Primary Research. Print on Demand: India. March Service Area. Comments or Questions? On Demand Printing & Publishing

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1 Primary Research March 2013 Service Area On Demand Printing & Publishing Comments or Questions?

2 Table of Contents Executive Summary... 8 Key Findings Print Service Providers... 9 Key Findings OEM Vendors and Dealers Recommendations Introduction Project Objectives and Methodology An Overview of the Indian Print Market Indian Print Service Providers The Indian Paper Industry Applications and Finishing Findings Part I - Print Service Providers Demographics Respondent Print Applications Growth Expectations Printing Equipment Pre-press and Finishing Equipment Digital Printing Equipment Color Digital Printing Equipment Monochrome Digital Printing Investments and Future Business Plans Key Differentiators of Indian Print Service Providers Current Factors Factors Three Years in Future Saturation of Indian Offset Print Market Revenue New Markets Findings Part II - OEM Vendors and Dealers Demographics InfoTrends

3 Respondent Print Applications Analog Press Equipment Color Digital Printers Print Volumes Applications and Prices Color Digital HS Digital Color vs. LS Digital Color Third-party (Aftermarket) Color Digital Ink and Toner Used Digital Color Printers Barriers to Greater Adoption of Digital Color Monochrome Digital Printers Monochrome Digital Print Volumes and Growth Third-party (Aftermarket) Monochrome Digital Ink and Toner Used Digital Monochrome Printers Barriers to Adoption of Digital Monochrome Use and Penetration of Software Tools Use of Creative and Layout Software Suites Participation In/Offering of Variable Data Print Services Use of Conventional Workflow Software Observations According to OEMs Current Differentiators of Indian Print Providers Indian Print Providers Three Years In Future Saturation of Offset Print Market and Digital Growth InfoTrends Opinion Appendix About the Author Contributing Analysts InfoTrends

4 List of Tables Table 1: India s Print Market Value by End Use from 2006 to Table 2: Capacity for Paper Mills in India Table 3: Number of Respondents by Title Table 4: Practitioners based on Detailed Responses vs. Practitioners based on Broad Responses Table 5: Key Criteria When Choosing Digital Printers Table 6: Vendor, Models, and Units Placed Table 7: Key Advantages of Digital Printing by Respondents Table 8: Average Monthly Impressions by Vendor and Model Table 9: Insights on Full-color Digital Pricing Table 10: Revenues of Hybrid Printing Equipment Table 11: Estimate the Share of Jobs by File Format Received Table 12: Number Of Software Programs/Suites for Creative Layout and Design Owned and Used Table 13: Digital Workflow Software Ownership Table 14: Respondents Using Print MIS Software Table 15: Image Personalization Software Programs/Suites Owned Table 16: Software Program Familiarity by Respondents InfoTrends

5 List of Figures Figure 1: Top Categories in Which Printer Service Provider Operates Figure 2: PSP Respondents Growth Expectations for Figure 3: Total Reported Pieces of Analog Equipment Segmented By Pieces per Site Figure 4: Number of Participants Segmented By the Number of OEMs at Their Site Figure 5: Total Number of Respondents Offering Each Finishing Service Figure 6: Do you operate monochrome digital printing equipment? Figure 7: Mean Revenue per Impression from Monochrome Digital Print Jobs Figure 8: Layout/Creative Design Software Segmented By Percent of Respondents Using. 26 Figure 9: Variable Data Printing Software Programs Owned Figure 10: Conventional Print Workflow Management Software Owned Figure 11: Number of Digital Workflow Management Software Programs/ Suites Owned per Respondent Figure 12: Familiarity With and Ownership of Digital Asset Management Software Programs Figure 13: Familiarity With and Ownership of Cross-media Campaign Management Software Programs Figure 14: Color Management Software Ownership Figure 15: Amount Invested in Print Equipment in Figure 16: Percent of Indian Print Service Providers Who Made Capital Investment in 2011 Who Invested in Each Equipment Category Figure 17: Indian Print Service Providers Key Future Business Plans Figure 18: Next Digital Printer Purchase Figure 19: Type of Print Provider Most Likely to Purchase Digital Printing Equipment (Percent Citing) Figure 20: Most Important Factors When Selecting Digital Printing Equipment Figure 21: Type of Digital Printer Respondent is Most Likely to Buy Figure 22: Current Differentiators between Indian Print Providers Figure 23: Predicted Differentiators between Indian Print Providers Three Years in Future Figure 24: How Many Years Before Indian Offset Print Market Becomes Saturated? InfoTrends

6 Figure 25: Revenue Split by Geographic Source (Domestic) Figure 26: New Print Applications that Respondents are Planning to Enter Figure 27: Respondent Title Figure 28: Description of Main Customers Figure 29: Description of Main Customers Key Print Applications Figure 30: Estimated Split between Use of Film vs. CTP in Pre-press by Indian PSPs Figure 31: Type of Print Provider Most Likely to Buy Color Digital Print Equipment According to OEM Dealers/Vendors Figure 32: Customers Criteria When Selecting Color Digital Print Equipment According to OEM Dealers/Vendors Figure 33: Customers Estimated Monthly A4-Equivalent Impressions per Color Digital Printer Figure 34: Customers Estimated Growth in Monthly A4-Equivalent Impressions per Color Digital Printer Over the Past Three Years Figure 35: Do your customers use third-party or aftermarket ink/toner for color digital printers? Figure 36: Obstacles to Greater Adoption of Color Digital Printing by Customers Figure 37: Type of Print Provider Most Likely to Buy Monochrome Digital Print Equipment Figure 38: Customers Criteria When Selecting Monochrome Digital Print Equipment Figure 39: Customers Estimated Monthly A4-Equivalent Impressions per Monochrome Digital Printer Figure 40: Customers Estimated Growth in Monthly A4-Equivalent Impressions per Monochrome Digital Printer over the Past Three Years Figure 41: Obstacles to Greater Adoption of Monochrome Digital Printing by Customers.. 62 Figure 42: Estimated Mean Percent of Customers Using/Offering Software Tools and Services Figure 43: Estimated Percent of Customers Using Creative/Layout Software Suites Figure 44: Estimated Percent of Customers Using Variable Data Printing Figure 45: Estimated Percent of Customers Using Conventional Workflow Software Figure 46: Estimated Percent of Customers Offering Image Personalization Solutions/Services InfoTrends

7 Figure 47: Estimated Percent of Customers Using Digital Asset Management Software Figure 48: Estimated Percent Of Customers Using Color Management Software Figure 49: Current Differentiators between Indian Print Providers Figure 50: Predicted Differentiators between Indian Print Providers Three Years in Future Figure 51: Minimum Number of Years before Indian Offset Print Equipment Market is Saturated InfoTrends

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