Creating Images. Why photography is important to the organizational mission
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1 Creating Images Why photography is important to the organizational mission Jessica Hartl, Information Officer, Office of Food for Peace, USAID Rachel Elrom, TOPS Communications Specialist
2 Photography is vital work It is the best way to communicate your organization s mission and build support and understanding. Put a face on project impact
3 We also recall information presented as images 6X more easily than text How many words would it take to describe what is happening in this photo?
4 Why do people take bad pictures?
5 Bad photo examples Bull s eye and not close enough
6 Bull s eye and extraneous people
7 Distracting elements in background and dark
8 BETTER: Distracting elements removed and camera fill flash utilized
9 What makes a GREAT photo? Simple - Direct - Universal - Pleases the Eye - Focuses the Mind - Engages the Heart Tells a Story Something is Happening
10 What makes a great photo? Tells the story without a caption
11 Photography is 10% inspiration and 90% moving the furniture. The queen helped move the chair to the light.
12 Elements of great photography: Be there & make the connection Set up the room/space before start shooting Don t be afraid to ask for what you want & don t stop shooting until you get it. Ask for individual s focus/attention Explore all the possibilities/angles/perspectives Take individual/group shots Breakdown space/room/event 3X Rule of Shooting Closer - Tighter - New Angles
13 When shooting for publication/web Line them up Honor everyone Shoot faces fill the frame Who we serve Shoot long establishing shots Where are we Shoot medium details What is happening Shoot close up Details and reactions Shoot signs, environments & textures Useful graphic elements
14 Top Ten Photo Tips 1. Know and understand your camera (read your manual) Practice & Rehearse Before you travel Know how to adjust: ISO, F-stops, Shutter Speed, Flash & Pre-sets Consider a tripod!
15 Top Ten Photo Tips 2. Compose with care Make a deliberate decision as to what is In the frame And what is Out of the frame
16 2. Compose with care Use natural frames and put image in context
17 2. Compose with care Crop out extra elements and fill the frame
18 2. Compose with care Go vertical
19 2. Compose with care Play with wide angle perspective
20 2. Compose with care Get close - then get closer Fill the frame Remember: If your photos aren t good enough You aren t close enough!
21 3. Change Your perspective It is all how you look at your subject! Your job is to make your subject look good Top Ten Photo Tips Stork from high angle/stand on something Hail Mary holding high without looking in viewfinder Paparazzi Quick shot using wide angle to ensure focus Weasel - shooting from a very low angle
22 3. Change your perspective Stork from high angle/stand on something
23 3. Change your perspective Hail Mary holding high without looking in viewfinder
24 3. Change your perspective Paparazzi Quick shot using wide angle to ensure focus Best used to access an otherwise unavailable angle
25 3. Change your perspective Weasel shooting from a very low angle Shoot at their level: Pets, children or wildlife. Camera is right on top of the water for a dramatic look.
26 4. Work the light Top Ten Photo Tips Prime time for image capture The Golden Hour 30 minutes before sunrise to 30 minutes after 30 minutes before sunset to 30 minutes after
27 Top Ten Photo Tips 5. Apply the Rule of Thirds Finding the photo s sweet spot
28 5. Apply the Rule of Thirds Move the horizon to the top or bottom
29 Top Ten Photo Tips 6. Use a plain background
30 Top Ten Photo Tips 7. Use flash outdoors Reduce flash power for best results No flash/available light only Fill flash/available light
31 Top Ten Photo Tips 8. Shoot, shoot & shoot 3X More than you do now! Check out every possibility when you have the opportunity
32 Top Ten Photo Tips 9. Edit, edit & edit 80% Throw away/delete of your photos Show only SEVEN photos
33 Top Ten Photo Tips 10. Be a picture director Ask for what you want!
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