A RUG TRANSFORMS A HOUSE INTO A HOME REZAS - THE SCANDINAVIAN RUG SUPPLIER

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Myrtle Boyd
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1 A RUG TRANSFORMS A HOUSE INTO A HOME REZAS - THE SCANDINAVIAN RUG SUPPLIER

WE MAKE THE ROOM COME ALIVE WHO IS REZA? Reza s Oriental & Modern Rugs was founded in 1991 and is based in the middle of Denmark.

We work with professional buyers from around the world and provide them with assistance in finding unique solutions in rugs.

At Reza s Oriental & Modern Rugs, we have also designed a large collection of modern hand-knotted and hand-woven rugs. All with emphasis on Scandinavian style.

2 WE MAKE THE ROOM COME ALIVE WHO IS REZA? Reza s Oriental & Modern Rugs was founded in 1991 and is based in the middle of Denmark. We are Northern Europe s largest wholesaler of genuine oriental and modern rugs. We work with professional buyers from around the world and provide them with assistance in finding unique solutions in rugs. Our customer portfolio includes large department stores, carpet stores, furniture stores, interior and design stores and webshops, designers and architects. At Reza s Oriental & Modern Rugs, we have also designed a large collection of modern hand-knotted and hand-woven rugs. All with emphasis on Scandinavian style. We provide a high level of service and offer individually tailored solutions within sales, logistics and products. We offer hand-knotted rugs from all Persian rug regions as well as a wide variety of other oriental rug types. REZA REJAYE OWNER SHOWROOM ODENSE We have Northern Europe s largest rug showroom. As a customer at Reza s, you are invited to personally explore our 3,200m 2 showroom. In this way you can put together your own unique collection to be customised for your clients. You can always choose between 70, ,000 unique rugs. Our sales team is always ready to help with information and advice. 2

3 COSMOU is a modern yet timeless collection that matches the simple Nordic interior style absolut perfect. The collection consists of 5 different rugs in graphic and organic designs featuring typically muted Nordic colours. Mix Cosmou together with our solid coloured Northern Light collection and create a trendy common thread in your home. KNOW WHAT S A GOOD KNOT AND WHAT S NOT Cosmou is hand-knotted and crafted from bamboo silk. The entire collection was developed in collaboration with DIS Inredning in Stockholm. View the entire collection on shop-reza.dk. Cosmou, Nouveau is available in sizes from 140 x 200 cm up to 300 x 400 cm 3

4 4 WE BELIVE IN CARPET DIEM

5 Our beautiful hand-knotted rugs are the result of a lengthy work process that involves a great many steps. The craftsmanship of making modern rugs takes place in small villages in India, typically in the Uttar Pradesh region in northern India near the Ganges River. Most often, it is in the small communities where the process of manufacturing the unique rugs begins. The raw material is either wool or viscose, which is spun into gorgeous yarns used by the experienced rug knotters. On old-fashioned looms, they transform the beautiful materials into stunning rugs. Knotting rugs is a complicated job and the process can take several months. A rug that has undergone the knotting process looks far from finished. The yarns and knots have not been through the finishing process and the colours do not resemble those of the final palette. After knotting, the rugs are washed in a very simple and traditional method under open skies with WE EXPECT EVERYONE TO KEEP AN EYE ON THE DETAILS AND LOVE THE CRAFTSMANSHIP AS MUCH AS WE DO REZA REJAYE WE KNOW HOW TO DO THINGS RIGHT clean water and the use of traditional tools. This causes all excess colour to be washed out and the yarns take on a smooth and soft texture. When the washing process is complete, the rugs are dried in the sun. The rugs are stretched on wooden frames and often laid on roofs and large terraces to dry. It s an incredibly beautiful sight to look out over the small towns with carpeted roofs and terraces. Drying the rugs in the strong sun helps to bring depth to the colours and patterns. When the rugs have dried, skilled rug trimmers go to work with small scissors to adjust the rug to size. This is done very carefully and with concentration, and it is here that the rugs truly obtain their exclusive appearance. Our buyers then individually select the rugs that will join Reza s collection of unique hand-knotted rugs. 5

6 Northern Light, Smoke, 140 x 200 cm up to 300 x 400 cm SPENDING TIME WITH THOSE MOST IMPORTANT TO YOU IS ABOUT BALANCE AND ENJOYING THE GOOD LIFE 6

7 THE NORTHERN LIGHT COLLECTION IS INSPIRED BY THE CLEAN SCANDINAVIAN DESIGN The rugs are hand-knotted and made of 100% high-quality viscose. The use of viscose lends the rugs an exclusive, almost silk-like look. The slightly shiny finish gives the rugs a unique look and feel. Every rug is unique. The colours, design and quality are chosen carefully in close collaboration with DIS Inredning in Stockholm. The rug s uniform elegance matches the minimalist Scandinavian design culture. The rug is available in 6 gorgeous colours: the cool, light Ecru; the warm beige tones of Oyster and Sand; the dark, warm Bark in shades of brown and the beautiful Smoke and Concrete in raw anthracite and grey tones. 7

The DIS Collection includes an excellent mix of European quality furniture and ethnic details from around the world.

