HASBRO S TOY LINE FROM STAR WARS: THE FORCE AWAKENS

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1 HASBRO S TOY LINE FROM STAR WARS: THE FORCE AWAKENS ROCKETS TO STORE SHELVES ON FORCE FRIDAY, SEPTEMBER 4 th, 2015 One of the Most Anticipated Toy Lines of the Year Includes Items for Fans of All Ages From Across Hasbro s Brand Portfolio PAWTUCKET, RI (SEPTEMBER 4, 2015) The most anticipated film event of the year is nearly here and its highly anticipated toy line has finally landed! Starting at the stroke of midnight on Force Friday, September 4th, Hasbro s out-of-this-world new line of toys will showcase the new characters and vehicles from STAR WARS: THE FORCE AWAKENS, the seventh film in the STAR WARS saga, hitting theaters in the U.S. on December 18. Continuing the tradition of STAR WARS toys from Hasbro and Kenner that began in 1977, Hasbro s expansive toy line includes classic expressions like the 3.75-inch action figures and vehicles that have been synonymous with STAR WARS since the release of the very first film, as well as innovative new products. New for 2015, the FURBACCA toy gives the interactivity of Hasbro s classic FURBY toy a fun, STAR WARS twist. The new BLADEBUILDERS system lets fans design and customize their own LIGHTSABERS, and STAR WARS HERO MASHERS action figures let kids mash up their own fun STAR WARS heroes and villains with interchangeable parts and accessories. From STAR WARS themed PLAY-DOH sets for preschoolers to highly detailed collectibles from STAR WARS: THE BLACK SERIES for fans of all ages, there will be something to make every STAR WARS fan want to run to stores on Force Friday. We re extremely excited to continue our long-standing relationship with Lucasfilm and to share these STAR WARS toys with a new generation of fans, said Jerry Perez, senior vice president of global marketing for Hasbro. We re working closely with Lucasfilm and Disney to ensure that the Hasbro toy line hitting stores on Force Friday brings all the excitement of the film to fans of all ages, while still saving some surprises and characters for the near future to preserve the wonder and surprise of STAR WARS: THE FORCE AWAKENS as it s meant to be experienced. The Hasbro toy line rocketing into stores on Force Friday includes toys based on STAR WARS: THE FORCE AWAKENS, as well as toys based on classic STAR WARS characters and the hit animated series STAR WARS REBELS. A large range of products will be available on Force Friday, with more new products to come throughout the remainder of 2015 and into 2016 as new information about the movie, the plot and the characters are revealed. Hasbro s STAR WARS toy line will be available at most major retailers and at HasbroToyShop.com. Following are detailed highlights from the new STAR WARS line. STAR WARS: THE FORCE AWAKENS Action Figures and Vehicles STAR WARS: THE FORCE AWAKENS is nearly here, and Hasbro has an out-of-this-world line of toys to showcase the brand-new characters and vehicles from the film. New characters such as REY, FINN, KYLO REN, POE DAMERON and CAPTAIN PHASMA will be represented alongside beloved characters from the

2 classic films and STAR WARS REBELS in a wide-ranging line featuring innovative new action figures, vehicles and role-play toys, as well as cutting-edge interactive toys. STAR WARS: THE FORCE AWAKENS BUILD-A-WEAPON 3.75-Inch Figure Assortment (Ages 4 years & up/approx. Retail Price: $7.99/Available: Fall 2015) Choose your side in the battle between the RESISTANCE and the FIRST ORDER! Each 3.75-inch STAR WARS: THE FORCE AWAKENS BUILD-A-WEAPON action figure features five points of articulation and comes with a standard weapon accessory as well as a second custom weapon accessory. Custom weapon accessories can be combined together with the custom weapons of the other three figures in their Mission Theme group to form a larger weapon! Characters include heroes and villains from STAR WARS: THE FORCE AWAKENS such as REY (Jakku), FINN (Jakku), KYLO REN, POE DAMERON and CAPTAIN PHASMA, as well as characters from the classic films such as LUKE SKYWALKER and DARTH VADER and STAR WARS REBELS characters such as KANAN JARRUS, EZRA BRIDGER and THE INQUISITOR. There are four Mission Theme groups to choose from, each featuring four figures. Each figure sold separately. STAR WARS: THE FORCE AWAKENS ARMOR UP 3.75-Inch Figure Assortment (Ages 4 years & up/approx. Retail Price: $12.99/Available: Fall 2015) Choose your side in the battle between the RESISTANCE and the FIRST ORDER! Each 3.75-inch STAR WARS: THE FORCE AWAKENS ARMOR UP action figure features five points of articulation and comes with a standard weapon accessory as well as a customized snap-on armor upgrade. Characters include heroes and villains from STAR WARS: THE FORCE AWAKENS such as FINN (Starkiller Base), POE DAMERON, KYLO REN and CHEWBACCA, as well as characters from the classic films such as LUKE SKYWALKER and BOBA FETT. Each sold separately. STAR WARS: THE FORCE AWAKENS 12 Figure Assortment (Ages 4 years & up/approx. Retail Price: $9.99/Available: Fall 2015) The battle to restore order to the galaxy just got bigger! Each 12-inch scale STAR WARS: THE FORCE AWAKENS 12 figure features five points of articulation and an accessory. Choose from heroes and villains from STAR WARS: THE FORCE AWAKENS such as FINN, KYLO REN, FIRST ORDER STORMTROOPER, FIRST ORDER TIE PILOT and REY (Jakku). The series also includes the iconic villain DARTH VADER from the classic STAR WARS films! Each sold separately. STAR WARS: THE FORCE AWAKENS POE DAMERON S X-WING Vehicle (Ages 4 years & up/approx. Retail Price: $49.99/Available: Fall 2015) Battle the FIRST ORDER head on in POE DAMERON S X-WING! Lead BLACK SQUADRON into battle with this starfighter equipped with a projectile cannon, opening and closing wings and an exclusive 3.75-inch special edition POE DAMERON figure. STAR WARS: THE FORCE AWAKENS BATTLE ACTION MILLENNIUM FALCON (Ages 4 years & up/approx. Retail Price: $ /Available: Fall 2015) The fastest ship in the galaxy returns for STAR WARS: THE FORCE AWAKENS with Hasbro s most innovative and action-packed STAR WARS vehicle! The new BATTLE ACTION MILLENNIUM FALCON opens into a playset for your 3.75-inch scale STAR WARS figures and features a pop-up blaster that fires NERF ELITE darts, a turbolaser turret, light-up LED cannons, hyperdrive sound effects, as well as a playset area featuring a holochess board and smuggling compartment! Also includes exclusive CHEWBACCA, FINN and BB inch figures. Requires two AA batteries, not included. Other figures sold separately.

3 STAR WARS: THE FORCE AWAKENS Role-Play STAR WARS BLADEBUILDERS JEDI MASTER LIGHTSABER (Ages 4 years & up/approx. Retail Price: $49.99/Available: Fall 2015) The definitive LIGHTSABER of the BLADEBUILDERS system provides kids with the unique components needed to create 100+ combinations from their imagination. The JEDI MASTER LIGHTSABER comes with a main LIGHTSABER featuring lights and sounds, two independently-lit lightdaggers, expansion hilt, two elbow connectors, dual connector, and cross connector. Requires three AAA batteries, included. STAR WARS: THE FORCE AWAKENS KYLO REN ELECTRONIC LIGHTSABER (Ages 4 years & up/approx. Retail Price: $29.99/Available: Fall 2015) The power of the dark side is strong with the KYLO REN DELUXE LIGHTSABER! The weapon of choice for the treacherous new villain in STAR WARS: THE FORCE AWAKENS, this lightsaber combines with other components from the BLADEBUILDERS system (each sold separately) to create incredible new LIGHTSABER combinations. Features lights, sounds and a BLADEBUILDERS connector. Requires two AA batteries, included. CHEWBACCA ELECTRONIC MASK (Ages 5 years & up/approx. Retail Price: $29.99/Available: Fall 2015) Strike fear into the heart of scum and villainy across the galaxy with the first-ever CHEWBACCA ELECTRONIC MASK! This cool electronic mask transforms you into everyone s favorite WOOKIEE. Move your mouth while wearing it to activate a variety of authentic WOOKIEE growls and howls to scare off every STORMTROOPER in sight! Open your mouth slightly for a light roar, then open it wider to make your WOOKIEE roar even louder. Requires two AAA batteries, included. STAR WARS NERF FIRST ORDER STORMTROOPER DELUXE BLASTER (Ages 6 years & up/approx. Retail Price: $39.99/Available: Fall 2015) The fight to restore order to the galaxy comes home with the first-ever STAR WARS NERF blasters! Battle against the RESISTANCE with this blaster that comes with a 12-dart clip, slam-fire action, removable sight, detachable stock and twelve NERF darts that fire up to 65 feet! STAR WARS: THE FORCE AWAKENS Integrated Play FURBACCA (Ages 6 years & up/approx. Retail Price: $79.99/Available: Fall 2015) HASBRO is bringing FURBY to the