KNOWING WOMEN. Magazine

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ABOUT US / REGIONAL EDITIONS REAL INSPIRING WISE PERSONAL

WOMEN S LIFESTYLE MAGAZINE IN THE REGION. JULI 2015 RP 49.

000 PRODUK PRE FALL WAJIB PUNYA GINGHAM, DENIM, SADDLE BAGS,

GEJALA TIROID SURVIVE THE 1 ST DAY AT WORK Tips untuk Bos dan

id 9 EYELINER PALING JITU GAYA PASTEL & PUTIH DI HARI RAYA

2 ABOUT US / REGIONAL EDITIONS REAL INSPIRING WISE PERSONAL RELEVANT SINGAPORE THAILAND HER WORLD IS THE FIRST ENGLISH WOMEN S LIFESTYLE MAGAZINE IN THE REGION. JULI 2015 RP LUAR P. JAWA RP PRODUK PRE FALL WAJIB PUNYA GINGHAM, DENIM, SADDLE BAGS, EYELET, ALL SEASONS FOOTWEAR HOW TO: PLAY WITH SCARF WASPADAI GEJALA TIROID SURVIVE THE 1 ST DAY AT WORK Tips untuk Bos dan Karyawan INDONESIA INDONESIA 9 EYELINER PALING JITU GAYA PASTEL & PUTIH DI HARI RAYA NADYA HUTAGALUNG Kesibukan Setelah ANTM (Primata, Gajah, & Berlian) VOTE & WIN! Gourmet Special 2015 FOOD, PEOPLE, PLACES & TRENDS MALAYSIA VIETNAM

3 AWARDS 2010 JANUARY 2009 BEST COVER DESIGN [ BRONZE ] 2011 OCTOBER 2010 BEST COVER DESIGN [ GOLD ] 2012 AUGUST 2012 FRONT COVER AWARDS [SILVER] 2015 MAY 2014 FRONT COVER AWARDS [ BRONZE ] 2016 APRIL 2015 FRONT COVER AWARDS [ BRONZE ]

4 Established in 1960, Her World is the first English women s lifestyle magazine in the region. Her World provides an inspiring, personal, wise and relevant read by featuring all that the busy, modern woman needs to know about making life better for herself and her loved ones. Just as its Knowing Women tagline suggests, Her World understands the concerns and aims of woman who enjoys style and beauty, yet is real enough to know exactly who she is and make wise, practical choices that will stand her in good stead. 82% AGED BETWEEN YEARS OLD 55% MALAY READERS' PROFILE OVER 38% HAVE AN AVERAGE HOUSEHOLD INCOME OF RM6, ,000 READERS IN THE KLANG VALLEY 76% MARRIED RM2,000 SPENT ON SHOPPING MONTHLY 56% OWN PLATINUM & GOLD CARDS 26% PMEB

5 CONTENTS 25% BEAUTY GUIDING WOMEN TO LOOK YOUTHFUL AND FABULOUS. HER STYLE 20% FASHION PRACTICAL TIPS AND HOW-TOS FOR WOMEN IN THEIR 30S AND BEYOND.

6 20% LIFESTYLE HELPS WOMEN PROVIDE HAPPY AND COMFORTABLE LIVES AND HOMES FOR THEIR FAMILIES. HER STORY CONTENTS HER LIVING 35% FEATURES ALL THAT THE BUSY, MODERN WOMAN NEEDS TO KNOW ABOUT MAKING LIFE BETTER FOR HERSELF AND HER LOVED ONES.

7 SUPPLEMENTS BEAUTY SUPPLEMENT A TOP-TO-TOE BEAUTY GUIDE FULL OF TIPS AND SUGGESTIONS ON LOOKING MORE YOUTHFUL. MOTHER'S DAY SUPPLEMENT A MOTHER S DAY TRIBUTE WITH IDEAS ON HOW TO CELEBRATE A MOTHER-DAUGHTER RELATIONSHIP.

8 BEAUTY AWARDS EACH YEAR, A DISTINGUISHED PANEL OF INDUSTRY EXPERTS AND OUR READERS SELECT THE YEAR'S BEST BEAUTY PRODUCTS. KITCHEN AWARDS AWARDS HER WORLD CELEBRATES THE BEST IN THE KITCHEN WITH AN EXCLUSIVE EDIT OF EXCEPTIONAL PRODUCTS, HANDPICKED BY A PANEL OF EXPERT JUDGES AND OUR READERS.

FIT & FAB BOOKLET ( OUT BOUND ) In conjunction with our annual fitness issue, we teach our readers how to keep fit and healthy despite having busy working schedules.

Fitness Concept Review BODY fit & fab DAPHNE IKING I am the boss of what I eat! FABULOUS SKIN!

