Expo Milano 2015, Smart City of the Future
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1 Expo Milano 2015, Smart City of the Future Valerio Zingarelli CTO Expo 2015 S.p.A. July 2 nd, 2012 EXPO 2015
2 The Theme Feeding the Planet, Energy for Life will be split in 7 Sub-Themes Food safety, security and quality Scienceand Technology Sociality Dietary education Agriculture & biodiversity Agro-food supply chain Cooperation and development Foodand culture Food for better lifestyles EXPO
3 Key elements of Expo Milano 2015 Feeding the Planet, Energy for Life DATA AND TARGET 6MONTHS 20MILLION from May 1st to October 31st 2015 visitors 30% foreigners 130COUNTRIES Expo Milano 2015 is organized and managed by Expo 2015 S.p.A., company held by: Italian Government, Lombardy Region, Province of Milan, Municipality of Milan and Milan Chamber of Commerce 110HECTARES 1.4BILLION 1.3BILLION of exhibition site of investments for the exhibition area EXPO
4 There will be both real and cyber visitors 1billion 20 million Real Visitors Cyber Visitors Digital Smart City Real Visitors ~ 20 Million visitors, including over 7 Million from abroad 9 types of visitors in terms of age and income (e.g., families, kids, high-income, ethnic communities, etc) Main interests of visitors were addressed(sport, science, technology, wellness, etc) Cyber Expo Cyber Visitors Virtual Expo remote visiting Virtual pavillions and 3D telepresence Social networking Interactive physical gaming Online, mobile and satellite channels EXPO
5 The System Enabling Technologies ENVIRONMENTAL MONITORING AND CONTROL INTUITIVE ACCESS INFORMATION REMOTE IDENTIFICATION AND SECURITY Computer graphics INTERNET OF THINOS Collective intelligence E-HEALTH Good cloud computing WEARABLE DEVICES TELECOMMUNICATIONS ENABLING TECHNOLOGIES SERVICES SMART CITY & CYBEREXPO EXPO CONTENT Social networking E-PAYMENT SMART RFID INTELLIGENT LOGISTICS AND TRANSPORTATION SYSTEMS Storage and logistics GREEN SMART GRIDS USER INTERFACES DISPLAYS Energy harvesting and storage VIRTUAL REALITY Biometrics QUEUE MANAGEMENT EXPO
6 The themeissupportedby a «technologiestree» and strategic partnerships EXPO THEME 20 MILLION REAL VISITORS 1 BILLION REMOTE VISITORS DIGITAL SMART CITY EXPO CYBER EXPO Telecom IT Cisco Accenture Enel Enel Telecommunications IP Network System Integration Smart Energy Smart Lighting Smart Special Sys. Edutainment and Terminals Cyber Solutions E-Wellbeing E-Automotive E-Logistics Satellite links and TV 6 RFPs EXPO 2015
7 Smart City Inserire Video pag. 12 Presentazione Zingarelli EXPO
8 Smart City Layers EXPO 2015
9 Smart City Layers EXPO 2015
10 Smart City Layers EXPO 2015
11 Smart City Layers EXPO 2015
12 Smart City Layers EXPO 2015
13 Smart City Layers EXPO 2015
14 Technology will help to manage the visitors through three phases Expo 2015 s Technology Framework Phases I Before the Expo II During the Expo III Cyber Expo Ecosystem GOAL Technologies that attract and inform visitors, and help them planning the visit Technologies that enable a superior and immersive visitor experience Technologies that recreate the Expo experience for those not there Expo2015 as the Smart City of the Future EXPO
15 Before: Attract and Engage Inserire Video pag. 32 Presentazione Zingarelli EXPO
16 Before: Smart electronic tickets Inserire Video pag. 44 Presentazione Zingarelli EXPO
17 Before: Supporting logistics Inserire Video pag. 47 Presentazione Zingarelli EXPO
18 During: on-site technologies will enable a superior visitor experience To make the visitmore enjoyable, engaging and stimulating (e.g., augmented reality, virtual pavilions ) To educate and entertainvisitors through technology (e.g., e-wall) To make visitors life safer and easier through technology (e.g., e- health, interactive multipurpose kiosks, smart access with automatic recognition) To inform visitor on queue status and recommend alternatives To give ultra wide band connectivity, fixed and mobile EXPO
19 During: Example of Site Itinerary Expo2015 site plan EXPO
20 During: Access technologies Inserire Video pag. 56 Presentazione Zingarelli EXPO
21 During: Tablets EXPO
22 During: Electronic Walls Inserire Video pag. 59 Presentazione Zingarelli EXPO
23 During: Augmented Reality will be available in many places of the Expo Smart City EXPO
24 During: Augmented reality Inserire Video pag. 61 Presentazione Zingarelli EXPO
25 During: Virtual Reality Haptic interaction will give more immersive reality iglasses Real world Virtual world EXPO
26 During: Virtual Reality Inserire Video pag. 69 Presentazione Zingarelli EXPO
27 During: Giant screens EXPO
28 During: Digital Signage EXPO
29 During: E-Health Inserire Video pag. 76 Presentazione Zingarelli EXPO
30 Cyber technologies aim to re-create the Expo experience for 1 billion people 3 STEPS Virtual visit To enable cyber visitors to live a virtual Expo experience andinteract with Pavilions, though not being at the Expo in person (e.g. multimedia content, virtual reality, etc) Community To help cyber visitors sharing, communicating, chatting, across all available channels (e.g., social media integration) Social Games To provide cyber visitors with interactive and immersive gaming opportunities (e.g., motion-sensing game console to play with Expo content) EXPO
31 Cyber visit EXPO
32 Visitors serviceswillbe extendedoutsideof the Expo Smart City DIGITAL SMARTCITY EXPO2015 BEST IN FOOD AND DRINKS ACCOMODATION TOURISM AND CULTURE MADE IN ITALY INFOMOBILITY Objectives of the Ecosystem Extendthe Digital Smart City servicesinvolvingcompanies and Institutionsof the Region, usingthe technicalarchitectureand advancedsolutionsdevelopedby (Service Delivery Platform) EXPO
33 Expo2015: Ecosystem of Companies around Expo Today With Expo2015 Application Application Application Application Application Application Application Application Expo Ecosystems Company 1 Company 2 Company 3 Company 4 Company 1 Company 2 Company 3 Company 4 Service and technological model is vertical WITHOUT SHARING AND INTEGRATION Technical platform to allow INTERCONNECTION, INTEROPERABILITY AND SHARING of service applications among many players EXPO
34 EXPO 2015 Expo Milano 2015
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