world of STAR WARS with FURBACCA! This fully integrated toy and app makes WOOKIEE sounds like CHEWBACCA, hums STAR WARS theme songs, and plays virtual activities! FURBACCA takes kids into a STAR WARS themed digital world via their mobile device as they explore the galaxy and collect virtual STAR WARS FURBY FURBLINGS. The FURBACCA companion app will be available for download in the App Store and Google Play in Fall The FURBACCA companion app is not required for FURBACCA play. Includes bandolier accessory. Requires four AA batteries, not included. STAR WARS: THE BLACK SERIES Action Figures STAR WARS: THE BLACK SERIES the fan-favorite toy line for the ultimate STAR WARS fan and collector returns in 2015 with new highly-articulated, premium 6-inch figures based on the characters and vehicles from STAR WARS: THE FORCE AWAKENS. Hasbro is also thrilled to introduce its biggest vehicle

4 ever for STAR WARS: THE BLACK SERIES, with the STAR WARS: THE BLACK SERIES FIRST ORDER SPECIAL FORCES TIE FIGHTER 6-Inch Scale Vehicle! STAR WARS: THE BLACK SERIES 6-Inch Figure Assortment (Ages 4 years & up/approx. Retail Price: $19.99/Available: Fall 2015) The most anticipated film of the year, STAR WARS: THE FORCE AWAKENS, comes to life with STAR WARS: THE BLACK SERIES for the ultimate collection! Each new 6-inch scale figure is highly articulated and exceptionally detailed. Characters include FINN (JAKKU), REY (JAKKU) with BB-8, KYLO REN, CAPTAIN PHASMA, FIRST ORDER STORMTROOPER, CHEWBACCA, POE DAMERON, CONSTABLE ZUVIO, FIRST ORDER SNOWTROOPER and more. Each sold separately. STAR WARS: THE BLACK SERIES FIRST ORDER SPECIAL FORCES TIE FIGHTER 6-Inch Scale Vehicle (Ages 4 years & up/approx. Retail Price: $169.99/Available: Fall 2015) The largest vehicle ever produced by Hasbro for STAR WARS: THE BLACK SERIES, this incredibly detailed STAR WARS: THE FORCE AWAKENS vehicle features movie-accurate wings and cockpit! The FIRST ORDER SPECIAL FORCES TIE FIGHTER is scaled to the 6-inch STAR WARS: THE BLACK SERIES figures and comes with an exclusive 6-inch FIRST ORDER TIE FIGHTER PILOT ELITE to steer the starfighter into battle. Cockpit can seat two 6-inch scale figures. Other figures sold separately. STAR WARS: THE BLACK SERIES TITANIUM and Role-Play Items All new in 2015, Hasbro is expanding to die-cast vehicles with STAR WARS: THE BLACK SERIES TITANIUM SERIES, which feature premium vehicles based on STAR WARS: THE FORCE AWAKENS, as well as the classic films. Also, the fan-favorite FORCE FX LIGHTSABERS officially become part of STAR WARS: THE BLACK SERIES, featuring amazingly detailed adult collectible LIGHTSABER replicas. STAR WARS: THE BLACK SERIES TITANIUM SERIES Vehicle Assortment (Ages 4 years & up/approx. Retail Price: $4.99/Available: Fall 2015) Assemble your own fleet of STAR WARS: THE BLACK SERIES TITANIUM SERIES premium vehicles based on STAR WARS: THE FORCE AWAKENS, as well as the classic films. These collectible vehicles include the MILLENNIUM FALCON, KYLO REN S COMMAND SHUTTLE, X-WING, DARTH VADER S TIE ADVANCED, FIRST ORDER SPECIAL FORCES TIE FIGHTER, STAR DESTROYER FINALIZER, REY S SPEEDER BIKE (JAKKU), LUKE S LANDSPEEDER and more! Each pack includes one vehicle and one collector stand. Each sold separately. STAR WARS: THE BLACK SERIES FORCE FX LIGHTSABERS (Ages 4 years & up/approx. Retail Price: $149.99/Available: Fall 2015) Wield the power of your favorite STAR WARS characters with these amazingly detailed adult collectible LIGHTSABER replicas. Power up your weapon to see the glowing light effects, then move it to hear sensor-controlled sound effects power up, idle hum, clash and power down digitally recorded from the films. Each STAR WARS: THE BLACK SERIES FORCE FX LIGHTSABER features a durable metal hilt for the greatest possible film accuracy. Choose from LUKE SKYWALKER (Episode V), YODA (Episode II), and DARTH VADER (Episode V). Includes specially designed display base. Each sold separately. Requires three AA batteries for LUKE SKYWALKER and DARTH VADER LIGHTSABERS and three AAA batteries for the YODA LIGHTSABER, not included. STAR WARS MICRO MACHINES MICRO MACHINES the dramatically detailed and colossally collectible miniature motorcade are back in a huge way! Hasbro is releasing a brand-new series of micro vehicles and playsets based on the STAR WARS universe. Get ready to hold the fate of the galaxy in the palm of your hand!