TEXT SHEILA NATASSHA FERNANDEZ PHOTOGRAPHY COURTESY OF FITNESS CONCEPT The Proform Dual Trainer is what you need for a full-body workout in your own home.

Weighing only about 68kg with built-in transport wheels, it is easy to move around the house and doesn t take up too much space.

The seat s back is removable for rowing exercises, and can be stored under the rail one of a number of impressive thoughtful touches.

To switch to cardio-cycling workouts, just place the handles out of your way using the bracket under the rail.

A great way to get your workouts done if you are recovering from a recent knee injury. Many have found this marvellous hybrid machine THAT S NOT ALL!

9 FIT & FAB BOOKLET ( OUT BOUND ) In conjunction with our annual fitness issue, we teach our readers how to keep fit and healthy despite having busy working schedules. HOME SUPPLEMENT SUPPLEMENTS Her World s Home Improvement Supplement is an inspirational section for readers who are looking for new home ideas or to upkeep and maintain their existing home. Fitness Concept Review BODY fit & fab DAPHNE IKING I am the boss of what I eat! FABULOUS SKIN! PICTURE-PERFECT COVERAGE TECHNIQUES HOW TO LOOK LIKE YOU REALLY WORK OUT FAT- PROOF Your Meals 5 tasty, guilt-free, low-carb recipes B E A U T Y F O O D F I T N E S S H E A L T H W E L L B E I N G TEXT SHEILA NATASSHA FERNANDEZ PHOTOGRAPHY COURTESY OF FITNESS CONCEPT The Proform Dual Trainer is what you need for a full-body workout in your own home. P roform Dual Trainer, our latest discovery, helps you lead an active lifestyle with over 24 different smart workouts all in the comfort and convenience of your home. Weighing only about 68kg with built-in transport wheels, it is easy to move around the house and doesn t take up too much space. This rower-andbike-in-one comes with an extra comfy padded seat that works great on leg day. The seat s back is removable for rowing exercises, and can be stored under the rail one of a number of impressive thoughtful touches. YOUR GYM BUDDY The machine s handles and foam pads have been carefully structured for a comfortable grip, lessens your worries frictions that cause rough palms. To switch to cardio-cycling workouts, just place the handles out of your way using the bracket under the rail. What s great about the Proform Dual Trainer is how it s specially designed to avoid overstraining your joints. This makes it especially good for injury prevention, rehabilitation and cross-training. A great way to get your workouts done if you are recovering from a recent knee injury. Many have found this marvellous hybrid machine THAT S NOT ALL! It s hard not to get excited with the built-in target pacer that uses a light-indicator to show you when to speed up or slow down. So, you can be assured of having an effective workout that s bound to get your heart pumping. to be exactly what they needed to complete or complement their workouts from home. PANASONIC SPECIAL Juicy POWER-UP What if we told you it s possible to be at your busiest and yet still have a healthy body? We show you how! aving a daily schedule that runs on full speed can take a toll on your health. Not to mention the stress of traffic jams, work Hdeadlines and household chores. In fact, busy is a popular excuse for not eating well and taking proper care of ourselves. LIKE IT FRESH OR FROZEN? With a frozen attachment that comes with your Panasonic Slow Juicer, you can have frozen treats like this Strawberry Banana Frozen that strikes the perfect balance between natural sweet and sour flavours. DID YOU KNOW? The acidity of the tomatoes soothes the stomach, while oligosaccharides in the banana increase beneficial bacteria in the intestines. The Panasonic Slow Juicer helps kick-start your healthy lifestyle with its sleek design that houses a low-speed motor operating at 45 spins per minute. This preserves nutrients and enzymes that are vital to a healthy diet. It also comes with an antidrip cap, juice beaker, pulp beaker and a frozen attachment. You ll soon notice what a difference it makes to you and your family s wellbeing. If you re in for a powerful start, we have a great recipes that you can make in the comfort of your kitchen. STRAWBERRY BANANA FROZEN Serves: 3-4 Ingredients 10 frozen strawberries 2 frozen cut bananas Method 1. Let the strawberries and bananas thaw for about 10 minutes, then put them alternately into the juicer 2. Put them in a container, mix thoroughly and arrange in a bowl or dish. 3. Garnish with strawberries or mint if desired and serve. TOMATO-BANANA SOOTHER Ingredients 350g tomatoes 100g banana Mini tomatoes, as desired Basil leaves, as desired Method 1. Remove tomato stems and slice tomatoes into wedges. Tip: Slow juicers have a screw mechanism that is used to extract the juice of the fruit or vegetable without damaging the nutrients, as it limits heat and air exposure to maintain their natural colour and great taste. Panasonic Slow Juicer Model No: MJ-L500 Price: RM For more information, call Panasonic Malaysia customer care centre at or visit panasonic.com.my 2. Peel banana and cut into bite-sized pieces. 3 Blend tomato and banana. Serve garnished with basil leaves.

