FIAT OBSESSED TONGAL - THE CINEMA FLOOR

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Jasmin Melton
5 years ago
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1 FIAT OBSESSED TONGAL - THE CINEMA FLOOR 1

2 WE RE GOING TO SEDUCE YOU... 2

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4 WITH COMEDY. 4

CIAO! Fiat is known for compelling creative rooted in comedy.

incredibly relatable, yet unique spot that has some fun and genuine

Though we know the spot is humorous as is, it can be expanded into

Instead of just focusing on one obsessed customer we want to focus on 4

We believe by focusing on different demos and background we will be able

5 CIAO! Fiat is known for compelling creative rooted in comedy. (Take a look at the snapshots to the right -- they re from a brilliant spot one of us studied back in the day.) We think that the pitch Obsessed Husband has the potential to be an incredibly relatable, yet unique spot that has some fun and genuine moments along the way. Though we know the spot is humorous as is, it can be expanded into something bigger given the fact that this is a four spot suite. Instead of just focusing on one obsessed customer we want to focus on 4 different obsessed customers from all different backgrounds. We believe by focusing on different demos and background we will be able to give you guys the biggest reach possible. Rather than just focusing on the one Dad character. It s going to leave you with 4 fun and compelling spots that will entertain and inform audiences :) 5

STORY The suite would be made up for four different videos that follow four different Fiat owners that are all have

Each vignette is portrayed as the same long unbroken conversation that jumps time, locations, and characters; as if our Fiat

The Dad: We have a dad who has just bought the Roadster and is obsessed telling strangers about it.

skateboarding, all the while telling all her teammates and competitors alike all about it.

6 STORY The suite would be made up for four different videos that follow four different Fiat owners that are all have different relationship to their Fiat. Each vignette is portrayed as the same long unbroken conversation that jumps time, locations, and characters; as if our Fiat owner is having the same conversation with everyone they meet. The Dad: We have a dad who has just bought the Roadster and is obsessed telling strangers about it. The Athlete: We follow a girl late 20 s, she uses her Roadster for pleasure taking it surfing, trail running or skateboarding, all the while telling all her teammates and competitors alike all about it. The Artist: We follow an artist early 30 s as he drives around town coming up with song lyics, and telling everyone from his audio engineers to the fans at his concert about his wonderful car. The Graduate: We follow an early 20 s student who is working different jobs to save up for the Roadster the while informing his coworkers about every detail. 6

The dad exits the car and exclaims to his

much so that when his coffee is ready the

7 THE DAD We open on the dad pulling his new Roadster into his driveway. The dad exits the car and exclaims to his wife and baby about his amazing new car! The dad continues the same conversation with his barista getting coffee -- so much so that when his coffee is ready the name reads: Fiat Guy. The conversation continues at work, the man is a trial lawyer, he is telling the judge about his fiat. Finally, he is home again telling his baby about the great features while changing his diaper. 7

8 THE ATHLETE We start with our athlete, working out at the gym. A body builder at the gym thinks she s flirting with him, but she s actually bragging about the amazing body of her 124 Spider outside. She is now in the water on the surfboard talking to fellow surfers when a wave cuts her off. She finishes the exclaimation while skateboarding with her friends later that day. Finally, we end with her at home, high-fiving her dog -- who is just as phyched about the car. 8

9 THE ARTIST This story follows an up-and-coming musician as he (or she) gets ready for a big show that night. We see him practicing in his car as he sings along about how great the convertible top of the Roadster is. He s talking to his producer in the recording studio about the bluetooth. Finally, he is compelled to shout about the Fiat to his fans before his show! (This could also be re-formatted for a graphic designer.) 9

10 THE GRADUATE To round out our suite, our final story follows a recent college graduate or student who is working various jobs to save up for his Roadster. Throughout the spot, we see him working hard as he tells all his co-workers about the car s great features. Finally we end with him buying the Roadster for himself -- after all this time, he s finally getting to own his dream car! 10

11 JUST HOW WILL WE DO IT? 11

We re going to film this in a very realistic way, with just a touch of a cinematic style that will make the visuals of these spots really pop.

12 TONE & STYLE This type of comedy plays best when it s delivered straight and subtly. It lives in the real world and that makes these spots relatable to audiences even though they are a bit out there! We re going to film this in a very realistic way, with just a touch of a cinematic style that will make the visuals of these spots really pop. We ve referenced two commercials here that achieve this precise level of humor -- and they re both extremely memorable: the Peyton Manning Nationwide commercials in which he casually ryhm/sings his life throughout various activites, and the HBO parent commercials in which kids awkwardly watch hardcore shows with their innocent-minded parents. Nationwide: HBO: 12

THE 124 SPIDER This is a sexy car. (We want this car!) This car is going to GLEAM on camera and it s important that we shoot it the right way so it really shines.

13 THE 124 SPIDER This is a sexy car. (We want this car!) This car is going to GLEAM on camera and it s important that we shoot it the right way so it really shines. Of course, this suite is all about the awesome new product features of the 124 Spider, so we are going to film the heck out of those aspects of the car! We re going to bring in a DP that is experienced shooting cars so we get the very best lighting and coverage of all the sleek curves and angles of this car. Depending on where our scripts land, we re open to bringing in a camera car to get some driving shots of the 124 Spider. No matter what, this car is going to be a character of it s own within these spots. 13

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ABOUT US Our director is from the broadcast commercial world -- Kelly started out as a producer and after

As a producer, she has supervised several car spots -- for Hyundai and K&N.

for Gushers went viral with nearly 4 million views on Instagram.

a compelling social experiment that raised awareness and empathy for refugees.

15 ABOUT US Our director is from the broadcast commercial world -- Kelly started out as a producer and after studying various successful directors in the industry, began directing herself. As a producer, she has supervised several car spots -- for Hyundai and K&N. As a director, she has a keen sense of human character and emotion that shines throughout the performances in her work. Our producer, Matt, started out in the VFX and animation world before transitioning, having worked on movies like Spider Man 2 and Warcraft. Matt has a great instinct for what will strike a chord with audiences across the web -- his concept video for Gushers went viral with nearly 4 million views on Instagram. He s the idea-man at The Cinema Floor, having developed the story behind Ad Council s What s In Your Bag? a compelling social experiment that raised awareness and empathy for refugees. We have been working with Tongal for about a year now, and we love the creativity and collaboration that comes out of these projects! We love the challenge of making broadcast-quality work for internet-friendly budgets. We don t put ourselves in a box -- every genre and type of video is up our alley. We would love to work with you on this project and deliver something amazing for Fiat!! 15

16 GRAZI! 16

ready to work hard to achieve my dream. What are you working on at this time?

ready to work hard to achieve my dream. What are you working on at this time? Right now I am editing my first movie, having already six hours of material on tape and an editing studio in Odense at my disposal