Understanding Real-World Mobile Network Experience

Transcription

1 Understanding Real-World Mobile Network Experience Ian Fogg, VP September 3, 2018

2 About OpenSignal We provide an independent measure of consumers mobile network experience. Over eight years of mobile network experience analytics. The only comprehensive source of mobile experience across every major operator. We are the trusted source for mobile analytics insights for network operators, telecoms regulators, equipment makers, analysts and other industry stakeholders. Offices in US, Europe, Latin America, Asia.

3 OpenSignal Approach Capturing on-device mobile experience Processing and storing billions of records Delivering business intelligence for competitive advantage All Networks, All the Time, Everywhere Real People, Real Devices, Actual Experience

4 The State of LTE: LTE Download speed by country Source: OpenSignal (2/2018)

5 The State of LTE: LTE Availability by country Availability represents the time consumer devices spend connected to a network type. Source: OpenSignal (2/2018)

6 Our country reports provide independent comparisons across operators e.g. Chile Source: OpenSignal (7/2018)

7 Our country reports provide independent comparisons across operators e.g. Chile We show error bars to enable correct comparisons We publish overall speed, as well as speed by network generation Source: OpenSignal (7/2018)

8 OpenSignal mobile analytics track the real-world mobile network experience We use billions of measurements collected 24/7 from tens of millions of smartphones. OpenSignal analyzes real-world mobile network experience by operator and by country, regionally and worldwide. Measuring how the network performs directly through users eyes is critical for operators to build better wireless networks. OpenSignal s insights are used across the industry by mobile operators, telecoms regulators, equipment manufacturers and analysts. OpenSignal is the global standard for measuring real-world mobile network experience.

9 Real-world testing has many advantages 1. Data from everywhere consumers use smartphones 2. Uses smartphones to ensure true consumer experience captured 3. Not just a few models or special test equipment Measures actual consumer experience. 6. Not special test servers which do not represent the consumer experience Tests across all smartphone models 5. Includes real-world device impacts, e.g. from RF design, antenna, chipset, etc. Tests use normal servers & CDNs 4. Not just limited drive test locations Extensive amount of indoor test data Ensures network settings really are working as they are intended to work Provides a standard way to compare operators Enables independent competitor benchmarking

10 OpenSignal has data everywhere that consumers use smartphones

11 Example: Istanbul OpenSignal compares the real-world mobile network experience of operators The public data we publish is a tiny part of the data we collect As a European company, everything we do complies with GDPR We create analytics based on the collected data to inform our operator customers

12 OpenSignal focuses on the mobile experience, example Meteor app Meteor is one of OpenSignal s apps Enables consumers to track their download speeds, upload speeds and ping. Importantly ties app experience to technical measures, e.g. how named apps will behave under the consumer s network conditions Apps include: Popular games (e.g. Clash Royale, Mobile Legends) Communications (e.g. Telegram, WhatsApp, Skype, Gmail) Music (e.g. Spotify, Tunein) Video services (Netflix, YouTube) Social media (e.g. Snapchat, Instagram, Facebook, Twitter) Navigation (e.g. Waze, Google Maps, Uber)

13 OpenSignal has overcome the challenges of real-world methods over eight years The quantity of data is enormous >3bn data points collected daily o We have efficient processing techniques to manage the data volume Little data where users rarely go (see right) o But our data captures locations consumers consider important because it s where they spend their time. The Australian outback does not matter to many people Mobile network technology & smartphones are forever changing o We update our methodologies to reflect industry advancements e.g. 5G o Our global scale enables us to spread the necessary R&D cost effectively We use background testing and both OpenSignal and partner apps to deliver good sample sizes & quality Industry perceptions used to focus purely on engineering tests o Now operators, regulators & vendors understand the importance of tracking real-world consumer experience to compare operators Many operators now really care about their ranking in the results o Our methodology includes robust measures to ensure accuracy in all situations

14 Solutions for Service Providers OpenSignal Insights Providing competitive and actionable intelligence Real-World Mobile Network Experience The global standard for analysis and reporting

15 OpenSignal Competitive Intelligence National, regional and city level granularity for all metrics Easily visualize changes in experience over time for your own company and your competitors Analyze a range of metrics in addition to ones used in OpenSignal public reporting Detailed, timely and up-to-date insights Available via a dashboard or as a data feed

16 OpenSignal Actionable Intelligence A range of KPIs and indicators down to the post code / zip code level to drive prioritization and investment decisions Make localized experience improvements to differentiate yourself in key locations Invest where it matters target improvements towards most valuable customers Exploit competitive advantage and action where you have competitive disadvantage Identifies locations of poor performance

17 Key takeaways Real-World Mobile Network Experience OpenSignal collects billions of measurements, 24/7, from tens of millions of smartphones. We analyze the real experience captured on all networks, all the time, everywhere OpenSignal is a brand globally recognized as the standard on mobile network experience

18 Thank you Ian Fogg, VP