10 SUPPLEMENTS CHRISTMAS SUPPLEMENT It s that festive time of the year! Indulge in gift ideas for your loved ones.

11 EVENTS KNOWING WOMEN facebook HER WORLD WOMAN AWARDS AN ANNUAL EVENT THAT HONOURS PROMINENT AND INSPIRING WOMEN FROM VARIOUS PROFESSIONAL BACKGROUNDS. herworld website instagram

12 HER WORLD BEST HOME COOK CONTEST WE HOSTED OUR SECOND COOKING CONTEST, WHERE READERS WERE PUT TO THE TEST. READERS EVENTS facebook herworld website instagram

13 2017 EDITORIAL LINE UP SUPPLEMENTS & EVENT SPONSORSHIP 2017 JAN Embracing Family Love APR Exploring Beyond Beauty JULY Growing Your Cash OCT Health Awareness issue Beauty Supplement-beyond beauty HerWorld Beauty Awards Announcement Her World Picnic event: World Picnic Day HerWorld Fit & Fab Outbound booklet Fit & Fab ground Event FEB The Modern Family MAY The Home Issue AUG The Creative & Innovative Issue NOV Kids Issue My Me time advertorial Guide to Better Sleep Supplement Mother s Day Supplement Her World Kitchen Award Home Supplement 10 Innovations that Change family Life Lingerie Spread editorial sponsorship MAC The Q& A Issue JUNE The Colour Issue SEPT The Digital Issue DEC Gratitude Issue (Pay-it-forward) HerWorld Beauty Awards Nomination HerWorld Cookbook Editorial Sponsorship for Hot Dad Spread HerWorld Best Home Cook Finale Gift of Gratitude Special Festive Celebration in the Kitchen with... (Recipe Spread)

14 HER WORLD COOKBOOK Go on a culinary adventure with this yearly collection of mouthwatering recipes. SPIN-OFF youtube: behind the scene herworld website facebook ground event June/July

