From Museum Walls to Facebook Walls. A new public space for art. Gizela Horváth

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2 From Museum Walls to Facebook Walls. A new public space for art Gizela Horváth

3 Facebook - a new public space for art Art institutions on Facebook museums galleries Art-promoting pages Artists on Facebook Banksy Dan Perjovschi Ütő Gusztáv

4 From museum walls to the city walls the framed painting - the artwork created to stand on its own - the autonomous art the museum, where paintings hang on walls critique: the museum emphasize the gap between art and real life the museum promote the illusion of pure gaze and universal Taste - Taste classifies, and it classifies the classifier. Bourdieu the selection is based not only on aesthetic criteria, but on national, social class criteria also eurocentric, exclusivist policy it seems the museum is not public enough Artists are looking for other walls: the city walls, the Facebook walls.

5 Art institutions on Facebook MUSEUMS GALLERIES MUSEUM Visitor number Likes June Musée de Louvre (Paris) Metropolitan Museum of Art (NYC) Tate Modern (London) Centre Pompidou (Paris) Musee D Orsay (Paris) MoMA (NYC) Sotheby s: Likes Christie s: Likes Saatchi: Likes ART-PROMOTING PAGES Art Sheep: more than fans, more than pictures on timeline Modernism Punct Ro: more than fans, more than pictures on timeline

6 Facebook activities of art institutions Facebook activities: Promoting their own projects: preparing exhibitions, vernissages, auctions, different events (night of museums, museum-education) Posting news about the opening or the participants, photos of the event and the displayed objects, videos or press articles about the event Starting competitions Commemorating significant dates in connection with famous artists by posting a photo or a quote

7 ARTISTS ON FACEBOOK Banksy street artist, makes guerilla-art, he keeps his identity secret Dan Perjovschi well-known Romanian artist drawing and graffiti he works in situ on his exhibitions Ütő Gusztáv committed performance artist he teaches at Partium Christian University all of them are intrigued by current social issues, usually reflected in their works all of them wish to spread their messages to the widest possible public

8 Banksy Facebook sites related to Banksy: Banksy ( Likes) Banksy FB Revolution ( Likes) Unofficial: Banksy ( Likes) Banksy is not represented by an art gallery, is not on Facebook and has never used Twitter. [1] [1]

9 In 2007 Sotheby s sold a Banksy for more than pounds Banksy s reaction: I can t believe you morons actually buy this shit.

10 Banksy and the museum Louvre, Paris, 2004 sold in a Sotherby s sale in 2007 British Museum, London, 2005

11 Banksy and socio-political topics Stop Me Before I Paint Again (2004) Palestine Photo (Beach Boys) (2006) Flower Thrower

12 Dan Perjovschi a personal page on Facebook since 2009 a new page on the 2 September 2011 My artist page. Everybody welcome. both pages are run by himself first page, in Romanian with personal photos, comments besides the promotion of his artistic projects second page, in English mostly photos from exhibitions, without comments For some time, I have been sliding from the institutional wall to the walls of Facebook. I found it to be an interesting space. Here, my drawings mean something beyond art.

13 Perjovschi and the 2014 FIFA World Cup in Brazil

14 Perjovschi s activism

15 Ütő Gusztáv and the Autonomy project

16 Ütő Gusztáv and the Autonomy project

17 The distinctive characteristics of the artistic world of Facebook presence on Facebook cannot be neglected even by the leading international art institutions pages promoting pictures or images of artworks on the internet become popular quite fast this virtual global village of Facebook works more as a regional village artistic activism - artists have probably never been closer to their public.

18 Older and newer artworks are hanging on our Facebook walls. Thank you for your attention.