8 WHAT IS DIS? WE ARE DIS! Several of our rugs have been developed in collaboration with DIS Inredning, including Cosmou, Northern Light and Damask. DIS Inredning has become known in Sweden as a concept among those with exclusive taste. In their stores, you will also find their exclusive interior and furniture catalogue. The DIS Collection includes an excellent mix of European quality furniture and ethnic details from around the world. Some of DIS s products are designed and manufactured specifically for DIS, while other items are hand selected. The items are made by the best craftsmen from London, Amsterdam, Paris, Cape Town and elsewhere from around the globe. A very special mix of styles from one exclusive collection: a warm and calming, yet passionate and inspiring environment that is characteristic of DIS. GABRIELLE JANGEBY Owner, decorator and designer. Before Gabrielle opened her interior design shops, she worked for many years in the fashion industry. She travelled around the world and took her inspiration home to create new products. Gabrielle s own designs are sold under the brand DIS Limited. DISINREDNING.SE 8

HAVE OUR ENTIRE WAREHOUSE COME TO YOUR OFFICE Our B-t-B webshop makes it easy to search for a specific rug or an entire collection in a specific colour or size.

9 HAVE OUR ENTIRE WAREHOUSE COME TO YOUR OFFICE Our B-t-B webshop makes it easy to search for a specific rug or an entire collection in a specific colour or size. The result is a shop with a light and simple look and better usability. Choose your language, log in and shop. Did you forget your password? Simply just reset, log in and shop. Keep track of all your orders in your account, change your addresses, re-order from previous orders, check our opening hours and see which fairs we are attending. We have made it much easier for you to place your order, and best of all, you can show your client the page and see the suggested retail prices. HAVE A LOOK AT SHOP-REZA.DK. 9

10 WHAT IS GENUINE DAMASK? The Damask collection from Reza s Oriental & Modern Rugs is a fantastic series of unique rugs that are hand-knotted with their own distinctive features. There is a wide palette of variants and the possibilities are diverse. Our designers behind the collection constantly strive to renew and inspire. The result is an incredibly vibrant collection in a fabulous mix of patterns and colours. The collection has both classic patterns inspired by different eras and completely modern designs inspired by contemporary trends. The skilled artisans who create the Damask patterns spend several months on each rug and the yarns are selected with great care. Often the yarns are selected in smaller batches, causing the rug to develop effects that match the real genuine rugs. These rugs can also be obtained in special measurements. Everything is managed with colour and design codes that ensure control in the manufacturing of these unique rugs. TRUST YOUR FELLOW HUMAN BEINGS Reza s is a story of trust. This is true of the suppliers, employees and the women who weave our rugs in countries such as Iran, Pakistan and India. It is certainly true of the trust awarded to us by customers over the past 25 years. Trust is about quality. We are consistently selected as a supplier because we have the ability to spot trends and source high quality rugs that match contemporary needs. The Damask, Vintage Royal and Patchwork are examples from recent years. For 25 years, we have collaborated with large multinational chains and small niche boutiques alike. For us it is important that we give everyone the same treatment. We attribute our current leading position in oriental rugs to our ambitious and systematic work to ensure quality, environmental protection and good working conditions. And, not least, the cooperation with IKEA and their comprehensive code of ethics and the environment is the reason why we can boast the industry s most environmental and humane profile. 10

11 AL-2E, B 2/B42 Damask A RUG MAKES THE ROOM COME ALIVE

12 A RUG CREATES A FEEL-GOOD SPACE Vintage Royal Fine available in sizes from 140 x 200 cm up to 300 x 400 cm 12

FROM NEW TO OLD... AND BACK TO NEW Vintage Royal is a collection of antique hand-knotted rugs of Persian origin. All Vintage Royal rugs are old pieces that have been stonewashed and recycled.