15 Advertising Rates (Print) herworld (RM) 36x 24x 18x 12x 6x 3x Casual Outside Back Cover Joint Booking Rates Inside Front Cover Spread Joint Booking Rates Inside Back Cover Joint Booking Rates Full Page Four Colour (ROP) Joint Booking Rates 2/3 Page Colour (Vertical) Joint Booking Rates 1/2 Page Colour Joint Booking Rates 1/3 Page Colour (Vertical) Joint Booking Rates 4,125 3,713 3,399 3,056 3,094 2,781 2,780 2,477 4,400 3,960 3,626 3,259 3,300 2,966 2,966 2,642 4,532 4,084 3,734 3,361 3,399 3,059 3,055 2,724 9,933 8,940 12,100 8,613 7,752 6,248 5,623 4,675 4,208 3,852 3,463 3,506 3,152 3,151 2,807 4,950 4,455 4,079 3,667 3,713 3,337 3,336 2,972 Publication 5,225 4,703 4,305 3,870 3,919 3,523 3,522 3,137 *Specified positions will be charged 20% loading. All advertisement rates are quoted in Malaysian Ringgit. Rates are subject to prevailing Government Tax. ISSUE January 13 November 2016 February March April May June July August September October November December BOOKING DEADLINE 15 December January February March April May June July August September October 2017 MATERIAL DEADLINE 25 November December January February March April May November July August September October 2017 FREQUENCY: Monthly LANGUAGE: English READERSHIP: 148,000* BOOKING DEADLINE: 7 Weeks Before Publication 5,500 4,950 4,532 4,074 4,125 3,708 3,707 3,302 *Synovate Magazine Klang Valley Readership Study (2010/2011) All special cretive insertsmust arrive at the printer by the 10th of each month prior to issue date. All materials for booklets / creatives printed by Blu Inc Media Sdn Bhd, must reach printers by the 3rd of each month prior to issue date. Importat note: Material must be submitted by Electronic Transmission via Asia On time together with a DIGITAL PROOF using Fogra 39L For printing reference. In the event above deadlines are not adhered to, refer to the General Conditions of the rate card. Please refer to Satvinder Kaur (Vin), Production & Circulation Manager, Blu Inc Media Sdn Bhd. for material coordination. Telephone (03) ADVERTISING RATE (PRINT) Material Specifications FULL PAGE Trim Size : 205 (w) x 275 (h) Bleed Size : 211 (w) x 281 (h) Text Area : 185 (w) x 255 (h) 1/2 PAGE (VERTICAL) Trim Size : 103 (w) x 275 (h) Bleed Size : 109 (w) x 281 (h) Text Area : 83 (w) x 255 (h) 1/2 PAGE (HORIZONTAL) Trim Size : 205 (w) x 138 (h) Bleed Size : 211 (w) x 144 (h) Text Area : 185 (w) x 118 (h) Digital Transmission (Print Ads) FILE FORMAT Font embedded above 8 points, Reverse White Text 10 points and above. Maximum Ink Density: 300 TVC in total. All images in CMYK format under fogra 39L colour profile (RGB Format not accepted). All final material/files are to be sent through the advertisement delivery system together with a DIGITAL PROOF using Blu Inc Media Sdn Bhd s ICC Colour reference profile ( ISO Fogra 39L) for printing reference. The system will check and verify your files based on the print requirement and specification, before being delivered to Blu Inc Media Sdn Bhd. Supplied proofs must have the Blu Inc Media s GMG colour control bar and Ugra/ Fogra the MediaWedge V3 Colour bar with an attached pass/fail sticker indicating compliancy. By choosing not to supply a DIGITAL PROOF using Blu Inc Media Sdn Bhd s ICC Colour reference profile ( Fogra 39L) with this ad submission, the colour reproduction of the ad will be based on industry standard best practices to achieve colour as accurate as possible from the supplied digital file. Blu Inc Media Sdn Bhd will only take responsibility for accurate colour reproduction if the digital proof is provided using the above standards. Digital files will not be accepted on disc, via or in any other conventional methods. Blu Inc Media Sdn Bhd does not repair digital files. Ads containing errors will be returned to advertisers. Blu Inc Media Sdn Bhd will retain digital ads for 6 months from the last insertion date After this time, digital files need to be resubmitted via the advertisement delivery system (Digital Transmission). DOUBLE PAGE SPREAD Trim Size : 410 (w) x 275 (h) Bleed Size : 416 (w) x 281 (h) Text Area : 390 (w) x 255 (h) 1/3 PAGE (VERTICAL) Trim Size : 68 (w) x 275 (h) Bleed Size : 74 (w) x 281 (h) Text Area : 48 (w) x 255 (h) 2/3 PAGE (VERTICAL) Trim Size : 136 (w) x 275 (h) Bleed Size : 142 (w) x 281 (h) Text Area : 116 (w) x 255 (h) Blu Inc Media Sdn Bhd, only accepts print ads in PDF Format via advertisement delivery system (Digital Transmission). Accurate copy instructions must be entered within the digital transmission software Copy instructions allow us to easily identify your advertisement. It is particularly important to enter the publication/run date, which is the insertion month of the advertisement. Digital files must be prepared to the correct size Blu Inc Media Sdn Bhd requires a minimum of 3mm bleed on the advertisement. Please ensure that all elements that you wish to print are kept within the text area as indicated in the specifications within digital transmission application. For TEXT running across a Double Page Spread (DPS), the TEXT must be 10mm away from the gutter on both sides to avoid for the TEXT to be bind into the spine. Note: Perfect alignment of type or design across the gutter of two facing pages cannot be guaranteed. Blu Inc Media Sdn Bhd will not take responsibility of any text or visual being cropped/bind into the gutter, if the above measurements/instructions are not adhered. Material Deadline The material deadline is 5 weeks before publication date, if the material is not received within the deadline, the publisher reserves the right to repeat any previous advertisement of the same size or to fill the space at its discretion. Cancellation All specified positions and creative buys are non-cancellable. Cancellation deadline is 6 weeks before publication date. If you wish to sent a digital ad and/or supply a digital proof but do not have the advertisement delivery system or suitable proofing system installed, please contact our production team/ sales team for the list of advertisement delivery system providers at

EDITORIAL ENQUIRIES: EDITOR-IN-CHIEF SEEMA VISWANATHAN seema@bluinc.com.my EDITOR EENA HOUZYAMA eenash@bluinc.com.my SALES ENQUIRIES: SALES DIRECTOR CHEE ENG SAAN chee@bluinc.com.my SALES MANAGER SHIRLEY CHIN shirley@bluinc.

16 EDITORIAL ENQUIRIES: EDITOR-IN-CHIEF SEEMA VISWANATHAN EDITOR EENA HOUZYAMA SALES ENQUIRIES: SALES DIRECTOR CHEE ENG SAAN SALES MANAGER SHIRLEY CHIN ACCOUNT MANAGER WONG YEE WAH Blu Inc Media Sdn Bhd A: Lot 7 Jalan Bersatu, 13/4 Seksyen 13, Petaling Jaya, Selangor Darul Ehsan. T: F: W:

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