5 STAR WARS MICRO MACHINES MILLENNIUM FALCON Playset (Ages 4 years & up/approx. Retail Price: $29.99/Available: Fall 2015) The fate of the galaxy fits in the palm of your hand with these all-new STAR WARS MICRO MACHINES playsets! What appears to be the iconic MILLENNIUM FALCON opens to become a desert planet playset, as the MILLENNIUM FALCON fends off a FIRST ORDER FLAMETROOPER. Playset comes with one microfigure and one MICRO MACHINES vehicle, complete with a spinning flight feature! STAR WARS MICRO MACHINES FIRST ORDER STAR DESTROYER Playset (Ages 4 years & up/approx. Retail Price: $39.99/Available: Fall 2015) The fate of the galaxy fits in the palm of your hand with these all-new STAR WARS MICRO MACHINES playsets! What appears to be the evil KYLO REN S flagship the FIRST ORDER STAR DESTROYER opens to become a battleground playset, as POE DAMERON S X-WING FIGHTER faces off with a BATTLE-DAMAGED FIRST ORDER TIE FIGHTER, while FINN battles KYLO REN. The playset comes with two microfigures and two MICRO MACHINES vehicles, as well as a firing missile and simulated flight! STAR WARS HERO MASHERS Action Figures Mash up your hero! Hasbro s STAR WARS HERO MASHERS feature your favorite STAR WARS Heroes and Villains with interchangeable parts and accessories, so kids can create their ultimate hero. What if DARTH VADER had the hairy arms of CHEWBACCA, or JAR JAR BINKS was armed with the bounty-hunting gear of BOBA FETT? With more than 25 unique STAR WARS HERO MASHERS characters planned for 2015, there s tons of ways to mash each individual figure! STAR WARS HERO MASHERS Action Figures Assortment (Ages 4 years & up /Approx. Retail Price: $9.99/Available: Fall 2015) Mash up your hero! Hasbro s STAR WARS HERO MASHERS feature your favorite STAR WARS heroes and villains with interchangeable parts and accessories, so kids can create their ultimate figure. Would a hero with DARTH VADER s body and KIT FISTO s head have a green, blue or red LIGHTSABER? With STAR WARS HERO MASHERS, the possibilities are colossal for you to create the ultimate figure! 12 figures will be available in this assortment in 2015, featuring favorite STAR WARS characters like ANAKIN SKYWALKER, STORMTROOPER, CHEWBACCA and characters from STAR WARS REBELS like KANAN JARRUS and the INQUISITOR. Each figure is sold separately and comes with an accessory. STAR WARS HERO MASHERS Speeder Assortment (Ages 4 years & up /Approx. Retail Price: $19.99/Available: Fall 2015) Mash up your hero! Hasbro s STAR WARS HERO MASHERS feature your favorite STAR WARS heroes and villains with interchangeable parts and accessories, so kids can create their ultimate figure. Each STAR WARS HERO MASHERS Speeder Assortment features a HERO MASHERS figure and comes with a Speeder vehicle that they can ride! You can use the included projectile launcher to customize your Speeder vehicle. With STAR WARS HERO MASHERS, the possibilities are colossal for you to create the ultimate figure! ANAKIN SKYWALKER WITH SPEEDER and DARTH MAUL WITH SPEEDER are each sold separately. # # #

6 About Hasbro Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and lifestyle licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at and follow us on Twitter (@Hasbro and Instagram (@Hasbro). STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. & TM Lucasfilm Ltd. Media Contact: Hasbro, Inc.: Crystal Flynn, Crystal.Flynn@Hasbro.com