Disclosures. Sylvia Zavatchen - None Joseph Stuckelman - None

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1 Disclosures Sylvia Zavatchen - None Joseph Stuckelman - None

2 BR09 Podcasting: Using web technology to teach and unify program coordinators February 26, 2015 Sylvia Zavatchen Diagnostic Radiology Program Coordinator, Cleveland Clinic Joseph Stuckelman, MFA, C-TAGME Academic Program Coordinator, Cedars-Sinai Medical Center

3 Session Objectives: At the end of this session, learners will be able to: - Develop a podcast series - Script a podcast - Record, edit, and post a podcast - Use audience feedback to improve podcast content

4 What is a Podcast? ipod + Broadcast = PODCAST a music or talk program made available in digital format for automatic download over the Internet Benefits: - Inexpensive - Easy to produce

5 To Podcast or Not To Podcast

6 A podcast is an effective tool if Your audience is widely dispersed Your audience is not tech-savvy A single lecture time for all attendees cannot be coordinated The topic can be covered in less than 30 minutes

7 A podcast is not the best tool if The topic is very visual in nature The topic is complex Audience interaction is important

8 Developing Your Series

9 Survey the needs of your audience Who is your audience? Which topics do they most want addressed? How much, if any, training have they already had in the topic/s How effective was the training? Do they listen to podcasts? Are they tech-savvy?

10 Research education podcasts which may already exist Successful podcast scenarios Podcasting vs live training vs webinars vs online modules vs Different audiences

11 A progressive series or a string of stand-alone podcasts? A progressive series should be outlined before scripting the first podcast A progressive series can be an effective way to introduce a complex topic, such as the Self-Study

12 A progressive series or a string of stand-alone podcasts? In a string of podcasts, each individual podcast should follow the same format A string of podcasts can be an effective way to introduce the disparate elements within an overarching theme, such as Resident Orientation

13 Scheduling Your Podcasts Decide on a timeline to publish the podcasts and announce, announce, announce to your audience Decide whether or not to limit the time a podcast will be available - Make sure your audience is aware of the deadline Planning ahead: regular updates?

14 Invite Guest Contributors Experts in the field Collaborate with other programs - How do they do it? Collaborate with other institutions - How do they do it?

15 Scripting Your Podcast

16 The Importance of Scripting Respect for your audience s time and attention - Adults learners are goal oriented: What new knowledge will they acquire? - Adults are relevancy oriented: Are the take-away points what I need to know now?

17 The Importance of Scripting Respect for your audience s time and attention - Adults are practical: Is this worth 20 minutes of my day? - Adult learners like to be respected: Does this podcast seem fact-based, example-rich and streamlined?

18 The Importance of Scripting Structure - Introduction - Take-away points - Examples - Summary - Announce the next podcast

19 The Importance of Scripting Flow - A logical flow within a podcast enhances learning and retention - Examples and facts are included where they are most relevant - Reduces fillers

20 Use an Interview Format Question & Answer format Auditory interest Other formats: - Solo podcast, as a monologue - Panel discussion with leader - Multi-host podcast - Vidcast: a podcast with audioand video

21 Decide on a Time Limit Plan on a minute final product; 30 minute maximum Break down topics which may require more time into two or more podcasts

22 Give concrete examples and fact-based information In GME world, people want to know, How do I do it? - Collaboration with other programs or institutions can offer different approaches to the same problem Pre-tests and post-tests - Gauge the effectiveness of your podcasts - Reinforces for the learner knowledge gained or highlights gaps in knowledge

23 Legal Issues Using copyrighted material Using music

24 Recording your Podcast

25 Recording Equipment needed: hardware and software The physical recording environment - Recording in the same room - Recording across the web Test, test, test

26 Recording Equipment needed: hardware - Microphone - Headphones - Headset - Computer

27 Recording Equipment needed: software - GarageBand Apple Mac users - Audacity PC users

28 Recording The physical recording environment - Recording in the same room > 2 inputs generally require a mixer - Recording across the web Skype MP3 Skype Recorder Dropbox

29 Editing Your Podcast

30 Editing your Podcast To edit or not to edit Editing software Editing 101 Add-ins: transitional music, information left out of original recording

31 Editing Software To pay or not to pay Mac vs. PC vs.

32 Editing 101:

33 Editing 101: Tracks Amplitude Left/Righ Channels Filters / Effects Adding tracks - Intro - Music interludes Fade in / fade out Export Format: MP3

34 Posting Your Podcast

35 Posting the podcast Free server or subscription server: where to post Obtain an RSS code Posting on itunes and other directories Audit your podcast: listen before you distribute! Decide on time-limited or indefinite access

36 Reaching Your Audience

37 Announce the Podcast Organizational service Intranet announcements Professional organization websites LinkedIn groups Listservs Outlook meeting invites Create a contact list

38 Announce the Podcast Announce before the release - Not too early, not too late - Not on a Monday - Not before a holiday Announce the next podcast at the end of the current podcast Give contact information in the announcement

39 Pre-tests and Post-tests Gauge effectiveness Highlight gaps in education Focus your script Post-test: a tool to gather feedback

40 Gathering Feedback and Incorporating Changes Announce contact information when announcing podcasts so that listeners can contact you with feedback Include feedback section at the end of the post-test

41 Gathering Feedback and Incorporating Changes Evaluate feedback for relevance and practicality Changes can be made to an ongoing podcast series Don t change for the sake of change; change for the sake of improvement Announce the changes you ve made based on the feedback!

42

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