13 FROM NEW TO OLD... AND BACK TO NEW Vintage Royal is a collection of antique hand-knotted rugs of Persian origin. All Vintage Royal rugs are old pieces that have been stonewashed and recycled. The colours are primarily bright, but also dark, or even bold, colours are also used. Common to each piece is visibility of the old patterns that the rugs originally had. The rugs used for Vintage Royal are of very high quality and can be between 50 and 100 years old. The Persian rugs are sourced from private homes, at markets and bazaars throughout Persia and are specifically selected for this purpose. With Vintage Royal you don t just get a rug, you also get a unique piece of antique Persian craftsmanship. Vintage Royal is the perfect link between classic history and modern interior design. And as a pure bonus, you are participating in the effort to recycle materials. With Vintage Royal, you can lend a stylish edge to your interior design, whether your style is contemporary or classic. 13

14 CONSTANT FASHION A SENSE OF Senses Drought available in sizes from 170 x 240 cm up to 250 x 350 cm 14

15 ONE, TWO, THREE, FOUR, FIVE... SIX? USE ALL OF YOUR SENSES We experience the world through all of our five senses, which provide us with information about the world around us and give us experiences and impressions. The senses work together and create a unified whole. We have created this collection based on these senses thus the series can help you to create unity in your home. The colours are harmonised and the patterns are timeless. On closer look, a refined elegance of colours and shades can be observed. Whether our designs speak to one or more of your senses is up to you, but who knows maybe you ll discover a connection to your sixth sense. Visit shop-reza.dk and allow yourself to be inspired. The Senses collection is comprised of hand-knotted rugs from India. The rugs are washed using a special technique that accentuates the quality of the patterns. LIFE OFTEN DOESN T GO AS EXPECTED Reza s Oriental & Modern Rugs has gone from a small storage room to Northern Europe s largest importer. It s nothing less than an adventure in which the oriental and European worlds have interacted in the most beautiful way. That history should evolve in the way it did was foreseen by nobody when Reza s Oriental & Modern Rugs came into being on a cold December day in A rented van, a storage room, and Reza as the only man at the helm. From that point, things moved quickly. As early as the second customer s visit, an order was placed. An order worth DKK 56,000. In just one visit, we reached Reza s budget for the entire month. We have been fortunate and we are diligent. For example, we became a lifesaver for the Magasin department store when they suddenly were stuck with 1,000 moth-eaten rugs from their former supplier. In less than 24 hours, we provided rugs of such high quality that future cooperation with Magasin and other large European retail chains was established. 15

16 16 Shangri La, Sunrise available in sizes from 170 x 240 cm to 300 x 400 cm

But over time, Shangri La has come to signify an untouched, hidden place with a wise and happy population. The patterns are beautiful and atmospheric.

17 WHAT AND WHERE IS SHANGRI LA? The mythical place Shangri La in the mountains of Tibet is the source of inspiration for this collection. The myth of Shangri La is long and whether it is a myth or reality is relegated to the unknown. But over time, Shangri La has come to signify an untouched, hidden place with a wise and happy population. The patterns are beautiful and atmospheric. The bright colour scheme is inspired by the Kunlun Mountains, where the city of Shangri La was located, according to the legend. Although the myth is ancient, our Shangri La collection s contemporary appearance, bright colours and beautiful patterns are easily incorporated into most homes. The Shangri La collection is comprised of high quality hand-knotted rugs crafted from wool and viscose. LESS IS MORE BUT GET THE RIGHT SIZE OF RUG ANYWAY 17

18 WE KNOW THE NORDIC Arc de Sant available in sizes 140 x 200 cm, 170 x 240 cm, 200 x 300 cm, 250 x 350 cm, 80 x 250 cm, 80 x 300 cm or 80 x 400 cm. 18

ARC DE SANT PURE NORDIC MINIMALISM Arc de Sant means rainbow.

gives your décor a Nordic sharpness... and who knows, perhaps there is gold at the end of the rainbow.

19 ARC DE SANT PURE NORDIC MINIMALISM Arc de Sant means rainbow. Our rainbows do not have many colours, but we have created a rainbow effect in each individual rug. Four rugs with each their own colours. With few though bright colours and a simple pattern we have created a stylish and modern collection that gives your décor a Nordic sharpness... and who knows, perhaps there is gold at the end of the rainbow. The rug is crafted from pure wool and viscose, which give the rug a classic and robust quality with bright, light colours in one attractive look. STYLE Arc de Sant is available in four different colours Marró Gris Blau Porpra

20 GET ACCESS TO THE ENTIRE COLLECTION AT SHOP-REZA.DK Rezas I Unsbjergvej 20 I 5220 Odense I Denmark I I reza.dk I shop-reza.dk

A RUG TRANSFORMS A HOUSE INTO A HOME REZAS - THE SCANDINAVIAN RUG SUPPLIER

REZAS - THE SCANDINAVIAN RUG SUPPLIER A RUG TRANSFORMS A HOUSE INTO A HOME WE MAKE THE ROOM COME ALIVE WHO IS REZA? Rezas Oriental & Modern Rugs was founded in 1991 and is based in the middle of Denmark.