FANCY SPA

UTDOOR 4CĂRTUREȘTI The universe of books brought to reality C O N V E N T I O N A L International Book Day Books open up a new universe, where readers always get lost into and escape

6 UTDOOR 4CĂRTUREȘTI The universe of books brought to reality C O N V E N T I O N A L International Book Day Books open up a new universe, where readers always get lost into and escape reality. Showing how the reality from the area where the outdoor panels are placed, is immersed in the universe of books, by transforming architectural contemporan pieces into fictional art.

7 UTDOOR 4CĂRTUREȘTI The universe of books brought to reality C O N V E N T I O N A L International Book Day Books open up a new universe, where readers always get lost into and escape reality. Showing how the reality from the area where the outdoor panels are placed, is immersed in the universe of books, by transforming architectural contemporan pieces into fictional art.

Book Day Cărturești is a massive supporter of pairing

Bringing a collection of book inspired teas, that can

The first edition features titles loved by everyone,

8 UTDOOR 4CĂRTUREȘTI The universe of books brought to reality U N C O N V E N T I O N A L International Book Day Cărturești is a massive supporter of pairing books with specialty tea. Bringing a collection of book inspired teas, that can be sold and enjoyed in stores. The first edition features titles loved by everyone, such as The Lord of the Rings, 1984, Moby Dick or Wolf of Wall Street, ranging from classics to contemporary.

ACTIVATION 5BURN Be extreme or fall flat on your

and they challenge each other to go on really

Communicate the Burn competition to win tickets

. HOW IT WORKS The fans will send the codes found

9 ACTIVATION 5BURN Be extreme or fall flat on your face Snowboarders always do things to extremes and they challenge each other to go on really steep slopes, angled at 60 degrees. Communicate the Burn competition to win tickets to Air&Style 2018 at a 60 degree angle.. HOW IT WORKS The fans will send the codes found on the cans to a microsite and 5 winners will be randomly selected to participate to the competition. Other prizes GoPro Hero6 Burton glasses Burn supply Discount code 20% Burton

10 IGITAL 6UNICREDIT Decision making as a game of domino part 1 : Making decisions influences the rollout of a situation. : Facing the UNICREDIT customers with the difficult task of making decisions in situations when they could have just gone with it, but because they initially chose not to have mobile banking, they are held back. After the ordeal, they are prompted with the link to the mobile service offered by UNICREDIT. HOW IT WORKS Short interactive videos, split screen, where the users follow the decision journey of a UNICREDIT customer, who doesn t have mobile banking. WHERE IT WORKS YouTube, on preroll videos and ads, short videos on Social Media and in UNICREDIT locations on touchscreens. part 2

11 INTEGRATED 7 ALPECIN Discovering the designer of your bad genes Studies claim that baldness is inherited from relatives on mother s side of the family. Alpecin teams up with Ancestry to find the great-great Grandpa who started the baldness gene. HOW IT WORKS Use the code on Alpecin bottles to register for a kit from Ancestry. Get it, use it, send it back to them and let the search begin! WHERE IT WORKS The campaign is communicated on digital, via microsite with The Baldness Map, print, outdoor, radio with an old school script and Snapchat filters.

12 2018 PORTFOLIO A N D R E E A M I H A L A C H E PUB AND DRIVE.RO CREDIT

Writing Stories for Film THEORY AND PRACTICE FROM CONCEPT TO SCREEN

Writing Stories for Film THEORY AND PRACTICE FROM CONCEPT TO SCREEN OBJECTIVES 1. Explore techniques for Developing Ideas and Production Concepts. 2. Organize Strategically for writing effective Stories