Creating Images. Why photography is important to the organizational mission

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1 Creating Images Why photography is important to the organizational mission Jessica Hartl, Information Officer, Office of Food for Peace, USAID Rachel Elrom, TOPS Communications Specialist

2 Photography is vital work It is the best way to communicate your organization s mission and build support and understanding. Put a face on project impact

3 We also recall information presented as images 6X more easily than text How many words would it take to describe what is happening in this photo?

4 Why do people take bad pictures?

5 Bad photo examples Bull s eye and not close enough

6 Bull s eye and extraneous people

7 Distracting elements in background and dark

8 BETTER: Distracting elements removed and camera fill flash utilized

9 What makes a GREAT photo? Simple - Direct - Universal - Pleases the Eye - Focuses the Mind - Engages the Heart Tells a Story Something is Happening

10 What makes a great photo? Tells the story without a caption

11 Photography is 10% inspiration and 90% moving the furniture. The queen helped move the chair to the light.

12 Elements of great photography: Be there & make the connection Set up the room/space before start shooting Don t be afraid to ask for what you want & don t stop shooting until you get it. Ask for individual s focus/attention Explore all the possibilities/angles/perspectives Take individual/group shots Breakdown space/room/event 3X Rule of Shooting Closer - Tighter - New Angles

13 When shooting for publication/web Line them up Honor everyone Shoot faces fill the frame Who we serve Shoot long establishing shots Where are we Shoot medium details What is happening Shoot close up Details and reactions Shoot signs, environments & textures Useful graphic elements

14 Top Ten Photo Tips 1. Know and understand your camera (read your manual) Practice & Rehearse Before you travel Know how to adjust: ISO, F-stops, Shutter Speed, Flash & Pre-sets Consider a tripod!

15 Top Ten Photo Tips 2. Compose with care Make a deliberate decision as to what is In the frame And what is Out of the frame

16 2. Compose with care Use natural frames and put image in context

17 2. Compose with care Crop out extra elements and fill the frame

18 2. Compose with care Go vertical

19 2. Compose with care Play with wide angle perspective

20 2. Compose with care Get close - then get closer Fill the frame Remember: If your photos aren t good enough You aren t close enough!

21 3. Change Your perspective It is all how you look at your subject! Your job is to make your subject look good Top Ten Photo Tips Stork from high angle/stand on something Hail Mary holding high without looking in viewfinder Paparazzi Quick shot using wide angle to ensure focus Weasel - shooting from a very low angle

22 3. Change your perspective Stork from high angle/stand on something

23 3. Change your perspective Hail Mary holding high without looking in viewfinder

24 3. Change your perspective Paparazzi Quick shot using wide angle to ensure focus Best used to access an otherwise unavailable angle

25 3. Change your perspective Weasel shooting from a very low angle Shoot at their level: Pets, children or wildlife. Camera is right on top of the water for a dramatic look.

26 4. Work the light Top Ten Photo Tips Prime time for image capture The Golden Hour 30 minutes before sunrise to 30 minutes after 30 minutes before sunset to 30 minutes after

27 Top Ten Photo Tips 5. Apply the Rule of Thirds Finding the photo s sweet spot

28 5. Apply the Rule of Thirds Move the horizon to the top or bottom

29 Top Ten Photo Tips 6. Use a plain background

30 Top Ten Photo Tips 7. Use flash outdoors Reduce flash power for best results No flash/available light only Fill flash/available light

31 Top Ten Photo Tips 8. Shoot, shoot & shoot 3X More than you do now! Check out every possibility when you have the opportunity

32 Top Ten Photo Tips 9. Edit, edit & edit 80% Throw away/delete of your photos Show only SEVEN photos

33 Top Ten Photo Tips 10. Be a picture director Ask for what you want!

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