How to. take great photos of your property
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- Herbert Weaver
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1 How to take great photos of your property
2 Introduction You ve worked hard to create a top property and have a property you can really be proud of, so there s no sense in letting all your hard work go to waste with a bad photo. We see so many potentially great properties let down by bad composition, bad angles, bad lighting or just a poor choice of subject matter. The visual story you create with your pictures is worth more than a thousand words, it gives the guests a better perspective of what your property has to offer. First impressions are everything, so Hostelworld is here to help you really capture a booker s attention before they move on to view the next property. What you need Camera Tripod Light Editing Software 2
3 Specifications General tips Photos must be submitted as originals direct from the camera. Take photos of each room. If you only have one picture, it may seem like you have something to hide. Photos must be at least 1920 pixels wide and at least 1200 pixels high. Refer to appendix 1 We recommend to use a 5 megapixel or higher resolution camera. A quick internet search with your camera model will tell what resolution your camera is. Recent smart phones (iphone, Android phones) can produce good images too. Refer to appendix 2 If you are using a professional photographer, please share our commercial photographef brief. Refer to appendix 3 You can share up to 30 images to showcase your property. If you are including people in your shot, make sure they adopt relaxed and natural-looking poses. Anywhere recognisable guests are shown, a signed Model Release Form is required. Avoid using effects like fisheye or over-editing your pictures. Take lots of photos and don t be afraid to experiment - you can always be selective later. Cover photos are all about first impressions. The first thing prospective customers see when they visit your property page is your cover photo. The order you place the photos is also important, it should bring the guest on a visual journey. Make sure the first photo strongly showcases your property - it will be used as your cover photo. 3
4 examples of good imagery The images should be showing the best of what your hostel has to offer. Think like a consumer and show them what you would like to see if you were booking accommodation for your holidays. We know you have a nice property, with clean stylish spaces so why not show them the best of your hostel? 4
5 what not to do We love your pictures, from the parties in the hostel to your lovely neighbourhood, but we would like to show you why the quality and order of these images are so important. The first image will become your cover image for the page, and will be pulled into an automated feed that showcases your hostel across our advertising! So it s a good idea to carefully select the best pictures to showcase your property. 5
6 display banners ads Your property will be showcased across all sorts of marketing collateral and we want to make sure it is promoted in the best way possible. Here are some examples of how your images impact the way your properties are presented. Example 1: Bright and modern dorm Example 2: Dirty and cluttered area. Not showing anything about the property This is an example of one of our best performing ads - can you see how important it is to invest in imagery? 6
7 What should not be there? No logos, no advertising (e.g. free offer) No watermarks COPYRIGHT No collages No illustrations 7
8 Inside your property 1 Choose your angle carefully Even good-sized rooms can appear small in photographs; try standing in the doorway or taking the picture from outside through an open window to show the full size of the room. Choose your angle carefully; taking photos from corner to corner or from a low angle helps to make the room appear larger. 2 Spotless and clutter free When composing your picture, make sure that everything in the frame is there deliberately; move any trailing wires, pick up that odd shoe. If there s a make sure that the view outside is appealing. Ensure everything looks spotless and clutter free. 3 Lighting Guests will book rooms which seem light, airy and spacious, so always take photos of your rooms during the day. Open the curtains and bring in as many extra lights as possible. 8
9 Outside your property 1 Clean and inviting Providing an exterior photo of your property is important for building up the whole picture for potential bookers, as well as helping guests to find you when they arrive. First, prepare your subject. Clean the signage & windows, sweep the pavement and water the flower pots. 2 Sunny Day Take your exterior photos on a sunny day if possible! Make sure the sun is behind you and don t take pictures at midday as the light is too harsh. It s worthwhile using a polarising filter if you have access to one, as this will diffuse the light, cut down on reflections and make the colours appear more vivid. 3 Smaller Aperture Using a smaller aperture will give a wider depth of field, meaning you ll be able to get the whole house in focus. 9
10 Appendix 1 How to determine photo dimensions On a PC 1 2 Find the file that you are interested. Right-click on the image so that a menu block appears. Select Properties. Once inside the Properties window, select the Details tab and scroll down to see the image s pixel dimension. 10
11 Appendix 1 On a Mac 1 2 Find the image that you are trying to find the pixel dimension of. If you have a two-button mouse, simply right-click on the image - a menu box should appear. If you do not have a two button mouse, you can control-click. Once the menu has appeared, select Get Info. Under the More Info section, you will see a line that says Dimensions - this is your pixel dimension. 11
12 Appendix 2 Popular device resolutions Device Resolution Device Resolution Apple iphone 6S 12 megapixels 4S / 5C / 5S / 6 / 6 Plus 8 megapixels 4 5 megapixels Apple ipad Air / Air retina Mini / Mini retina 3 Apple ipod Touch 5 megapixels 5 megapixels 5 megapixels 5 th generation 5 megapixels Samsung Galaxy S5 / S6 S4 S3 / S2 / S4 mini S3 Mini Note 2 16 megapixels 13 megapixels 8 megapixels 5 megapixels 8 megapixels LG G2 13 megapixels Sony Xperia Z megapixels Nokia Lumia megapixels Do not meet requirements Apple iphone 3GS 3.15 megapixels Apple ipad megapixels HTC One 4 megapixels Google Nexus 10 / 7 Nexus 5 / 4 5 megapixels 8 megapixels 12
13 Appendix 3 Commercial photographer brief Image requirements copyright (e.g. artwork). The photos should have a minimum 16MP resolution. Images must be supplied in the camera s native RAW file format (and preferably JPG too; we can convert to JPG if necessary). The photos should be of a high professional technical standard; wide dynamic range, low image noise, good exposure, sharp, etc. Photos should not contain product logos or advertising. The photographer should submit a declaration that the work is his/her own with written permission that allows us to use the images with a perpetual royalty free licence. Suggested extra considerations... Use of images for commercial purposes All recognisable people featured in the photos should have signed a model release form and the documents forwarded with the images. Written permission should be obtained from the property owner relating to interior or other shots of their building. It is always helpful to have photos that are a mix of landscape and portrait orientation. It is useful to have some images that are composed with text in mind clear space on the top, bottom or sides. Unusual perspectives can create an interesting image in some cases. Property releases need to be obtained for photos of unique architectural structures or objects subject to 13
14 Hostelworld.com Ltd One Central Park, Leopardstown Dublin 18 - Ireland
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