Technology. Chapter 20 Printed Graphic Communication

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1 Technology Chapter 20 Printed Graphic Communication Tools: Printer (color optional) 4 sheets of 8.5 x 11 paper Scissors Directions: 1. Print 2. Fold paper in half vertically 3. Cut along dashed lines These instructions accompany the interactive E-Flash Cards online at

2 audience assessment Actions that study audience needs and wants. It is the first step in the process of communication design. Technology Chapter 20 Printed Graphic Communication 01 of 35 E-Flash Cards balance The design principle of having the information on both sides of a centerline appear equal in visual weight. Technology Chapter 20 Printed Graphic Communication 02 of 35 E-Flash Cards comprehensive layout A layout for a final design. Technology Chapter 20 Printed Graphic Communication 03 of 35 E-Flash Cards contrast The design principle used to emphasize portions of a message. Technology Chapter 20 Printed Graphic Communication 04 of 35 E-Flash Cards

3 copy Text. Technology Chapter 20 Printed Graphic Communication 05 of 35 E-Flash Cards design The stage in which a message is developed. Technology Chapter 20 Printed Graphic Communication 06 of 35 E-Flash Cards desktop publishing A computer system that produces type and line illustration layouts for printed messages. Technology Chapter 20 Printed Graphic Communication 07 of 35 E-Flash Cards electronic publishing Complex systems that can function as typesetting and layout systems. They produce and combine text and illustrations into one layout. Technology Chapter 20 Printed Graphic Communication 08 of 35 E-Flash Cards

4 electrostatic printing A process for printing that uses a machine with a special drum. A strong light is reflected off an image and onto the drum, creating an electrically charged likeness of the image on the drum s surface. Technology Chapter 20 Printed Graphic Communication 09 of 35 E-Flash Cards flexography An adaptation of letterpress. It uses a plastic or rubber image carrier. Technology Chapter 20 Printed Graphic Communication 10 of 35 E-Flash Cards gravure A type of process that prints finely detailed items. Technology Chapter 20 Printed Graphic Communication 11 of 35 E-Flash Cards harmony The design principle achieved by blending the parts of a design to create a pleasing message. Technology Chapter 20 Printed Graphic Communication 12 of 35 E-Flash Cards

5 illustration preparation An activity required for useful communication. It includes sizing and converting line art and photographs. Technology Chapter 20 Printed Graphic Communication 13 of 35 E-Flash Cards illustrations Pictures and symbols that add interest and clarity to printed communication. Technology Chapter 20 Printed Graphic Communication 14 of 35 E-Flash Cards image carrier A printing block. Technology Chapter 20 Printed Graphic Communication 15 of 35 E-Flash Cards ink-jet printing A printing process in which a computer generates a printed message made up of tiny ink dots. Technology Chapter 20 Printed Graphic Communication 16 of 35 E-Flash Cards

6 layout The stage in which a message is put together. It is the physical act of designing a message. Technology Chapter 20 Printed Graphic Communication 17 of 35 E-Flash Cards letterpress A type of relief printing that uses metal plates or type as the image carrier. Technology Chapter 20 Printed Graphic Communication 18 of 35 E-Flash Cards lithographic printing A method of printing that uses a flat-surface image carrier. It is also called offset lithography. Technology Chapter 20 Printed Graphic Communication 19 of 35 E-Flash Cards mechanical In graphics, a sheet that looks exactly like the finished message. Technology Chapter 20 Printed Graphic Communication 20 of 35 E-Flash Cards

7 offset lithography A method of printing that uses a flat-surface image carrier. Technology Chapter 20 Printed Graphic Communication 21 of 35 E-Flash Cards pagination systems Complex and expensive computer systems that allow the operator to merge text and illustrations very accurately. Technology Chapter 20 Printed Graphic Communication 22 of 35 E-Flash Cards pasteup A sheet that looks exactly like the finished message. Technology Chapter 20 Printed Graphic Communication 23 of 35 E-Flash Cards printed graphic communication A mass communication system that uses technology to communicate through a printed medium. Technology Chapter 20 Printed Graphic Communication 24 of 35 E-Flash Cards

8 printing A communication system that places the images of written words on a material. Technology Chapter 20 Printed Graphic Communication 25 of 35 E-Flash Cards proportion The design principle that deals with the relative sizes of the parts of a design. Technology Chapter 20 Printed Graphic Communication 26 of 35 E-Flash Cards relief printing A printing process that uses an image on a raised surface. Technology Chapter 20 Printed Graphic Communication 27 of 35 E-Flash Cards rhythm The design principle dealing with the flow of a communication. Technology Chapter 20 Printed Graphic Communication 28 of 35 E-Flash Cards

9 rough sketches Drawings that show only basic ideas of the size, shape, and appearance of a product. They integrate and refine ideas generated in the thumbnails. Technology Chapter 20 Printed Graphic Communication 29 of 35 E-Flash Cards screen printing A printing process that uses stencils with openings the shape of the message. Technology Chapter 20 Printed Graphic Communication 30 of 35 E-Flash Cards silk screening A printing process that uses stencils mounted on silk fabric. It is also called screen printing. Technology Chapter 20 Printed Graphic Communication 31 of 35 E-Flash Cards substrate A material on which a printing is applied. Technology Chapter 20 Printed Graphic Communication 32 of 35 E-Flash Cards

10 thumbnail sketches Sketches that allow a graphic designer to experiment with various arrangements of copy and illustrations. Technology Chapter 20 Printed Graphic Communication 33 of 35 E-Flash Cards typesetting An activity that produces the words of a message. Technology Chapter 20 Printed Graphic Communication 34 of 35 E-Flash Cards variety The design principle that makes a message unique and interesting. Technology Chapter 20 Printed Graphic Communication 35 of 35 E-Flash Cards

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