European Statistical System
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1 Instituto Nacional de Estatística Statistics Portugal Sistema Estadístico Europeo Európai Statisztikai Rendszer Euroopa Statistikasüsteemi
2 Introduction 1. Elements 1.1 Symbol and title 2. Connection between elements 2.1 Grid Construction 2.2 Safety margins Vertical version Horizontal version 2.3 Minimum dimensions recommended 2.4 Incorrect applications 3. Chromatic universe 3.1 Colours 3.2 Black and white 3.3 Positive and negative 4. Behaviour over backgrounds 4.1 Chromatic backgrounds 4.2 Photographic backgrounds 5. Typography 6. WEB application
3 1. INTRODUCTION This manual is intended to be easy to understand and use in the logo reproduction, providing that it never loses its unit and force. By this means, the ESS Group emblem will achieve a truly consistent image and personality which is crucial to be recognized as a single entity. Based on the description of the Union symbolic emblem "On an azure sky, golden stars represent the peoples of Europe in a circle, a symbol of unity" the logo was created from the concept of unity among all statistical offices that constitutes the ESS group. The vertex of each star symbolizes each country of the. The symbol was built by joining the vertex of the "S" (of '' and of '') with the "e" of 'Europe'.
4 1. ELEMENTS 1.1 Symbol and title symbol title
5 2. CONNECTION BETWEEN ELEMENTS 2.1 Grid Construction 45º 13x x 13x 13x 13x
6 2. CONNECTION BETWEEN ELEMENTS 2.1 Grid Construction 45º 13x 8x x 13x 27x
7 2. CONNECTION BETWEEN ELEMENTS 2.2 Safety margins Vertical version In order to maintain the legibility and integrity of the logo, it was created around a defence zone (safety margin) that will protect it from any other elements. The area here represented is the minimum allowed. It should stay free and be kept whenever possible; the area should not show any other elements either pictures or text. Y
8 2. CONNECTION BETWEEN ELEMENTS 2.2 Safety margins Horizontal version Y
9 2. CONNECTION BETWEEN ELEMENTS 2.3 Minimum dimensions recommended Given that the logo can be used in different situations, it is necessary to create additional provisions. To ensure readability in offset / digital printing and screen it must be complied with the minimum size calculated. The minimum size allowed in the vertical version is 15 mm. The minimum permitted in the horizontal version is 25 mm. 15 mm 25 mm
10 2. CONNECTION BETWEEN ELEMENTS 2.4 Incorrect applications When resizing is necessary, it is important avoiding any adulteration. E u ropea n Sta ti sti c a l S yst em Eu rop e an Stat ist ica l S ys tem
11 3. CHROMATIC UNIVERSE 3.1 Colours Colours (the official colours of the Union emblem) 100% Pantone Yellow 0C 0M 100Y 0K 225R 204G 0B 100% Pantone Reflex Blue 0C 0M 100Y 0K 225R 204G 0B Gray scale 30% BLACK 0C 0M 0Y 30K 170R 170G 170B 70% BLACK 0C 0M 0Y 70K 100R 100G 100B
12 3. CHROMATIC UNIVERSE 3.2 Black and white 3.3 Positive and negative
13 4. BEHAVIOUR OVER BACKGROUNDS 4.1 Chromatic backgrounds This matter raises serious doubts then, as rule, it should be made in direct colour, full colour, or negative, thereby maintaining the colour identity. The basic principle is to maintain the chromatic integrity in situations with the possible utmost contrast. Here is presented possible patterns to keep always the good readability of the logo.
14 4. BEHAVIOUR OVER BACKGROUNDS 4.2 Photographic backgrounds The application of the logo on photographic backgrounds can create problems of readability and lead to unforeseen situations. Therefore, it should always be considered the maximum contrast and legibility. In the case of gray scale image, we recommend using a protective box, to preserve the correct reading of the logo. The size of the protection box size should meet the safety margins previously established.
15 5. TYPOGRAPHY The official typography of the logo is Helvetica. Typography HelveticaNeue LightCond abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
16 6. WEB APPLICATION
17 Instituto Nacional de Estatística Av. António José de Almeida, LISBOA Tel.:
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